What AccountInsight does

AccountInsight is a London-based B2B Demand-Side Platform that enables programmatic display advertising using company-level rather than individual-level targeting. The platform connects to over 50 ad exchanges and uses non-cookie identifiers—primarily corporate IP intelligence combined with intent data—to serve ads to employees at specified target accounts. The company serves enterprise and mid-market B2B advertisers in verticals including technology, manufacturing, automotive, healthcare/medtech, logistics, and finance, and also operates as an underlying platform for media and B2B agencies such as EssenceMediacom, Havas Media, GroupM, and MindShare.

The platform's core offering is the B2B DSP, supplemented by modular solutions for intent-based marketing, IP targeting, account-based marketing, and B2B display advertising. AccountInsight's IP-to-company mapping database maps corporate IP ranges to organizations including subsidiaries and regional offices, and intent signals are activated through a December 2024 integration with Cyance's intent data platform. The platform employs an AI-driven optimization engine for media-mix and exposure tuning within target accounts. AccountInsight originated inside GroupM (WPP), the world's largest media-buying group, before spinning out and integrating with Expandi Group, the largest fully owned B2B demand generation agency in EMEA. The company is registered in the UK as AccountInsight Ltd and participates in the IAB Transparency and Consent Framework as a registered vendor.

AccountInsight generates revenue through programmatic media-buying fees on a pay-as-you-go basis with no minimum commitment. Distribution is dual-track: direct enterprise sales via a demo-driven consultative motion with a Book a Demo CTA, complemented by an agency partner program that lets B2B and media agencies add account-based advertising to their service offerings. Named customers include Lenovo, Kyndryl, Schneider Electric, Siemens, DZ Bank, Telenor, Wavemaker, Sciex, and The Marketing Practice. Industry recognition includes B2B Marketing's Emerging Vendor of the Year (2021), JABMO Top Vendor in ABM Tools (2024), and Frost & Sullivan's Global Competitive Strategy Leadership Award (2025).

Name

AccountInsight

Legal name

AccountInsight Ltd

Website

https://www.accountinsight.ai/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

AccountInsight is a London-based B2B Demand-Side Platform that enables programmatic display advertising using corporate IP intelligence and intent data across 50+ ad exchanges, serving enterprise and mid-market B2B advertisers through direct sales and media-agency partners.

Ownership category

akta.pro rank

Product category

B2B Advertising Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B programmatic advertising
• Demand-side platform
• Account-based marketing
• IP-based targeting
• Intent data marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Programmatic Advertising: AccountInsight operates as a B2B Demand-Side Platform (DSP) charging advertisers for programmatic ad placements. The platform enables B2B marketers to purchase display advertising across premium publisher sites, targeting specific companies and decision-makers. Revenue is generated through media buying fees and platform usage in a pay-as-you-go model with no minimum commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AccountInsight operates a B2B Demand-Side Platform (DSP) that enables programmatic display advertising using non-cookie identifiers. The platform connects with over 50 ad exchanges and uses corporate IP intelligence combined with intent data to deliver company-level targeting, account-based marketing, IP targeting, and account-level reporting for B2B marketers.

Product overview

AccountInsight is a B2B Demand-Side Platform (DSP) designed specifically for business-to-business advertising. The core offering is the B2B DSP, a programmatic advertising platform that connects with over 50 ad exchanges to deliver company-level targeting using non-cookie identifiers. The platform operates as a unified system with multiple targeting modules: Intent Based Marketing (for identifying accounts by buying stage), IP Targeting (for reaching specific organizations via corporate IP ranges), ABM (Account Based Marketing) for targeted account engagement, and B2B Display Advertising as the primary campaign execution format. The platform was originally developed inside GroupM (WPP) and is now part of Expandi Group, positioned as the only B2B DSP born with 100% media, data, and technology focus.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B DSP The core demand-side platform enabling programmatic display advertising with company-level targeting, connecting with over 50 ad exchanges to reach B2B audiences across the open internet using non-cookie identifiers. Designed for B2B marketers and media agencies.
• B2B Display Advertising Primary display advertising solution enabling B2B marketers to influence decision makers with ads, using account-level targeting across the open internet rather than cookie-based individual targeting. Targets enterprise and mid-market B2B advertisers.

Quantifiable outcome

• 40% improvement in new website users during EMEA ABM trial period
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CyancecoreTechnology or Integration · 1 December 2024Cyance is a leading intent data platform that identifies buyer intent through advanced analytics and multi-signal data modeling. The partnership enables seamless activation of Cyance's intent insights programmatically via AccountInsight's B2B DSP, translating intent data into highly targeted programmatic campaigns targeting the right companies, stakeholders, and decision-makers at the right time.
• Expandi GroupcoreOthersAccountInsight integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA. Following winning the B2B Marketing Award in 2021, the integration positioned AccountInsight within the largest dedicated B2B demand generation network in the region.
• EssenceMediacomcoreChannel Partner/ Reseller/ DistributorEssenceMediacom, a media agency, partners with AccountInsight to deliver B2B programmatic advertising to their clients. Grigorij Kutuzov, Director International B2B at EssenceMediacom, participated in AccountInsight-hosted webinars on cookieless B2B advertising solutions.
• GroupMminorOthersAccountInsight started life as a B2B solution inside GroupM (WPP) – the world's largest media-buying and technology group. The platform was originally developed within GroupM before spinning out and integrating with Expandi Group.
• LAW CreativeminorChannel Partner/ Reseller/ DistributorLAW Creative is a B2B agency that partners with AccountInsight for ABM campaign activation. Morten Kornerup, Head of ABM at LAW Creative, participated in AccountInsight-hosted webinars.
• IAB UKminorOthersAccountInsight is registered with IAB UK and participates in the Transparency and Consent Framework (TCF), indicating compliance with industry standards for digital advertising.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Demandbase: Leading B2B ABM platform offering account-level display advertising, intent data, and sales intelligence. Directly competes with AccountInsight's B2B DSP for enterprise ABM display budgets, particularly targeting the same enterprise and mid-market segments.
• RollWorks (NextRoll): B2B account-based display and prospecting platform purpose-built for B2B advertisers. Competes head-to-head with AccountInsight on IP-based targeting, account-level reporting, and programmatic display for mid-market and enterprise B2B.
• Terminus: B2B account-based marketing platform offering programmatic display, email, and chat targeted at named accounts. Direct overlap with AccountInsight's ABM display advertising and account-level targeting capabilities.
• Madison Logic: B2B demand generation platform combining intent data, account-based advertising, and content syndication. Closely comparable to AccountInsight's account-based display and intent-activation value proposition for enterprise B2B.
• 6sense: B2B predictive intelligence and ABM platform with intent data and display activation capabilities. Overlaps with AccountInsight on intent-driven B2B display advertising, though 6sense is broader (orchestration layer) versus AccountInsight's DSP specialization.

Emerging players

• Bombora: B2B intent data provider that supplies intent signals to multiple B2B DSPs and ABM platforms. Functions both as AccountInsight's peer (intent-driven targeting) and potential partner, with comparable intent-activation use cases.

Broad incumbents

• The Trade Desk: Largest independent programmatic DSP, offering display, video, CTV, and audio buying. While not B2B-specialized, The Trade Desk competes for enterprise ad budgets and increasingly moves into B2B through data partnerships, serving as the broad incumbent benchmark for DSP capabilities.
• Google Display & Video 360 (DV360): Google's enterprise programmatic DSP with massive scale, integrated with the broader Google Ads ecosystem. Represents the broad-incumbent option for B2B advertisers who choose a generalist DSP rather than a B2B-specialized platform like AccountInsight.
• LinkedIn Marketing Solutions: Walled-garden B2B advertising platform dominating B2B professional targeting. AccountInsight explicitly positions against LinkedIn's €130+ CPMs and profile-based targeting limitations as the primary alternative for open-web B2B display.
• ZoomInfo: B2B data and intelligence platform with growing DSP and intent capabilities. Overlaps with AccountInsight on account-level data, targeting, and B2B advertising activation, though ZoomInfo is broader and primarily US-anchored.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/accountinsight

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AccountInsight