What Athliance does

Athliance is a private U.S. software company founded in 2020 and headquartered in Winter Park, Florida, that builds NCAA and sports management software solutions focused on compliance and administration. The company's stated positioning — built "by Compliance and Administration Experts" — and its leadership structure (a Chief Legal Officer, CTO, and Chief Product Officer) indicate a product built around regulatory workflows for collegiate athletic programs, likely spanning eligibility, recruiting, and operational compliance use cases. However, no product documentation, customer references, pricing, or technical architecture details are available in the input; the company website renders a verification/loader page and provides no substantive content.

The company has raised approximately $5.025M across four funding rounds between May 2021 and December 2023, with no investors publicly disclosed. It operates with 11–50 employees and remains privately held. The business model, pricing structure, distribution channels, and customer segmentation are not disclosed in the available source material, representing material data gaps for any external analysis.

Name

Athliance

Website

https://athliance.com

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Short description

Athliance is a private U.S. software company, founded in 2020 and based in Winter Park, Florida, that builds NCAA and sports management compliance and administration software for collegiate athletic programs.

Ownership category

akta.pro rank

Product category

Sports Compliance Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Athletics Compliance, Eligibility & Governance (EDALAIAJ)

akta.pro secondary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• NCAA compliance software
• Sports management platform
• Athlete eligibility tracking
• Collegiate athletic administration
• NCAA rules monitoring

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Athliance provides an NCAA and sports management software solution designed for athletic departments and collegiate sports programs. The platform is built by compliance and administration experts and supports managing NCAA regulatory compliance, athlete eligibility, and athletic program operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Athliance NCAA & Sports Management Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Emerging players

• LeagueApps: LeagueApps is a sports-league and club management platform for organizers, with registration, scheduling, and communication tools. It is comparable as an emerging sports-management software player serving organized athletics programs.
• SportsRecruits: SportsRecruits is a recruiting platform serving high school athletes, club programs, and college coaches. It is comparable as an emerging vertical SaaS in the college-athletics recruiting and eligibility workflow space.

Broad incumbents

• Hudl: Hudl is a leading video and performance-analysis platform widely adopted across college athletics. While its core offering is video rather than compliance, it is embedded in the same athletic-department buyer relationships Athliance pursues.
• Catapult Sports: Catapult is a publicly listed athlete-monitoring and performance-analytics platform used by professional and elite collegiate programs. It serves athletic departments but focuses on performance data rather than compliance, making it a broader incumbent with overlapping customer relationships.
• NCSA (Next College Student Athlete): NCSA operates one of the largest college athletic recruiting platforms, connecting high school athletes with college coaches. It serves overlapping stakeholders (compliance and recruiting offices) but at a much larger scale and broader scope than Athliance.
• Stack Sports (SportsEngine): Stack Sports / SportsEngine provides league, club, and team-management software across youth and collegiate sports. It addresses adjacent sports-management workflows and serves many of the same institutional buyers as Athliance.

Direct peers

• PrestoSports: PrestoSports builds athletic-department websites, content, and operations tools for colleges. It targets the same institutional buyer as Athliance and addresses sports management workflows adjacent to compliance.
• Front Rush: Front Rush offers recruiting and athletic-department management software used by college coaches and compliance officers. It overlaps with Athliance in serving the same NCAA athletic-department buyer and addressing compliance-adjacent workflows.
• Teamworks: Teamworks is an operations and communications platform serving college and professional athletic programs. It is the most directly comparable peer because it sells workflow, compliance, and management software to NCAA athletic departments — the exact buyer Athliance targets.
• JumpForward: JumpForward provides NCAA compliance and athletic-department management software including eligibility, recruiting, and camp management. Its focus on compliance-heavy NCAA workflows closely mirrors Athliance's product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/athliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athliance