OTG

What OTG does

OTG Experience, LLC is a privately held airport hospitality and food and beverage concession operator, organized as a Delaware LLC and headquartered in New York with operational offices in North Wales, Pennsylvania. The company operates more than 350 restaurants, bars and CIBO Express Gourmet Markets across 11 major U.S. and Canadian airports — Chicago O'Hare, Denver, Houston Bush, JFK, LaGuardia, Newark, Minneapolis–Saint Paul, Orlando, Philadelphia, Reagan National and Toronto Pearson — serving airline travelers through chef-driven, locally sourced restaurant concepts designed in partnership with Rockwell Group.

OTG's offering combines operating physical F&B concepts with a proprietary technology layer: a 20,000+ in-terminal iPad network (the flo tech platform and OTG Presents in-terminal TV) for guest engagement, ordering and entertainment, a self-checkout system at CIBO Express, and Amazon's Just Walk Out checkout-free technology deployed at CIBO Express Gourmet Markets. The company secures access to terminals through long-dated concession contracts and joint redevelopments with airline partners including United Airlines (IAH), Delta Air Lines (LGA Terminal C) and American Airlines / MarketPlace PHL (PHL Terminal B), and supplements its owned brands with strategic alliances such as Starbucks and distribution partnerships with consumer brands like Odyssey Functional Energy, La Colombe and Forth and Nomad.

OTG makes money primarily through per-transaction food, beverage and convenience retail sales to travelers, with concession economics shared with airport authorities and airline partners. Its go-to-market is a hybrid of direct-to-consumer service through in-terminal storefronts and enterprise field sales to airports and airlines via RFP and concession procurement processes. The company has raised a disclosed $250 million from Harvest Partners Structured Capital (2016) plus undisclosed growth funding (2021), and is led by CEO Matt King with CTO Sri Anne joining in March 2026.

Name

OTG

Legal name

OTG Experience, LLC

Website

https://otgexp.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OTG Experience operates more than 350 chef-driven restaurants, bars and CIBO Express Gourmet Markets across 11 major U.S. and Canadian airports, combining locally sourced food and beverage concepts with proprietary in-terminal technology for airline travelers and airport authority partners.

Ownership category

akta.pro rank

Product category

Airport Food & Beverage Concessions

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Convenience Retailers (445131)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Convenience Stores (5412)

akta.pro primary industry

Airport Food & Beverage Concessions (THABALAD)

akta.pro secondary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Airport food concessions
• Hospitality dining services
• Airport retail markets
• Traveler food beverage
• Concession management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Operations: OTG operates restaurant concepts, bars, and dining facilities across airport terminals. Revenue is generated from food and beverage sales directly to travelers.
2. CIBO Express Gourmet Markets: OTG operates convenience/retail markets in airports selling travel essentials, snacks, beverages, books, and sundries.
3. Brand Partnerships and Concession Revenue: OTG partners with brands like Starbucks and hosts third-party brands within their airport spaces, generating revenue through concession arrangements and brand partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OTG operates food and beverage concessions across 11 major U.S. and Canadian airports, running 350+ restaurants, bars, and CIBO Express Gourmet Markets. The company partners with airlines (Delta, United, American) and airport authorities to deliver hospitality experiences, including proprietary chef-driven restaurant concepts and tech-enabled self-service retail markets for travelers.

Differentiator

Problem solved

Functional benefit

Brands

• CIBO Express Gourmet Markets: Airport gourmet markets offering travel essentials, grab-and-go items, and locally sourced products
• CIBO

Products and services

• CIBO Express Gourmet Markets

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• AmazoncoreTechnology or Integration · 28 July 2022OTG partnered with Amazon to bring Just Walk Out technology to CIBO Express Gourmet Markets, enabling checkout-free shopping for travelers.
• StarbuckscoreStrategic or Co-development Partner · 28 July 2022OTG and Starbucks announced a new partnership to introduce a re-imagined customer experience at airports, with focus on new store formats and customer engagement.
• Rockwell GroupcoreStrategic or Co-development PartnerDesign partnership with Rockwell Group for creating innovative restaurant designs including Kaedama, Global Bazaar, Ember, Bam Bam, and other concepts. Won multiple A' Design Awards.
• United AirlinescoreStrategic or Co-development PartnerPartnership to operate F&B concessions at George Bush Houston Intercontinental Airport Terminals C South, E and B-South.
• Delta Air LinescoreStrategic or Co-development PartnerPartnership for operating LGA Terminal C restaurants and hospitality experiences.
• American AirlinescoreStrategic or Co-development PartnerPartnership through MarketPlace PHL for Philadelphia International Airport Terminal B operations.
• MarketPlace PHLcoreStrategic or Co-development PartnerCollaboration for PHL Terminal B redesign and operations.
• Culinary Institute of America (CIA)minorStrategic or Co-development PartnerOTG Flavor Discovery Week - chefs and culinary leaders trained at CIA's Hyde Park campus, focused on dish/menu ideation, ingredient sourcing, and flavor development.
• Culinary Institute of America (CIA)minorStrategic or Co-development PartnerOTG participates in CIA externship program to develop culinary talent with first-hand restaurant experience.
• Forth and NomadminorChannel Partner/ Reseller/ DistributorHouston-based retailer partnership for local artisan pop-up shop at IAH Terminal E, featuring local craftsmen brands and in-store demonstrations.
• La ColombeminorChannel Partner/ Reseller/ DistributorPhilly-favorite coffee roaster introduced to CIBO Express Walk Through Market at PHL Terminal B.
• Greg GatlinminorStrategic or Co-development PartnerPartnership with Houston BBQ power player for Q the BBQ concept at IAH Terminal E.
• Yume (Chef Chris Kinjo and Chef Mike Tran)minorStrategic or Co-development PartnerCollaboration with Chef Chris Kinjo (leading sushi chef) and Chef Mike Tran/Tiger Den (Houston ramen) for Yume Asian Biergarten concept at IAH.
• Chef Ryan PeraminorStrategic or Co-development PartnerLocal Houston chef partnership for Gavi Italian restaurant concept at IAH Terminal E.
• Chef Kevin SbragaminorStrategic or Co-development PartnerPartnership with Philadelphia chef Kevin Sbraga for Independence Prime steakhouse at PHL Terminal B.
• Odyssey Functional EnergyminorChannel Partner/ Reseller/ DistributorBeverage company expanded to 90+ airport locations across 8 major U.S. airports through CIBO Express partnership.
• Various Produce PartnersminorOthersRegional produce partners including Katzman Produce, Baldor Produce, Hudson Valley Harvest (EWR/JFK/LGA), Keany Produce, Coastal Sunbelt Produce (DCA), Brothers Produce (IAH), Bix Produce (MSP), Farm Art (PHL), Fresh Start Foods (YYZ).

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• HMSHost (Avolta): HMSHost (now part of Avolta/Autogrill) is the largest North American airport F&B concessionaire, operating thousands of restaurants and bars across US airports. Directly competes with OTG for the same concession RFPs at major hubs and serves identical airport traveler customers.
• SSP America: SSP America operates branded and bespoke F&B concepts at airports across North America, including QSR and full-service restaurants. Directly competes with OTG in airport concession bids and shares the same chef-driven, locally-themed positioning.
• Delaware North: Delaware North operates travel hospitality including airport F&B concessions, sports venues, and parks. Directly competes with OTG in airport F&B concession RFPs and serves travelers at major US hubs.
• Areas USA: Areas USA is an airport F&B and retail concessionaire operating restaurants, bars, and convenience stores at major US airports. Directly competes with OTG for concession contracts and shares similar brand-partnership and tech-enabled store formats.
• Paradies Lagardère: Paradies Lagardère operates airport retail and F&B concessions across North America. Directly competes with OTG for airport concession contracts, particularly in news/gift and specialty retail adjacent to CIBO Express Gourmet Markets.
• High Flying Foods: High Flying Foods is a regional airport F&B operator on the West Coast with chef-driven concepts. Comparable to OTG in operating model (chef-led, locally-themed airport restaurants) but smaller scale and primarily California-focused.
• Tastes on the Fly: Tastes on the Fly operates restaurant and bar concepts at airports, primarily in the Western US and Canada. Comparable to OTG in operating chef-driven concepts in terminals, though at smaller scale and narrower geography.
• MarketPlace PHL: MarketPlace PHL operates F&B and retail concessions at Philadelphia International Airport Terminal B in partnership with American Airlines. Directly comparable to OTG's own PHL Terminal B operations and a stated partner.

Broad incumbents

• Lagardère Travel Retail: Lagardère Travel Retail is a global travel retail and F&B operator across airports and transit hubs. Overlaps with OTG's airport hospitality business as part of a much broader portfolio spanning duty-free, specialty retail, and food service worldwide.

Others

• Starbucks (airport operations): Starbucks operates thousands of airport locations and is both a strategic partner to OTG and a competing brand in airport F&B concessions. Relevant as a brand-partner counterparty and benchmark for airport unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anotgexperience
• LinkedInlinkedin.com/company/84565
• Facebookfacebook.com/otgexp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTG