What WeatherAds does

WeatherAds Ltd is a UK-based SaaS company, founded in 2021 and headquartered in Glasgow, Scotland, that operates a self-serve Weather Marketing Cloud platform for brands and agencies. The core product connects real-time weather, health, and environmental data signals to digital ad campaigns, automatically triggering bid adjustments, creative personalization, campaign activation/pausing, and geo-level inclusions or exclusions across paid-media channels. The platform ingests enterprise-grade global weather data from AccuWeather, exposes 70+ contextual triggers, and refreshes campaign settings every 15 minutes through a visual, no-code interface that the vendor claims can be deployed in under 15 minutes.

Underlying technology is a rule-based contextual targeting engine wrapped around native connectors to Google Ads, Meta (Facebook and Instagram), TikTok, YouTube, DV360, Google Ad Manager, Salesforce Marketing Cloud, Zapier, and Webhooks. The Multi-Location Automation capability manages geo inclusions and exclusions within a single ad set, allowing localized weather triggers across many regions simultaneously. The Salesforce Marketing Cloud Engagement Connector, launched in 2025, extends the platform beyond paid media into owned-channel customer journeys across email, SMS, and WhatsApp.

WeatherAds monetizes via tiered SaaS subscriptions starting at $25/month with a free no-credit-card tier, alongside custom enterprise pricing qualified against customer ad-budget tiers ranging from under $10K to over $300K per month. Go-to-market combines a product-led self-serve motion with sales-assisted enterprise demos, partner-channel distribution through Meta and Google ecosystems, and Zapier-led SMB discovery. The vendor claims thousands of brands and agencies as users and presents a logo wall that includes McDonald's, Toyota, Heineken, Unilever, Coca-Cola, IKEA, Pepsi, Starbucks, Domino's, Ace Hardware, Woolrich, Vicks, Jeep, Goodyear, and Molson Coors. The company is privately held, has no disclosed funding rounds or parent company, and operates with a headcount of 1-10 employees.

Name

WeatherAds

Legal name

WeatherAds Ltd

Website

https://weatherads.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WeatherAds is a Glasgow-based SaaS platform that automates digital advertising and owned-channel messaging using 70+ real-time weather, health, and environmental signals for brands and agencies worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): WeatherAds operates as a self-serve SaaS platform offering subscription plans with tiered pricing. Users pay a recurring fee to access the platform for weather-based ad targeting and automation. A free account tier is available with no credit card required. Paid plans start at $25/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

WeatherAds is a self-serve SaaS Weather Marketing Cloud that synchronizes brands' and agencies' advertising campaigns on Google Ads, Meta, TikTok, DV360, Google Ad Manager, YouTube, Salesforce Marketing Cloud, and other channels with 70+ real-time weather, health, and environmental signals. The platform automates bid adjustments, campaign activation/pausing, and geo-level targeting every 15 minutes using AccuWeather-sourced global weather data through a visual no-code interface.

Product overview

WeatherAds is a unified Weather Marketing Cloud platform comprising a core self-serve platform with integrated channel connectors. The core WeatherAds Platform enables weather and contextual advertising across multiple channels, powered by 70+ weather and environmental triggers. The product portfolio includes native integrations for Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, Display & Video 360, Google Ad Manager, Salesforce Marketing Cloud, and Zapier. Industry-specific solutions provide vertical-tuned templates and case studies for 12 sectors including retail, automotive, travel, pharma, and restaurants. The platform operates on a plug-and-play connector model with visual interface, requiring no coding and enabling campaign launch in under 15 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• WeatherAds Platform (Weather Marketing Cloud) A self-serve SaaS Weather Marketing Cloud that synchronizes Search, Display, Social, Programmatic, Email, and SMS campaigns with 70+ real-time weather, health, and environmental signals to drive engagement and conversions. The platform is sold on a freemium subscription basis (free signup, paid tiers starting at $25/month) with enterprise custom pricing for accounts with monthly campaign budgets above $10K. Native connectors span Google Ads, Meta (Facebook/Instagram), TikTok, DV360, Google Ad Manager, YouTube, Salesforce Marketing Cloud, Zapier, and Webhooks. An award-winning customer success team supports onboarding and ongoing account management for brands and agencies worldwide.

Quantifiable outcome

• McDonald's reduced CPM by 50% on Social advertising campaigns
• +7 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Google AdscoreTechnology or IntegrationNative plug-and-play connector for Google Ads enabling weather-triggered bid adjustments, campaign activation/pause, and geo-level targeting modifications. Supports Search, Display (GDN), and Shopping campaigns.
• Meta (Facebook / Instagram)coreTechnology or IntegrationNative connector for Meta Ads including Facebook and Instagram, enabling multi-location and single-location automations at the ad set level. WeatherAds is listed as a certified Meta Business Partner.
• TikTokcoreTechnology or IntegrationNative integration with TikTok Ads enabling weather-triggered advertising on the TikTok platform.
• YouTubesecondaryTechnology or IntegrationWeatherAds integrates with YouTube for video ad campaign automation. Note: Video campaign compatibility is currently in development (coming soon) per help center documentation.
• Display & Video 360 (DV360)coreTechnology or IntegrationNative integration with Google's DV360 (formerly DoubleClick Bid Manager) enabling programmatic weather-targeted advertising campaigns.
• Google Ad ManagersecondaryTechnology or IntegrationIntegration with Google Ad Manager for publisher-side programmatic advertising automation triggered by weather conditions.
• Salesforce Marketing CloudcoreTechnology or IntegrationNative one-click integration with Salesforce Marketing Cloud Engagement enabling activation of customer journeys and personalized messages across email, SMS, and WhatsApp using 70+ contextual triggers including weather, health, travel, and leisure signals.
• ZapiersecondaryTechnology or IntegrationZapier integration allows WeatherAds to connect with 6000+ third-party applications enabling no-code automation workflows for users across the Zapier ecosystem.
• WebhookssecondaryTechnology or IntegrationCustom webhook integrations allow advanced users to connect WeatherAds with any external system via API-based event triggers.
• AccuWeathercoreTechnology or IntegrationStrategic partnership announced publicly on the WeatherAds blog for the delivery of 'Superior Accuracy' weather targeting data to digital advertisers. Raw weather data sourced from AccuWeather provides enterprise-grade global coverage with millions of data points worldwide.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IBM Watson Advertising (WeatherFX): IBM Watson Advertising's WeatherFX was the pioneering weather-triggered advertising product, linking AccuWeather/IBM weather data to ad targeting across digital channels. It is the closest historical analogue to WeatherAds and a direct competitor in weather-contextual campaign automation.
• AdTheorent: AdTheorent is a programmatic advertising platform that uses machine learning on contextual signals to optimize campaign delivery. It competes with WeatherAds in the data-driven contextual targeting space, particularly for advertisers seeking to move beyond cookie-based audience targeting.
• StackAdapt: StackAdapt is a self-serve programmatic advertising platform with native contextual targeting, AI-driven optimization, and integrations across major ad channels. It overlaps with WeatherAds on multi-channel ad automation and serves the same brand and agency buyer.
• Smartology: Smartology is a contextual advertising platform that uses semantic AI to match brand messaging with relevant content in real time. It competes with WeatherAds in brand-safe, context-driven targeting for premium advertisers, with a similar focus on cookieless capabilities.

Broad incumbents

• Quantcast: Quantcast operates a major DSP with proprietary contextual AI (Ara) and audience tools for advertisers across cookieless and cookie-based environments. It is a broader incumbent that overlaps with WeatherAds in contextual targeting but offers far more channels and capabilities.
• MediaMath: MediaMath is a demand-side platform providing programmatic media buying with contextual and audience targeting. While much broader than WeatherAds, MediaMath serves the same agency and brand buyers integrating ad platforms with data signals.
• The Trade Desk: The Trade Desk is the largest independent DSP, offering cross-channel programmatic buying with contextual and data-driven targeting across CTV, display, and video. It is a broader incumbent in the same advertising ecosystem where WeatherAds plugs in.
• DoubleVerify: DoubleVerify provides ad verification, brand suitability, and contextual categorization across digital media. It is adjacent rather than directly competitive but overlaps on contextual classification that powers cookieless targeting — a key value prop of WeatherAds.
• LiveRamp: LiveRamp is a data connectivity platform enabling identity resolution, audience activation, and measurement across the advertising ecosystem. It overlaps thematically with WeatherAds on data-driven audience/trigger signals and ecosystem integrations but operates at a much broader scale.

Emerging players

• Smartly.io: Smartly.io is an AI-driven ad automation platform focused on social media buying and creative optimization across Meta, TikTok, and Pinterest. It overlaps with WeatherAds in automating ad-platform operations for enterprise brands but does not specialize in environmental triggers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WeatherAdsApp
• YouTubeyoutube.com/channel/UCdiqb1QXD_DgYPKEjBK-Xog
• Facebookfacebook.com/WeatherAds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeatherAds