Airtory
Airtory is a cloud-based Creative Management Platform that enables publishers, agencies, and brands to build, optimize, and serve rich media advertising campaigns across 400+ ad formats without HTML5 programming. It monetizes via subscriptions and programmatic ad serving through DSP integrations.
- Company typePrivate
- Founded2016
- HeadquartersKormangala, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Airtory does
Airtory is a privately held Creative Management Platform (CMP) provider that enables publishers, agencies, and brands to build, test, deploy, and optimize rich media advertising campaigns without HTML5 programming expertise. Founded in 2016 and headquartered in Austin, Texas with engineering operations in Bangalore, India, the company operates a cloud-based platform centered on three primary products: the Rich Media Display and HTML5 Ads builder (covering 400+ ad formats including Parallax, 3D Expandable Carousel, Glide, Skins/Wrapper, Spin Cube, and interactive video formats), a Programmatic Ads module with Dynamic Creative Optimization (DCO) that personalizes creatives based on user behavior, geography, time, weather, and device, and a self-service Landing Page Builder. Supporting modules include Experiments (Smart Retargeting, Sequence Ads, A/B testing via Dynamic Tags) and Trackers (Impression, Click, Engagement, Conversion, and Viewability). Airtory is a Google-certified Third Party Ad Server (3PAS) and produces universally compatible ad tags that work across The Trade Desk, AppNexus, Viant, Google, ironSource, MediaMath, PocketMath, and Brandzooka.
The company's go-to-market combines a product-led self-service motion (studio.airtory.com) with channel partnerships: strategic integrations with Viant Technology (Jan 2026), Silverpush (Nov 2025), CultureSync Media (Nov 2025), and Limelight Inc. (Mar 2025) extend distribution into DSP, CTV/DOOH/Retail Media, Asia (Hong Kong, Taiwan, Singapore), and contextual video, respectively. Customer segments are horizontal — publishers (The Hindu, Asianet, Auto Car, THG Publishing, Aroscop, DD2, HT), agencies (Freakout, PadSquad, Admatic, Adtoro, Bright.com), and brands — with no public revenue or funding disclosed and a quote-based subscription and transaction-fee monetization model.
Recent strategic activity signals channel-surface expansion (CTV, DOOH, Retail Media) and geographic push into Asia. Founder and leadership team includes CEO Julian Frachtman, CTO Ashwin Krishnakumar, and Director of Growth Sonal Agrawal. The company remains privately held with no disclosed institutional funding, parent company, or subsidiary structure.
Airtory firmographics
Firmographics- Name
- Airtory
- Legal name
- Airtory, Inc.
- Website
- https://airtory.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Airtory is a cloud-based Creative Management Platform that enables publishers, agencies, and brands to build, optimize, and serve rich media advertising campaigns across 400+ ad formats without HTML5 programming. It monetizes via subscriptions and programmatic ad serving through DSP integrations.
- Ownership category
- akta.pro rank
Airtory industry classification
Industry- Product category
- Creative Management Platform (Ad Tech)
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Airtory is headquartered
LocationHeadquarters
- HQ city
- Kormangala
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Airtory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Creative Management Platform Subscription: Self-service ad builder platform subscription for publishers, agencies, and brands to create rich media ads. Access to templates, analytics, and campaign management tools. Pricing is quote-based, suggesting enterprise negotiation.
- Programmatic Ad Serving: Revenue generated from serving ads across programmatic channels including DSPs, ad exchanges, and direct publishers. Fees likely based on impressions served or as a percentage of ad spend.
- Agency Production Cost Savings: Airtory helps agencies save over $3,000/campaign in production costs, suggesting the platform generates revenue while reducing customer costs. Agency-focused revenue from template access and advanced features.
- Third-Party Ad Server Fees: As a third-party ad server (3PAS), Airtory charges fees for creative management, ad serving, and advanced analytics. Publishers use the platform to manage direct-sold campaigns and programmatic inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service Platform - Cloud-based ad builder for all customer types |
| Subscription | Monthly | Third-Party Ad Server (3PAS) - Google certified ad serving |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Airtory product offering
Product offeringCore offering
Airtory provides a cloud-based Creative Management Platform (CMP) that serves as a self-service ad builder and landing page creation studio, enabling publishers, agencies, and brands to create, test, deploy, and optimize rich media advertising campaigns without requiring HTML5 development expertise. The platform combines 400+ pre-built ad format templates, Dynamic Creative Optimization (DCO), programmatic ad automation, interactive video ad creation, universal ad tag compatibility, and real-time analytics in a single cloud-based environment. Airtory is also a Google-certified Third Party Ad Server (3PAS) supporting direct-sold and programmatic campaign management.
Product overview
Airtory is a Creative Management Platform (CMP) that provides a unified advertising technology suite combining multiple products. The core platform includes the Landing Page Builder for post-ad click experiences, Rich Media Display for interactive ad creation, HTML5 Ads Builder for animated creatives, Programmatic Ads for automated placement and optimization, and Interactive Video Ads for engaging video content. Supporting modules include Experiments (retargeting, A/B testing, sequencing), Trackers (impression, engagement, conversion, viewability tracking), and Ad Formats (400+ formats including Parallax, 3D, Reveal, Shoppable, and Native). The Self Service Advertising Platform serves as the main interface for publishers, agencies, and brands to access all tools from a single cloud-based location with real-time analytics and fraud detection.
Differentiator
Problem solved
Functional benefit
Brands
- Airtory Studio: Creative management platform for building and managing digital advertising campaigns
- Self Serve Plus
- Adctv
- formats.airtory.com
Products and services
- Airtory Creative Management Platform (CMP) Cloud-based creative management platform that serves as a mini production house enabling publishers, agencies, and brands to create, test, deploy, and optimize rich media advertising campaigns across multiple channels from a single platform.
- Landing Page Builder Drag-and-drop landing page creation tool with 38 components enabling advertisers to build location discovery, lead generation, and product-focused landing pages. Includes analytics tools, Google Global Site Tag integration, and real-time lead data collection.
- Rich Media Display Platform for building engaging, effective, and economical rich media display ads for branding campaigns. Offers multiple formats including Banner Ads, Interstitial Ads, Responsive Ads, Video Ads, and Expandable Ads with real-time analytics and fraud detection.
- Interactive Video Ads Video advertising platform offering interactive formats including Gamification, Real-Life Experiences, Interactive Start/End Cards, and formats like Quizzes, Carousel, Branching, Vertical View, Picture-in-Picture, and 360-Degree View.
- Self Service Advertising Platform Fully self-service creative management platform enabling advertisers to conceptualize, build, test, and launch rich media ads without vendor dependency. Provides 24x7 access, comprehensive reports, and real-time performance metrics.
- Publisher Ad Server Ad serving platform for publishers providing 80+ native units and 350+ rich media templates. Enables tracking of advanced metrics including user engagement, viewability, and time spent on ads with support for dynamic display and rich media interactive ad units.
Quantifiable outcome
- 267% higher click-through rates vs. standard banner ads
- +6 more outcomes
Companies that use Airtory
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Airtory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature9 records
Airtory partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Viant Technology Inc. (NASDAQ: DSP)coreStrategic integration enabling advertisers using Viant's DSP to access Airtory's creative automation capabilities across Rich Media Display, Social Display, CTV, DOOH, and Retail Media channels. The partnership offers premium creative functionalities at competitive price points with simplified access to immersive formats, faster setup times, and consolidated reporting through Viant's people-based framework.
- CultureSync MediacorePartnership to promote rich media advertising across Asia (Hong Kong, Taiwan, and Singapore). Combines Airtory's technology with CultureSync's storytelling expertise to deliver innovative ad experiences in the Asian market.
- SilverpushcoreSilverpush announced a Creative Studio powered by Airtory to enable brands and agencies to convert social video content into YouTube and CTV ads. The collaboration combines Airtory's creative automation with Silverpush's contextual intelligence technology to streamline ad creative scaling, improve relevance, and reduce time-to-market.
- Limelight Inc.corePartnership to provide clients with high-impact rich media ad formats including Animated, Interactive, Native, Skins, In-Banner Video, and Social Display. Airtory's High Impact units reportedly deliver 50% higher click-through rates and double the return on ad investment. The collaboration helps brands, publishers, and ad networks enhance digital advertising strategies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Airtory competitors and assessment
Company assessmentDirect peers
- Celtra: Celtra operates a creative management platform for building, automating, and optimizing digital ad creative across channels. It is the closest direct competitor to Airtory in serving agencies and brands with rich media creative tooling.
- Innovid: Innovid provides an independent ad creative, delivery, and measurement platform focused on CTV and digital video. It overlaps directly with Airtory's interactive video and rich media offerings and serves similar advertiser and publisher buyers.
- Smartly.io: Smartly.io offers creative automation and media buying workflows for social and digital advertisers. Its creative tooling and templated dynamic ad generation compete with Airtory's CMP and DCO capabilities for brand and agency buyers.
- Bannerflow: Bannerflow is a creative management platform for display and HTML5 ad production and serving. It targets the same agency and brand customers with similar self-service rich media and dynamic creative features as Airtory.
- Flashtalking by Mediaocean: Flashtalking provides ad serving, dynamic creative, and identity solutions for advertisers and agencies. It overlaps with Airtory's ad serving, DCO, and rich media capabilities, particularly for direct-sold publisher and brand campaigns.
Broad incumbents
- Google Campaign Manager 360: Google Campaign Manager 360 is a broad ad serving and creative management platform within Google's marketing stack. It competes as an incumbent alternative to Airtory's 3PAS positioning with deep enterprise penetration.
- Adobe GenStudio: Adobe GenStudio bundles generative AI creative production, content management, and ad activation across the Adobe Experience Cloud. It is a broad incumbent offering overlapping functionality to Airtory's CMP and DCO modules.
- Adform: Adform provides an integrated ad tech stack including DSP, DMP, and creative management tools. Its creative and rich media modules compete with Airtory's offerings for the same agency and advertiser customers.
Emerging players
- Adacado: Adacado provides dynamic creative optimization and personalized ad serving for retailers and brands. It is an emerging competitor focused on data-driven creative, partially overlapping Airtory's DCO and personalization capabilities.
Others
- Bynder: Bynder is a digital asset management platform used by marketing teams to organize and distribute brand creative. While not a direct competitor, it is an adjacent ecosystem participant that could be paired with or compete against Airtory's template-based creative workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Airtory social profiles
Digital presenceAirtory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airtory leadership team
Management profileNumber of profiles
Profiles3 records
Airtory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airtory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airtory
What does Airtory do?
Airtory provides a cloud-based Creative Management Platform (CMP) that serves as a self-service ad builder and landing page creation studio, enabling publishers, agencies, and brands to create, test, deploy, and optimize rich media advertising campaigns without requiring HTML5 development expertise. The platform combines 400+ pre-built ad format templates, Dynamic Creative Optimization (DCO), programmatic ad automation, interactive video ad creation, universal ad tag compatibility, and real-time analytics in a single cloud-based environment. Airtory is also a Google-certified Third Party Ad Server (3PAS) supporting direct-sold and programmatic campaign management.
Is Airtory a public or private company?
Airtory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Airtory founded?
Airtory was founded in 2016. It employs 1 to 10 people.
Where is Airtory based?
Airtory is headquartered in Kormangala, India, in the Asia region.
How does Airtory make money?
Four revenue lines are on record. Creative Management Platform Subscription is the primary driver. The others are programmatic Ad Serving, agency Production Cost Savings and third-Party Ad Server Fees.
Who are Airtory's main competitors?
Direct peers on record are Celtra, Innovid, Smartly.io, Bannerflow and Flashtalking by Mediaocean. Broad incumbents are Google Campaign Manager 360, Adobe GenStudio and Adform. Adacado is listed as an emerging player. Bynder is listed as an others.
Does Airtory have an API?
No public API is recorded for Airtory.
What industry is Airtory in?
Airtory's product category is Creative Management Platform (Ad Tech). Its primary akta.pro industry code is BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54189 and its SIC code is 7372.