Ultra Violette

What Ultra Violette does

Ultra Violette is an Australian premium skincare-sunscreen hybrid brand founded in 2019 by Ava Matthews and Bec Jefferd, operating through legal entity Grace & Fire Pty Ltd from South Melbourne. The company pioneered the 'SKINSCREEN™' category—facial sunscreens formulated with next-generation organic UV filters (Bemotrizinol and Bisoctrizole) combined with skincare actives such as Kakadu Plum, Pentavitin, Squalane, Niacinamide, Vitamin C, and IBR-SolAge. Its product range spans six core facial SKINSCREENS™ (Supreme Screen, Fave Fluid, Queen Screen, Daydream Screen in 14 shades, Clean Screen, Vibrant Screen), body products (Extreme Screen, Disco Queen limited-edition body oil), lip balms (Sheen Screen), and a mineral SPF line (Future Fluid), priced between $27-$55 AUD per unit.

The business model is a hybrid D2C/wholesale structure. Direct-to-consumer sales through ultraviolette.com.au serve Australia and New Zealand with full retail margin, complemented by wholesale distribution through Sephora (globally across Australia, NZ, UK, Southeast Asia, Canada, Middle East), Space NK, Harrods H Beauty, David Jones, Liberty London, Cult Beauty, Net-a-Porter, and European luxury department stores including Galeries Lafayette, La Samaritaine, SKINS, and Douglas. The company employs 11-50 people, raised $15M from Aria Growth Partners in January 2024, and is privately held with no disclosed institutional ownership beyond that raise. Target customers are prevention-focused beauty consumers and skin-type-specific segments (dry, oily, sensitive, combination) seeking daily-wear SPF that doubles as skincare and makeup primer. The brand emphasizes TGA-approved formulations (Australia's strict sunscreen regulator), reef-safe credentials, and independent third-party SPF testing through BIPEA-audited laboratories and SunCert certification—a verification framework Ultra Violette has expanded in 2025 following category-wide SPF efficacy scrutiny that led to the withdrawal of its Lean Screen product.

Name

Ultra Violette

Legal name

Grace & Fire Pty Ltd

Website

https://ultraviolette.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultra Violette is an Australian premium skincare-sunscreen hybrid brand founded in 2019 that develops facial and body SKINSCREEN™ products combining next-generation UV filters with skincare actives, sold direct-to-consumer and through Sephora, Space NK, and luxury department stores globally.

Ownership category

akta.pro rank

Product category

Premium Skincare-Infused Sunscreen

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Chemical Sun Protection (CRABAHAD)

akta.pro secondary industries

Sunscreen (Face) (CRABAHAA), Sunscreen (Body) (CRABAHAB), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Mineral/Physical Sun Protection (CRABAHAC)

Keywords

• Skincare-infused sunscreen
• Facial SPF products
• Broad spectrum sunscreen
• Mineral sunscreen formulations
• SPF lip balm

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Full-price and discounted product sales through owned e-commerce platform (ultraviolette.com.au). Includes individual products, mini sizes, limited editions, and curated gift sets/bundles. Revenue generated at full retail margin with direct customer relationships.
2. Wholesale Distribution: Product sales through third-party retail partners including Sephora, Space NK, Harrods, David Jones, Liberty London, Cult Beauty, Net-a-Porter, BeautyBay, Adore Beauty, The Iconic, and premium department stores globally. Revenue generated at wholesale margins through bulk orders to retail stockists.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels4 records

Core offering

Ultra Violette develops and sells skincare-infused sunscreen products under its proprietary 'SKINSCREEN' category. The range combines next-generation organic UV filters (Bemotrizinol and Bisoctrizole) with skincare actives (Kakadu Plum, Pentavitin, Squalane, Niacinamide, IBR-SolAge) in facial, body, and lip formulations including hydrating creams, ultralight fluids, tinted veils, mineral formulas, reapplication mists, body oils, and lip balms.

Product overview

Ultra Violette is an Australian-made sunscreen brand (trading as Grace & Fire Pty Ltd) that has pioneered the 'SKINSCREEN™' category—products that combine skincare benefits with high SPF protection. The core portfolio centers on facial sunscreens across multiple formulations including hydrating creams (Supreme Screen), ultralight fluids (Fave Fluid), luminous serums (Queen Screen), tinted veils (Daydream Screen), mineral formulas (Future Fluid, Clean Screen), and reapplication mists (Preen Screen). The brand also offers body-specific products (Extreme Screen), lip balms (Sheen Screen), and active formulas (Vibrant Screen). Limited edition releases like Disco Queen body oil and Super Glow Drops provide seasonal innovation, while travel-sized Mini Mates and curated bundles offer portability and gift options. The brand positions its six core facial SKINSCREENS™ as wardrobe options for different occasions and skin needs, each with distinct textures and finishes—from satin to matte to glowy—unified by TGA-approved SPF50+ protection and skin-sweetening ingredients like Kakadu Plum and Pentavitin.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Screen SPF 50+ Hydrating SKINSCREEN Intensely hydrating all-rounder sunscreen combining SPF50+ protection with moisturiser and primer functionality in one. Satin finish with subtle clean scent, formulated with Squalane, Kakadu Plum, Pentavitin, and next-gen UV filters Bemotrizinol & Bisoctrizole. Targeted at dry, normal, and combination skin.
• Fave Fluid SPF 50+ Ultralight Fragrance Free SKINSCREEN The brand's lightest formula with a water-like texture that melts into skin. Fragrance-free, broad-spectrum SPF50+ with Niacinamide, Vitamin C, and amino acids targeting pigmentation, pores, and texture with a natural finish.
• Preen Screen SPF 50 Reapplication Mist Ultra-fine reapplication mist with SPF50 broad-spectrum protection designed to reset and refresh makeup over the course of the day. Contains Bisabolol and Aloe Vera with a calming aloe scent.
• Queen Screen SPF 50+ Luminising SKINSCREEN

