BuzzAR
BuzzAR is a Singapore-based AR/AI and metaverse company founded in 2018 that operates BuzzAI (AI travel/experience platform), HappyToon (user-generated content platform), and The Cooking Game VR, serving VR/AR consumers and B2B enterprise clients across Singapore, the United States, and China.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
BuzzAR firmographics
Firmographics- Name
- BuzzAR
- Legal name
- BuzzAR
- Website
- https://buzzar.app
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BuzzAR is a Singapore-based AR/AI and metaverse company founded in 2018 that operates BuzzAI (AI travel/experience platform), HappyToon (user-generated content platform), and The Cooking Game VR, serving VR/AR consumers and B2B enterprise clients across Singapore, the United States, and China.
- Ownership category
- akta.pro rank
BuzzAR industry classification
Industry- Product category
- Metaverse and AR/VR Software
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industries
- VR/AR Gaming Platforms (BPAMAKAG), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where BuzzAR is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
BuzzAR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Metaverse Gaming Revenue: Revenue from online gaming, VR, and AR experiences through game portfolio including The Cooking Game VR and user-generated content platforms
- User-Generated Content: Revenue generated through user-generated content platform HappyToon serving global active users
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
BuzzAR product offering
Product offeringCore offering
BuzzAR builds and operates metaverse, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) products and platforms. Its commercial offerings include the BuzzAI travel-and-experience AI platform, the HappyToon user-generated content platform, and the acquired VR game The Cooking Game VR, delivered to both consumer users and enterprise B2B clients in the US, China, and Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- BuzzAI: Next Gen Travel x Experience
- HappyToon
Products and services
- BuzzAI BuzzAI is an AI-powered travel and experience platform positioned as BuzzAR's core AI solution for the travel and experience industry, branded under the 'Next Gen Travel x Experience' tagline.
- HappyToon HappyToon is a user-generated content platform with a global active user base that BuzzAR leverages to expand its metaverse offerings and drive community-led metaverse ecosystem growth in the APAC region.
- The Cooking Game VR The Cooking Game VR is a Facebook Oculus Rift cooking game acquired by BuzzAR to expand its game portfolio and strengthen its presence in online gaming, VR, AR, and user-generated content; the platform is retained while supporting BuzzAR's broader metaverse development.
Companies that use BuzzAR
Customer profileSegments2 records
Ideal customer profiles2 records
BuzzAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BuzzAR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Cooking Game VRcoreFacebook Oculus Rift cooking game acquired by BuzzAR to advance metaverse vision in APAC region. The acquisition expands BuzzAR's game portfolio and strengthens presence in online gaming, VR, AR, and user-generated content. The platform will be retained while supporting BuzzAR's broader metaverse development.
Scale indicators4 records
BuzzAR competitors and assessment
Company assessmentDirect peers
- Decentraland: Decentraland is a decentralized virtual world built on user-generated content. It competes with BuzzAR in the same metaverse/UGC category, particularly for creators and brand partners.
- Rec Room: Rec Room is a cross-platform VR/AR social and gaming platform with strong UGC creation tools. It is a direct competitor to BuzzAR's HappyToon + VR gaming combination, particularly in consumer-facing immersive social experiences.
- VRChat: VRChat is a leading VR social platform with strong user-generated world creation. It competes directly with BuzzAR's VR/metaverse social and creator economy positioning.
- The Sandbox: The Sandbox is a blockchain-based UGC metaverse platform where users create, own, and monetize experiences. It is directly comparable to BuzzAR's UGC-driven metaverse vision and creator economy model.
- Zepeto: Zepeto is an Asia-Pacific-focused avatar-driven metaverse and UGC platform operated by Naver Z. It is one of the most direct comparables to BuzzAR given its APAC user base and similar metaverse + UGC positioning.
Broad incumbents
- Roblox: Roblox is a global UGC gaming and social platform with a massively larger creator economy and user base than HappyToon. It is directly comparable to BuzzAR as a UGC-driven metaverse/gaming platform targeting similar consumer use cases.
- Meta Horizon Worlds: Meta Horizon Worlds is Meta's flagship consumer VR/metaverse social platform with deep capital backing and distribution via Quest headsets. It is a broad incumbent competitor in the same consumer VR/metaverse segment as BuzzAR.
Emerging players
- Gather: Gather is a 2D/3D virtual spaces platform popular for events, social hangouts, and remote work. It overlaps with BuzzAR's metaverse positioning at a more accessible, non-VR-first experience layer.
- Spatial: Spatial is a metaverse and spatial computing platform supporting AR/VR meetings, events, and creator-built experiences. It competes with BuzzAR at the AR/VR spatial experiences layer for both consumers and enterprises.
- Hiber: Hiber is a browser-based UGC metaverse/gaming platform. It is an emerging comparable peer to BuzzAR in the UGC-driven virtual worlds segment, particularly for casual creator-built experiences.
Market position
Customer concentration
BuzzAR social profiles
Digital presenceBuzzAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuzzAR leadership team
Management profileNumber of profiles
Profiles3 records
BuzzAR subsidiaries and ownership
Company hierarchySubsidiaries1 record
BuzzAR funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuzzAR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuzzAR
What does BuzzAR do?
BuzzAR builds and operates metaverse, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) products and platforms. Its commercial offerings include the BuzzAI travel-and-experience AI platform, the HappyToon user-generated content platform, and the acquired VR game The Cooking Game VR, delivered to both consumer users and enterprise B2B clients in the US, China, and Singapore.
Is BuzzAR a public or private company?
BuzzAR is a private company. It is classified as venture growth investor backed and is currently operating.
When was BuzzAR founded?
BuzzAR was founded in 2018. It employs 11 to 50 people.
Where is BuzzAR based?
BuzzAR is headquartered in Singapore, Singapore, in the Asia region.
How does BuzzAR make money?
Two revenue lines are on record. Metaverse Gaming Revenue is the primary driver. The others are user-Generated Content.
Who are BuzzAR's main competitors?
Direct peers on record are Decentraland, Rec Room, VRChat, The Sandbox and Zepeto. Broad incumbents are Roblox and Meta Horizon Worlds. Emerging players are Gather, Spatial and Hiber.
Does BuzzAR have an API?
No public API is recorded for BuzzAR.
What industry is BuzzAR in?
BuzzAR's product category is Metaverse and AR/VR Software. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 71399 and its SIC code is 7900.