Per Diem

What Per Diem does

Per Diem Subscriptions, Inc. is a private, Brooklyn-based SaaS company founded in 2021 that operates a multi-tenant hosted platform enabling small and mid-sized restaurants, coffee shops, bakeries, and franchise operators to launch branded iOS and Android mobile applications without custom development. The core product, Mobile Apps for Square, is built around a deep native integration with Square POS that automatically syncs orders, menus, modifiers, inventory, and loyalty data — apps are deployed within 24 hours of signup and published under Per Diem's developer accounts. The platform supplements ordering with loyalty programs (synced to Square Loyalty), push notification marketing, first-party delivery via DoorDash Drive, web ordering, catering management, reservations, a merchant dashboard, and a website builder, with an AI Marketing layer added in 2024 for automated customer engagement.

The business model is primarily a $99/month recurring subscription, supplemented by pass-through credit card processing at 2.9% plus $0.30 per transaction. Go-to-market combines product-led growth (self-serve signup, instant setup) with a privileged distribution channel: Per Diem is the #1-rated integration on the Square App Marketplace with 5-star reviews, sourcing SMB merchants directly from Square's installed base. The company also runs content marketing, SEO, social media, and webinars, and offers a direct-sales path for franchise and mid-market deals. Per Diem serves 1,000+ cafes and restaurants processing 300,000+ orders per month, with named customers including Think Coffee, Hidden Grounds Coffee, Tikka Shack, Crave Cookies, and Coffee Dose.

Per Diem is venture-backed by a single disclosed $2.3M seed round in April 2021 led by Two Sigma Ventures with Y Combinator participation. Co-founders Tomer Molovinsky (CEO) and Doron Segal (CTO) lead a team of 11-50 employees. The company is incorporated in Delaware, recognized by Business Insider in 2024 as one of 49 most promising fintech startups, and is primarily focused on the U.S. market through the Square merchant ecosystem.

Name

Per Diem

Legal name

Per Diem Subscriptions, Inc.

Website

https://tryperdiem.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Per Diem is a Brooklyn-based SaaS platform that lets SMB restaurants, coffee shops, and franchise operators launch branded mobile apps with native Square POS integration for ordering, loyalty, and delivery on a $99/month subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Monthly subscription model at $99/month for branded mobile app access. Includes app development, hosting, Square integration, and core features.
2. Transaction Processing: Credit card processing fees at 2.9% + $0.30 per transaction passed through to merchants. Alternative billing may convert subscription fees to transaction-based charges for non-payment situations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Per Diem provides a multi-tenant SaaS platform that enables small and mid-sized restaurants, cafes, and franchise brands to launch branded, white-label mobile applications integrated with Square POS in 24 hours. The platform bundles online ordering, loyalty programs, push notifications, AI-driven marketing, in-app payments, delivery via DoorDash Drive, and a merchant dashboard for managing multi-location franchises.

Product overview

Per Diem is a hosted multi-tenant software platform that provides branded mobile applications for restaurants, coffee shops, and food service businesses. The core offering is Mobile Apps for Square, which integrates directly with Square POS to enable order-ahead, loyalty, and customer engagement. The platform operates on a subscription model where applications are developed, deployed, and maintained within Per Diem's infrastructure. The product portfolio includes core mobile ordering capabilities supplemented by marketing tools (Push Notifications, AI Marketing, Loyalty/Subscriptions), operational features (Delivery, Catering, Web Ordering, Bookings), and multi-location support (Franchises App, Merchant Dashboard, Website Builder & SEO). All products are designed for food service merchants using Square POS, with apps published under Per Diem-controlled developer accounts and provided as an ongoing hosted service rather than standalone software.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Apps for Square

Quantifiable outcome

• 300,000+ orders processed monthly
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• SquarecoreTechnology or IntegrationPer Diem is a Square-native mobile app platform integrated directly with Square POS. All orders sync automatically to Square without manual entry. The platform is rated #1 on Square Marketplace. Applications are published under Per Diem-controlled developer accounts but operate within Square's ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olo: Public restaurant ordering SaaS platform serving enterprise and mid-market brands with online and mobile ordering. Directly competes with Per Diem in the digital ordering layer for restaurants, though Olo skews larger brands while Per Diem focuses on SMBs.
• ChowNow: Direct online ordering platform purpose-built for independent restaurants, with a commission-free model similar to Per Diem's value proposition. Closest direct competitor by target customer and positioning.
• Bbot: Restaurant online ordering and mobile app platform competing directly for SMB and mid-market restaurant accounts. Offers similar direct-to-consumer ordering economics to Per Diem.
• Owner.com: Restaurant websites and online ordering platform for independent restaurants. Competes head-on with Per Diem in the SMB restaurant digital ordering space with similar commission-free positioning.
• Popmenu: Restaurant marketing and online ordering platform for SMBs. Competes with Per Diem's mobile ordering and push notification marketing capabilities for the same independent restaurant buyer.
• Lunchbox: Restaurant online ordering and marketing platform competing for direct online ordering and loyalty wallet share. Targets a similar SMB-to-mid-market restaurant audience as Per Diem.

Broad incumbents

• Toast: Largest US restaurant POS platform offering native online ordering and mobile app functionality. Competes with Per Diem for the same restaurant wallet with a much broader product suite and significantly larger capital base.
• SpotOn: Restaurant POS and commerce platform with online ordering capabilities. Competes for restaurant digital ordering dollars with a broader full-stack offering vs Per Diem's app-first approach.
• Clover (Fiserv): POS platform from Fiserv with an app marketplace and online ordering capabilities for SMBs. Analogous to Per Diem's relationship with Square — a competing POS ecosystem that could host a similar branded-app offering.
• Square Online / Block: Square's own online ordering, loyalty, and e-commerce products are the most direct substitute for Per Diem's offering, distributed through the same Square merchant ecosystem that Per Diem relies on for distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pdsubscribe
• YouTubeyoutu.be/DgT7nrc5-gk
• Facebookfacebook.com/tryperdiem
• LinkedInlinkedin.com/company/per-diem-subscriptions
• Instagraminstagram.com/tryperdiem
• TikToktiktok.com/@tryperdiem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Per Diem