Quantifiable outcome

• 5000+ five-star customer reviews
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• SephoracoreChannel Partner/ Reseller/ DistributorFlagship retail distribution partner selling Ultra Violette products through Sephora stores across Australia, New Zealand, UK, Southeast Asia, Canada, and Middle East. Products featured in-store and online through Sephora's e-commerce platforms.
• Space NKcoreChannel Partner/ Reseller/ DistributorPremium UK and Ireland beauty retailer with 90+ store locations. Stocks full range of Ultra Violette SKINSCREENS across UK market including London flagship stores and regional locations.
• HarrodscoreChannel Partner/ Reseller/ DistributorLuxury UK department store chain through H Beauty format and flagship Knightsbridge location. Products available in Harrods H Beauty stores across Bristol, Edinburgh, Lakeside, Milton Keynes, Newcastle, and central London Harrods Knightsbridge store.
• David JonescoreChannel Partner/ Reseller/ DistributorAustralian premium department store chain providing domestic retail distribution across Australian market.
• SKINScoreChannel Partner/ Reseller/ DistributorEuropean luxury beauty retailer with 12+ locations across Netherlands and Belgium, including Amsterdam, Rotterdam, The Hague, Eindhoven, Ghent, and other major cities.
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorIconic London luxury department store on Regent Street. Stocks Ultra Violette products in dedicated beauty hall for premium UK market positioning.
• Cult BeautycoreChannel Partner/ Reseller/ DistributorLeading UK-based online beauty retailer with global shipping. Provides e-commerce distribution channel for international customers outside Sephora markets.
• Net-a-PortercoreChannel Partner/ Reseller/ DistributorLuxury fashion and beauty e-commerce platform with global reach. Stocks Ultra Violette for premium positioning alongside high-end fashion and beauty brands.
• La SamaritainecoreChannel Partner/ Reseller/ DistributorLuxury Paris department store reopened in 2021 after renovation. Located at 9 Rue de la Monnaie, Paris. Provides French market retail presence.
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorFrench luxury department store at 40 Boulevard Haussmann, Paris. Provides French market distribution alongside La Samaritaine.
• BIPEAcoreTechnology or IntegrationNon-profit organization that independently audits Ultra Violette's wide network of SPF testing laboratories, providing third-party validation of product efficacy claims.
• SunCertcoreTechnology or IntegrationIndependent certification organization that validates SPF testing results for Ultra Violette products, both new and existing formulations, ensuring ongoing product efficacy verification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supergoop!: US-based premium sunscreen brand pioneering the daily-wear SPF skincare hybrid category — Ultra Violette's closest functional peer and direct competitor on global Sephora shelves. Both brands combine next-gen UV filters with skincare actives and target the same prevention-focused beauty consumer.
• Vacation Inc. Premium sunscreen brand with a lifestyle/luxury positioning across body, face, and lip SPF products. Both Ultra Violette and Vacation sell through Sephora globally, target premium beauty consumers, and were named together in the 2025 SPF efficacy scrutiny.
• Naked Sundays: Australian SPF skincare brand offering facial sunscreen, SPF lip balm, and reapplication mists at premium price points. Directly comparable to Ultra Violette as a fellow Australian-founded sunscreen brand competing on the same home turf and shared global retail partners, and named alongside it in the 2025 SPF scandal coverage.

Regional players

• Bondi Sands: Major Australian sun-care brand with global retail distribution. While Bondi Sands is more mass-market and self-tan focused, it competes with Ultra Violette's body SPF category (Extreme Screen) and shares the Australian origin and global Sephora distribution.
• Sun Bum: US-origin surf-lifestyle sun-care brand with broad SPF body, face, and lip products. Comparable to Ultra Violette's body and lip SPF SKUs (Extreme Screen, Sheen Screen) but positioned at lower price points and mass channels rather than premium beauty retail.

Broad incumbents

• La Roche-Posay: L'Oréal-owned dermatologist-backed skincare brand with a large Anthelios sunscreen range. Competes with Ultra Violette in the daily facial SPF skincare hybrid category but offers much broader portfolio depth, global scale, and lower price points.
• EltaMD: US dermatologist-recommended skincare brand with a flagship sunscreen line widely used in aesthetics and dermatology channels. Targets the same prevention-focused consumer with daily-wear facial SPFs but operates at larger scale and a more clinical positioning.
• Australian Gold: Established US-based sun-care brand with broad SPF product portfolio across body, face, and self-tan categories. Comparable to Ultra Violette in sun-care DNA but competes at the mass-premium tier and lacks the skincare-hybrid positioning.
• Drunk Elephant: Premium biocompatible skincare brand owned by Shiseido, now offering an Umbra Sheer SPF 30 daily sunscreen. Comparable to Ultra Violette on premium positioning, ingredient-led differentiation, and Sephora distribution, though sunscreen is a small extension rather than core category.

Emerging players

• Dr. Dennis Gross Skincare: Clinical-grade skincare brand offering an SPF daily defense product. Targets a similar prevention-focused beauty consumer with a dermatologist-led premium positioning, though skincare rather than SPF is its core category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ultravioletteau
• Facebookfacebook.com/ultravioletteau
• LinkedInlinkedin.com/company/ultra-violette-skincare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Violette