Traxen®
- Company typePrivate
- Founded2018
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Traxen® firmographics
Firmographics- Name
- Traxen®
- Legal name
- Traxen Inc.
- Website
- https://traxen.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Traxen® industry classification
Industry- Product category
- Commercial Vehicle ADAS Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
Keywords
Where Traxen® is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Traxen® business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- iQ-Cruise Subscription: Monthly subscription fee covers all hardware, installation support, and regular software updates. Bundled hardware + software + service model with recurring revenue from commercial trucking fleet customers.
- iQ-Cruise Subscription: A monthly subscription fee covers all hardware, installation support, and regular software updates. Traxen and Eaton offer the iQ-Cruise kit with an installation guide for commercial vehicle service centers.
- iQ-Trax Hardware Sales: Sale of ruggedized multi-domain automotive controller and accessories (radar, wiring harness, antenna) via e-commerce page. Pricing starts at $299 for short range radar, $399 for long range radar, $59 for wiring harness, $89 for antenna.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | iQ-Cruise system (bundled subscription) |
| Unit Pricing | Pay-as-you-go | iQ-Trax Hardware - Short Range Radar Add-on |
| Unit Pricing | Pay-as-you-go | iQ-Trax Hardware - Long Range Radar Add-on |
| Unit Pricing | Pay-as-you-go | iQ-Trax Hardware - Wiring Harness |
| Unit Pricing | Pay-as-you-go | iQ-Trax Hardware - GPS/WiFi/Cellular Antenna |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Traxen® product offering
Product offeringCore offering
Traxen develops and sells iQ-Cruise, an AI-driven adaptive cruise control system that combines predictive and adaptive cruise control in a single device for Class 8 commercial long-haul trucks. The system uses AI, advanced algorithms, GPS, high-definition 3D maps, and on-board/external sensors to optimize vehicle speed, acceleration, and deceleration based on road grade, curves, weather, traffic, vehicle load, and Hours of Service requirements to deliver 10% fuel efficiency improvement and approximately $9,000 average annual savings per truck. The company also separately sells iQ-Trax, a ruggedized multi-domain automotive hardware controller, for ADAS, robotics, and IoT applications.
Product overview
Traxen offers a unified product portfolio centered on AI-powered efficiency solutions for commercial trucking. The core product is iQ-Cruise®, an intelligent adaptive cruise control system combining predictive and adaptive capabilities in a single device. This system is powered by the iQ-Trax hardware platform, a ruggedized multi-domain automotive controller that Traxen also sells separately for external applications in automotive, robotics, and IoT domains. The products work together: iQ-Trax provides the compute and sensor integration hardware that runs Traxen's AI software, while iQ-Cruise represents the end-customer application for fleet fuel efficiency. Traxen distributes iQ-Cruise exclusively through a global partnership with Eaton, which handles sales, distribution, and installation support.
Differentiator
Problem solved
Functional benefit
Brands
- iQ-Cruise®: AI-driven adaptive cruise control system for commercial vehicles that reduces fuel consumption by approximately 10% while improving safety and driver satisfaction.
- iQ-Trax
Products and services
- iQ-Cruise® System AI-driven adaptive and predictive cruise control system for Class 8 commercial trucks that increases fuel efficiency by 10% by optimizing speed, acceleration, and deceleration based on road grades, curves, weather, traffic, and vehicle load using 3D mapping, radar, and real-time data; available to fleet operators and owner-operators through a monthly subscription covering hardware, installation, and software updates.
- iQ-Trax Hardware Ruggedized multi-domain automotive controller available for direct sale via Traxen's e-commerce page; features high compute power, multi-processor safety architecture, IoT connectivity (4G/LTE/WiFi/BT), GNSS/GPS, 6-DOF IMU, camera inputs, CAN-FD, and ADAS functionality for automotive, agriculture, construction, industrial, robotics, and IoT applications.
Quantifiable outcome
- 10% average fuel efficiency improvement per truck, saving approximately $9,000 per truck per year
- +5 more outcomes
Companies that use Traxen®
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Traxen® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Traxen® partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Mesilla Valley Transportation (MVT)flagshipMVT agreed to purchase and install approximately 1,400 units of Traxen's iQ-Cruise system across its fleet over 18 months. MVT is the largest privately owned transportation fleet in the US and ranked among the nation's most recognized leaders in fuel efficiency. The deployment is based on pilot data showing 5-7% fuel savings over 25 million fleet miles.
- EatoncoreExclusive global alliance with intelligent power management company Eaton to sell, distribute, service, and provide installation support for the iQ-Cruise system. A monthly subscription fee covers all hardware, installation support, and regular software updates. This collaboration aims to support the commercial transportation industry by improving fuel efficiency and environmental sustainability while helping fleet profitability. Eaton's broad reach and expertise in the industry enables Traxen to scale its technology across the commercial transportation market.
- United Road ServicesflagshipFirst production contract awarded to Traxen for 400 units of iQ-Pilot (iQ-Cruise) system for United Road's Class 8 fleet of finished vehicle transporters. Followed a successful pilot and four-month trial on five trucks. United Road reported significant fuel savings and emissions reductions. Some drivers achieving 10-15% fuel savings. This partnership marked Traxen's transition from pilot to commercial production.
- North American Council for Freight Efficiency (NACFE)minorNACFE served as the independent reviewer of Traxen's cross-country field trial in July 2020 (Plymouth, MI to Las Vegas and back, 6,100 miles). NACFE confirmed fuel efficiency improvements in the range of 2% to 20% in various segments, with an average of 7% improvement, validating the technology's performance claims.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Traxen® competitors and assessment
Company assessmentDirect peers
- Lytx: Provider of AI-powered video telematics, dashcams, and driver behavior/safety scoring for commercial fleets. Direct peer to Traxen's ADAS and driver-monitoring feature set, serving the same Class 8 fleet buyers with overlapping safety and efficiency value propositions.
- Samsara: Cloud-connected fleet telematics, IoT sensors, video-based safety and asset tracking platform for commercial transportation. Competes head-to-head for fleet IT and operations budgets with Traxen's iQ-Cruise deployments.
- Geotab: Fleet telematics and connected vehicle data platform used widely by commercial trucking fleets. Comparable as a telematics backbone serving the same long-haul fleet customers Traxen targets.
- Motive (formerly KeepTruckin): Fleet management, ELD, telematics, AI dashcams and driver safety platform targeted at commercial trucking. Direct competitor in fleet safety and driver-behavior technology for the same Class 8 buyer.
- Bendix Commercial Vehicle Systems: Tier-1 supplier of advanced safety, ADAS and braking systems for commercial vehicles in North America. Closely comparable as a hardware + software ADAS vendor for Class 8 trucks, including collision mitigation and adaptive cruise.
- Plus: AI-driven autonomous trucking technology provider targeting Class 8 long-haul fleets. Direct comparable as an AI-powered driver-assistance/autonomy vendor for the same fleet buyers pursuing fuel and safety gains.
Broad incumbents
- WABCO (ZF Friedrichshafen): Global Tier-1 supplier of braking, ADAS and fleet safety systems for commercial vehicles, now part of ZF. Offers overlapping predictive cruise and collision avoidance functionality but as part of a much broader CV safety portfolio.
- Continental AG: Global Tier-1 automotive supplier with a commercial-vehicle ADAS portfolio covering radar, camera, and driver assistance. Multiple Traxen executives came from Continental, and Continental competes broadly across the same ADAS features.
- Mobileye: Incumbent supplier of ADAS perception and mapping technology used across passenger and commercial vehicles. Competes with Traxen's AI DriverSystem at the perception/policy layer, especially as Mobileye expands into trucking.
Emerging players
- Aurora Innovation: Autonomous driving technology company with an explicit Aurora Horizon trucking product. Comparable as a long-haul AI autonomy play targeting similar fleet customers and OEM/Tier-1 partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Traxen® social profiles
Digital presenceTraxen® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traxen® leadership team
Management profileNumber of profiles
Profiles11 records
Traxen® funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traxen® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traxen®
What does Traxen® do?
Traxen develops and sells iQ-Cruise, an AI-driven adaptive cruise control system that combines predictive and adaptive cruise control in a single device for Class 8 commercial long-haul trucks. The system uses AI, advanced algorithms, GPS, high-definition 3D maps, and on-board/external sensors to optimize vehicle speed, acceleration, and deceleration based on road grade, curves, weather, traffic, vehicle load, and Hours of Service requirements to deliver 10% fuel efficiency improvement and approximately $9,000 average annual savings per truck. The company also separately sells iQ-Trax, a ruggedized multi-domain automotive hardware controller, for ADAS, robotics, and IoT applications.
Is Traxen® a public or private company?
Traxen® is a private company. It is classified as venture growth investor backed and is currently operating.
When was Traxen® founded?
Traxen® was founded in 2018. It employs 11 to 50 people.
Where is Traxen® based?
Traxen® is headquartered in Plymouth, United States, in the North America region.
How does Traxen® make money?
Three revenue lines are on record. iQ-Cruise Subscription is the primary driver. The others are iQ-Cruise Subscription and iQ-Trax Hardware Sales.
Who are Traxen®'s main competitors?
Direct peers on record are Lytx, Samsara, Geotab, Motive (formerly KeepTruckin), Bendix Commercial Vehicle Systems and Plus. Broad incumbents are WABCO (ZF Friedrichshafen), Continental AG and Mobileye. Aurora Innovation is listed as an emerging player.
Does Traxen® have an API?
No public API is recorded for Traxen®.
What industry is Traxen® in?
Traxen®'s product category is Commercial Vehicle ADAS Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 334511 and its SIC code is 7373.