Name

Odyssey Functional Energy

Legal name

Odyssey Wellness LLC

Website

https://odysseyfunctionalenergy.com

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through OdysseyFunctionalEnergy.com with subscription model offering 15% recurring savings. Consumers purchase individual cans, 12-packs, or variety packs with free shipping on subscriptions.
2. Retail Distribution: Wholesale distribution through grocery chains, natural retailers, warehouse clubs, and convenience stores. Products sold at retailers including Sprouts, HEB, Kroger, Target, Costco, and Stop & Shop.
3. Workplace Micro Markets: B2B2C sales through Canteen micro market partnership, reaching employees at workplace locations through Compass Group's Foodbuy procurement network.
4. Airport Retail: Sales through CIBO Express airport locations operated by OTG, reaching travelers at eight major U.S. airports with 90+ locations.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels5 records

Core offering

Odyssey Functional Energy produces and sells sparkling functional energy drinks powered by organic functional mushrooms (Lion's Mane, Cordyceps), adaptogens (L-Theanine, Panax Ginseng), and plant-based green tea caffeine. The portfolio includes two caffeine levels—an 85mg everyday line and a 222mg performance/electric line—across 10 flavors in 12oz slim cans, sold through DTC e-commerce with subscriptions and through retail grocery, warehouse clubs, workplace micro markets, and airport retail channels.

Product overview

Odyssey Functional Energy is a functional beverage company offering two core product lines differentiated by caffeine content: the 222MG (Electric Energy) line with 222mg green tea caffeine for high-performance energy, and the 85MG (Everyday Energy) line with 85mg caffeine for smooth daily clarity. Both lines feature a proprietary blend of Organic Lion's Mane (1500mg), Cordyceps (1250mg), L-Theanine (85mg), and Panax Ginseng (100mg). The company offers 10 flavors across both lines (Pineapple Mango, Blue Raspberry, Pink Lemonade, Strawberry Watermelon, Dragon Fruit Lemonade, Passion Fruit Guava, Tropical Breeze, Classic Cola, Mandarin Orange, and Blackberry Lemonade) in 12oz slim cans, with variety packs and a subscription service with 15% savings. The portfolio positions itself as a clean-label alternative to traditional energy drinks, free from taurine, sucralose, added sugar, and artificial additives.

Differentiator

Problem solved

Functional benefit

Products and services

• 222MG Line (Electric Energy) High-caffeine functional sparkling energy drink line containing 222mg of naturally sourced green tea caffeine per 12oz slim can, combined with organic Lion's Mane (1500mg), Cordyceps (1250mg), L-Theanine, and Panax Ginseng. Designed for high-performers seeking sustained energy, sharp focus, and enhanced performance without crash or jitters.
• 85MG Line (Everyday Energy) Lower-caffeine functional sparkling energy drink line containing 85mg of green tea caffeine per 12oz slim can, formulated with organic Lion's Mane, Cordyceps, L-Theanine, and Panax Ginseng. Designed for everyday use, providing smooth, balanced energy with mental clarity and focus.
• Variety Packs Curated multi-flavor pack options available for both 85mg and 222mg lines, allowing customers to sample multiple flavors across the product portfolio in 12-pack, 24-pack, 36-pack, and 48-pack configurations.

Quantifiable outcome

• Available in 17,000+ stores as of early 2025 with plans to add 4,000 more
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• CanteenflagshipChannel Partner/ Reseller/ Distributor · 1 January 2026National partnership with Canteen, the country's leading micro market operator, to bring functional energy beverages into more than 8,100 workplace micro markets across the United States. Expansion enabled through Compass Group's Foodbuy approval, granting access to all Compass divisions including corporate dining, healthcare systems, universities, and sports venues. National distribution through Vistar ensures consistent supply and scalable expansion.
• Compass Group FoodbuycoreChannel Partner/ Reseller/ DistributorCompass Group's national Group Purchasing Organization (GPO) that provides Foodbuy approval enabling Odyssey to access all Compass divisions including Canteen, Bon Appétit Management Company, Chartwells Higher Education Dining Services, and others.
• VistarcoreChannel Partner/ Reseller/ DistributorNational distribution partner ensuring consistent supply and scalable expansion across the Canteen micro market network and additional Compass divisions as SKUs are activated.
• OTG (CIBO Express)coreChannel Partner/ Reseller/ DistributorPartnership with OTG, the leading airport retail operator, to make Odyssey available at more than 90 CIBO Express locations across eight major U.S. airports, bringing clean functional energy to millions of travelers.
• Stop & ShopcoreChannel Partner/ Reseller/ DistributorRetail partnership bringing the brand into 296 Stop & Shop supermarkets across Massachusetts, New York, Connecticut, New Jersey, and Rhode Island, with rollout beginning mid-January 2026.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Alani Nu: Better-for-you energy and wellness brand targeting similar female-skewing, fitness-conscious, low-sugar consumer. Comparable product positioning, channel mix, and growth-stage dynamics to Odyssey.
• Celsius Holdings: Public functional energy drink company (now majority-owned by PepsiCo) selling fitness/functional energy drinks with cleaner positioning and natural caffeine. Closest direct comparable in the better-for-you energy category.
• MUDWTR: Mushroom-based functional beverage company (coffee alternative and energy lines) using adaptogens and functional mushrooms. Closest comparable on the mushroom/adaptogen functional positioning.

Emerging players

• RYSE Fuel: Emerging performance energy brand with cleaner formulation and fitness-oriented positioning, comparable to Odyssey's 222mg performance line at a similar growth stage.
• OLIPOP: Functional sparkling beverage (soda alternative) with clean-label formulation and rapid national retail expansion. Comparable distribution trajectory and better-for-you positioning.
• Poppi: Functional sparkling prebiotic soda brand with comparable clean-label positioning, retail expansion, and DTC subscription model in the better-for-you canned beverage space.
• Bloom Nutrition: Functional wellness brand (greens, hydration, energy) targeting female consumers with clean-label products. Comparable GTM motion via retail rollout and DTC subscription.

Broad incumbents

• C4 Energy (Nutrabolt): Established performance energy drink brand from Nutrabolt with broad retail distribution and larger marketing budget. Overlaps with Odyssey's 222mg high-performance line.
• Red Bull: Iconic global energy drink brand that anchors the category Odyssey is repositioning around; competitive context for share-of-throat and on-shelf positioning.
• Monster Energy: Global energy drink incumbent that Odyssey directly competes against on shelf in convenience, grocery, and workplace channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/odysseyelixir
• YouTubeyoutube.com/channel/UCF0urOvY_yWgDdtUfSx3n-Q
• Facebookfacebook.com/odysseyelixir
• LinkedInlinkedin.com/company/odyssey-elixir
• Instagraminstagram.com/drinkodysseyenergy
• TikToktiktok.com/@odysseyelixir

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odyssey Functional Energy