NovaDAX

What NovaDAX does

NovaDAX is a privately held Brazilian cryptocurrency exchange operating under the legal entity NovaDAX Brasil Pagamentos Ltda (CNPJ 31.745.082/0001-27, NIRE 35235369291), headquartered at Rua Frei Caneca 1246, 4th floor, São Paulo. Founded in 2018, the company is registered with the Brazilian Federal Revenue as a correspondent financial institution and is subject to local AML/CFT and KYC obligations. The platform supports spot trading across 300+ pairs and 132 listed cryptocurrencies — including 166 BRL-denominated pairs — and provides market, limit, stop-limit, and stop-market orders via a maker-taker order book.

The product surface centers on the web-based NovaDAX Trading Platform, complemented by native iOS and Android applications (Google Play package com.nova.dax; App Store id1472203612), the tiered NovaVIP fee-discount program, a Bonus Account and Nova Cashback program for promotional rewards, BTC Recurring Purchase for automated accumulation, Leveraged ETF products, and an API (doc.novadax.com) with tax-report endpoints. Security infrastructure emphasizes Google Authenticator-based 2FA, PSD2-aligned Secure Customer Authentication, and SSL A+ certification, with the company claiming zero security incidents since launch. Customer support is offered 24/7 in multiple languages and has earned the RA1000 seal from Reclame Aqui.

The business model is transaction-fee based: NovaDAX charges trading fees starting at 0.015% (self-described as the lowest in Brazil), with additional revenue from spreads, a VIP tier discount structure, and bonus/cashback programs designed to drive user acquisition and retention. The go-to-market is primarily product-led growth aimed at Brazilian retail traders, supplemented by an inside-sales motion for institutional clients via the 'Clientes Institucionais' vertical. The firm employs 11-50 people, has raised a single disclosed $20M funding round in May 2018, and the website prominently displays a 'NovaDAX Discontinuation Announcement,' indicating a planned wind-down of exchange operations.

Name

NovaDAX

Legal name

NovaDAX Brasil Pagamentos Ltda

Website

https://novadax.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NovaDAX is a Brazilian cryptocurrency exchange (founded 2018, São Paulo) offering spot trading across 300+ pairs and 166 BRL markets to retail and institutional clients, with 0.015% fees, a NovaVIP tier program, and native iOS/Android apps. The platform is currently operating under a public discontinuation notice.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industry

Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF)

Keywords

• Cryptocurrency exchange
• Spot trading platform
• Digital asset trading
• BRL crypto pairs
• Bitcoin Ethereum trading

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trading Fees: NovaDAX charges trading fees with rates as low as 0.015% (the lowest in Brazil). The platform operates on a maker-taker fee model where users can act as makers (providing liquidity) or takers (removing liquidity). Additional revenue may come from spread on cryptocurrency transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NovaDAX operates a cryptocurrency exchange platform that enables users to buy, sell, and trade digital assets such as Bitcoin, Ethereum, USDT, XRP, and Cardano. The platform supports over 300 trading pairs across 132 listed currencies, with 166 BRL-denominated pairs, and offers order book trading with market, limit, stop-limit, and stop-market order types. It also provides a fiat-crypto gateway, BRL and EUR bank deposit/withdrawal, mobile apps, and a public API for programmatic trading.

Product overview

NovaDAX operates as a unified cryptocurrency exchange platform offering a comprehensive suite of trading services. The core NovaDAX Trading Platform enables spot trading across 166 currency pairs with market, limit, and advanced order types. This is supported by mobile applications for iOS and Android, the Nova VIP tiered fee discount program, a Bonus Account system for promotional rewards, BTC Recurring Purchase for automated investing, Leveraged ETF products for amplified positions, API-enabled tax reporting, and the Nova Cashback Program for fee rebates. The platform processes over R$11 billion in 24-hour trading volume and emphasizes lowest fees in Brazil at 0.015%.

Differentiator

Problem solved

Functional benefit

Products and services

• NovaDAX Trading Platform A web-based cryptocurrency exchange platform offering spot trading across 166 currency pairs and 132 listed cryptocurrencies with trading fees as low as 0.015%. Supports market, limit, stop-limit, and stop-market order types for individual retail and institutional users.
• NovaDAX Mobile App Native iOS and Android applications providing full trading functionality for users to trade cryptocurrencies on mobile devices, available via the Apple App Store and Google Play Store.
• Nova VIP A tiered VIP program offering discounted trading fees and exclusive bonuses for high-volume traders based on their trading activity and VIP level.
• Bonus Account A promotional bonus system that rewards users for completing tasks including registration, first deposits, trading volume, and inviting friends, with referral bonuses up to R$25.
• BTC Recurring Purchase Automated recurring purchase feature allowing users to systematically buy Bitcoin at regular intervals.
• Leveraged ETF Leveraged exchange-traded products allowing users to gain amplified exposure to cryptocurrency price movements.
• NovaDAX Public API A public API that enables developers to access trading functionality including market orders, limit orders, order history, and programmatic tax reporting.
• Nova Cashback Program A trading fee cashback program that rewards users with rebates based on their trading activity and VIP level.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KuCoin: Global CEX with broad altcoin coverage and order-book spot trading, comparable to NovaDAX's 300+ pair portfolio and maker-taker fee model. Targets LatAm retail with similar product depth.
• Foxbit: One of the oldest Brazilian crypto exchanges offering spot trading with BRL pairs and order book infrastructure. Highly comparable to NovaDAX in customer target, fee model, and Brazilian regulatory positioning.
• OKX: Global CEX with deep spot order book, leveraged tokens, and recurring-purchase features that overlap with NovaDAX's product set. Targets the same Brazilian retail trader with aggressive fee discounts.
• Bybit: Global CEX aggressively expanding in Latin America with leveraged products and competitive fees. Competes with NovaDAX for the same retail and professional Brazilian traders, especially via its leveraged ETF offerings.
• Bitcoin Trade: Long-standing Brazilian exchange offering spot BTC and alt trading with BRL pairs. Comparable to NovaDAX in target market, regulatory approach, and product surface area.
• BitPreço: Brazilian crypto exchange owned by Mercado Bitcoin, focused on retail spot trading with BRL ramps. Direct competitor sharing NovaDAX's PLG onboarding, fee positioning, and Brazil-only footprint.
• Mercado Bitcoin: Brazil's largest本土 crypto exchange, offering spot trading with BRL pairs, custody, and tokenized assets. Directly competes with NovaDAX in the Brazilian retail spot market with similar fiat on-ramp focus and a comparable product suite.
• Binance (Brazil): Global CEX leader with local Brazilian operations, regulated entity in Brazil, and extensive BRL trading pairs. Competes head-to-head with NovaDAX on fee pricing, pair breadth, and brand — a key constraint on NovaDAX's moat.

Regional players

• Bitso: Latin America's largest regulated exchange, dominant in Mexico and Argentina with growing Brazilian presence. Compares to NovaDAX on regulated spot trading, BRL/local-fiat ramps, and the strategic opportunity in LatAm rather than head-to-head in Brazil.

Broad incumbents

• Coinbase: Public, US-regulated CEX with a growing international footprint and retail spot trading focus. Relevant as a broad incumbent benchmark for fee economics, security standards, and institutional onboarding that NovaDAX emulates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nova_dax
• Facebookfacebook.com/OfficialNovaDAX
• LinkedInlinkedin.com/company/novadax-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaDAX