PointGrab
PointGrab provides AI-powered edge occupancy sensors (CogniPoint CP-1 and CP-2 Flex) and a cloud platform that deliver real-time, anonymous workspace analytics to enterprises, BMS integrators, and facility managers across more than 40 countries.
- Company typePrivate
- Founded2017
- HeadquartersKfar Saba, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PointGrab does
PointGrab develops AI-powered edge occupancy sensors that provide organizations with real-time, anonymous data on the count and location of people in offices. The company serves enterprise customers including 45 Fortune 500 companies across more than 40 countries, with named deployments at Morgan Stanley, KPMG, Wipro, and Arup. Its primary customer segments are large enterprises managing multi-floor or multi-site corporate real estate portfolios, building management system (BMS) integrators, and facility managers seeking evidence-based workspace intelligence to support hybrid work and space optimization decisions.\n\nThe product portfolio centers on the CogniPoint sensor family: the CP-1 wired/PoE sensor for new buildings (in continuous operation since 2016) and the CP-2 Flex battery-powered wireless sensor with Thread mesh networking (launched February 2026). Both devices embed on-device neural networks that combine optical AI, thermal, and presence detection to deliver people counting and area analytics at 95%+ accuracy, with raw pixels never leaving sensor memory. The PointGrab Smart Sensing Platform aggregates sensor data and delivers it via open REST APIs and MQTT protocols to more than 35 integrated workplace management, BMS, analytics, and digital signage platforms. The V6.4 platform release introduced an LLM-based conversational AI interface and a Connection Sensing metric (Collaboration Index) that measures spontaneous workplace interactions.\n\nPointGrab operates a hybrid revenue model combining hardware sales of CogniPoint sensors with recurring cloud platform and software subscription fees, priced on a quote-based annual subscription cadence. Distribution combines a direct enterprise sales motion with a channel network of 500+ certified installers and technology distributors including Ingram Micro, Anders+Kern, and Ascentae. The company is privately held (PointGrab Ltd., UK-incorporated) with R&D operations in Kfar Saba, Israel, and has raised approximately $16.8 million across disclosed funding rounds between 2015 and 2021, with EMV Capital, ABB Ventures, Signify, and Mitsubishi UFJ Capital among the named investors.
PointGrab firmographics
Firmographics- Name
- PointGrab
- Legal name
- PointGrab Ltd.
- Website
- https://pointgrab.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PointGrab provides AI-powered edge occupancy sensors (CogniPoint CP-1 and CP-2 Flex) and a cloud platform that deliver real-time, anonymous workspace analytics to enterprises, BMS integrators, and facility managers across more than 40 countries.
- Ownership category
- akta.pro rank
PointGrab industry classification
Industry- Product category
- Smart Building Occupancy Sensors
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Building Automation & Controls (BAS/BMS) (HSAPAPAA), Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where PointGrab is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
PointGrab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales (CogniPoint Sensors): Sale of CogniPoint sensor devices including CP-1 (wired/PoE for new buildings) and CP-2 Flex (wireless/Thread for retrofit). Sensors are purpose-built hardware with embedded edge AI. Over 30,000 sensors shipped across 400+ buildings.
- Cloud Platform / Software Subscriptions: Ongoing cloud platform fees for data management, analytics, and API access. V6.4 platform delivers AI-chat interface and advanced behavioral insights. Data flows to customer applications via open APIs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PointGrab product offering
Product offeringCore offering
PointGrab develops and sells AI-powered edge occupancy sensors (CogniPoint CP-1 and CP-2 Flex) combined with a cloud-based Smart Sensing Platform that delivers real-time people counting, presence detection, and behavioral analytics for commercial buildings. The system processes visual data on-device through neural networks and outputs only anonymous occupancy metadata via open REST APIs and MQTT to workplace, BMS, and analytics platforms.
Product overview
PointGrab is a provider of AI-powered occupancy sensing technology comprising the CogniPoint hardware family and cloud data platform. The portfolio includes two sensor models: CogniPoint CP-1 (wired, PoE-connected, for new/repurposed buildings) and CogniPoint 2 Flex (battery-powered, Thread mesh networking, for flexible deployment in any space). The Smart Sensing Platform aggregates sensor data via cloud with V6.4 management software featuring conversational AI-chat interface and Connection Sensing capability. Key analytical features include Nested Area of Interest monitoring, WASH Index for meeting room analytics, and Collaboration Index for measuring human interactions. Data is delivered via open REST APIs and MQTT protocols to over 35 integrated workplace platforms.
Differentiator
Problem solved
Functional benefit
Brands
- CogniPoint: AI-powered edge occupancy sensing devices including CP-1 (for new buildings) and CP-2 Flex (wireless for existing buildings). The sensor platform delivers presence detection, people counting, and space utilization analytics.
Products and services
- CogniPoint CP-1 Wired ceiling-mounted edge AI occupancy sensor designed for new buildings or refurbished spaces. Features PoE connectivity, 7 years proven continuous operation, both people counter (traffic line) and area counting capabilities. Covers up to 3,000 sq ft per device with future-proof edge-AI algorithmic layer. Sold to enterprise corporate real estate and facility management teams.
- CogniPoint 2 Flex Battery-powered wireless occupancy sensor using Thread mesh networking for flexible deployment in any building or space without IT infrastructure overhead. Designed for both new and existing buildings, installable in occupied offices with deployment in days and immediate dataflow. The industry's first enterprise Thread sensing solution. Sold to enterprise customers needing flexible retrofit deployments.
- PointGrab Smart Sensing Platform Cloud-based occupancy intelligence platform that aggregates data from CogniPoint sensors. Provides COVID-safe workplace solutions, real-time occupancy analytics, historical data, and open REST API/MQTT data delivery to building management systems and workplace applications. Serves over 40 countries and 45 Fortune 500 companies.
- V6.4 Management Platform Software platform release featuring AI-Chat Interface for natural language occupancy queries and Connection Sensing for measuring human interactions via Collaboration Index. Expands sensor coverage, deeper behavioral insights, and democratized data access for Corporate Real Estate and Facility leaders.
Quantifiable outcome
- 15-30% HVAC energy savings through occupancy-driven building controls
- +6 more outcomes
Companies that use PointGrab
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
PointGrab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability8 records
Feature10 records
PointGrab partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic integration, ecosystem, core integration, key distributor, regional partner and standard integration.
- WellStatstrategic integrationDeep integration connecting PointGrab's AI-powered occupancy sensing data with WellStat's building performance platform. Joint solution delivers 15-30% HVAC energy savings by replacing static schedules with occupancy-driven controls. Available immediately with 60-90 day pilot programs.
- OpenAV Cloud InitiativeecosystemNon-profit alliance of technology providers working to build open, interoperable digital ecosystem for smart workplace. PointGrab joined to reinforce commitment to open APIs, data ownership, and cross-platform orchestration.
- Planoncore integrationIntegration with Planon workplace management platform for space utilization analytics and real estate portfolio optimization.
- Metrikuscore integrationBuilding efficiency platform integrating PointGrab occupancy data for occupancy and sustainability insights. Joint webinar with Metrikus Co-Founder & COO Michael Grant on workplace technology evolution.
- Johnson Controls (OpenBlue)core integrationIntegration with Johnson Controls OpenBlue building management platform for HVAC optimization and smart building automation based on real-time occupancy data.
- Ingram Microkey distributorGlobal technology distributor with Senior Solutions Architect Prankit Gupta leading EMEA Data & AI Services Practice. Partner for bringing intelligent building solutions to market at scale. Joint webinar on workplace technology stack.
- Anders+Kernregional partnerUK-based distributor. Managing Director Barrie Meehan quoted on ease of deployment and distribution network expansion for PointGrab technology.
- Ascentaeregional partnerUK-based integration and distribution partner for PointGrab solutions.
- Condecocore integrationWorkplace experience and booking platform integration for meeting room and desk booking with real-time occupancy validation.
- Ricoh Spacescore integrationWorkplace experience platform integrating PointGrab occupancy data for enhanced space utilization analytics.
- Spacewellcore integrationIWMS platform integration for occupancy analytics and space management.
- ICONICS (by Mitsubishi Electric)core integrationBuilding management system integration for real-time occupancy-driven HVAC and energy optimization.
- OfficeRnDstandard integrationMeeting room and desk booking platform with PointGrab occupancy sensor integration for live availability and auto-release features.
- Mapiqstandard integrationWorkplace analytics platform integrating PointGrab data for occupancy insights and hybrid work optimization.
- Spicaregional partnerPartner contact page listed with inquiry form for PointGrab partnership in EMEA region.
- Appspacestandard integrationDigital signage platform integrating PointGrab occupancy data for dynamic availability displays and wayfinding.
- GemExcore integrationPaul Johns, Managing Director at GemEx, quoted as multi-year partner with successful deployments. Workspace usage data integrated through GemEx engine.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
PointGrab competitors and assessment
Company assessmentDirect peers
- VergeSense: Direct competitor providing AI-powered occupancy sensors and workplace analytics for enterprise offices. Comparable product offering (multi-sensor people counting), similar target customer base (large enterprises), and overlapping go-to-market through workplace experience platforms.
- Density: Direct competitor offering depth-sensing and computer-vision occupancy sensors for offices. Competes head-to-head on people counting accuracy and enterprise integrations with workplace management platforms.
- Infogrid: UK-based provider of AI-powered occupancy and environmental sensors for commercial real estate. Comparable target market of enterprise offices and similar hardware-plus-software business model.
- Spacewell: IWMS and smart building software provider integrating occupancy data for workplace and facility management. Functions as both partner (integration) and adjacent competitor offering its own sensor stack.
- Irisys (Fluke): Established occupancy sensing provider now part of Fluke, offering thermal and time-of-flight people counters. Competes in commercial real estate and retail with mature sensor product lines.
Broad incumbents
- Enlighted (Siemens): Siemens-owned smart building sensor platform offering occupancy, light, and temperature sensing at scale. Competes in the same enterprise real estate segment but benefits from Siemens' broader BMS portfolio and customer base.
- Johnson Controls (OpenBlue): Global building automation incumbent that integrates PointGrab sensors via its OpenBlue platform. Represents both a partner and a competitive threat through bundled sensor offerings within its broader BMS portfolio.
- Honeywell Building Technologies: Major BMS incumbent with integrated occupancy sensing and workplace analytics capabilities. Competes broadly in smart building deployments but as part of much larger facility management offerings.
- Siemens Smart Infrastructure: Building automation incumbent with occupancy sensing within its Desigo and Building X platforms. Represents competitive pressure through bundled solutions and strong enterprise relationships.
Emerging players
- Planon: Workplace and real estate management platform integrating PointGrab occupancy data. Functions primarily as a partner channel but represents adjacent competition in the workspace analytics layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PointGrab social profiles
Digital presencePointGrab compliance and trust
Trust signalCompliance4 records
PointGrab financial estimates
Financial estimateRevenue estimate
Valuation estimate
PointGrab leadership team
Management profileNumber of profiles
Profiles7 records
PointGrab funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PointGrab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PointGrab
What does PointGrab do?
PointGrab develops and sells AI-powered edge occupancy sensors (CogniPoint CP-1 and CP-2 Flex) combined with a cloud-based Smart Sensing Platform that delivers real-time people counting, presence detection, and behavioral analytics for commercial buildings. The system processes visual data on-device through neural networks and outputs only anonymous occupancy metadata via open REST APIs and MQTT to workplace, BMS, and analytics platforms.
Is PointGrab a public or private company?
PointGrab is a private company. It is classified as venture growth investor backed and is currently operating.
When was PointGrab founded?
PointGrab was founded in 2017. It employs 11 to 50 people.
Where is PointGrab based?
PointGrab is headquartered in Kfar Saba, Israel, in the Middle East region.
How does PointGrab make money?
Two revenue lines are on record. Hardware Sales (CogniPoint Sensors) is the primary driver. The others are cloud Platform / Software Subscriptions.
Who are PointGrab's main competitors?
Direct peers on record are VergeSense, Density, Infogrid, Spacewell and Irisys (Fluke). Broad incumbents are Enlighted (Siemens), Johnson Controls (OpenBlue), Honeywell Building Technologies and Siemens Smart Infrastructure. Planon is listed as an emerging player.
Does PointGrab have an API?
Yes. PointGrab offers a public REST API and MQTT protocol for sensor data delivery. The API enables software-agnostic integration with building management systems (BMS), workplace platforms, booking systems, digital signage, and analytics tools. Occupancy data flows seamlessly via open REST APIs, allowing data to be routed to any BMS, energy management system, or workplace analytics platform simultaneously. The platform supports standard cloud connectors for integration with existing workplace management systems. Developer documentation is at pointgrab.com/integrations.
What industry is PointGrab in?
PointGrab's product category is Smart Building Occupancy Sensors. Its primary akta.pro industry code is HSAPAPAG, Occupancy, Space Utilization & Workplace Experience, with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 334512 and its SIC code is 3822.