What Bidlogix does

Bidlogix is a UK-based software company, incorporated as Bidlogix Limited and headquartered in Brighton, that provides HTML5-based online auction software for timed auctions and webcast (live) auctions. Its core product, BidJS, enables auctioneers to host real-time bidding on their own branded websites without requiring app downloads or page refreshes, and supports advanced auction mechanics including Reserve Gauge, Buy Now, Make Offer, max-bid, overtime bidding, and private-treaty sales. A complementary Bidding API allows software developers to build custom bidding applications on top of the platform, and AssetFlow extends the suite into asset management for liquidation and valuation workflows.

The platform targets professional auctioneers across fine art, antiques, real estate, industrial, and commercial verticals, alongside charities and nonprofits running fundraising auctions, and serves a global client base with infrastructure in the UK (Brighton, Hove, Lewes, Lancing, Shoreham) and Australia (Sydney). Bidlogix monetizes through two primary models: pay-as-you-go per-lot transaction fees with no setup fees or commission (particularly attractive to charities and SMBs), and monthly subscriptions for high-volume sellers seeking predictable recurring costs. The company employs 1-10 people, has been operating since 2012, and reports no external institutional funding, operating as a bootstrapped private company with a hybrid product-led/self-serve plus sales-assisted go-to-market motion supported by certified implementation partners and an integration ecosystem spanning Xero, Algolia, Vonage, Mandrill, and bespoke website builders.

Name

Bidlogix

Legal name

Bidlogix Limited

Website

https://bidlogix.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bidlogix is a Brighton-based SaaS company that provides HTML5 online auction software (BidJS) and a Bidding API, enabling professional auctioneers, charities, and asset liquidators globally to host timed and webcast auctions on their own branded websites via per-lot or subscription pricing.

Ownership category

akta.pro rank

Product category

Online Auction Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industries

Luxury & High-Value Property Auctions (BPAJAEAE), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Online auction software
• Timed auction platform
• Webcast auction streaming
• Auction bidding API
• Real-time bidding platform

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Lot Transaction Fees: Pay-as-you-go pricing model where clients pay per lot sold with no setup fees and no commission. Particularly suitable for charities and individual fundraising events.
2. Monthly Subscription: Available for high-volume sellers who prefer predictable, recurring pricing. Clear and predictable pricing aligned with customer volume from SMBs to enterprise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bidlogix provides HTML5-based online auction software that enables auctioneers to run timed and live webcast auctions from their own websites. The platform combines real-time bidding, HD audio/video streaming, and an embeddable Bidding API so fine art, antiques, real estate, industrial, commercial, and charity auctioneers worldwide can host branded auction experiences with no setup fees or commissions.

Product overview

Bidlogix offers a modular online auction software platform consisting of BidJS (the primary timed and webcast auction bidding platform), the Bidding API (for custom application development), and AssetFlow (for asset management). BidJS provides HTML5-based real-time bidding functionality including timed auctions, webcast auctions with HD audio/video streaming, payment integrations, and advanced bidding features (Reserve Gauge, Buy Now, Make Offer, max-bid, overtime bidding). The platform serves fine art, antiques, real estate, industrial, and commercial auctioneers globally.

Differentiator

Problem solved

Functional benefit

Brands

• BidJS: Online bidding platform for timed and webcast auctions
• AssetFlow

Quantifiable outcome

• Hobbs Parker reached 7,500+ buyers in first 15 months of online auctions
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• London Art ExchangecoreStrategic or Co-development PartnerLondon Art Exchange launched its Bidlogix auction platform following strong early results, including a £9,100 sale of a Pierre Simone artwork. The partnership enables digital bidding and supports both entry-level and established collectors.
• Hobbs ParkercoreStrategic or Co-development PartnerHobbs Parker partnered with Bidlogix to pivot to online auctions during COVID-19, launching first online auction in just 10 days. The partnership expanded into marine, professional tool, and insolvency auctions. Hobbs Parker achieves £60m+ annual sales through the platform.
• Wild in ArtcoreStrategic or Co-development PartnerWild in Art partnered with Bidlogix for Snowdogs by the Sea and Snailspace charity auctions, raising £572,000 for Martlets Hospice. The platform's HD streaming enabled engagement with both in-room and online bidders.
• XerocoreTechnology or IntegrationAccounting software integration enabling automatic invoicing and payment reconciliation. Clients can automatically send invoices to Xero by reconciling their auction, streamlining financial workflows.
• The Juniper StudiominorImplementation/ SI/ Consulting PartnerBespoke website creators providing custom website development and integration services for clients using the Bidlogix platform. Testimonial notes easy integration and customisable styling.
• Auction NewsminorGTM or Marketing PartnerRecommended marketing provider for auction industry, providing marketing support and visibility for clients.
• Martlets HospiceminorGTM or Marketing PartnerCharity partner for Wild in Art auction events, benefiting from platform use to raise funds. Platform enabled £572,000 total raised across two events.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AuctionMethod: US-based provider of online auction software for auctioneers and dealers, competing directly with Bidlogix's BidJS platform across timed and live auction formats with a focus on auction-house branding and white-label sites.
• Auction Mobility: Provides custom auction websites and live online bidding software for auction houses worldwide, competing on similar white-label, real-time bidding capabilities and serving many of the same verticals (art, antiques, real estate, charity).
• EasyLive: UK-based provider of live webcast and timed auction software with audio/video streaming, closely matching Bidlogix's webcast auction capabilities and serving UK and European auction houses.
• iCollector: Provides online bidding and live auction streaming software specifically for the auction industry, with comparable timed auction and webcast auction functionality targeted at auctioneers across multiple verticals.

Broad incumbents

• BidSpotter: A larger online auction marketplace platform for collectibles, industrial, and general merchandise. Broader than Bidlogix (operates a marketplace rather than pure SaaS), but competes for the same auctioneer customers and bidders.
• LiveAuctioneers: One of the largest online auction marketplaces, primarily for fine art, antiques, and luxury. While marketplace-led rather than SaaS, it competes for the same auctioneer clients and end-bidder attention.
• Proxibid: Online auction marketplace with strong presence in industrial machinery, heavy equipment, and commercial assets — a vertical where Bidlogix's customers (e.g., Apex Auctions) also operate.
• Invaluable: Online auction platform aggregating fine art, antiques, and collectibles auctions. While primarily a marketplace, it competes for auctioneer relationships and bidder engagement in the fine art and antiques verticals Bidlogix serves.
• Bidsquare: Online auction aggregator focusing on premier auction houses, particularly in art, antiques, and jewelry. Operates as a marketplace rather than white-label SaaS but serves overlapping customers with Bidlogix.

Regional players

• The Saleroom: UK-focused online auction platform operated by Auction Technology Group, primarily serving UK and European auction houses with timed and live bidding — directly competing with Bidlogix in its home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bidlogix
• Facebookfacebook.com/Bidlogix-463715920345185
• LinkedInlinkedin.com/company/bidlogix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidlogix