OTG
OTG Experience operates more than 350 chef-driven restaurants, bars and CIBO Express Gourmet Markets across 11 major U.S. and Canadian airports, combining locally sourced food and beverage concepts with proprietary in-terminal technology for airline travelers and airport authority partners.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What OTG does
OTG Experience, LLC is a privately held airport hospitality and food and beverage concession operator, organized as a Delaware LLC and headquartered in New York with operational offices in North Wales, Pennsylvania. The company operates more than 350 restaurants, bars and CIBO Express Gourmet Markets across 11 major U.S. and Canadian airports — Chicago O'Hare, Denver, Houston Bush, JFK, LaGuardia, Newark, Minneapolis–Saint Paul, Orlando, Philadelphia, Reagan National and Toronto Pearson — serving airline travelers through chef-driven, locally sourced restaurant concepts designed in partnership with Rockwell Group.
OTG's offering combines operating physical F&B concepts with a proprietary technology layer: a 20,000+ in-terminal iPad network (the flo tech platform and OTG Presents in-terminal TV) for guest engagement, ordering and entertainment, a self-checkout system at CIBO Express, and Amazon's Just Walk Out checkout-free technology deployed at CIBO Express Gourmet Markets. The company secures access to terminals through long-dated concession contracts and joint redevelopments with airline partners including United Airlines (IAH), Delta Air Lines (LGA Terminal C) and American Airlines / MarketPlace PHL (PHL Terminal B), and supplements its owned brands with strategic alliances such as Starbucks and distribution partnerships with consumer brands like Odyssey Functional Energy, La Colombe and Forth and Nomad.
OTG makes money primarily through per-transaction food, beverage and convenience retail sales to travelers, with concession economics shared with airport authorities and airline partners. Its go-to-market is a hybrid of direct-to-consumer service through in-terminal storefronts and enterprise field sales to airports and airlines via RFP and concession procurement processes. The company has raised a disclosed $250 million from Harvest Partners Structured Capital (2016) plus undisclosed growth funding (2021), and is led by CEO Matt King with CTO Sri Anne joining in March 2026.
OTG firmographics
Firmographics- Name
- OTG
- Legal name
- OTG Experience, LLC
- Website
- https://otgexp.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OTG Experience operates more than 350 chef-driven restaurants, bars and CIBO Express Gourmet Markets across 11 major U.S. and Canadian airports, combining locally sourced food and beverage concepts with proprietary in-terminal technology for airline travelers and airport authority partners.
- Ownership category
- akta.pro rank
OTG industry classification
Industry- Product category
- Airport Food & Beverage Concessions
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Convenience Retailers (445131)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Airport Food & Beverage Concessions (THABALAD)
- akta.pro secondary industry
- Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where OTG is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
OTG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Operations: OTG operates restaurant concepts, bars, and dining facilities across airport terminals. Revenue is generated from food and beverage sales directly to travelers.
- CIBO Express Gourmet Markets: OTG operates convenience/retail markets in airports selling travel essentials, snacks, beverages, books, and sundries.
- Brand Partnerships and Concession Revenue: OTG partners with brands like Starbucks and hosts third-party brands within their airport spaces, generating revenue through concession arrangements and brand partnerships.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OTG product offering
Product offeringCore offering
OTG operates food and beverage concessions across 11 major U.S. and Canadian airports, running 350+ restaurants, bars, and CIBO Express Gourmet Markets. The company partners with airlines (Delta, United, American) and airport authorities to deliver hospitality experiences, including proprietary chef-driven restaurant concepts and tech-enabled self-service retail markets for travelers.
Differentiator
Problem solved
Functional benefit
Brands
- CIBO Express Gourmet Markets: Airport gourmet markets offering travel essentials, grab-and-go items, and locally sourced products
- CIBO
Products and services
- CIBO Express Gourmet Markets
Companies that use OTG
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
OTG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
OTG partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AmazoncoreOTG partnered with Amazon to bring Just Walk Out technology to CIBO Express Gourmet Markets, enabling checkout-free shopping for travelers.
- StarbuckscoreOTG and Starbucks announced a new partnership to introduce a re-imagined customer experience at airports, with focus on new store formats and customer engagement.
- Rockwell GroupcoreDesign partnership with Rockwell Group for creating innovative restaurant designs including Kaedama, Global Bazaar, Ember, Bam Bam, and other concepts. Won multiple A' Design Awards.
- United AirlinescorePartnership to operate F&B concessions at George Bush Houston Intercontinental Airport Terminals C South, E and B-South.
- Delta Air LinescorePartnership for operating LGA Terminal C restaurants and hospitality experiences.
- American AirlinescorePartnership through MarketPlace PHL for Philadelphia International Airport Terminal B operations.
- MarketPlace PHLcoreCollaboration for PHL Terminal B redesign and operations.
- Culinary Institute of America (CIA)minorOTG Flavor Discovery Week - chefs and culinary leaders trained at CIA's Hyde Park campus, focused on dish/menu ideation, ingredient sourcing, and flavor development.
- Culinary Institute of America (CIA)minorOTG participates in CIA externship program to develop culinary talent with first-hand restaurant experience.
- Forth and NomadminorHouston-based retailer partnership for local artisan pop-up shop at IAH Terminal E, featuring local craftsmen brands and in-store demonstrations.
- La ColombeminorPhilly-favorite coffee roaster introduced to CIBO Express Walk Through Market at PHL Terminal B.
- Greg GatlinminorPartnership with Houston BBQ power player for Q the BBQ concept at IAH Terminal E.
- Yume (Chef Chris Kinjo and Chef Mike Tran)minorCollaboration with Chef Chris Kinjo (leading sushi chef) and Chef Mike Tran/Tiger Den (Houston ramen) for Yume Asian Biergarten concept at IAH.
- Chef Ryan PeraminorLocal Houston chef partnership for Gavi Italian restaurant concept at IAH Terminal E.
- Chef Kevin SbragaminorPartnership with Philadelphia chef Kevin Sbraga for Independence Prime steakhouse at PHL Terminal B.
- Odyssey Functional EnergyminorBeverage company expanded to 90+ airport locations across 8 major U.S. airports through CIBO Express partnership.
- Various Produce PartnersminorRegional produce partners including Katzman Produce, Baldor Produce, Hudson Valley Harvest (EWR/JFK/LGA), Keany Produce, Coastal Sunbelt Produce (DCA), Brothers Produce (IAH), Bix Produce (MSP), Farm Art (PHL), Fresh Start Foods (YYZ).
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
OTG competitors and assessment
Company assessmentDirect peers
- HMSHost (Avolta): HMSHost (now part of Avolta/Autogrill) is the largest North American airport F&B concessionaire, operating thousands of restaurants and bars across US airports. Directly competes with OTG for the same concession RFPs at major hubs and serves identical airport traveler customers.
- SSP America: SSP America operates branded and bespoke F&B concepts at airports across North America, including QSR and full-service restaurants. Directly competes with OTG in airport concession bids and shares the same chef-driven, locally-themed positioning.
- Delaware North: Delaware North operates travel hospitality including airport F&B concessions, sports venues, and parks. Directly competes with OTG in airport F&B concession RFPs and serves travelers at major US hubs.
- Areas USA: Areas USA is an airport F&B and retail concessionaire operating restaurants, bars, and convenience stores at major US airports. Directly competes with OTG for concession contracts and shares similar brand-partnership and tech-enabled store formats.
- Paradies Lagardère: Paradies Lagardère operates airport retail and F&B concessions across North America. Directly competes with OTG for airport concession contracts, particularly in news/gift and specialty retail adjacent to CIBO Express Gourmet Markets.
- High Flying Foods: High Flying Foods is a regional airport F&B operator on the West Coast with chef-driven concepts. Comparable to OTG in operating model (chef-led, locally-themed airport restaurants) but smaller scale and primarily California-focused.
- Tastes on the Fly: Tastes on the Fly operates restaurant and bar concepts at airports, primarily in the Western US and Canada. Comparable to OTG in operating chef-driven concepts in terminals, though at smaller scale and narrower geography.
- MarketPlace PHL: MarketPlace PHL operates F&B and retail concessions at Philadelphia International Airport Terminal B in partnership with American Airlines. Directly comparable to OTG's own PHL Terminal B operations and a stated partner.
Broad incumbents
- Lagardère Travel Retail: Lagardère Travel Retail is a global travel retail and F&B operator across airports and transit hubs. Overlaps with OTG's airport hospitality business as part of a much broader portfolio spanning duty-free, specialty retail, and food service worldwide.
Others
- Starbucks (airport operations): Starbucks operates thousands of airport locations and is both a strategic partner to OTG and a competing brand in airport F&B concessions. Relevant as a brand-partner counterparty and benchmark for airport unit economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OTG social profiles
Digital presenceOTG financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTG leadership team
Management profileNumber of profiles
Profiles7 records
OTG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTG
What does OTG do?
OTG operates food and beverage concessions across 11 major U.S. and Canadian airports, running 350+ restaurants, bars, and CIBO Express Gourmet Markets. The company partners with airlines (Delta, United, American) and airport authorities to deliver hospitality experiences, including proprietary chef-driven restaurant concepts and tech-enabled self-service retail markets for travelers.
Is OTG a public or private company?
OTG is a private company. It is classified as private equity controlled and is currently operating.
When was OTG founded?
OTG was founded in 1996. It employs 1,001 to 5,000 people.
Where is OTG based?
OTG is headquartered in New York, United States, in the North America region.
How does OTG make money?
Three revenue lines are on record. Food and Beverage Operations are the primary driver. The others are CIBO Express Gourmet Markets and brand Partnerships and Concession Revenue.
Who are OTG's main competitors?
Direct peers on record are HMSHost (Avolta), SSP America, Delaware North, Areas USA, Paradies Lagardère, High Flying Foods, Tastes on the Fly and MarketPlace PHL. Lagardère Travel Retail is listed as a broad incumbent. Starbucks (airport operations) is listed as an others.
Does OTG have an API?
No public API is recorded for OTG.
What industry is OTG in?
OTG's product category is Airport Food & Beverage Concessions. Its primary akta.pro industry code is THABALAD, Airport Food & Beverage Concessions, with a secondary code of THAFAIAG, Concession & Stadium / Arena Catering. Its NAICS code is 722511 and its SIC code is 5810.