Noissue.co

What Noissue.co does

Noissue.co is an Auckland, New Zealand-based private company founded in 2017 that designs and sells custom eco-friendly packaging — including tissue paper, stickers, and tape — to consumer brands seeking sustainable alternatives to conventional plastic packaging. Its core offering is custom-printed sustainable packaging sold under a transactional revenue model to a fragmented base of consumer-brand customers, with stated commercial presence in both New Zealand and the United States.

The company's product portfolio was expanded in April 2022 through the acquisition of Tapkit, a QR code and microsite platform, which was integrated to deliver "Connected Packaging" — a feature layer that lets brands attach digital experiences, consumer-engagement content, and analytics to physical packaging via QR codes. The integrated technical stack combines physical sustainable-packaging production with a deterministic digital-experience layer; no proprietary AI/ML components are disclosed in the available data.

Noissue is venture-backed, having closed a Series A round in November 2021 led by Felix Capital (approximately USD 9.8M), supplemented by two earlier Callaghan Innovation grants (2019 and 2021). The company is led by co-founders Josh Bowden (CEO) and Augie Gruar (COO), with Penelope Barton serving as Chief People Officer, and employs between 51 and 100 people. Pricing is not publicly disclosed, and revenue figures are not available in the source material.

Name

Noissue.co

Website

https://noissue.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Noissue.co designs and sells custom eco-friendly packaging — tissue paper, stickers, and tape — to consumer brands. Its offerings were expanded in 2022 with Tapkit-powered QR-code connected packaging, enabling digital experiences on physical products.

Ownership category

akta.pro rank

Product category

Custom Sustainable Packaging

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industry

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

Keywords

• Sustainable packaging
• Custom packaging
• Eco-friendly packaging
• Connected packaging
• Printed tissue paper

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Sustainable Packaging: Sale of custom eco-friendly packaging products to brands and businesses

Core offering

Noissue.co manufactures and sells custom sustainable packaging products — including custom-printed tissue paper, stickers, and tape — designed as eco-friendly alternatives to traditional plastic packaging for consumer brands. Through the April 2022 acquisition of Tapkit, the company integrates QR code and microsite technology into its packaging, enabling brands to create connected/digital experiences linked directly to physical products.

Product overview

Noissue.co offers a portfolio of sustainable custom packaging solutions with connected/smart packaging capabilities. The core offering consists of eco-friendly custom packaging, which was enhanced through the 2022 acquisition of Tapkit — a QR code and microsite platform that enables brands to create digital experiences linked to physical products, enhancing consumer engagement and providing analytics insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sustainable Packaging Custom-printed sustainable packaging products (tissue paper, stickers, tape, and related packaging items) made from eco-friendly materials, sold to consumer brands as alternatives to conventional plastic packaging. Customers can customize the print/branding on the packaging for use in shipping and unboxing experiences.
• Tapkit (Connected Packaging / QR Code Microsites) QR code and microsite platform that enables brands to create digital experiences linked to physical products through QR codes printed on packaging, providing consumer engagement capabilities and analytics for the brand. Offered as part of Noissue.co's connected packaging offering following the Tapkit acquisition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TapkitcoreStrategic or Co-development PartnerTapkit, a QR code and microsite tool, was acquired by Noissue. The acquisition involved integration of Tapkit's team into noissue to enhance packaging and digital experience offerings through QR code technology in sustainable packaging.

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoEnclose: US-based sustainable packaging provider offering recycled and reusable shipping, mailers, and tissue paper to consumer brands. Most directly comparable to noissue on product mix and customer segment, and explicitly named alongside noissue in sustainable packaging listings.
• Elevate Packaging: Eco-friendly custom packaging supplier serving retail and consumer brands with recycled, recyclable, and FSC-certified paper-based packaging. Closely aligned with noissue on substrate and customer-base.
• RePack: Reusable and recyclable packaging company that partners with brands and logistics providers to replace single-use mailers. Named alongside noissue in sustainable packaging roundups, sharing a consumer-brand and DTC go-to-market motion.
• BioPak: Australia/NZ-headquartered sustainable packaging company supplying compostable foodservice and retail packaging. Comparable on geography (APAC base) and on the eco-substrate positioning noissue targets with consumer brands.
• Packhelp: European online platform for custom-branded packaging (boxes, mailers, tissue, stickers) targeting SMB and DTC brands. Strong overlap with noissue's custom, brand-facing paper-based packaging catalogue and online self-serve model.
• VerTerra: Sustainable single-use packaging maker using pressed-leaf and compostable substrates for foodservice and consumer brands. Comparable on the eco-substrate thesis even though its core form factors (plates, bowls) differ from noissue's tissue/sticker/tape range.
• Impack Packaging: Custom-printed sustainable packaging producer for retailers and e-commerce brands across Europe and North America. Overlaps with noissue on custom-branded, eco-focused packaging sold to consumer brands.

Broad incumbents

• Eco-Products (by Novolex): Established North American manufacturer of compostable and recycled foodservice packaging, now part of Novolex. Operates in the same sustainable packaging space at much larger scale, and is a likely competitor for enterprise brand accounts.
• Sabert Corporation: Large global manufacturer of sustainable and compostable foodservice and consumer packaging. A broad incumbent whose eco-friendly product lines increasingly overlap with the brand-customized, sustainable packaging segment noissue serves.

Emerging players

• Sticker Mule: Online custom-sticker and label printer expanding into packaging-adjacent products. Partial overlap with noissue's sticker line and shares a self-serve, brand-customization GTM, though Sticker Mule does not focus on sustainability as its core pitch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noissueco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noissue.co