What Futurism does

Futurism is a digital science and technology news publication, founded in 2014 and headquartered in Brooklyn, United States, operating under the legal entity Recurrent. The publication produces editorial coverage across six primary verticals: AI, Future Society, Health, Machines (robotics and computing), Science/Energy, Space, and Transport. It runs dedicated sub-category pages for major AI labs and platforms (Anthropic, OpenAI, xAI, Google, Meta) as well as space players (NASA, SpaceX, Blue Origin, ESA) and automakers (Tesla), reflecting an explicit strategy of brand-by-brand topical depth rather than broad undifferentiated news aggregation. The company is reported to have between 11 and 50 employees and operates as a private, for-profit media business. Underlying technology is a standard digital content management system supporting the futurism.com website, with no disclosed proprietary AI/ML products, APIs, SDKs, patents, or mobile applications; distribution relies on the website, a Beehiiv-hosted newsletter (futurism.beehiiv.com), and organic social channels on Instagram, Facebook, and Bluesky.

The business model is advertising-and-affiliate revenue on a fully free, paywall-free reader experience. The site footer discloses the use of affiliate links that share in purchase revenue, alongside standard display advertising, and the publication sells no subscriptions, premium content, or enterprise products. There is no published pricing, no customer-segmentation tooling, and no named advertising customers in the source material. The audience is a horizontal segment of tech-savvy general consumers interested in science and emerging technologies, with the publication targeting investigative and editorial differentiation rather than first-party data products.

Governance sits under parent entity Recurrent, which controls the privacy and legal infrastructure across properties. Alex Klokus is identified as CEO. The only disclosed historical financing event is a ~$6.0 million funding round dated December 19, 2016; no subsequent venture funding, acquisitions, partnerships, or leadership changes are documented in the available material. As of June 2026, the website remains actively publishing.

Name

Futurism

Legal name

Recurrent

Website

https://futurism.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurism is a private, ad-supported digital science and technology news publication covering AI, space, health, robotics, society, and transport, reaching global readers via its website, newsletter, and social channels, and operating under parent entity Recurrent.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Science, Technology & Gaming Magazines (MPAJAEAL)

akta.pro secondary industries

Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Science news
• Technology journalism
• Digital media
• Investigative reporting
• Tech news

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and affiliate revenue: Futurism generates revenue through advertising on its website and affiliate links. The site's footer explicitly states 'Articles may contain affiliate links which enable us to share in the revenue of any purchases made.' This indicates a standard digital media advertising and affiliate revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Futurism operates a digital science and technology news publication that produces original editorial content including articles, investigations, and reporting on artificial intelligence, space exploration, health and medicine, robotics, climate, and broader societal implications of technology. The publication is accessible for free on its website and through an email newsletter, with revenue generated via advertising and affiliate links.

Product overview

Futurism is a science and technology news publication/media company operating as a single editorial product rather than a platform-plus-modules architecture. The company produces news content covering artificial intelligence, space exploration, health and medicine, robotics, climate, and broader societal implications of technology. Futurism's sole offering is its news publication, which includes investigative reporting, opinion pieces, and coverage of developments across multiple technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Futurism News Publication Futurism operates as a free, ad-supported digital science and technology news publication covering topics including artificial intelligence, space, health, robotics, society, and transport. The publication produces editorial content including articles, investigations, and reporting on emerging technologies and their societal impacts, accessible to readers worldwide via the website futurism.com.
• Futurism Email Newsletter Futurism offers a free email newsletter subscription service delivered via Beehiiv (futurism.beehiiv.com) for science and technology news updates, targeted at readers interested in emerging technologies, AI, space, health, and related topics.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Verge: The Verge is a leading science and technology digital publication covering AI, gadgets, space, and culture with a similar investigative editorial voice. It is one of Futurism's closest direct competitors in the science/tech digital media space.
• TechCrunch: TechCrunch is a major technology media outlet covering startups, AI, and emerging tech with similar ad-supported model and content-led distribution. It directly competes with Futurism for tech-savvy reader attention and tech advertiser dollars.
• Wired: Wired is an iconic science and technology publication covering AI, science, business, and culture. It competes for the same reader demographic and advertiser base as Futurism, with a more established brand and broader content scope.
• Ars Technica: Ars Technica is a long-running technology and science news publication with deep technical reporting. It is a direct competitor in the science/tech digital media category with a similar ad-supported model.
• Gizmodo: Gizmodo covers science, technology, and futurism with an irreverent editorial voice similar to Futurism's. It competes for the same general tech-curious consumer audience and overlapping advertiser base.
• Mashable: Mashable is a digital media publication covering tech, science, AI, and digital culture with similar multi-channel social distribution. It is a direct competitor in ad-supported science/tech digital publishing.
• Engadget: Engadget is a consumer technology publication covering gadgets, AI, and emerging tech. It competes with Futurism for tech-savvy readers and tech advertiser relationships.
• VentureBeat: VentureBeat is a technology news site covering AI, enterprise tech, and emerging trends with a more B2B-leaning audience. It overlaps with Futurism on AI coverage and competes for tech advertiser dollars.
• Singularity Hub: Singularity Hub covers AI, robotics, biotech, and exponential technologies with a futurism-focused lens that closely mirrors Futurism's editorial positioning. It is a smaller but thematically aligned direct competitor.

Emerging players

• The Information: The Information is a subscription-based tech business publication covering AI, startups, and the tech industry. It is comparable as a tech-focused digital publication but operates a premium subscription model rather than ad-supported, positioning it as adjacent rather than direct overlap.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/futurism
• Instagraminstagram.com/futurism
• Xx.com/Futurism

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurism