Cyance
- Company typePrivate
- Founded2007
- HeadquartersBloxham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Cyance firmographics
Firmographics- Name
- Cyance
- Legal name
- Expandi Limited
- Website
- https://cyance.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cyance industry classification
Industry- Product category
- B2B Intent Data Platform
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where Cyance is headquartered
LocationHeadquarters
- HQ city
- Bloxham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cyance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Services (SaaS Platform): Cyance operates as a SaaS subscription service where customers access the intent data platform via a web browser. The platform is provided under a Master Subscription Agreement with a minimum term of 12 months. Customers receive named user accounts with login credentials. Payment is invoiced annually in advance or arranged as monthly direct debit. Additional services include Set-Up Services for configuration, implementation, and integration.
- Activation and Professional Services: Beyond the core subscription, Cyance provides activation services such as digital advertising. Set-Up Services covering configuration, implementation, and integration of the Subscription Services are provided as part of onboarding. Support Services are included during the Subscription Term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Platform Subscription - Annual billing with named user accounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cyance product offering
Product offeringCore offering
Cyance is a B2B intent data platform that collects and analyzes purchase intent signals from thousands of online sources across more than 10 European languages. It helps B2B marketing and sales teams identify accounts actively researching solutions, pinpoint where prospects are in the buying journey, and prioritize outreach. The platform supports account-based marketing (ABM) strategies from 1:few to 1:many, and is offered to enterprise B2B companies and integrated marketing agencies.
Product overview
Cyance is a B2B intent data platform that operates as a brand within Expandi Group (acquired September 2022). The core offering is the Expandi Cyance Intent Data Platform, which is enhanced by two product modules: Intent Data for Marketing and Sales (the primary data and analytics capability) and Account Based Marketing (which leverages intent scoring, firmographic, and technographic data for account targeting). A third component, Agencies Solutions, is a partner program that provides agency partners with access to the intent data platform for serving their own clients. The platform is distinguished by multilingual intent tracking (10+ European languages), custom keyword configuration, and omni-channel signal collection across 55K publishers (30K+ in Europe).
Differentiator
Problem solved
Functional benefit
Products and services
- Expandi Cyance Intent Data Platform
Quantifiable outcome
- 175K companies with intent data detected each week — more than any other provider in Europe
- +4 more outcomes
Companies that use Cyance
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Cyance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cyance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Expandi GroupcoreCyance is a brand of Expandi Group, which acquired several of Cyance's assets in September 2022 when the original company closed. Expandi Group, established in 2000, is a global leader in AdTech, MarTech and Managed Services. Expandi Limited (company number 06971472) is the legal entity providing the subscription services. Cyance operates as a subsidiary brand under the Expandi Group umbrella.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Cyance competitors and assessment
Company assessmentEmerging players
- Salesloft (Drift): Salesloft (including the acquired Drift) is a B2B sales engagement and conversational marketing platform that has expanded into buyer intent signals. It serves a comparable enterprise sales/marketing buyer, though its core product is engagement rather than intent data.
- G2: G2 is a B2B software marketplace that also offers buyer intent data based on software research activity on its platform. It overlaps with Cyance's intent offerings and Cyance actively displays G2 badges for social proof, indicating an emerging competitive and partner dynamic.
- Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform with growing intent data capabilities. It overlaps with Cyance on the sales-and-marketing enablement use case, particularly for mid-market and growth-stage B2B companies.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B data and intelligence platform that has expanded into intent data and sales engagement. While broader than Cyance, it competes for the same enterprise marketing/sales tech spend and has far greater scale and resources.
- TechTarget: TechTarget operates a network of B2B publisher sites and uses first-party intent data from content consumption to identify in-market buyers. It is a comparable intent data source though oriented around IT decision-maker content.
Direct peers
- Demandbase: Demandbase is an ABM platform offering intent, advertising, and sales engagement, also recognized in the Gartner ABM Magic Quadrant. It competes with Cyance for the same enterprise B2B marketing and sales budget.
- 6sense: 6sense is an ABM platform combining intent data, predictive analytics, and account engagement, directly overlapping with Cyance's ABM and intent data modules. It is a more full-stack, well-funded competitor in the same Gartner ABM Magic Quadrant.
- Cognism: Cognism is a B2B sales intelligence and intent data provider with strong European presence. It directly competes with Cyance for European enterprise intent data, though it leans more on contact data and outbound sales use cases.
- Bombora: Bombora is the leading US-based B2B intent data provider and the most direct competitor to Cyance; it tracks company-level intent signals across the web. Cyance's CBDO Matt Gower was previously GM EMEA at Bombora, underscoring the close competitive overlap.
- Leadfeeder (Dealfront): Leadfeeder (now part of Dealfront) is a European-headquartered B2B visitor identification and intent platform. It is a direct competitor to Cyance for European mid-market and enterprise ABM use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyance social profiles
Digital presenceCyance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyance leadership team
Management profileNumber of profiles
Profiles4 records
Cyance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyance
What does Cyance do?
Cyance is a B2B intent data platform that collects and analyzes purchase intent signals from thousands of online sources across more than 10 European languages. It helps B2B marketing and sales teams identify accounts actively researching solutions, pinpoint where prospects are in the buying journey, and prioritize outreach. The platform supports account-based marketing (ABM) strategies from 1:few to 1:many, and is offered to enterprise B2B companies and integrated marketing agencies.
Is Cyance a public or private company?
Cyance is a private company. It is classified as corporate owned and is currently operating.
When was Cyance founded?
Cyance was founded in 2007. It employs 11 to 50 people.
Where is Cyance based?
Cyance is headquartered in Bloxham, United Kingdom, in the Europe region.
How does Cyance make money?
Two revenue lines are on record. Subscription Services (SaaS Platform) is the primary driver. The others are activation and Professional Services.
Who are Cyance's main competitors?
Emerging players on record are Salesloft (Drift), G2 and Apollo.io. Broad incumbents are ZoomInfo and TechTarget. Direct peers are Demandbase, 6sense, Cognism, Bombora and Leadfeeder (Dealfront).
Does Cyance have an API?
No public API is recorded for Cyance.
What industry is Cyance in?
Cyance's product category is B2B Intent Data Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 51 and its SIC code is 7372.