What AssoConnect does

AssoConnect is a French SaaS company, founded in 2011 and headquartered in Paris, that provides an integrated management platform for associations. Its software consolidates more than a dozen modules into a single subscription product: member CRM with dynamic segmentation and legal-entity support, French-compliant accounting (bank reconciliation, analytical accounting, budget forecasting, e-invoicing), website builder with custom domains and member-only areas, email marketing, online payment collection (memberships, donations, ticketing, e-commerce), expense management, forms, association formation assistance, and crowdfunding. The platform is cloud-hosted on Microsoft Azure (with a French data center in Issy-Les-Moulineaux) and serves over 40,000 associations ranging from small clubs of 8 members to federations of 800,000 members across sports, leisure, cultural, network, and foundation segments.

The company monetizes through a freemium and subscription model. The Offre Paiement plan is free and focused on payment collection; the Offre Sérénité plan is a paid subscription (billed monthly or annually, with a 14-day free trial) whose price scales with the number of managed contacts. Revenue is supplemented by transaction fees on payment processing (handled by Adyen), an embedded business account (Compte Pro) delivered in partnership with Swan (an ACPR-authorized electronic money institution providing French IBAN, cards, and SEPA), optional professional services billed at €100 per hour, and contact-volume overages. AssoConnect also holds ORIAS registration as a crowdfunding intermediary and MOBSP status as agent in banking and payment services. The company is currently part of the team.blue group, a European aggregator of SMB online business tools.

Name

AssoConnect

Legal name

AssoConnect

Website

https://assoconnect.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AssoConnect is a Paris-based SaaS platform serving over 40,000 French associations with an all-in-one suite covering CRM, accounting, website building, email marketing, online payments, and embedded banking via Swan. Founded in 2011, the company operates within the team.blue group.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Revenue: Core revenue from annual or monthly subscription plans (Offre Sérénité and Offre Paiement tiers). Pricing scales based on number of contacts/members. Monthly or annual billing cycles with automatic renewal.
2. Professional Services: Project management, software configuration, website creation, and user training services billed at €100/hour (Taux Horaire Standard). Split 50/50 at contract signing and project completion.
3. Payment Processing Fees: Transaction fees for online payments including card payments, transfers, and SEPA direct debits. Charged per transaction according to published fee schedule.
4. Contact-based Upsells: Revenue from additional contact overages when clients exceed their contracted quota. Billed at published per-contact rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

AssoConnect is a cloud-based SaaS platform that enables French associations to manage their operations from a single interface, combining member relationship management (CRM), accounting with bank reconciliation, website creation, email marketing, and online payment collection (memberships, donations, ticketing). It also offers an embedded business account (Compte Pro) with French IBAN, SEPA transfers and direct debits, alongside optional paid professional services for onboarding, configuration, and training.

Product overview

AssoConnect is a comprehensive cloud-based association management platform delivered as a unified SaaS product with modular architecture. The core AssoConnect software suite provides a complete ecosystem of integrated modules including: Comptabilité (accounting), Formulaires (forms), Base de membres/CRM (member database), Emailing (email marketing), Site internet (website builder), Paiements (online payments), Création d'association (association formation), and Compte Pro (business banking). Additional modules include Facturation électronique (e-invoicing), Adhésions (memberships), Dons (donations), Billetteries (ticketing), Boutique en ligne (e-commerce), Notes de frais (expense reports), and Financement participatif (crowdfunding). The platform offers two pricing tiers: Offre Paiement (Payment Plan) for essential payment collection, and Offre Sérénité (Serenity Plan) for comprehensive association management. All modules operate within a single integrated platform accessed via subscription, with no software purchase option.

Differentiator

Problem solved

Functional benefit

Products and services

• AssoConnect Platform Comprehensive cloud-based SaaS suite for French associations of all sizes (8 to 800,000 members), bundling member database/CRM, accounting, website builder, email marketing, online payments, electronic invoicing, memberships, donations, ticketing, expense reports, and crowdfunding into a single subscription platform.
• Professional Services (Onboarding & Training) Project management, software configuration, website creation, and user training services for associations adopting the platform, billed at €100/hour (Taux Horaire Standard), with payment split 50/50 at contract signing and project completion.

Quantifiable outcome

• 92% of associations report the tool helps them structure their organization
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, infrastructure and parent/group.

• SwancoreTechnology or IntegrationSwan is the electronic money institution partner providing payment account services for AssoConnect's embedded business account feature (Compte Pro). Swan is registered with ACPR and provides French IBAN accounts, virtual and physical cards, and SEPA payment capabilities.
• AdyencoreTechnology or IntegrationAdyen provides payment processing services for online transactions on the AssoConnect platform, including card payments, bank transfers, and SEPA direct debits. Handles transaction processing, fraud protection, and settlement.
• Microsoft AzureinfrastructureTechnology or IntegrationMicrosoft Azure provides cloud hosting infrastructure for AssoConnect. Azure data center located in Issy-Les-Moulineaux, France (37 Quai du Président Wilson, 92130).
• team.blueparent/groupStrategic or Co-development PartnerAssoConnect is part of the team.blue group, a European company building a portfolio of online business tools brands. team.blue N.V. has joint responsibility for certain data processing activities and provides group-level resources and coordination.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HelloAsso: French non-profit platform offering free membership, donation, and event ticketing tools to associations. Directly competes with AssoConnect in the French association market with overlapping payment collection and member management capabilities.
• Wild Apricot: Association management software providing member database, website, payments, and event management for nonprofits. Closest international equivalent to AssoConnect's all-in-one platform model.
• MemberClicks: US-based association management platform serving small to mid-sized associations with membership, event, and communication tools. Comparable in target customer profile and integrated product suite.

Emerging players

• Aplos: Cloud accounting software purpose-built for nonprofits and churches. Comparable to AssoConnect's accounting module and shares a similar vertical focus on nonprofit financial workflows.
• Donorbox: Online donation platform for nonprofits with recurring giving, event ticketing, and membership tools. Competes with AssoConnect's donations, billetteries, and memberships modules.
• Mailchimp: Email marketing and basic CRM platform widely used by SMBs and nonprofits. Competes with AssoConnect's emailing module and could expand into adjacent association workflows.

Broad incumbents

• Stripe: Global payments infrastructure provider. As a payments incumbent, Stripe competes for the payment processing layer that AssoConnect wraps with association-specific workflows.
• HubSpot: Broad CRM, marketing automation, and CMS platform widely used by SMBs and nonprofits. Competes with AssoConnect's CRM, emailing, and website builder modules through a much wider portfolio.
• Salesforce: Enterprise CRM and application platform with nonprofit-specific offerings (Nonprofit Cloud). Competes with AssoConnect's CRM and member management at the upper end of the association market.
• Sage: Established accounting and payroll software provider with strong European presence. Competes with AssoConnect's accounting module and could bundle association-specific features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/assoconnect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssoConnect