Talon
Talon Esports is a Hong Kong-headquartered professional esports organization operating competitive teams across 10+ game titles in eight Asia Pacific and European markets, monetizing a 40M+ fan base through brand sponsorships (Visa, Razer, Qatar Airways, Flipster), merchandise sales, and tournament prize winnings.
- Company typePrivate
- Founded2017
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Talon does
Talon Esports is a Hong Kong-headquartered professional esports organization founded in 2017 by Sean Zhang (CEO) and Jazz Tham, operating competitive rosters across 10+ game titles — including League of Legends (LCP), Valorant, Dota 2, Rainbow Six Siege, PUBG Mobile, Arena of Valor, Pokémon UNITE, Counter-Strike 2, StarCraft 2, and Teamfight Tactics — with on-the-ground operations in eight markets: Hong Kong, Thailand, Taiwan, the Philippines, South Korea, Indonesia, Vietnam, and Malta (European base established November 2024). Talon has accumulated 40+ regional and international championship titles, including a Top-4 finish at the 2021 Mid-Season Invitational and four consecutive League of Legends Worlds qualifications (2021–2024) under the PSG Talon co-brand. Its combined audience exceeds 40 million followers across regional social, streaming, and Discord accounts.
The business operates three primary revenue streams: (1) sponsorship and partnership agreements with global consumer brands (Visa, Razer, Qatar Airways, Monster Energy, Flipster, Secretlab, Thermaltake, ZOWIE, AOC, ExitLag, Melbet, and others) seeking access to the 18–34 esports demographic in Asia Pacific; (2) direct-to-consumer merchandise sales through a Shopify-powered storefront (talon.gg) plus country-specific retail partnerships in Taiwan (7-Eleven) and Thailand (Shopee); and (3) tournament prize winnings and league participation fees. An in-house creative studio supports branded content and fan-engagement activations as an add-on capability. There is no proprietary AI/ML or core platform technology disclosed; the technical stack is a standard Shopify e-commerce front-end with payment, CAPTCHA, and logistics integrations. The company is venture-backed, having raised approximately $2M in October 2020 and $5M in Series A funding led by Animoca Brands in November 2021 (total disclosed: ~$7M), with no subsequent funding round reported through the available data.
The go-to-market is sales-led, targeting enterprise brand sponsors for the bulk of revenue while selling merchandise to consumers through localized e-commerce. Talon's customer base is split between (a) global consumer brands using the organization as a marketing channel into Asian esports audiences and (b) individual esports fans purchasing merchandise and engaging with content. Competitive moat evidence centers on accumulated brand recognition from 40+ championships, a 40M+ community footprint, and established APAC distribution across eight markets.
Talon firmographics
Firmographics- Name
- Talon
- Legal name
- Talon Esports Limited
- Website
- https://talon.gg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Talon Esports is a Hong Kong-headquartered professional esports organization operating competitive teams across 10+ game titles in eight Asia Pacific and European markets, monetizing a 40M+ fan base through brand sponsorships (Visa, Razer, Qatar Airways, Flipster), merchandise sales, and tournament prize winnings.
- Ownership category
- akta.pro rank
Talon industry classification
Industry- Product category
- Professional Esports Organization
- NAICS
- Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Tournament Sponsorships & Partnerships (MPAGANAM), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH)
Keywords
Where Talon is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices8 records
Markets served
Talon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Sponsorship and Partnership Revenue: Talon generates revenue through sponsorship agreements with global brands (Visa, Razer, Flipster, Monster Energy, Qatar Airways, and others) seeking exposure to its large and engaged esports fanbase across Asia Pacific.
- Merchandise Sales: Sale of branded merchandise including jerseys, hoodies, t-shirts, joggers, and accessories through its e-commerce storefront (talon.gg) and regional retail partners in Taiwan (7-11) and Thailand (Shopee).
- Tournament Prize Winnings: Talon competes in top-tier esports titles and earns prize money from tournament victories across League of Legends PCS/LCP, Dota 2, Arena of Valor, Rainbow Six Siege, and other titles.
- Content Creation and Fan Engagement: Talon operates its own creative studio producing content for the organization and its partners, generating revenue through content partnerships and brand activations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Talon product offering
Product offeringCore offering
Talon Esports is a multi-title professional esports organization that operates competitive teams across 10+ game titles in 8 markets across Asia Pacific, generating revenue through brand sponsorships, tournament prize winnings, and direct-to-consumer branded merchandise sales via its own e-commerce storefront. The company also operates an in-house creative studio producing branded content and fan engagement activations for its global brand partners.
Product overview
TALON is an esports and gaming lifestyle platform headquartered in Hong Kong, established in 2017, operating as a multi-title esports organization across Asia Pacific. The company operates competitive esports teams in 10+ game titles including League of Legends, Valorant, Dota 2, Rainbow Six Siege, PUBG Mobile, and Arena of Valor, with regional presence in Thailand, Taiwan, the Philippines, Indonesia, and South Korea. The business combines competitive esports operations with a merchandise e-commerce platform powered by Shopify and a creative studio for branded content. The product portfolio consists of esports team operations across multiple game titles, co-branded merchandise collections (PSG TALON), in-game cosmetic bundles (R6 Share Team Bundle), and creative services for partner marketing and fan engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- TALON Esports Teams Professional esports teams competing in regional and international tournaments across 10+ titles including League of Legends (LCP/PCS), Dota 2, Valorant, Rainbow Six Siege, PUBG Mobile, Arena of Valor, Pokémon UNITE, Counter-Strike 2, Street Fighter 6, Tekken 8, StarCraft 2, and Teamfight Tactics, serving both brand sponsors and esports fans.
- TALON Merchandise Store Direct-to-consumer e-commerce storefront selling branded TALON merchandise including jerseys, hoodies, t-shirts, joggers, and accessories, targeting esports fans globally with country-specific local shops in Taiwan (7-11) and Thailand (Shopee).
- PSG TALON Collection Co-branded PSG x TALON apparel and accessory collection, including jerseys and lifestyle merchandise sold through the talon.gg storefront, tied to the Paris Saint-Germain Esports partnership.
- PSG TALON R6 Share Team Bundle In-game cosmetic bundle for Rainbow Six Siege featuring a Deimos Operator skin and an AK-74M weapon skin inspired by Korean and French heritage, sold to esports fans as a share-team-themed digital collectible.
- TALON Blaze Valorant Bundle Themed merchandise bundle featuring the TALON Blaze Valorant visual identity, available for direct purchase through the talon.gg e-commerce storefront.
- TALON Creative Studio Services In-house creative and content production services providing esports marketing, branded content, fan engagement activations, and digital experiences for TALON's brand partners under commercial content and sponsorship engagements.
Companies that use Talon
Customer profileSegments2 records
Ideal customer profiles2 records
Talon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Talon partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, minor, major and supporting.
- VisacoreVisa renewed and expanded its partnership with Talon to cover all teams across the global esports portfolio (League of Legends, Valorant, Rainbow Six Siege, PUBG Mobile, and others), extending beyond the initial 2024 collaboration focused on Arena of Valor and Dota 2. Fan-focused experiences include behind-the-scenes access, player meet-and-greets, and limited-edition merchandise.
- Flipster (PSG TALON R6)minorFlipster extended its partnership with Talon to become the official crypto exchange partner for PSG TALON's League of Legends team, adding fan engagement activities including meet-and-greets, video calls, collectible cards, and viewing parties.
- Paris Saint-Germain EsportscorePSG Esports and Talon renewed their League of Legends partnership for the 2025 season in the newly formed League of Legends Championship Pacific (LCP). The partnership originally began in 2020 and has produced multiple PCS championship titles and MSI/Worlds qualifications. PSG Esports also brought Qatar Airways on board as the team's front-of-jersey sponsor.
- Qatar AirwayscoreQatar Airways joined as the front-of-jersey sponsor for PSG TALON's League of Legends team as part of the renewed PSG Esports partnership. This aligns Talon and PSG with globally recognized brands in sports and travel.
- FlipstermajorFlipster, a global cryptocurrency derivatives trading platform, became the Official Crypto Exchange Partner of Talon and naming rights partner for the Dota 2 team (Flipster Talon). The partnership aims to bridge esports energy with digital assets through co-created content, campaign drops, and fan activations. Flipster serves over one million users across nearly 200 countries.
- MelbetminorMelbet, a globally recognized sportsbook company licensed by Curacao Gambling Commission, became the official sportsbook partner of Talon's Dota 2 team. The partnership includes brand visibility during competitive matches, on official team merchandise, and across social platforms.
- ExitLagsupportingExitLag became an official sponsor of Talon, providing proprietary network performance solutions (multi-path technology) to optimize gaming connectivity for Talon's teams in League of Legends (Taiwan), Valorant (Thailand), Dota 2 (Philippines), and ROV (Thailand).
- AGON by AOCsupportingAGON by AOC became the official monitor partner for Talon's League of Legends team, providing high-performance gaming monitors with high refresh rates and low latency to ensure optimal gameplay conditions throughout the 2025 competitive season.
- ThermaltakesupportingThermaltake, a gaming hardware brand, entered into a new partnership with Talon to provide gaming equipment and peripherals to support Talon's competitive teams.
- ZOWIEsupportingZOWIE, an esports-focused gaming equipment brand, announced a new partnership with Talon to provide specialized gaming peripherals to support competitive performance.
- Malta TourismminorTalon established a European base in Malta in November 2024, marking its expansion into European esports operations.
- RiftstormminorTalon partnered with Riftstorm (developed by Confiction Labs), a co-op looter shooter ARPG, to enhance its reach in Asia through expert insights, community-building, playtesting, and co-development of content and competitive in-game events.
- RazercoreRazer became Talon's Official Peripherals Partner, providing cutting-edge gaming peripherals including the Razer Viper V3 Pro wireless esports mouse and Razer Huntsman V3 Pro keyboard to PSG TALON's League of Legends, Rainbow 6 Siege, Valorant, and Counter-Strike 2 teams. Talon holds 42 regional and international titles.
- Visa (Initial Partnership)coreVisa and Talon announced their initial partnership in August 2024, focused on Arena of Valor (ROV) and Dota 2 teams, marking Visa's entry into the esports sponsorship space in Asia Pacific.
- Certified Saudi ArabiaminorTalon partnered with Certified Saudi Arabia, expanding its presence in the Middle East esports market and connecting with Saudi Arabia's growing esports ecosystem.
- XP.GGminorTalon partnered with XP.GG, a gaming and esports platform, to enhance its community engagement and fan experience initiatives.
- Planet MojominorTalon partnered with Planet Mojo, a web3 gaming ecosystem backed by Animoca Brands, to accelerate Mojo Melee's entry into Asian markets. Talon leveraged its regional expertise across multiple countries to tailor launch strategies and conducted high-level playtesting with professional esports players.
- Monster EnergysupportingMonster Energy partnered with PSG TALON, producing fan meet-and-greet events and promotional activations. Monster Energy is the official energy drink sponsor providing gaming energy support to Talon's League of Legends team.
- Paris Saint-Germain Esports (Rainbow Six Siege)coreTalon rebranded its Rainbow Six Siege team as PSG TALON R6 in March 2024, marking the second endeavor with PSG Esports. The all-Korean roster was headlined by legendary European duo Fabian (Head Coach) and Pengu (Content Creator). The team competes in the South Korea League and qualified for the R6 Invitational 2025.
- Paris Saint-Germain Esports (R6 initial)coreTalon announced its rebranded Rainbow Six Siege team as PSG TALON R6 with Paris Saint-Germain's Esports division. The team competes in the South Korea League with an all-Korean roster headlined by European legends Fabian and Pengu.
- Peppermint FieldminorPeppermint Field, a leading nasal inhaler brand in Thailand, became the Official Inhaler Partner for Talon's Arena of Valor (ROV) team for 2024. The partnership includes co-branded activations and exclusive inhaler lanyards for players during broadcasts.
- PUBG MobileminorTalon joined the PUBG Mobile esports ecosystem in Indonesia, competing in the PMSL SEA and other regional PUBG Mobile tournaments.
- SecretlabsupportingSecretlab became an official partner of Talon, providing gaming chairs and furniture to support Talon's players and teams across its competitive operations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Talon competitors and assessment
Company assessmentDirect peers
- EVOS Esports: Indonesia-headquartered multi-title esports organization competing across Mobile Legends, Free Fire, PUBG Mobile, and several PC titles across Southeast Asia — a directly comparable regional multi-title structure with sponsorship-led revenue.
- RRQ (Rex Regum Qeon): Indonesia-based multi-title esports organization with broad sponsorship support and tournament success across MPL and other regional circuits — closely comparable to Talon in scale, regional focus, and monetization model.
- Team Flash: Vietnam-headquartered multi-title esports organization (LoL, Arena of Valor, FIFA) operating across Southeast Asia with a similar brand-and-sponsorship model and multi-market tournament participation.
- BOOM Esports: Indonesian multi-title esports organization with strong Dota 2 and Mobile Legends presence across the SEA region — comparable multi-title, multi-region structure with sponsorship-driven economics.
- DetonatioN FocusMe: Japan-based multi-title esports organization (LoL, Valorant, Apex) operating across the APAC region with similar localized content and sponsorship focus — directly comparable APAC-based multi-title esports operator.
Broad incumbents
- Team Liquid: Global, multi-title esports organization with deep resources across LoL, Dota 2, Valorant, CS2, and StarCraft — competes with Talon for international sponsorship dollars and top roster talent at the global tier.
- T1 Entertainment & Sports: Korean-rooted, globally active multi-title esports organization (LoL, Valorant, Dota 2) with deep sponsor relationships — a broad incumbent competitor to Talon in the APAC LoL ecosystem.
- Fnatic: European-originated, globally active multi-title esports organization with major sponsorships and broad game portfolio — competes with Talon for global brand budgets in overlapping titles like LoL and CS2.
- Cloud9: U.S.-headquartered multi-title global esports organization with broad sponsorship portfolio — competes for international tournament success and global brand budgets that increasingly span APAC.
- Gen.G: Korean-American multi-title esports organization active in LoL, Valorant, and NBA 2K with international sponsorship roster — a broad incumbent in the APAC/global esports space relevant to Talon's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Talon social profiles
Digital presenceTalon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talon leadership team
Management profileNumber of profiles
Profiles2 records
Talon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talon
What does Talon do?
Talon Esports is a multi-title professional esports organization that operates competitive teams across 10+ game titles in 8 markets across Asia Pacific, generating revenue through brand sponsorships, tournament prize winnings, and direct-to-consumer branded merchandise sales via its own e-commerce storefront. The company also operates an in-house creative studio producing branded content and fan engagement activations for its global brand partners.
Is Talon a public or private company?
Talon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Talon founded?
Talon was founded in 2017. It employs 51 to 100 people.
Where is Talon based?
Talon is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Talon make money?
Four revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are merchandise Sales, tournament Prize Winnings and content Creation and Fan Engagement.
Who are Talon's main competitors?
Direct peers on record are EVOS Esports, RRQ (Rex Regum Qeon), Team Flash, BOOM Esports and DetonatioN FocusMe. Broad incumbents are Team Liquid, T1 Entertainment & Sports, Fnatic, Cloud9 and Gen.G.
Does Talon have an API?
No public API is recorded for Talon.
What industry is Talon in?
Talon's product category is Professional Esports Organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAGANAM, Esports Tournament Sponsorships & Partnerships. Its NAICS code is 711211 and its SIC code is 7997.