Planalytics (B2B)
Planalytics provides Weather-Driven Demand analytics to enterprise retailers, CPG brands, restaurants, and consumer-facing businesses, converting meteorological data into pre-calibrated product-level demand signals built on 15+ trillion consumer transactions across more than one million product-location combinations.
- Company typePrivate
- Founded2014
- HeadquartersBerwyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Planalytics (B2B) does
Planalytics, Inc. is a privately held B2B analytics company headquartered in Chesterbrook, Pennsylvania, with a European regional office in Leeds, UK. Founded in 1990, the company specializes in Weather-Driven Demand (WDD) analytics — pre-calibrated behavioral signals that translate meteorological data into the percentage change in demand for a specific product at a specific location and time period attributable purely to weather. The platform is built on proprietary AI/ML models trained against 15+ trillion localized consumer transactions spanning more than one million product-location combinations, refined continuously over 20+ years. Planalytics holds US Patent 7,752,106 protecting its core methodology, alongside a portfolio of registered trademarks including WDD, WeatherSpend, Xtreme, WeatherIQ, Business Weather Intelligence, Impact, GasBuyer, and EnergyBuyer.
Planalytics (B2B) firmographics
Firmographics- Name
- Planalytics (B2B)
- Legal name
- Planalytics, Inc.
- Website
- https://planalytics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planalytics provides Weather-Driven Demand analytics to enterprise retailers, CPG brands, restaurants, and consumer-facing businesses, converting meteorological data into pre-calibrated product-level demand signals built on 15+ trillion consumer transactions across more than one million product-location combinations.
- Ownership category
- akta.pro rank
Planalytics (B2B) industry classification
Industry- Product category
- Weather-Driven Demand Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
- akta.pro secondary industry
- Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)
Keywords
Where Planalytics (B2B) is headquartered
LocationHeadquarters
- HQ city
- Berwyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Planalytics (B2B) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B SaaS Analytics Platform (WDD® Subscription): Planalytics generates revenue through annual or multi-year subscription agreements for access to its Weather-Driven Demand® analytics platform, including WDD signals, Xtreme℠ extreme weather analytics, WeatherSpend℠ reports, and WeatherIQ™ briefings. Solutions are delivered via web-based client portal (Planalytics Impact), API integrations, and embedded integrations within enterprise platforms (SAP, Blue Yonder, Oracle, Relex, etc.). Revenue is recurring and contracted on an enterprise basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription — custom pricing based on client scope |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Planalytics (B2B) product offering
Product offeringCore offering
Planalytics sells a Weather-Driven Demand (WDD) analytics platform that converts raw meteorological data into pre-calibrated, product-level, location-specific, and time-period-specific demand signals for enterprise retailers, restaurants, CPG brands, and other consumer-facing businesses. The platform is delivered via a web client portal (Planalytics Impact), APIs, Model Context Protocol (MCP), and embedded integrations inside supply chain, retail planning, and digital marketing systems. Add-on modules include Xtreme for extreme weather event analytics, WeatherSpend for topline spending impact, and WeatherVue for daily monitoring and alerts.
Product overview
Planalytics is a global leader in Weather-Driven Demand (WDD) analytics — a platform-plus-modules product architecture anchored by the WDD core analytics engine. The platform translates complex meteorological data into actionable business metrics by quantifying how weather changes affect consumer demand at the product, location, and time-period level. WDD serves as the foundational signal (delivered via Model Context Protocol) feeding into enterprise AI/ML demand forecasting systems. The product portfolio includes specialized vertical modules for Grocery, DIY, Mass Merchants, Specialty Retail, Restaurants, Consumer Goods, Services, Sustainability, and Advertising, plus add-on analytical products including Xtreme (extreme weather analytics), WeatherSpend (retail weather impact metrics), WeatherVue (internal alerts dashboard), and Favorability Indexes (for digital advertising via WeatherAds partnership).
Differentiator
Problem solved
Functional benefit
Brands
- Weather-Driven Demand® (WDD): Proprietary analytics that quantify the impact of weather on consumer demand by product, time, and location.
- WeatherSpend℠
- Xtreme℠
Products and services
- Weather-Driven Demand (WDD) Core analytics platform that translates meteorological data into behavioral demand signals quantifying the percentage change in product demand for a specific product, location, and time period attributable to weather. Built on AI/ML models trained on 15+ trillion localized consumer transactions across more than one million product-location combinations, delivered via API, MCP, and embedded integrations with SAP, Blue Yonder, Oracle, and other enterprise platforms.
- Weather-Driven Demand for AI WDD signals packaged for direct plug-and-play integration into enterprise AI/ML forecasting environments via Model Context Protocol (MCP). Replaces raw meteorological data with structured behavioral demand signals, replacing months of custom data engineering and reducing AI token consumption by delivering demand-relevant information more efficiently than raw weather feeds.
- Planalytics Xtreme Purpose-built extreme weather event analytics module that quantifies consumer purchasing impacts of winter storms, hurricanes, tropical storms, heatwaves, heavy rain, flooding, and drought. Delivered as a daily data feed of positive and negative weather-driven demand unit impacts by product category and store location, integrating into existing software, AI/ML forecasting platforms, digital marketing solutions, and reports.
- WeatherSpend Metrics module that quantifies the impact of weather on topline sales across markets and retail sectors versus prior year periods. Generated in partnership with Facteus using credit and debit card transaction data to isolate the weather-driven portion of spending changes.
- WeatherVue
Quantifiable outcome
- 2–6% profit enhancement; up to 2% additional annual sales; double digital marketing campaign effectiveness (common client results)
- +4 more outcomes
Companies that use Planalytics (B2B)
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Planalytics (B2B) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature6 records
Planalytics (B2B) partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- WeatherAdscoreStrategic partnership announced March 13, 2026 integrating Planalytics' Favorability Indexes (based on WDD) directly into the WeatherAds weather-adaptive marketing cloud. This enables brands and agencies to automate digital ad campaigns — across Google Ads, Meta, TikTok, DV360, Salesforce Marketing Cloud, and more — based not just on weather itself but on how weather specifically influences consumer purchasing behavior for each product. Key benefits include product-specific demand triggers from trillions of consumer transactions, cross-channel automation via a single interface, enhanced efficiency by reducing wasted impressions, and no-code integration within minutes.
- SAPcoreSAP integration certified. Planalytics WDD data feeds directly into SAP environments for supply chain and demand planning. Available in the SAP Store.
- Blue YondercoreBlue Yonder integration certified. WDD signals are natively embedded within the Blue Yonder platform for demand sensing, planning, and replenishment optimization.
- OraclecoreOracle integration partnership. WDD feeds into Oracle supply chain and retail planning environments.
- RelexcoreRelex integration partnership for retail forecasting and replenishment optimization with WDD data feeds.
- ToolsGroupcoreToolsGroup integration for supply chain planning with WDD analytics.
- LogilitycoreLogility integration partnership. WDD data feeds into Logility supply chain and inventory planning environments. Published case study with Logility on addressing weather impacts in demand, inventory, and replenishment planning.
- SAScoreSAS integration partnership for advanced analytics environments with WDD data.
- Invent AnalyticscoreInvent Analytics integration for retail demand planning with WDD signals.
- CogniracoreCognira integration for retail AI and demand planning with WDD analytics.
- Island PacificcoreIsland Pacific integration for retail planning and WDD data integration.
- Enhanced Retail SolutionscoreEnhanced Retail Solutions integration for retail analytics and WDD data feeds.
- NielsenIQcoreNielsenIQ (NIQ) data partnership. Planalytics uses NIQ product sales data to develop industry-level weather impact models. The partnership contributes to Planalytics' syndicated industry model library covering hundreds of retail categories.
- FacteuscoreFacteus data partnership. Planalytics uses Facteus credit and debit card transaction data to generate WeatherSpend℠ metrics that isolate the impact of weather on spending for retail sectors and specific businesses.
- KantarcoreKantar data partnership. Planalytics uses Kantar syndicated transaction and consumer data to develop weather impact models across retail categories.
- PwCcorePwC consulting partnership. Planalytics and PwC co-presented at Climate Week NYC 2024 on managing weather impacts. PwC advises enterprise clients on incorporating weather analytics into strategic planning.
- Clarkston ConsultingminorClarkston Consulting is a Planalytics consulting/implementation partner serving consumer products and retail clients with WDD deployment.
- GroupsoftminorGroupsoft consulting partner for SAP-based retail and consumer goods clients with WDD integration.
- SGG + AssociatesminorSGG+ Associates consulting partner for retail technology implementation with Planalytics WDD.
- National Retail Federation (NRF)coreNRF is Planalytics' most prominent industry partnership. Joint deliverables include: WeatherIQ™ (weekly retail weather impact outlooks), the co-authored Climate-Proofing Retail white paper, NRF Big Ideas session programming (NRF 2023–2026), and NRF Center for Retail & Consumer Insights collaboration. Planalytics participates as a featured thought leader and exhibitor at NRF's annual Big Show.
- Coresight ResearchminorCoresight Research industry partnership for retail research and market intelligence sharing on weather and retail performance.
- Fashion Institute of TechnologyminorFIT industry partnership for retail education and research on weather analytics in fashion/apparel demand planning.
