B2B Stars
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
B2B Stars firmographics
Firmographics- Name
- B2B Stars
- Legal name
- B2B Stars Limited
- Website
- https://b2bstars.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
B2B Stars industry classification
Industry- Product category
- B2B Search & Review Platform
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where B2B Stars is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
B2B Stars business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Verified Company Page Subscription: Annual subscription ($350 US / £350 UK) for verified company pages with priority search ranking, full profile editing rights, credibility badges, and contact opt-in capabilities. Includes company logo, description, social media, fields of activity, business category, company size, top banner, key offerings, differentiators, top sectors, top clients, and awards.
- Company Data / DaaS Sales: Sale of company firmographic data (3 million companies), credit scores, company reviews, and purchase signals. Minimum purchase $150/£150. Tiered pricing per account based on volume: up to 1000 records, 1000-2000, above 2000. Firmographics + Credit: $0.72-$1.20 / £0.53-0.89. Purchase Signals: $3.35-$4.78 / £2.48-3.54.
- Email Marketing Services: Managed email campaign services including audience targeting by demographics, firmographics, behavior, AI-powered segmentation, campaign setup, automation, analytics, and broadcast management. B2B Stars sends on behalf of clients with open/click-through rate monitoring.
- Display Advertising & Sponsorship: Run of Site (ROS) display advertising on B2B Stars and display network, priced per impression/CPM. Sponsorship deals with premium content, large ad formats, native ads or video starting from £10,000. Double-criteria targeting combining search intent and company profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Claimed Company Page |
| Subscription | Annual | Verified Company Page - US |
| Subscription | Annual | Verified Company Page - UK |
| Unit Pricing | Pay-as-you-go | Company Data Purchase - US |
| Unit Pricing | Pay-as-you-go | Company Data Purchase - UK |
| Usage-based | Pay-as-you-go | Display Advertising (ROS) |
| Other | Multi-year contract | Sponsorship Deals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
B2B Stars product offering
Product offeringCore offering
B2B Stars operates an AI-powered B2B search engine and review platform covering 3 million companies in the US and 14 Western European countries. It combines NLP-driven company search with aggregated verified peer reviews, credit risk scoring, and purchase intent signals to help businesses find clients, suppliers, and partners. Revenue is generated through Verified Company Page subscriptions ($350/year), data purchases (DaaS), display advertising, and managed email marketing services.
Product overview
B2B Stars is a freemium B2B search and review platform organized as a core platform with tiered subscription services. The core B2B Stars Platform enables company search, reviews, and data access for free, with premium Verified Company Pages ($350/year) offering enhanced visibility. The platform's data products include Data Purchase (DaaS) providing access to nearly 3 million companies enriched with firmographics, credit scores, and Purchase Signals. Marketing services encompass Email Marketing with AI-powered targeting and Display Advertising including ROS, PPC, and Sponsorship Deals. The platform features a Corporate Reputation Score combining peer reviews, credit scoring, and awards, complemented by Peers' Choice Award medals. Communication tools include BMail internal messaging and Audience Builder for TAM identification. Additional services include Cyance Intent Data Platform access for intent monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Stars Platform
- Verified Company Page
- Company Data Purchase (DaaS)
- Display Advertising
- Email Marketing Services
- Cyance Intent Data Platform
Quantifiable outcome
- SMBs lose on average £93,000/year from inefficient search and engagement processes
- +1 more outcomes
Companies that use B2B Stars
Customer profileSegments4 records
Ideal customer profiles3 records
B2B Stars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
B2B Stars partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KompasscoreExpandi Limited and Kompass announced a strategic alliance in May 2025 to transform B2B marketing, advertising, and data solutions. The partnership leverages cutting-edge technology and comprehensive data resources to help businesses connect, market, and grow. Kompass is integrated into B2B Stars' advertising network, expanding reach to Kompass' audience alongside B2B Stars visitors.
- Expandi GroupcoreB2B Stars is part of Expandi Group, established September 2024. Expandi Group is a B2B marketing technology company founded in 2000 by former HP managers, specializing in account-based marketing (ABM), advertising, and data solutions. B2B Stars is the first B2B community product within the group's portfolio of technologies including IP recognition (IP identification), Cyance Intent (purchase intent data), AccountInsight DSP (digital advertising), and Jabmo ABM (omni-channel engagement).
- Expandi Partners' NetworkcoreWhite-list of B2B-focused media publications used to serve advertising impressions based on B2B Stars visitor profiling data. Advertisers can distribute campaigns across this network in addition to B2B Stars own properties, achieving reach beyond the core platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
B2B Stars competitors and assessment
Company assessmentDirect peers
- ThomasNet: Industrial B2B directory and supplier discovery platform with company listings, sourcing tools, and advertising solutions targeting manufacturers and industrial buyers. Direct competitor in B2B supplier discovery with a strong North American footprint.
- Trustpilot: Open business reviews platform with aggregated star ratings, company profile claiming, and reputation scoring — closely comparable to B2B Stars' reviews feature and Corporate Reputation Score, though oriented to B2C reviews more than verified B2B relationships.
- Crunchbase: Company intelligence database with firmographic profiles, reviews/ratings, and intent-style signals on business activity. Comparable as a B2B discovery and intelligence platform, with particular overlap in data and advertising monetization.
- Kompass: Global B2B directory and company database operating in the same core category as B2B Stars, with multi-country company listings, firmographic data, and B2B advertising solutions. Now a strategic partner, but historically a direct competitor in B2B directory and lead generation.
- G2: B2B software and services reviews marketplace with verified peer reviews, profile claiming, and reputation badges — highly comparable to B2B Stars' company reviews, reputation scoring, and Peers' Choice Awards mechanic, focused on the B2B software vertical.
Emerging players
- Glassdoor: Company reviews and ratings platform with employer reputation scoring and profile claiming — adjacent in mechanism (verified reviews + reputation score) though primarily employee-driven, providing a comparable model for company reputation aggregation.
- Yelp: Public business reviews and directory platform with verified reviews, claimed business pages, and display advertising. B2B Stars explicitly differentiates by excluding Yelp/Google-style open reviews, making Yelp a structural point of comparison in the reviews/directory space.
- Lusha: B2B contact and company data provider with self-serve credit-card billing, intent data add-ons, and a developer-friendly API. Comparable in DaaS economics and intent data positioning, though more focused on individual contacts than company-level discovery.
Broad incumbents
- ZoomInfo: Leading B2B go-to-market intelligence platform providing company and contact data, intent signals, and advertising/display products. Comparable to B2B Stars' DaaS, Purchase Signals, and display advertising offerings, with a much larger sales-led enterprise customer base.
- Dun & Bradstreet: Largest incumbent in B2B commercial data and credit intelligence, offering firmographic data, credit scores, and supplier verification that directly overlaps with B2B Stars' Credit Score Intelligence and DaaS offerings. Far larger scale and longer customer relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
B2B Stars social profiles
Digital presenceB2B Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2B Stars leadership team
Management profileNumber of profiles
Profiles2 records
B2B Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2B Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2B Stars
What does B2B Stars do?
B2B Stars operates an AI-powered B2B search engine and review platform covering 3 million companies in the US and 14 Western European countries. It combines NLP-driven company search with aggregated verified peer reviews, credit risk scoring, and purchase intent signals to help businesses find clients, suppliers, and partners. Revenue is generated through Verified Company Page subscriptions ($350/year), data purchases (DaaS), display advertising, and managed email marketing services.
Is B2B Stars a public or private company?
B2B Stars is a private company. It is classified as corporate owned and is currently operating.
When was B2B Stars founded?
B2B Stars was founded in 2024. It employs 51 to 100 people.
Where is B2B Stars based?
B2B Stars is headquartered in London, United Kingdom, in the Europe region.
How does B2B Stars make money?
Four revenue lines are on record. Verified Company Page Subscription is the primary driver. The others are company Data / DaaS Sales, email Marketing Services and display Advertising & Sponsorship.
Who are B2B Stars's main competitors?
Direct peers on record are ThomasNet, Trustpilot, Crunchbase, Kompass and G2. Emerging players are Glassdoor, Yelp and Lusha. Broad incumbents are ZoomInfo and Dun & Bradstreet.
Does B2B Stars have an API?
No public API is recorded for B2B Stars.
What industry is B2B Stars in?
B2B Stars's product category is B2B Search & Review Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 541810.