E-Farm

What E-Farm does

E-FARM GmbH is a Hamburg-based digital marketplace operator founded in 2015 that intermediates the cross-border trade of used agricultural machinery across Europe and, increasingly, the Americas. The platform lists more than 300,000 machines supplied by a network of over 1,100 dealers, organized into 14 main equipment categories including tractors, combine harvesters, balers, and telehandlers, with more than 80 additional sub-categories. The customer base is overwhelmingly individual farmers and small-to-mid agricultural businesses purchasing used equipment with savings claims of up to 50% versus new machinery. Buyer experience is supported in more than 20 languages via Weglot translation infrastructure and a regional team of expert sales managers.

The platform's core technology is a web-based two-sided marketplace with integrated services: an auction channel operated through Bidlogix for pre-selected dealer inventory in Denmark, Germany, and Austria, alongside a fixed-price listings channel. E-FARM wraps transactions with five add-on modules: DEKRA-certified independent machine inspections conducted at dealer premises, secure cross-border payment processing with payment due within five business days of contract, insurance-covered international transport, flexible warranty plans, and buyer financing options. The company claims sole-sector status for DEKRA-certified inspections as a trust mechanism on used-equipment condition.

The revenue model is primarily transactional: a 2.0% service fee with a €395 net minimum is charged to buyers on each machine sale, supplemented by professional-services revenue from inspections and logistics and recurring revenue from warranty subscriptions. Distribution is direct through e-farm.com with multilingual assisted sales; there is no third-party reseller layer. Customers are segmented horizontally by persona (farmers/agricultural businesses; commercial auction buyers with valid VAT IDs) rather than by industry vertical.

Name

E-Farm

Legal name

E-FARM GmbH

Website

https://e-farm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Used Agricultural Machinery Marketplace

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro industry

PRIMARYCRAFAHAL

Agriculture Inputs & Farm Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYIMAHACAA

Tractors & Power Units

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

SECONDARYAFAAAFAO

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

Keywords

• Used farm machinery
• Agricultural equipment marketplace
• Online machinery auctions
• Farm equipment trading
• Used tractor sales

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Machine transaction commissions: E-FARM earns a commission on each machine sale completed through its platform. A 2.0% service fee (minimum €395 net) is charged to buyers, which includes personal assistance, secure payment processing, and document handling. This is the primary revenue stream.
2. Online auction fees: E-FARM generates revenue through its online auction channel powered by Bidlogix. Machines from authorized pre-selected dealers in Denmark, Germany, and Austria are auctioned, with individual minimum prices and predefined bid intervals per machine type.
3. Inspection services: E-FARM offers DEKRA-certified independent machine inspections as an additional paid service, providing detailed condition reports, photos, and videos to buyers for a confident purchase decision.
4. Transport and logistics services: E-FARM arranges and coordinates international transport of agricultural machinery from dealers to buyers' farms, including insurance-covered delivery, as part of its end-to-end service offering.
5. Warranty services: E-FARM offers comprehensive warranty options for used agricultural machinery, covering unexpected repairs and breakdowns with flexible coverage plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

E-FARM operates an online marketplace connecting buyers and sellers of pre-owned agricultural machinery across Europe and beyond, featuring over 300,000 machines from 1,100+ dealers. The platform offers end-to-end transaction services including DEKRA-certified independent inspections, secure cross-border payment processing, insurance-covered worldwide transport, warranty options, and flexible financing. Revenue is primarily generated through a 2.0% service fee (minimum €395 net) on each completed machine transaction.

Product overview

E-FARM operates as a unified online marketplace and service platform for used agricultural machinery, combining a listing marketplace with an auction channel, backed by ancillary services. The core product is the E-FARM Marketplace, which lists over 300,000 machines from a network of 1,100+ dealers across Europe and four continents. Alongside the marketplace, E-FARM offers dedicated sub-products including E-FARM Auctions (conducted via Bidlogix) for competitive bidding on selected machinery, and E-FARM Exclusive Machines featuring inspected machines at special prices. The platform provides five integrated add-on services: Inspection (independent DEKRA-certified checks), Secure Payment (safe transaction handling), Transport (insurance-covered delivery), Warranty (repair coverage), and Financing (flexible payment options). The machine portfolio spans 14 main categories including tractors, combine harvesters, balers, telehandlers, and over 80 additional categories ranging from mowers and ploughs to construction and forestry equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• E-FARM Marketplace

Quantifiable outcome

• Savings of up to 50% compared to buying new machinery
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BidlogixcoreTechnology or IntegrationE-FARM conducts its online auctions through Bidlogix, a provider for online agricultural machinery auctions. Bidlogix runs the auction platform on behalf of sellers, handling registration, bidding, and outbid notifications. E-FARM is the operator running the auctions.
• DEKRAcoreStrategic or Co-development PartnerDEKRA conducts independent machine inspections on behalf of E-FARM. E-FARM is the only company in its sector to offer DEKRA-certified inspections, with certified experts evaluating machines at dealers' premises and providing detailed condition reports with photos and videos.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agriscope / Agriaffaires: Leading European online classifieds marketplace for new and used agricultural machinery (tractors, harvesters, implements). Directly competes with E-FARM on cross-border used-equipment discovery across Europe, though it relies more on listings than E-FARM's end-to-end inspection/payment/transport stack.
• Mascus: Europe-headquartered online marketplace for used heavy machinery (agriculture, construction, forestry, transport), owned by Ritchie Bros. Closest direct competitor to E-FARM in used ag/construction equipment marketplace with cross-border transaction support.
• TractorHouse: North America's largest online marketplace for new and used farm equipment, including tractors, combines, and implements. Directly comparable used-ag-marketplace model to E-FARM, though predominantly U.S./Canada focused rather than European.
• Machinery Pete: Long-running U.S. marketplace and pricing database for used farm and construction equipment. Strong direct analog to E-FARM in used-equipment discovery, dealer network curation, and trust signals around condition/pricing.
• Euro Auctions: Pan-European auction house for construction and agricultural machinery running live and timed online auctions with multi-country buyer reach. Comparable to E-FARM's Bidlogix-powered auction channel on used ag equipment.
• Truck1.eu: European online marketplace for used trucks, trailers, and agricultural vehicles with cross-border listings across multiple countries. Closely comparable marketplace model and geographic footprint to E-FARM.

Emerging players

• Tractor Zoom: U.S.-focused digital marketplace for used farm equipment with dealer connections and valuation data, increasingly overlapping with E-FARM's dealer-network-driven marketplace thesis in a North American context.

Broad incumbents

• John Deere Used Equipment (deere.com Used / dealer certified programs): OEM-operated certified used-equipment channels and dealer networks that increasingly offer cross-border listing, inspection-backed warranties, and financing — directly competing with E-FARM's full-service bundle from the supply side.
• Ritchie Bros. Auctioneers: Global marketplace and auction operator for used heavy equipment, with agricultural machinery as a major category. Incumbent used-equipment marketplace with broader geographic and category coverage, including Mascus under its umbrella.

Others

• Auto Trader UK: UK vertical marketplace for used vehicles that pioneered trust, pricing, and dealer-tool features at scale. Relevant as a horizontal blueprint for used-asset marketplace monetization, not a direct ag-equipment competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Efarmcom
• LinkedInlinkedin.com/company/e-farmcom
• Instagraminstagram.com/efarm_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Farm