Misfits Market
- Company typePrivate
- Founded2018
- HeadquartersClackamas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Misfits Market firmographics
Firmographics- Name
- Misfits Market
- Legal name
- Misfits Market, Inc.
- Website
- https://misfitsmarket.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Misfits Market industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445), Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industries
- Meal Kits & Recipe Box Subscriptions (AFAIANAA), Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)
Keywords
Where Misfits Market is headquartered
LocationHeadquarters
- HQ city
- Clackamas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Misfits Market business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grocery subscription orders: Primary revenue stream from periodic grocery box deliveries. Customers place orders through a pre-populated cart system with order minimums. Revenue varies based on product selections, with typical orders ranging from $35-$45 per delivery cycle.
- Misfits+ membership: Premium membership offering exclusive benefits including free shipping and other perks. Billed monthly on an automatically renewing subscription basis.
- Third-party fulfillment services: The company operates a fulfillment business providing logistics and distribution services for other brands including GoPuff, leveraging its over 500,000 square feet of distribution space acquired through the Imperfect Foods integration.
- Cold pack orders: Additional fees charged for refrigerated product delivery requiring specialized cold-pack packaging, with a $30 minimum for cold-pack items.
- Operations Fee: Fees charged to certain customers to cover operating costs of sourcing and delivering fresh groceries using sustainable methods and zero-waste practices in facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Grocery Subscription with pre-populated cart |
| Usage-based | Pay-as-you-go | Flex Plan for existing or cancelled customers |
| Subscription | Monthly | Misfits+ membership |
| Unit Pricing | Per order | Cold-Pack Orders |
| Hybrid | One time | Referral Program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Misfits Market product offering
Product offeringCore offering
Misfits Market operates a direct-to-consumer online grocery subscription service that delivers rescued produce, specialty items from small farms, and products from independent food brands to customers' homes on a recurring, commitment-free basis. Customers receive a pre-populated cart that they can customize, with the ability to skip weeks, pause orders, and set preferences. The company also sells premium memberships, gift cards, wine, and household essentials, and uses its distribution footprint to provide fulfillment services to third-party brands.
Product overview
Misfits Market is an online grocery delivery subscription service that operates as a single unified platform with multiple order management options. The core offering is the Grocery Subscription service, which pre-populates customers' carts with rescued and upcycled food items that they can customize before ordering, supplemented by the Flex Plan alternative for manual ordering. Premium add-on services include Misfits+ membership (with free shipping and exclusive benefits) and Misfits Perks loyalty program. The company expanded its portfolio through acquisitions of Imperfect Foods (2022) and The Rounds (2025), adding sustainable household essentials to its product categories alongside specialty produce, small makers' products, wine delivery, and rescued grocery items.
Differentiator
Problem solved
Functional benefit
Products and services
- Grocery Subscription Recurring grocery subscription in which a customer's cart is pre-populated with rescued, specialty, and small-maker products during a weekly shopping window. Customers can customize, skip weeks, set preferences, and adjust the order before the cutoff; if the order minimum is met by cutoff, the order is automatically placed and delivered.
- Flex Plan Pay-as-you-go alternative to the Grocery Subscription for existing or previously cancelled customers. Customers manually add products to their cart during open shopping windows; the order is auto-placed only if the order minimum is met by the cutoff time.
- Misfits+ Membership Premium monthly membership billed on an automatically renewing basis, providing exclusive benefits including free or discounted shipping, special promotions, and early access to products. Membership rate varies by customer and billing cycle.
- Misfits Perks Loyalty points program in which customers earn points on purchases that can be redeemed for complimentary grocery items or dollar-value discounts on future orders.
- Wine Delivery Alcoholic beverage delivery service offered through the Misfits Market storefront and fulfilled by third-party licensed entities, available in most U.S. states except Alabama, Alaska, Arkansas, Delaware, Hawaii, Kentucky, Mississippi, Rhode Island, South Dakota, and Utah.
- Household Essentials Sustainable household goods category launched in 2025, extending the platform beyond groceries into household items that complement the grocery subscription.
- Gift Cards Digital gift cards available in denominations between $10 and $250, redeemable for future purchases on the platform and never expiring.
- Third-Party Fulfillment Services B2B logistics, fulfillment, and distribution services offered to third-party brands using Misfits Market's 500,000+ sq ft distribution infrastructure, including current fulfillment for GoPuff and a pending agreement to serve as Blue Apron's meal-kit fulfillment provider.
Quantifiable outcome
- Average of 5.01 pounds of food saved from waste or lesser outcomes per order
- +4 more outcomes
Companies that use Misfits Market
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Misfits Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Misfits Market partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Blue ApronminorMisfits Market agreed to become Blue Apron's new fulfillment provider following FreshRealm's bankruptcy filing, pending court approval. Blue Apron will transition from FreshRealm's operations to Misfits Market for meal kit fulfillment.
- Lottie's MeatsminorPork sausage brand partnered with Misfits Market for national distribution. Lottie's premium sausage and ground pork products now available nationwide through Misfits Market's online platform, expanding beyond the brand's existing regional retail presence.
- The RoundscoreAcquired The Rounds, a sustainable grocery startup known for reusable packaging and recurring delivery model. Acquisition adds over 250 items, strengthens partnerships with major multifamily operators, and brings AI-powered delivery technology. Operating in Atlanta, Philadelphia, and Washington D.C. with plans for broader integration.
- NationsBenefits PlatformminorMisfits Market joined NationsBenefits platform for member benefits and engagement programs.
- Imperfect FoodsflagshipAcquired competitor Imperfect Foods in an all-stock transaction in late 2022, integrating operations and expanding infrastructure to over 500,000 square feet of distribution space. Combined customer base and operational capabilities.
- ThredUpminorPartnership announced connecting preloved fashion with 'ugly' food, cross-promotional collaboration between ThredUp's fashion marketplace and Misfits Market's grocery delivery.
Scale indicators9 records
Recent moves9 records
Expansion highlights7 records
Misfits Market competitors and assessment
Company assessmentDirect peers
- FreshDirect: Established online grocery delivery service offering fresh produce, meats, and pantry items with home delivery. Overlaps with Misfits Market in fresh produce subscription and grocery delivery category.
- Good Eggs: Online grocery delivery service specializing in sustainable, locally sourced, and artisanal food products. Targets similar values-conscious consumers with home delivery subscription offerings.
- Imperfect Foods: Was Misfits Market's most direct competitor in the rescued/imperfect produce subscription space before being acquired by Misfits Market in 2022. Operates with similar subscription grocery model targeting sustainability-conscious consumers.
- Farmbox Direct: Subscription produce box service delivering organic and seasonal produce directly to consumers, with a mission to combat food waste. Operates with comparable small-box subscription model and farm sourcing approach.
- Thrive Market: Online membership-based grocery delivery service offering organic, non-GMO, and sustainable products with home delivery. Competes for the same values-driven, online grocery customer with broader assortment beyond produce.
- Hungry Harvest: Subscription-based produce delivery service focused on rescuing surplus and imperfect produce from farmers, serving a similar eco-conscious customer base with weekly delivery boxes.
Broad incumbents
- Instacart: Dominant online grocery delivery platform partnering with thousands of retailers. Competes broadly for the online grocery shopper but operates a marketplace model rather than owned-inventory subscription like Misfits Market.
- Amazon Fresh: Amazon's online grocery delivery service offering broad assortment with same-day and scheduled delivery. Represents a well-capitalized incumbent competing for the same online grocery customer with greater scale and assortment.
Emerging players
- Boxed: Online bulk grocery and household essentials retailer with subscription offerings. Competes with Misfits Market's recent expansion into household essentials category with similar bulk/subscription value proposition.
- Blue Apron: Meal kit delivery service for which Misfits Market is becoming the new fulfillment provider following FreshRealm's bankruptcy. Represents a customer/partner relationship rather than direct competitor, but operates in adjacent online food delivery space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Misfits Market social profiles
Digital presenceMisfits Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Misfits Market leadership team
Management profileNumber of profiles
Profiles1 record
Misfits Market subsidiaries and ownership
Company hierarchySubsidiaries3 records
Misfits Market funding detail
Funding detailFunding overview
Funding rounds6 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Misfits Market M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Misfits Market
What does Misfits Market do?
Misfits Market operates a direct-to-consumer online grocery subscription service that delivers rescued produce, specialty items from small farms, and products from independent food brands to customers' homes on a recurring, commitment-free basis. Customers receive a pre-populated cart that they can customize, with the ability to skip weeks, pause orders, and set preferences. The company also sells premium memberships, gift cards, wine, and household essentials, and uses its distribution footprint to provide fulfillment services to third-party brands.
Is Misfits Market a public or private company?
Misfits Market is a private company. It is classified as venture growth investor backed and is currently operating.
When was Misfits Market founded?
Misfits Market was founded in 2018. It employs 1,001 to 5,000 people.
Where is Misfits Market based?
Misfits Market is headquartered in Clackamas, United States, in the North America region.
How does Misfits Market make money?
Five revenue lines are on record. Grocery subscription orders are the primary driver. The others are misfits+ membership, third-party fulfillment services, cold pack orders and operations Fee.
Who are Misfits Market's main competitors?
Direct peers on record are FreshDirect, Good Eggs, Imperfect Foods, Farmbox Direct, Thrive Market and Hungry Harvest. Broad incumbents are Instacart and Amazon Fresh. Emerging players are Boxed and Blue Apron.
Does Misfits Market have an API?
No public API is recorded for Misfits Market.
What industry is Misfits Market in?
Misfits Market's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of AFAIANAA, Meal Kits & Recipe Box Subscriptions. Its NAICS code is 445 and its SIC code is 5411.