What Veracity Protocol does

Veracity Protocol is a Vision AI technology company that provides tamper-proof authentication and identification for physical objects using proprietary microstructure fingerprinting. The company's core technology captures the unique, non-replicable surface microstructure of physical products from a single smartphone or camera image and converts it into Unit-level Microstructure Fingerprints (UMF), Batch-level Microstructure Fingerprints (BMF), and Non-invasive Microstructure Numbers (NMN). Unlike RFID, NFC, QR codes, or holograms, the approach requires no tags, chips, codes, or production modifications. The Secure Scan Interface (SSI) protocol links physical products to immutable digital records, positioning the platform as a key component of the EU's mandated Digital Product Passport ecosystem under ESPR and Battery Regulation.

The product portfolio is anchored by the Veracity AI Platform, which exposes 12 specialized toolkits (TAO, Image Capture, Fingerprinting, Serialization, Batch, Verification, HW Station, API Cloud, Mobile App & SDK, Monitoring, Queuing & Scaling) for enterprise integration. Vertically packaged solutions include VERA AI Station for Trading Cards and VERA-STC for collectors, graders, and manufacturers. The company serves nine primary verticals: pharmaceuticals, printing, packaging, automotive, aerospace and defense, agrochemicals, luxury and fashion, collectibles and memorabilia, and trading cards. Named ecosystem participants include Intel, eBay, HP, Microsoft, Google, Prada, Gucci, Dior, Topps, and Panini, among others.

Veracity Protocol generates revenue primarily through enterprise subscription SaaS contracts (quote-based, multi-year, auto-renewing) with additional fingerprint licensing and royalty monetization that lets customers earn revenue when their fingerprints are reused across verticals. Distribution is enterprise-direct with API/SDK self-service integration and white-label partner applications. The company is headquartered in New York with a regional European office in Prague, has 11-50 employees, and has raised approximately $4.8M total funding across three rounds led by Tensor Ventures and Techstars. The company is privately held with no disclosed parent entity.

Name

Veracity Protocol

Legal name

Veracity Protocol Inc.

Website

https://veracityprotocol.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Veracity Protocol provides Vision AI-based microstructure fingerprinting that authenticates physical objects from a single smartphone image, serving enterprise customers across pharmaceuticals, luxury, automotive, aerospace, and trading cards, with a Secure Digital Product Passport aligned to EU regulation.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting and Authentication Software

NAICS

Software Publishers (5132), Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Computer Peripheral Equipment, Nec (3577), Communications Equipment, Nec (3669)

akta.pro primary industry

Physical Security & Access Control (Mantraps, CCTV, Biometrics) (HDABAKAH)

akta.pro secondary industries

Device Fingerprinting & Behavioral Biometrics (FSAMALAL), Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics) (HDADALAJ), Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM)

Keywords

• Physical object authentication
• Vision AI software
• Digital product passport
• Anti-counterfeiting solutions
• Supply chain traceability

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS Access: Customers pay subscription fees for access to the Veracity System and related support services. The Agreement includes Sales Orders specifying fees, with automatic renewal at end of initial term unless 90-day notice is given. This is the primary revenue model as outlined in the Terms of Service.
2. Fingerprint Licensing and Monetization: Customers can monetize fingerprints created by VERA AI with every use. Businesses can set pricing and rights to reuse fingerprints across verticals, define usage scope based on predefined parameters, and receive revenue every time their fingerprints are used.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Veracity Protocol provides a Vision AI-based software platform that captures tamper-proof microstructure fingerprints of physical objects using a single smartphone or camera image, without tags, chips, codes, or QR codes. Its offerings include secure fingerprinting, non-invasive serialization, authentication, image-based classification, secure Digital Product Passport with SSI protocol, supply chain traceability, and integrity detection, delivered through the Veracity AI Platform with 12 specialized toolkits, APIs, and SDKs. The technology is sold across nine verticals including pharmaceuticals, luxury goods, automotive, aerospace & defense, and trading cards.

Product overview

Veracity Protocol is a Vision AI technology company offering a comprehensive platform for physical object authentication and identification through microstructure fingerprinting. The portfolio consists of the Veracity AI Platform as the central infrastructure with 12 specialized toolkits (TAO Toolkit, Image Capture Toolkit, Fingerprinting Toolkit, Serialization Toolkit, Batch Toolkit, Verification Toolkit, HW Station Toolkit, API Cloud Toolkit, Mobile App & SDK Toolkit, Monitoring Toolkit, Queuing & Scaling Toolkit). Core solutions built on this platform include Secure Microstructure Fingerprinting (offering UMF for individual products and BMF for batches), Secure Microstructure Serialization (Non-invasive Microstructure Numbers), Secure Microstructure Authentication, Image-based Product Classification, and Secure Digital Product Passport (SDPP) with Secure Scan Interface (SSI) protocol. Additional offerings include Secure Product Traceability, Secure Product Integrity Detection, and industry-specific solutions like VERA AI Station for Trading Cards. The technology uses smartphone or camera capture to create tamper-proof microstructure fingerprints that are impossible to breach or bypass.

Differentiator

Problem solved

Functional benefit

Products and services

• Secure Microstructure Fingerprinting Captures unique, tamper-proof microstructures of physical products using Vision AI protocols with a smartphone or any camera, functioning as a fingerprint for products. Offers Unit-level Microstructure Fingerprint (UMF) for individual items and Batch-level Microstructure Fingerprint (BMF) for groups or SKUs, without needing tags, chips, codes, or QR codes.
• Secure Microstructure Serialization Serializes physical objects by converting their unique microstructure into a Non-invasive Microstructure Number (NMN), providing secure identification and traceability without tags, chips, codes, or printing elements.
• Secure Microstructure Authentication Verifies the genuineness of products with the highest level of accuracy, ensuring they are not fraudulent or counterfeit. Supports Unit-level, Batch-level, and Mass-scale authentication methods.
• Image-based Product Classification Categorizes products into predefined classes and provides accurate identification by analyzing digital images with computer vision and machine learning.
• Secure Digital Product Passport (SDPP) Protects product data with the Secure Scan Interface (SSI) protocol, preventing risk of compromised or forged identifiers. Creates an unbreakable link between the physical product and its digital record, supporting EU Digital Product Passport strategy.
• Secure Product Traceability Tracks untraceable products without tags, chips, codes, or printing elements with the highest security and ESG status across the supply chain.
• Secure Product Integrity Detection Monitors unauthorized modifications and detects any anomalies in products, ensuring they meet original specifications.
• Veracity AI Platform Central platform enabling businesses to build robust solutions in days and deploy intelligent services in minutes. Provides 12 specialized toolkits including pretrained AI models, TAO Toolkit, Image Capture Toolkit, Fingerprinting Toolkit, Serialization Toolkit, Batch Toolkit, Verification Toolkit, HW Station Toolkit, API Cloud Toolkit, Mobile App & SDK Toolkit, Monitoring Toolkit, and Queuing & Scaling Toolkit.
• VERA AI Station for Trading Cards Vision AI solution for trading card manufacturers, grading providers, collectors, fans, and investors. Combines GPU computing power, specialized hardware, advanced software, and modern AI models for smart fingerprinting, authentication, classification, Vision AI grading, quality detection, and high-resolution imaging.
• Mobile AI Application for Collectors Mobile application for collectors to protect valuable cards with unique microstructure fingerprints captured via smartphone. Features security, trading, grading, insurance, vault, and exhibition verification capabilities.
• VERA AI System for Trading Cards (VERA-STC) Comprehensive AI system for card manufacturers, grading providers, collectors, fans, and investors enabling authentication, classification, serialization, grading, and integrity verification of trading cards.
• Pretrained AI Models Collection of highly accurate AI models crafted by expert researchers and engineers using proprietary datasets tailored for specific domains. Optimized for GPUs, cloud, embedded systems, and edge devices, accessible through the Veracity AI Platform.

Quantifiable outcome

• Blockchain-based traceability solutions projected to capture 45% of DPP platform market adoption in 2025
• +2 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• EC Digital Europe - Cirpass2 EWGcoreStrategic or Co-development Partner · 1 January 2024Member of Cirpass2 Expert Working Group contributing to European Digital Product Passport standards and regulatory framework development.
• Microsoft for StartupcoreStrategic or Co-development Partner · 1 January 2022Official partner in Microsoft for Startup program providing technology platform, mentorship, go-to-market support, and access to Azure cloud infrastructure and development tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Circularise: Circularise is a Digital Product Passport specialist focused on circular supply chains and materials traceability — competing in the same DPP regulatory tailwind that drives Veracity's opportunity, particularly in plastics and chemicals.
• Evrythng (Avery Dennison): Evrythng's smart-products cloud platform, now part of Avery Dennison, was an early DPP-oriented product-identity cloud — overlapping with Veracity's API/SDK-driven smart-product identity and DPP stack.

Direct peers

• Alitheon: Alitheon's FeaturePrint technology uses optical AI to create unique, tamper-proof identifiers for physical items via a single image — directly comparable to Veracity's microstructure fingerprinting approach across luxury, aerospace, and industrial authentication use cases.
• Kezzler: Kezzler provides enterprise serialization and traceability platforms for consumer goods, pharma, and agri-food — directly competing with Veracity's microstructure-based serialization and authentication for supply-chain use cases.
• Optel Group: Optel provides end-to-end track-and-trace, authentication, and supply-chain visibility solutions for pharma, food, and industrials — a comparable full-stack authentication/traceability platform competing in regulated industries.
• Authentix: Authentix delivers authentication and traceability solutions for products, documents, and currency — overlapping with Veracity's anti-counterfeiting and supply-chain integrity offerings across multiple verticals.
• Antares Vision: Antares Vision is a track-and-trace, serialization, and quality-inspection specialist serving pharma, food, and cosmetics — directly comparable to Veracity's authentication and traceability solutions in regulated industries.
• TraceLink: TraceLink operates a pharmaceutical supply-chain serialization network and is expanding into DPP — overlapping with Veracity's pharma and serialization capabilities at an enterprise scale.

Broad incumbents

• Avery Dennison (atma.io): Avery Dennison's atma.io connected-product cloud is a major incumbent in item-level digital identity and Digital Product Passport solutions, serving retail and consumer-goods brands at global scale — overlapping with Veracity's serialization and DPP offerings.
• Systech (Markem-Imaje): Systech, part of Markem-Imaje (Dover), provides product authentication, serialization, and traceability solutions as part of a broader industrial-coding portfolio — comparable authentication capability with broader packaging-line adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeracityProtocl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veracity Protocol