BitPreço
- Company typePrivate
- Founded2022
- HeadquartersFranca, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
BitPreço firmographics
Firmographics- Name
- BitPreço
- Legal name
- Bitypreço
- Website
- https://bitpreco.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BitPreço industry classification
Industry- Product category
- Cryptocurrency Exchange Aggregator
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
Keywords
Where BitPreço is headquartered
LocationHeadquarters
- HQ city
- Franca
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
BitPreço business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: Platform charges fees on cryptocurrency transactions executed through the marketplace aggregator
- Spread on Exchange Rates: Earns revenue through price differences when aggregating rates from multiple exchanges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard trading platform access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BitPreço product offering
Product offeringCore offering
BitPreço operates a cryptocurrency marketplace aggregator that connects 30 national and international exchanges within a single platform, enabling Brazilian users to find the best prices for buying and selling Bitcoin, Ethereum, USDT, and USDC. Trading is delivered through the Bitypreço web platform and the BityBank mobile app (Biscoint Lite), with Pix instant payment deposits, a real-time order book, stop loss and limit order tools, and a Bitcoin cashback debit card.
Product overview
BitPreço operates as a cryptocurrency marketplace aggregator that connects 30+ national and international exchanges to provide users with the best prices for trading Bitcoin, Ethereum, USDT, and USDC. The platform consists of the core Bitypreço Marketplace web platform, the BityBank mobile app (Biscoint Lite), the Bix Pix payment feature for direct bank purchases, an Order Book trading interface, and a Bitcoin cashback card. The company acquired Biscoint broker in 2022 and announced plans to launch a Criptobanco.
Differentiator
Problem solved
Functional benefit
Brands
- BityBank: Mobile app interface offering order book, charts, stop loss, and limit order features for cryptocurrency trading.
- Bix
Products and services
- Bitypreço Marketplace Core web-based cryptocurrency marketplace aggregator that connects 30+ national and international exchanges to find and execute the best prices for buying and selling Bitcoin, Ethereum, USDT, and USDC, targeted at individual Brazilian retail crypto traders.
- BityBank Mobile App (Biscoint Lite) iOS and Android mobile application providing access to the Bitypreço marketplace with real-time order book, charts, stop loss, and limit orders for individual Brazilian retail crypto traders.
- BityBank Cashback Card Debit card product that returns Bitcoin cashback on purchases, offered to BitPreço users as a way to earn crypto on everyday spending.
Companies that use BitPreço
Customer profileSegments2 records
Ideal customer profiles2 records
BitPreço technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature5 records
BitPreço partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BiscointcoreFirst full acquisition by BitPreço, integrating Biscoint user bases and expanding Brazilian market presence. Acquisition supports growth strategy including launch of Criptobanco and new products.
- 30+ Integrated Exchanges (Ripio, Bitfinex, Uniswap, Jupiter, Deribit, OKX, Bitso, PancakeSwap, Coinext, Pagcripto, Binance, Kraken, Bitnuvem, Coinbase, Bitget, others)corePlatform aggregates cryptocurrency prices from 30+ national and international exchanges enabling best price comparison for users
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BitPreço competitors and assessment
Company assessmentDirect peers
- Mercado Bitcoin: Brazil's largest本土 cryptocurrency exchange, offering spot trading, custody, and Pix on/off-ramps. Directly competes with BitPreço for Brazilian retail crypto traders and uses many of the same fiat rails.
- Foxbit: Established Brazilian crypto brokerage and exchange with Pix integration and mobile app, serving the same retail trader segment as BitPreço with overlapping trading pairs (BTC, ETH, USDT).
- Ripio: Latin American crypto exchange and brokerage, active in Brazil and Argentina. Already integrated as one of BitPreço's 30+ partner exchanges, illustrating the overlap in product positioning and customer base.
- Coinext: Brazilian crypto exchange with Pix deposits and BRL trading pairs. Another existing partner exchange in BitPreço's marketplace; comparable in product, geography, and target customer.
- Bitso: Major Latin American crypto exchange with strong Brazilian presence, Pix integration, and stablecoin focus. Listed as a BitPreço partner, but increasingly competing for the same retail user.
- Pagcripto: Smaller Brazilian crypto brokerage with Pix focus. Integrated into BitPreço's marketplace, and a potential future M&A target given BitPreço's stated acquisition strategy.
Broad incumbents
- Binance: Global crypto exchange leader with significant Brazilian market share and Pix integration. Functions as both a partner (one of BitPreço's 30+ integrated exchanges) and a broad incumbent competitor.
- Coinbase: U.S.-listed global crypto exchange and broker. Listed as a BitPreço partner exchange but competes at the top of the funnel for retail users across Latin America.
- Crypto.com: Global crypto exchange and card issuer. Comparable to BitPreço's combination of trading marketplace and crypto cashback card product, though at much larger scale and global scope.
Regional players
- Lemon Cash: Argentine crypto app with similar product mix of exchange, card, and Pix-adjacent on-ramps in Latin America. Comparable in product scope (trading + card) but operates primarily in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BitPreço social profiles
Digital presenceBitPreço financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitPreço leadership team
Management profileNumber of profiles
BitPreço subsidiaries and ownership
Company hierarchySubsidiaries1 record
BitPreço funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitPreço M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitPreço
What does BitPreço do?
BitPreço operates a cryptocurrency marketplace aggregator that connects 30 national and international exchanges within a single platform, enabling Brazilian users to find the best prices for buying and selling Bitcoin, Ethereum, USDT, and USDC. Trading is delivered through the Bitypreço web platform and the BityBank mobile app (Biscoint Lite), with Pix instant payment deposits, a real-time order book, stop loss and limit order tools, and a Bitcoin cashback debit card.
Is BitPreço a public or private company?
BitPreço is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BitPreço founded?
BitPreço was founded in 2022. It employs 11 to 50 people.
Where is BitPreço based?
BitPreço is headquartered in Franca, Brazil, in the Latin America region.
How does BitPreço make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are spread on Exchange Rates.
Who are BitPreço's main competitors?
Direct peers on record are Mercado Bitcoin, Foxbit, Ripio, Coinext, Bitso and Pagcripto. Broad incumbents are Binance, Coinbase and Crypto.com. Lemon Cash is listed as a regional player.
Does BitPreço have an API?
No public API is recorded for BitPreço.
What industry is BitPreço in?
BitPreço's product category is Cryptocurrency Exchange Aggregator. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine). Its NAICS code is 5231 and its SIC code is 6200.