What Jabmo does

Jabmo is a B2B Account-Based Marketing (ABM) SaaS platform serving large and mid-market enterprises, with vertical specialization in manufacturing, life sciences, and healthcare. The platform combines IP-based account sensing (identifying anonymous website visitors by company IP address, including country-level and division-level IPs rather than only HQ addresses), multilingual buyer intent signals via the integrated Expandi Cyance platform, and an omnichannel campaign orchestration layer that unifies display advertising (through the integrated AccountInsight DSP), LinkedIn, email, social, and telemarketing within a single workflow. Supporting modules include web personalization, journey messaging, lookalike audience prospecting, and the AI-driven B2B Stars directory covering 3.5 million+ businesses across Europe and the US.

The product is delivered through three revenue streams: (1) subscription SaaS access to the platform on modular, quote-based annual contracts that scale from mid-market to enterprise; (2) managed services including ABM program strategy, creative, copywriting, execution, and customer success; and (3) an agency/reseller channel through which integrated B2B marketing and media agencies deploy the platform for their own clients. GTM is enterprise-led via direct field sales supplemented by an inside sales/telemarketing function (including multilingual call centers), with primary geographic emphasis on EMEA, expanding to North America and APAC following the July 2023 Expandi Group acquisition.

Jabmo was originally founded in 2014, entered administration in February 2023, and was acquired by Expandi Group (established 2000, the largest B2B AdTech & MarTech provider in EMEA) in July 2023. It now operates as "Jabmo, an Expandi brand" with the platform integrated into Expandi's MarTech stack under President & CEO Raffaele Apostoliti. The platform serves 50+ of the world's largest manufacturers, life sciences, and healthcare organizations, with named customers including Johnson Controls, GEFCO, MilliporeSigma, Jabra, Wasabi, and First Onsite, and has been featured in the Gartner Magic Quadrant for ABM Platforms for four consecutive years (2022-2025).

Name

Jabmo

Legal name

Expandi Limited

Website

https://jabmo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Jabmo provides an omnichannel Account-Based Marketing SaaS platform that identifies and engages high-value B2B accounts using IP-based account sensing, multilingual buyer intent, and integrated programmatic advertising, serving manufacturers, life sciences, and healthcare enterprises globally as an Expandi Group brand.

Ownership category

akta.pro rank

Product category

Account-Based Marketing Software

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Account-based marketing
• B2B marketing platform
• Intent data analytics
• Account-based advertising
• Omnichannel marketing orchestration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ABM Platform SaaS Subscription: Jabmo operates as a SaaS ABM platform providing subscription-based access to its account-based marketing technology platform, including account sensing, intent data, advertising orchestration, and reporting capabilities. The platform is offered as a modular solution with pricing tailored to client needs.
2. Managed Services: Jabmo provides full managed services including ABM program execution, ad creative design and copywriting, campaign management, and customer success support. This complements the platform subscription with hands-on service delivery.
3. Agency Partner Solutions: Jabmo offers agency solutions where integrated B2B marketing agencies and media agencies access the platform to serve their own clients, creating a channel/reseller revenue dynamic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Jabmo provides a cloud-based Account-Based Marketing (ABM) SaaS platform that enables B2B organizations to identify anonymous website visitors, prioritize accounts using multi-language intent signals, and execute personalized omnichannel campaigns across display, LinkedIn, email, social, and telemarketing. The platform supports One-to-One, One-to-Few, and One-to-Many ABM strategies with a 100% cookie-less architecture using IP address identification and hashed email technology. It serves as the only non-US centric ABM platform tracking country-specific IP addresses and multi-language intent data.

Product overview

Jabmo, an Expandi Group brand since September 2023, provides a comprehensive Account-Based Marketing platform portfolio. The core offering is the Expandi Jabmo ABM Platform, an omnichannel solution for identifying priority accounts, executing personalized digital campaigns, and measuring results. The platform integrates with supporting modules: Expandi Cyance (intent data analytics capturing signals from 30,000+ websites), AccountInsight DSP (programmatic B2B advertising), B2B Stars (AI-driven business directory with 3.5M+ companies), Web Personalization/Account Tracker (website visitor identification), and Journey Messaging (engagement-based campaign orchestration). Managed services are available for agencies and end customers seeking full-service ABM execution. The platform supports One-to-One, One-to-Few, and One-to-Many ABM strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Expandi Jabmo ABM Platform Omnichannel Account-Based Marketing platform that enables B2B marketers to identify priority accounts using intelligent purchase intent insights, execute personalized digital campaigns across multiple channels, set sales alerts, and analyze reporting. The only non-US centric ABM platform tracking country-specific IP addresses and multi-language intent, supporting One-to-One, One-to-Few, and One-to-Many ABM strategies.
• Web Personalization Website visitor identification and content personalization module that uses Account Tracker technology to identify anonymous visitors by IP address and deliver personalized website experiences based on industry, company size, account name, and buying journey stage.
• Expandi Cyance Intent Platform First-party and third-party intent data platform capturing behavior across 30,000+ websites using 20,000+ localized keywords. Identifies account buying journey positions, prioritizes accounts showing purchase intent signals, and detects surge activity for accounts not yet in the ABM program.
• AccountInsight DSP B2B programmatic demand-side platform enabling personalized ad delivery to key stakeholders. Integrates with the ABM platform for running customized and effective account-based advertising campaigns using the most comprehensive EMEA and US B2B IP address databases.
• B2B Stars AI-powered business directory with over 3.5 million verified companies across Europe and US. Aggregates company reviews, awards, and reputation metrics for company discovery, evaluation, and engagement within the ABM platform.
• Account-Based Advertising (ABA) B2B display advertising module focused on activating high-value accounts through personalized digital advertising. Delivers laser-focused targeting with precision engagement to eliminate wasted ad spend across digital channels.
• Agency Solutions Partner program providing B2B marketing agencies and media agencies access to the Jabmo ABM platform to create longer-term strategic partnerships with clients and increase revenue through targeted ABM campaigns delivered on behalf of agency clients.
• Managed Services Full-service ABM managed services including campaign strategy development, creative design, ad copywriting, execution management, and bi-weekly performance reviews with customer success managers. Complements the platform subscription with hands-on service delivery.

Quantifiable outcome

• Above 80% lead conversion rate by sales teams
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Cyance (Expandi)coreTechnology or IntegrationCyance intent data platform is fully integrated into the Expandi Jabmo ABM platform, providing 1st and 3rd party multi-language buyer intent data capturing behavior across 30,000+ websites refined using 20,000+ localized keywords. This integration enables account prioritization and surge detection even for accounts not yet in the ABM program.
• AccountInsight DSPcoreTechnology or IntegrationAccountInsight's B2B Demand-Side Platform (DSP) is fully integrated with the Jabmo ABM platform enabling personalized account-based advertising campaigns delivered across digital channels. The DSP connects with the most comprehensive EMEA and US B2B IP address databases for precision targeting.
• B2B StarscoreTechnology or IntegrationB2B Stars is an AI-driven B2B directory with 3.5+ million businesses across Europe and the US with aggregated company reviews and awards. Integrated with the Jabmo ABM platform, it provides verified company data, smart search engine, customizable filters, and reputation management for optimal partner identification.
• LinkedIn Campaign ManagercoreTechnology or IntegrationJabmo ABM platform integrates directly with LinkedIn Campaign Manager enabling analysis of marketing campaign results across all channels and selection of ideal target audiences for integrated LinkedIn advertising campaigns targeting B2B decision-makers.
• CRM and Marketing Automation SystemscoreTechnology or IntegrationThe Jabmo ABM platform integrates with major CRM systems and marketing automation platforms enabling unified account-level intelligence, sales engagement prioritization, and seamless data flow between marketing and sales teams.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JabmoABM

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabmo