CameraMatics
CameraMatics is an AI-powered video telematics and fleet safety platform combining HD dashcams, 360-degree cameras, and AI-driven driver and pedestrian detection into a modular SaaS subscription. Founded in 2016, it serves nearly 1,000 fleet operators across the UK, Ireland, mainland Europe, and the US.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CameraMatics does
CameraMatics is an AI-powered video telematics and fleet safety platform that combines HD dashcams, 360-degree multi-camera systems, AI-based driver monitoring, and a SaaS fleet operations dashboard into a single modular subscription. Founded in 2016 in Ireland and headquartered in Dublin, the company serves nearly 1,000 fleet operators across the UK, Ireland, mainland Europe, and the United States, with a workforce of more than 150 professionals across offices in Dublin, Waterford, Darlington, London, Amsterdam, Barcelona, and Virginia. Its core product suite includes GeniePro (a connected dashcam supporting up to three cameras with AI driver monitoring for fatigue, distraction, phone use, and smoking), the CameraMatics 360 visibility system, an AI module for vulnerable road user detection, a Safety Centre platform for driver scoring, digital vehicle inspections, accident workflows, and compliance automation, plus CameraMatics ZERO (a hardware-free smartphone-based emissions module), asset tracking, and a global reseller partnership with Geotab. The underlying technology stack combines IoT connectivity (4G, Wi-Fi, Bluetooth, GPS), machine learning–driven computer vision, and telematics data processing to deliver real-time in-cab alerts, driver coaching, and compliance reporting against frameworks such as DVS, FORS, CLOCS, ELD/HOS, and EU tachograph rules.
The business model rests on a monthly subscription for the SaaS platform, with hardware (dashcams, camera systems, GPS trackers) sold as a prerequisite to the software and modules purchased individually or bundled. Pricing is quote-based and tailored to fleet size. Go-to-market is primarily direct enterprise field sales targeting large fleet operators, supplemented by the Geotab reseller channel and a newly launched US reseller recruitment programme. Vertical segmentation spans transport and logistics, waste management, construction, energy and utilities, field services, ambient and chilled distribution, emergency services, and passenger transit. Notable enterprise customers include Royal Mail, XPO, DFDS, Calor Gas, Wolseley, Installed Building Products, Maritime Transport, TexCrete, and C.W. Wright. CameraMatics is privately held (parent company Mindflair plc has a minority interest via Sure Valley Ventures) and is on track to exceed €30 million in contracted recurring revenue in 2026, supported by up to €49 million in growth funding led by Blume Equity.
CameraMatics firmographics
Firmographics- Name
- CameraMatics
- Legal name
- CameraMatics
- Website
- https://cameramatics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CameraMatics is an AI-powered video telematics and fleet safety platform combining HD dashcams, 360-degree cameras, and AI-driven driver and pedestrian detection into a modular SaaS subscription. Founded in 2016, it serves nearly 1,000 fleet operators across the UK, Ireland, mainland Europe, and the US.
- Ownership category
- akta.pro rank
CameraMatics industry classification
Industry- Product category
- Fleet Safety Video Telematics
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
- akta.pro secondary industries
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where CameraMatics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
CameraMatics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS platform subscription: Simple monthly subscription model for the CameraMatics fleet management platform. Subscription covers video telematics, AI safety features, safety centre, driver workflows, and asset tracking modules. Modules can be purchased individually or bundled.
- Hardware sales (dashcams, cameras, trackers): Sale of hardware including GeniePro dashcams, 360-degree camera systems, AI detection cameras, and asset trackers. Hardware is required for core platform functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Modular subscription — modules purchased individually or bundled |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
CameraMatics product offering
Product offeringCore offering
CameraMatics sells an AI-powered video telematics and fleet safety platform combining HD dashcams, 360° multi-camera systems, AI driver monitoring, vulnerable road user detection, GPS tracking, asset tracking and a cloud SaaS dashboard, delivered as a modular monthly subscription with required hardware. The platform is targeted at commercial fleet operators across logistics, waste management, construction, energy, passenger transit and emergency services, with the aim of reducing accidents, automating compliance (DVS, FORS, CLOCS, ELD/HOS, tachograph), and providing video evidence to defeat fraudulent claims.
Product overview
CameraMatics is a fleet safety and operations platform offering a modular architecture. The core consists of GeniePro (AI dashcam) and CameraMatics 360 (multi-camera visibility system), both enhanced by the CameraMatics AI add-on for vulnerable road user detection. The Safety Centre platform provides unified management of driver scoring, vehicle inspections, workflows, and compliance. Additional modules include ZERO (hardware-free emissions/travel management app), Asset Tracking (GPS trackers), and Geotab telematics (resale/integration). All modules are accessible through a single dashboard and native mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- GeniePro Next-generation dashcam supporting up to three configurable cameras with best-in-class AI driver monitoring for fatigue, distraction, phone usage and smoking detection, plus ADAS (forward collision, pedestrian, tailgating alerts); connects via 4G, Wi-Fi, Bluetooth and GPS. Sold to fleet operators via the CameraMatics subscription.
- CameraMatics 360 Four-camera out-of-the-box system providing full 360-degree visibility around the largest and most complex vehicles, including forward-facing, driver-facing and two additional configurable cameras, with AI-powered vulnerable road user detection and driver monitoring. Targeted at fleet operators with HGVs, tippers, cranes and heavy plant.
- CameraMatics AI AI-powered risk detection module that identifies vulnerable pedestrians, cyclists and co-workers in key risk areas around vehicles and machinery, automatically warning drivers via in-cab audio and visual alerts to prevent serious accidents. Integrates with any CameraMatics camera system.
- Safety Centre Comprehensive safety and compliance platform providing digital vehicle checklists, driver scoring and coaching, accident workflows, custom workflows, fleet and driver administration, and compliance automation (tachograph, ELD, HOS, vehicle inspections). Accessible via dashboard and native mobile apps.
- CameraMatics ZERO Hardware-free, smartphone-based solution for managing travel and measuring emissions for employees regardless of transport mode (private cars, public transport). Measures Scope 1 and Scope 3 emissions for sustainability reporting, supports Vision Zero initiatives and includes driver scoring with optional data sharing between employee and organisation.
- Asset Tracking GPS-based tracker solution for monitoring trailers, machinery and high-value mobile assets in real time. Discrete, zero-maintenance, easy-to-install trackers with up to 8 years of battery life, geofencing alerts, theft prevention and full CameraMatics dashboard integration.
- Geotab (Reseller Partnership) CameraMatics is a global strategic partner and reseller of Geotab vehicle telematics. The native integration brings Geotab data (fuel management, EV suitability, fleet optimisation, ELD compliance) directly into the CameraMatics dashboard, providing a unified fleet operations solution.
Quantifiable outcome
- 45% reduction in accidents for CameraMatics customers
- +4 more outcomes
Companies that use CameraMatics
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles2 records
CameraMatics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
CameraMatics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GeotabcoreCameraMatics is a global strategic partner and reseller of Geotab — the world's leading telematics platform. The partnership provides native integration, meaning Geotab data surfaces within the CameraMatics dashboard. Together they constitute 'the only fleet solution you'll ever need.' CameraMatics resells Geotab hardware and integrates its telematics data into the broader CameraMatics fleet safety and operations platform.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
CameraMatics competitors and assessment
Company assessmentDirect peers
- Motive: AI dashcam and fleet management platform for commercial vehicles, with strong US presence and growing international expansion; competes head-on with CameraMatics on AI safety and telematics.
- Samsara: Publicly-listed IoT/fleet management platform offering AI dashcams, telematics, asset tracking and compliance workflows — the most direct large-scale competitor across virtually all CameraMatics modules.
- Lytx: US-based provider of AI video telematics, dashcams and fleet safety solutions targeting commercial fleets; directly comparable in product (AI dashcams, DMS, VRU detection) and customer base to CameraMatics.
Broad incumbents
- Geotab: World's largest telematics platform and CameraMatics' global strategic reseller partner; competes broadly in fleet telematics and increasingly in video/safety, and is a channel partner rather than a pure competitor.
- Webfleet (Bridgestone): European telematics and fleet management platform owned by Bridgestone, offering dashcams, vehicle tracking and compliance tools; directly comparable across European fleet customers.
- Verizon Connect: Large incumbent fleet management and telematics provider with video safety capabilities; broader portfolio but overlapping target customers in logistics, services and construction fleets.
- Trimble Transportation: Enterprise telematics and transportation management provider serving large logistics fleets with compliance, safety and asset tracking modules that overlap CameraMatics' Safety Centre.
Emerging players
- Fleetio: Cloud-based fleet maintenance and operations management platform; overlaps with CameraMatics on compliance workflows, vehicle inspections and fleet admin but does not yet offer its own dashcams/AI video.
- SureCam: Video telematics and dashcam provider focused on small and mid-market fleets; competes in the same niche of AI dashcams and live video access as CameraMatics, primarily in North America.
Regional players
- MiX Telematics: Global fleet telematics provider with a particularly strong presence in Africa, Australia, Europe and Latin America; competes with CameraMatics in commercial vehicle safety and driver behaviour monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CameraMatics social profiles
Digital presenceCameraMatics compliance and trust
Trust signalCompliance3 records
CameraMatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
CameraMatics leadership team
Management profileNumber of profiles
Profiles2 records
CameraMatics subsidiaries and ownership
Company hierarchySubsidiaries1 record
CameraMatics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CameraMatics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CameraMatics
What does CameraMatics do?
CameraMatics sells an AI-powered video telematics and fleet safety platform combining HD dashcams, 360° multi-camera systems, AI driver monitoring, vulnerable road user detection, GPS tracking, asset tracking and a cloud SaaS dashboard, delivered as a modular monthly subscription with required hardware. The platform is targeted at commercial fleet operators across logistics, waste management, construction, energy, passenger transit and emergency services, with the aim of reducing accidents, automating compliance (DVS, FORS, CLOCS, ELD/HOS, tachograph), and providing video evidence to defeat fraudulent claims.
Is CameraMatics a public or private company?
CameraMatics is a private company. It is classified as venture growth investor backed and is currently operating.
When was CameraMatics founded?
CameraMatics was founded in 2016. It employs 51 to 100 people.
Where is CameraMatics based?
CameraMatics is headquartered in London, United Kingdom, in the Europe region.
How does CameraMatics make money?
Two revenue lines are on record. SaaS platform subscription is the primary driver. The others are hardware sales (dashcams, cameras, trackers).
Who are CameraMatics's main competitors?
Direct peers on record are Motive, Samsara and Lytx. Broad incumbents are Geotab, Webfleet (Bridgestone), Verizon Connect and Trimble Transportation. Emerging players are Fleetio and SureCam. MiX Telematics is listed as a regional player.
Does CameraMatics have an API?
No public API is recorded for CameraMatics.
What industry is CameraMatics in?
CameraMatics's product category is Fleet Safety Video Telematics. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI), with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 334511 and its SIC code is 3576.