NOCAP Sports

What NOCAP Sports does

NOCAP Sports is a Philadelphia-based, privately held company founded in 2020 that operates an interconnected Name, Image, and Likeness (NIL) ecosystem serving three constituencies: university athletic departments, brands/advertisers, and college athletes. The company launched as one of the first NIL marketplaces following the 2021 NCAA rule change and has since evolved beyond a single-point marketplace into a multi-product platform organized into three branded sub-businesses: NOCAP Revenue (B2B revenue generation for universities via alumni-owned business partnerships with vetted service providers), NOCAP Influence (a full-service NIL agency for brands seeking athlete marketing campaigns), and NOCAP Talent (athlete management, collective deal sourcing, and NIL optimization). The company is also doing business as NOCAP Sports with sub-brands including the Seminole Business Network (FSU-specific), and is led by co-founders Nicholas Lord (CEO & President), Stan Golubtsov (CTO & VP), and Casey Floyd (Chief Compliance Officer), supported by a leadership team including a Chief Athlete Officer, Chief Creative Officer, and COO of NOCAP Revenue.

The underlying technology is a web-and-mobile marketplace with deal management, automated compliance disclosure workflows (7-day school acknowledgment and approval), Stripe-powered payment processing with a 3% processing fee, athlete profile management including auto-generated "unclaimed" profiles seeded from public data, and subscription accounts supporting up to five administrators per subscription. The platform integrates with Stripe for payment processing and operates iOS and Android applications alongside the web product. The company monetizes through annual subscriptions billed monthly, a 3% transaction fee on each NIL deal payout, a 5% commission on collective and revenue-share deals sourced by NOCAP Talent, B2B referral revenue share flowing back to universities, and brand-partnership campaign fees for NOCAP Influence; the athlete-facing app is freemium with no upfront cost to athletes.

NOCAP's go-to-market combines direct enterprise field sales to universities and athletic departments with event-driven positioning through NACDA panels and industry conferences, channel-partner dynamics via official boosters and collectives that recruit alumni-owned businesses, and self-serve athlete onboarding. The flagship university partnership is the Seminole Business Network with Florida State University and Seminole Boosters, with comparable university agreements in place at Siena, Xavier, and Villanova. Brand clients visible in the company's portfolio include Walmart, LinkedIn, Fidelity, Aflac, Ajinomoto, Workout Anytime, Slim Chickens, Kaplan, and Champion Circle. The company is incorporated in Delaware, headquartered at 1930 E Arizona St in Philadelphia, and operates exclusively within the United States.

Name

NOCAP Sports

Legal name

NOCAP Sports, Inc.

Website

https://nocapsports.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

NOCAP Sports operates an interconnected Name, Image, and Likeness (NIL) ecosystem for U.S. college sports, connecting university athletic departments, brands, and college athletes through B2B revenue generation, brand campaign services, and athlete management.

Ownership category

akta.pro rank

Product category

Sports Marketing Platform / NIL Marketplace

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industries

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Name image likeness platform
• College sports marketing
• Athlete influencer campaigns
• NIL deal marketplace
• University athletic revenue

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Users pay for subscription accounts that provide platform features at annual prices billed monthly. Subscriptions enable brands and schools to communicate and transact with athletes seeking sponsorship opportunities.
2. Deal Processing Fees: NOCAP charges 3% processing fee on each payout for every individual deal completed through the platform
3. Talent Management Commission: NOCAP Talent earns 5% commission on collective and revenue share opportunities they source and negotiate for athletes
4. B2B Revenue Share: When alumni businesses engage with vetted service providers through university partnerships, a portion of revenue flows back to the university athletic department, creating recurring revenue streams
5. Brand Partnership Fees: Brands pay for athlete marketing campaigns including content production, performance media, and analytics services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

NOCAP Sports operates a unified three-sided NIL ecosystem platform connecting university athletic departments, brands, and college athletes. Through its three core product lines (NOCAP Revenue for universities, NOCAP Influence for brands, and NOCAP Talent for athletes), the company enables deal discovery, compliance management, payment processing via Stripe, and revenue share programs that turn alumni business networks into recurring revenue for athletic departments.

Product overview

NOCAP Sports operates as a unified ecosystem platform connecting universities, brands, and athletes in the college sports NIL landscape. The product portfolio centers on three core offerings: NOCAP Revenue (B2B revenue generation for universities through alumni business partnerships), NOCAP Influence (full-service NIL agency for brands), and NOCAP Talent (athlete management and NIL optimization). The platform includes a web and mobile application for deal management, compliance tracking, and payment processing, with subscription tiers for brands and universities. University-specific implementations like the Seminole Business Network build on the NOCAP Revenue infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Seminole Business Network: A revenue-sharing network launched in partnership with Florida State University and Seminole Boosters, connecting FSU-affiliated businesses with vetted commercial service providers so a portion of revenue flows back to FSU Athletics.

Products and services

• NOCAP Revenue B2B revenue-generation solution for universities and athletic departments that transforms alumni networks into recurring revenue streams by connecting alumni-owned businesses with vetted national service providers across payment processing, payroll, HR, energy, and insurance.
• NOCAP Influence Full-service NIL agency for brands providing athlete talent access, content production, performance media, and analytics to help brands create and scale culturally-relevant campaigns with college athlete influencers.
• NOCAP Talent Athlete management and NIL optimization service that helps college athletes and sports creators navigate recruiting, transfers, and revenue-share opportunities while building their personal brand and maximizing NIL earnings. NOCAP Talent earns a 5% commission on sourced deals.
• Seminole Business Network University-specific revenue initiative (built on NOCAP Revenue) connecting Florida State University-affiliated businesses with vetted service providers and redirecting a portion of operational spending back to FSU athletics and Seminole Boosters.
• NOCAP Platform (Web & Mobile App) Unified ecosystem platform with a website and mobile app enabling athlete profiles, deal management, compliance tracking, and payment processing to connect universities, brands, and athletes.
• NOCAP Subscription Accounts Subscription-based accounts for brands and businesses providing platform features, deal management tools, athlete communication, and sponsorship campaign management, with up to five administrator accounts per subscription and a 3% processing fee on individual deal payouts.

Quantifiable outcome

• One FSU-affiliated car dealership saved over $500,000 in under a year on credit card processing while generating ~$125,000 annually for FSU Athletics
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Florida State University / Seminole BoostersflagshipStrategic or Co-development PartnerFlagship partnership launching the Seminole Business Network - a revenue model where booster-owned businesses switch to NOCAP-affiliated service providers, with a portion of transaction revenue shared back to FSU athletic department. First deal with Ed Voyles Automotive Group generated approximately $125,000 in recurring annual revenue for FSU.
• Siena University AthleticscoreStrategic or Co-development PartnerZero-cost revenue initiative introducing Siena-affiliated businesses to vetted national service providers across payment processing, employee benefits, payroll, energy consulting, and business operations. Revenue flows directly to Siena Athletic Department.
• Xavier University AthleticscoreStrategic or Co-development PartnerStrategic revenue partnership creating recurring revenue opportunities through Xavier's trusted business and alumni network by connecting affiliated businesses with vetted service providers.
• Villanova AthleticscoreStrategic or Co-development PartnerStrategic revenue partnership focused on generating sustainable revenue through strategic business relationships with alumni and local businesses.
• Run PaymentscoreTechnology or IntegrationRun Payments co-presented the NACDA session with Marsh McLennan Agency alongside NOCAP Sports, focusing on revenue monetization for athletic departments.
• Marsh McLennan AgencycoreStrategic or Co-development PartnerMarsh McLennan Agency co-presented the NACDA session on turning revenue concepts into actionable monetization strategies for athletic departments.
• Run PaymentscoreTechnology or IntegrationTrusted commercial partner in the Seminole Business Network and general NOCAP ecosystem, providing payment processing services.
• Ed Voyles Automotive GroupflagshipChannel Partner/ Reseller/ DistributorFSU-affiliated car dealership that saved over $500,000 on credit card processing fees and generates approximately $125,000 annually for FSU Athletics through the Seminole Business Network.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Opendorse: Opendorse is a leading NIL marketplace and athlete endorsement platform connecting college athletes with brands for paid social media and endorsement deals. Directly comparable to NOCAP Sports in athlete-side NIL marketplace functionality and brand campaign execution.
• INFLCR (Teamworks): INFLCR was a college athlete content and NIL platform acquired by Teamworks. Directly comparable to NOCAP's athlete-facing profile, brand-deal, and compliance tools for the collegiate sports market.
• MOGL: MOGL operates an NIL collective and athlete marketplace connecting brands, athletes, and collectives. Highly comparable to NOCAP's three-sided model and NIL collective support offering.
• Athliance: Athliance provides NIL compliance, education, and disclosure workflow tools for universities and athletes. Directly comparable to NOCAP's deal compliance system and university compliance focus.
• Altius Sports Partners: Altius Sports Partners is an NIL strategy and consulting firm advising universities, collectives, and brands on monetizing athlete rights. Comparable to NOCAP's revenue-share and NIL strategy services for athletic departments.

Broad incumbents

• Teamworks: Teamworks is a broader athlete operations platform (acquired INFLCR) spanning logistics, communications, and NIL. Operates in the same collegiate sports ecosystem as NOCAP but with a much wider product surface and larger customer base.
• Learfield: Learfield is a major collegiate sports multimedia rights holder and sponsorship platform. Comparable as a broad incumbent in college sports marketing and university revenue generation, though not specialized in NIL marketplaces.
• Playfly Sports: Playfly Sports is a sports marketing and media rights company with deep college athletics relationships. Comparable as a broad incumbent operating in college sports sponsorship and athlete marketing, but with a wider portfolio than NOCAP's NIL focus.

Emerging players

• Athlete+: Athlete+ is an emerging NIL platform focused on athlete profile, deal discovery, and brand partnerships for college and high school athletes. Comparable to NOCAP's athlete-side profile and brand deal functionality, though at an earlier stage.
• The Brandr Group: The Brandr Group is a group licensing and brand partnership agency for college athletes, focused on aggregate athlete rights deals. Comparable to NOCAP Influence's brand partnership work, though concentrated on group licensing rather than individual creator deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NOCAPSports
• Facebookfacebook.com/nocapsports
• LinkedInlinkedin.com/company/nocapsports
• Instagraminstagram.com/nocapsports/?hl=en
• TikToktiktok.com/@thenocapsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOCAP Sports