- Terry J. Lundgren Center for RetailingminorTerry J. Lundgren Center for Retailing industry partnership at the University of Arizona for retail education and research collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Planalytics (B2B) competitors and assessment
Company assessmentDirect peers
- Circana (formerly IRI): Circana is a leading provider of retail and consumer intelligence, offering demand forecasting, market measurement, and shopper insights to CPG and retail clients — overlapping with Planalytics in retail demand analytics and category-level demand planning.
- NielsenIQ: NielsenIQ is a global retail measurement and consumer intelligence provider; it is also a Planalytics data partner. Comparable as a consumer demand analytics platform serving retailers and CPGs with syndicated data, measurement, and predictive insights.
- Relex Solutions: Relex provides AI-driven retail forecasting, replenishment, and supply chain planning — directly integrating Planalytics WDD signals. Comparable as a customer and channel partner serving the same retail buyer with weather-aware demand planning.
- ToolsGroup: ToolsGroup provides supply chain planning and demand sensing software, and is a Planalytics integration partner. Comparable as a demand forecasting platform for retail and CPG that natively consumes Planalytics WDD signals.
- Logility: Logility offers supply chain and inventory optimization solutions, with documented Planalytics WDD integration. Comparable as an enterprise planning vendor serving the same retail and CPG buyer with weather-aware forecasting capabilities.
- DTN: DTN provides weather-driven operational analytics for agriculture, energy, and supply chain customers. Comparable as a weather-analytics peer serving operational decisioning in weather-sensitive industries, with overlapping buyer profiles.
Broad incumbents
- Blue Yonder: Blue Yonder is an enterprise supply chain planning platform with native Planalytics WDD integration. Comparable as a broader platform incumbent that bundles demand planning, replenishment, and forecasting capabilities — overlapping with Planalytics' planning use cases.
- SAP (Integrated Business Planning): SAP IBP is a leading enterprise planning suite with a certified Planalytics WDD integration. Comparable as a broad incumbent platform whose demand-sensing and forecasting capabilities compete with — and embed — Planalytics' analytics.
Emerging players
- Tomorrow.io: Tomorrow.io is a weather intelligence and AI forecasting platform serving enterprise customers across logistics, retail, and on-demand operations. Comparable as an emerging weather-AI player competing for the same enterprise weather-driven decisioning budget, though with a horizontal weather-first approach rather than Planalytics' demand-signal specialization.
Others
- Facteus: Facteus provides credit and debit card transaction data used by Planalytics to generate WeatherSpend metrics. Comparable as a data infrastructure partner enabling Planalytics' analytics and adjacent in the consumer-data analytics value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Planalytics (B2B) social profiles
Digital presencePlanalytics (B2B) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planalytics (B2B) leadership team
Management profileNumber of profiles
Profiles9 records
Planalytics (B2B) funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planalytics (B2B) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planalytics (B2B)
What does Planalytics (B2B) do?
Planalytics sells a Weather-Driven Demand (WDD) analytics platform that converts raw meteorological data into pre-calibrated, product-level, location-specific, and time-period-specific demand signals for enterprise retailers, restaurants, CPG brands, and other consumer-facing businesses. The platform is delivered via a web client portal (Planalytics Impact), APIs, Model Context Protocol (MCP), and embedded integrations inside supply chain, retail planning, and digital marketing systems. Add-on modules include Xtreme for extreme weather event analytics, WeatherSpend for topline spending impact, and WeatherVue for daily monitoring and alerts.
Is Planalytics (B2B) a public or private company?
Planalytics (B2B) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planalytics (B2B) founded?
Planalytics (B2B) was founded in 2014. It employs 51 to 100 people.
Where is Planalytics (B2B) based?
Planalytics (B2B) is headquartered in Berwyn, United States, in the North America region.
How does Planalytics (B2B) make money?
One revenue line is on record: B2B SaaS Analytics Platform (WDD® Subscription).
Who are Planalytics (B2B)'s main competitors?
Direct peers on record are Circana (formerly IRI), NielsenIQ, Relex Solutions, ToolsGroup, Logility and DTN. Broad incumbents are Blue Yonder and SAP (Integrated Business Planning). Tomorrow.io is listed as an emerging player. Facteus is listed as an others.
Does Planalytics (B2B) have an API?
Yes. Planalytics (B2B) exposes a public API. Developer documentation is at planalytics-media.s3.us-east-1.amazonaws.com/Collateral/WHITE%20PAPER_Enhancing%20AI%20Reasoning.pdf.
What industry is Planalytics (B2B) in?
Planalytics (B2B)'s product category is Weather-Driven Demand Analytics. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence, with a secondary code of EUABALAJ, Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting). Its NAICS code is 51821 and its SIC code is 7372.