AMERIA

What AMERIA does

AMERIA AG is a Heidelberg-based European deep-tech company that develops touchfree gesture control technology for human-machine interaction, replacing physical screen contact with camera-based hand tracking and recognition algorithms. Its portfolio spans hardware products (Airframe for LED walls and large screens, Compact Promoter for small spaces, Touchfree Screens in 28–65 inch formats, and Custom Solutions for automotive, transit, cleanroom, and industrial integrations) and a software stack (CX Composer no-code authoring, CX Manager for content/device orchestration, CX Smartdata for real-time interaction analytics with CRM and BI integrations). The company has extended this foundation into two flagship products: STARKIT SRD, co-developed with Sony and launched at ISE 2026 in Barcelona, which combines AMERIA's gesture control with Sony's Spatial Reality Display for glasses-free 3D interaction, and MAVERICKAI, positioned as the first true AI device on a laptop platform with local AI, an integrated AI Agent, spatial display, and touchfree control.

AMERIA generates revenue through a mix of one-time hardware sales (Compact Promoter from €9,990, with Touchfree Screens and professional installation priced on request), perpetual and subscription software licensing for the CX platform, and recurring subscriptions (STARKIT SRD at €150/month after the first year, Airframe rental from €50/month). Go-to-market combines direct enterprise field sales, a network of system integrators and channel partners, and recurring presence at flagship AV and retail trade shows (ISE, EuroCIS, InfoComm, Seamless, GITEX Global). The customer base spans automotive (Porsche, Volkswagen), banking and insurance (Deutsche Bank, Allianz), enterprise software (SAP), consumer goods (Henkel, Bayer, Lego), retail (Douglas, Müller), telecommunications (Telefónica), industrial manufacturing (Röchling), and sports (TSG 1899 Hoffenheim). The company is active across Europe and the Middle East, holds multiple patent families protecting its gesture technology, maintains Intel Gold Partner status, and has been recognized with a Best Retail Cases first-place award and as a Digital Hero in Baden-Württemberg. AMERIA is privately held, has raised approximately $20.5M cumulatively through 2021 crowdinvesting rounds led by Wunderkind Invest, and continues to operate an active Investor Relations function.

Name

AMERIA

Legal name

AMERIA AG

Website

https://ameria.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

AMERIA AG is a Heidelberg-based deep-tech company building touchfree gesture control technology and AI-powered interactive devices for retail, automotive, healthcare, banking, and public-sector enterprises worldwide. It monetizes through hardware sales, software licensing, and subscriptions anchored by a co-developed product with Sony.

Ownership category

akta.pro rank

Product category

Touchless Interactive Display Technology

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Touchscreen Monitors (Interactive) (HDACADAF)

akta.pro secondary industries

Touchpads & Touch Input Modules (HDACAFAE), Consumer Laptops (Mainstream & Premium) (HDACAAAF)

Keywords

• Touchfree gesture control
• Interactive display technology
• Human-machine interaction
• Spatial reality displays
• Touchless kiosk solutions

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware Sales: Sale of touchfree display hardware including Airframe, Compact Promoter, and Touchfree Screens. One-time revenue model with perpetual ownership.
2. Software Licensing: Software licensing for CX Composer, CX Manager, and CX Smartdata platforms. Perpetual or subscription licensing options.
3. Subscription (STARKIT SRD): Recurring subscription model for STARKIT SRD at €150/month after first year. Includes software updates, support, and cloud connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AMERIA develops and sells touchfree gesture-controlled interactive display hardware (MAVERICKAI AI laptop, STARKIT SRD with Sony, Airframe for LED walls, Compact Promoter, Touchfree Screens, and Custom Solutions) along with supporting software platforms (CX Composer, CX Manager, CX Smartdata). The technology uses camera-based hand tracking to enable hygienic, contactless interaction with displays in retail, automotive, healthcare, and public environments.

Product overview

AMERIA is a European deep-tech company offering a comprehensive portfolio of touchfree interaction products and AI-powered solutions. The core product line includes MAVERICKAI (the first true AI laptop device), STARKIT SRD (joint product with Sony for 3D spatial interaction), Airframe (for large LED walls and projections), Compact Promoter (for small spaces), Touchfree Screens (for professional environments), and Custom Solutions (for specialized integrations). The software ecosystem consists of CX Smartdata (analytics), CX Composer (no-code app development), and CX Manager (content management), which together enable real-time data insights, interactive content creation, and seamless device management. The STARKIT product combines Gesture Control Software with a Template App for Sony's Spatial Reality Display, enabling touchfree 3D visualization without VR glasses.

Differentiator

Problem solved

Functional benefit

Brands

• MAVERICKAI: The world's first true AI device built on a laptop platform - a combination of smart software, a revolutionary AI Agent, and a sleek form factor with touchfree interaction and spatial display.
• STARKIT SRD
• Airframe
• Compact Promoter
• Touchfree Screens
• CX Smartdata
• CX Composer
• CX Manager

Products and services

• MAVERICKAI The world's first true AI device built on a laptop platform combining smart software, a revolutionary AI Agent, and a sleek form factor. Features local AI ensuring data privacy and energy efficiency, with integrated spatial display and touchfree control for intuitive 3D content interaction without VR glasses. Targeted at both private and business users.
• STARKIT SRD Joint product with Sony combining AMERIA's AI-powered gesture control technology with Sony's Spatial Reality Display (ELF-SR2). Enables natural, intuitive, and immersive 3D interaction without VR glasses, with plug-and-play functionality. Subscription pricing at €150/month after the first year.
• Airframe Touchfree gesture control product enabling interaction with LED walls, projections, and large screens over longer distances to create immersive experiences. Features plug-and-play setup with content packages. Available as rental from €50/month.
• Compact Promoter Interactive touchfree display ideal for small spaces, used for lead generation, brand communication, and connection to online world. Suitable for retail, public sector, and healthcare environments. Starting price from €9,990 with perpetual software license.
• Touchfree Screens Touchfree screens for professionals such as doctors or factory workers, eliminating the need to touch screens. Suitable for clean and dirty environments alike. Available in sizes from 28 to 65 inches with pricing upon request.
• Custom Solutions Bespoke touchfree interaction integrations for cars, buses, planes, public transport, cleanrooms, industrial production, and healthcare environments. Includes professional installation services.
• CX Smartdata Real-time customer usage data analytics software that integrates with databases, Business Intelligence systems, and CRM systems. Provides insights into customer preferences and behavior at physical retail and touchfree installation locations.
• CX Composer No-code platform for creating interactive applications for physical retail spaces. Allows interaction designers to develop content without programming knowledge for touchfree displays.
• CX Manager Content management system for physical world digital content enabling one-click content updates and status checks of apps and devices. Integrates with Microsoft infrastructure and meets TISAX data security standards.

Quantifiable outcome

• Touchless operation eliminates physical contact with screens

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• SonycoreStrategic or Co-development PartnerStrategic partnership for integration of AMERIA's touchfree technology with Sony Spatial Reality Displays, enabling glasses-free 3D visualization with gesture-based interaction.
• SamsungcoreStrategic or Co-development PartnerIntegration partnership for touchfree interactive displays using Samsung display technology.
• IntelcoreTechnology or IntegrationIntel Gold Partner status; AMERIA's touchfree solutions run on Intel-based platforms with optimized performance.
• AbsenmajorTechnology or IntegrationPartnership with LED display manufacturer Absen for integrated touchfree LED display solutions.
• PhilipsmajorTechnology or IntegrationIntegration partnership with Philips for touchfree solutions in medical/healthcare imaging displays.
• SAPmajorTechnology or IntegrationIntegration partnership with SAP for enterprise software connectivity and data analytics (CX Smartdata).
• Sharp/NECmajorTechnology or IntegrationPartnership with Sharp/NEC for professional display integration with AMERIA's touchfree technology.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apple: Apple's Vision Pro and ongoing spatial computing investments represent a broader-incumbent approach to next-generation HCI, competing with AMERIA's MAVERICKAI and 3D spatial interaction narrative for enterprise and prosumer mindshare.
• Microsoft: Microsoft's Surface Hub, Kinect, Azure Kinect, and Teams Rooms platforms offer large-format interactive displays with touch and presence sensing, competing for the same enterprise meeting room and retail kiosk budgets as AMERIA.
• Sony: Sony is both a core strategic partner (Spatial Reality Display, STARKIT SRD) and a broader ProAV incumbent whose display hardware and signage platforms compete with AMERIA-enabled installations in retail and enterprise.
• Google (Project Soli / Nest Hub): Google's Project Soli radar-based gesture sensing and Nest Hub smart displays represent a broader incumbent approach to touchless and ambient UI that competes for AMERIA's target interactive display deployments.

Direct peers

• PointGrab: PointGrab develops gesture recognition software for smart buildings and consumer electronics, enabling touchless control of displays and IoT devices — directly comparable to AMERIA's touchfree gesture control offerings.
• Ultraleap: Ultraleap (combining Leap Motion and Ultrahaptics) is the closest direct competitor, providing camera-based hand tracking and mid-air gesture control for displays, kiosks, automotive, and XR — the same touchless HMI category AMERIA targets.
• EyeSight Technologies: EyeSight Technologies specializes in embedded computer vision and gesture recognition for automotive, smart home, and IoT, competing directly with AMERIA in touchless human-machine interaction.

Emerging players

• Oblong Industries: Oblong Industries' Mezzanine and g-speak spatial operating environments pioneered multi-user gesture-based control of collaborative displays — a comparable interaction paradigm to AMERIA's touchfree enterprise displays.
• Elliptic Labs: Elliptic Labs provides AI-based gesture, proximity, and presence sensing for smartphones, PCs, and IoT — overlapping with AMERIA's gesture-based interaction vision, especially for consumer devices and laptops like MAVERICKAI.
• Neonode: Neonode provides optical touch, gesture, and object-sensing technology for interactive kiosks, automotive HMIs, and robotics — overlapping with AMERIA's touchfree HMI use cases in retail and automotive showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ameriapioneers
• YouTubeyoutube.com/user/ameriaGmbH
• Facebookfacebook.com/ameriagruppe
• LinkedInlinkedin.com/company/ameria-ag
• Instagraminstagram.com/ameria_ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMERIA