Kangaroo
Kangaroo is a New York-based direct-to-consumer home security company founded in 2018 that sells affordable, no-hub WiFi security devices (cameras, doorbells, sensors) and subscription plans to residential renters and homeowners, with a differentiated incident-reimbursement feature and insurance-carrier partnerships.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kangaroo does
Kangaroo is a direct-to-consumer home security company founded in 2018 and headquartered in New York, selling a modular, WiFi-connected security ecosystem to budget-conscious renters and homeowners. The product lineup includes indoor/outdoor cameras, doorbell cameras with chime, motion and entry sensors, water and climate sensors, and a siren/keypad with keycard-style Roo Tags, available as individual devices or in kits (Front Door Security Kit, 8-Piece Security Kit). Devices connect directly to home WiFi (no hub required) and are managed through the Kangaroo mobile app on iOS and Android, using phone-based authentication bound to a specific household.
The company monetizes through a freemium model: basic app-based security is included free with hardware purchase, while Cam Protect and Complete Protect subscriptions unlock extended cloud storage (up to 365 days), person/sound/zone detection, 24/7 professional monitoring, and incident reimbursement of up to $1,000 per year for theft, water, smoke, and fire damage. Distribution is D2C via heykangaroo.com and the iOS/Google Play stores, supplemented by insurance-carrier partnerships that offer customers 5–15% premium discounts. Kangaroo maintains a distributed operating footprint across New York City, Wroclaw, Shenzhen, and Manila, and has expanded to Australia through a regional subsidiary. To date, the company has raised approximately $16.7M across multiple funding rounds between 2018 and 2023.
Kangaroo firmographics
Firmographics- Name
- Kangaroo
- Legal name
- Kangaroo
- Website
- https://heykangaroo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kangaroo is a New York-based direct-to-consumer home security company founded in 2018 that sells affordable, no-hub WiFi security devices (cameras, doorbells, sensors) and subscription plans to residential renters and homeowners, with a differentiated incident-reimbursement feature and insurance-carrier partnerships.
- Ownership category
- akta.pro rank
Kangaroo industry classification
Industry- Product category
- Home Security Systems
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Household Audio & Video Equipment (3651), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Cloud Video Doorbell Storage & Monitoring Subscriptions (HSAHAIAK)
Keywords
Where Kangaroo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kangaroo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales: One-time hardware revenue from selling security devices including Indoor + Outdoor Cam ($49.99), Doorbell Camera + Chime ($39.99), Video Doorbell + Chime ($69.99), Front Door Security Kit ($279), 8-Piece Security Kit ($179), Motion Sensor ($14.99), Motion + Entry Sensor ($29.99), Water + Climate Sensor ($29.99), and Siren + Keypad ($69.99).
- Subscription Plans (Cam Protect, Complete Protect): Recurring subscription revenue from Cam Protect and Complete Protect plans. Plans unlock premium features including extended cloud storage (365 days), theft/damage reimbursement, professional monitoring, person detection, sound detection, and zone detection. Professional monitoring available 24/7.
- Incident Reimbursement Services: Porch Protection Plan provides package theft reimbursement with varying coverage amounts. Complete Protect adds $250/claim and $1000/year coverage for theft, water damage, and smoke/fire damage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - App-based security with limited features |
| Subscription | Annual | Cam Protect Plan - Camera-focused protection |
| Subscription | Annual | Complete Protect Plan - Full protection with professional monitoring |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kangaroo product offering
Product offeringCore offering
Kangaroo designs, sells, and supports affordable DIY home security hardware — including indoor/outdoor cameras, video doorbells, motion and entry sensors, water/climate sensors, and sirens with keypads — that connect over Wi-Fi to a companion mobile app. It complements the hardware with tiered subscription protection plans (Cam Protect, Complete Protect, Porch Protection) that add cloud video recording, smart alerts, optional professional monitoring, and theft-reimbursement coverage. Its target customers are renters and homeowners seeking low-cost, contract-free, self-installed security.
Product overview
Kangaroo offers a modular home security ecosystem consisting of cameras (Indoor + Outdoor Cam, Video Doorbell + Chime, Doorbell Camera + Chime), sensors (Motion Sensor, Motion + Entry Sensor, Water + Climate Sensor), and control devices (Siren + Keypad, Roo Tags). These devices can be purchased individually or in bundled kits (Front Door Security Kit, 8-Piece Security Kit), and are complemented by subscription plans (Cam Protect, Complete Protect, Porch Protection) that provide professional monitoring, cloud storage, theft reimbursement, and smart home integrations. The system is designed for simplicity, affordability, and accessibility for both renters and homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor + Outdoor Cam A wireless home security camera usable both indoors and outdoors, designed for Kangaroo customers who want flexible placement for video monitoring.
- Video Doorbell + Chime A sleek, weather-resistant video doorbell with included chime that lets homeowners see and know who is at the front door through the Kangaroo app.
- Front Door Security Kit with Professional Monitoring A bundled kit focused on securing a home's front door, pairing Kangaroo hardware with professional monitoring for first-time users.
- 8-Piece Security Kit with Professional Monitoring An eight-piece bundled security kit that covers multiple entry points and rooms, including professional monitoring, designed for customers wanting whole-home coverage in a single purchase.
- Water + Climate Sensor A sensor that detects water leaks and climate anomalies inside the home and sends alerts via the Kangaroo app.
- Motion + Entry Sensor A compact sensor that detects both motion and entry (door/window opening) inside any room, priced at $19.95 as an entry-level Kangaroo device.
- Motion Sensor A dedicated indoor motion-detection sensor that alerts the user when motion is detected anywhere inside the home.
- Siren + Keypad and Roo Tags A combination siren, keypad, and Roo Tag system that lets users arm and disarm their Kangaroo system locally and sound an audible alarm when triggered.
- Cam Protect Plan A subscription plan for Kangaroo camera owners that adds enhanced features such as cloud video recording, smart alerts, and theft-deterrence benefits on top of the basic free app experience.
- Complete Protect Plan The premium Kangaroo subscription plan that includes professional monitoring, cloud video recording, smart alerts, and theft reimbursement up to $1,000 for customers who suffer a break-in.
- Porch Protection Plan A subscription add-on specifically designed to protect against porch piracy and package theft for Kangaroo doorbell camera users.
Companies that use Kangaroo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Kangaroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kangaroo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance CarrierscoreKangaroo partners with insurance carriers to offer policyholders insurance premium discounts (5-15% off) when they install Kangaroo security products. This is a key marketing and distribution partnership that helps drive customer acquisition by demonstrating immediate ROI through insurance savings. The company provides an online calculator to estimate potential savings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kangaroo competitors and assessment
Company assessmentDirect peers
- Ring: Amazon-owned Ring is the dominant direct-to-consumer video doorbell and home security camera brand. Kangaroo explicitly positions itself as the affordable Ring alternative, offering similar doorbell cameras and outdoor cams at substantially lower price points with freemium subscription tiers.
- SimpliSafe: SimpliSafe is a leading DIY home security provider offering no-contract monitored security with sensors, cameras, and professional monitoring. Kangaroo competes head-to-head with SimpliSafe on price, no-contract positioning, and renter-friendly installation.
- Wyze: Wyze is a direct-to-consumer smart home brand known for aggressively affordable cameras, doorbells, and sensors. Like Kangaroo, Wyze targets budget-conscious consumers with DIY-install hardware and subscription-optional software, making it a near-direct pricing competitor.
- Arlo Technologies: Arlo is a publicly traded provider of wireless home security cameras, video doorbells, and floodlights with cloud-based subscription plans. Kangaroo overlaps with Arlo in Wi-Fi connected cameras, doorbells, and subscription-based premium features.
- Eufy (Anker): Eufy is Anker's smart home brand offering affordable video doorbells, security cameras, and home alarm kits with optional subscriptions. Kangaroo and Eufy both target the same budget-conscious, renter-friendly D2C security segment with peel-and-stick installation.
- Abode Systems: Abode offers DIY home security systems with no-contract professional monitoring, smart home integrations, and modular sensors. It is one of the closest direct competitors to Kangaroo in the self-install, renter-friendly monitored security category.
- Frontpoint Security: Frontpoint is a DIY home security provider with cellular-backed sensors, cameras, and professional monitoring on no-contract terms. It competes directly with Kangaroo in the renter-friendly, no-contract, self-install home security segment.
Broad incumbents
- Google Nest: Google Nest offers cameras, doorbells, and alarm systems integrated with the broader Google smart home ecosystem. As a broad incumbent with deep capital and platform reach, Nest represents the upper bound of competition Kangaroo faces in the connected home security space.
- ADT: ADT is the largest traditional professionally installed and monitored home security company in the US. While ADT primarily serves professionally installed customers, its expanding DIY and Google-partnered offerings place it in overlapping competition with Kangaroo for monitored home security.
- Vivint: Vivint is a professionally installed smart home security provider offering cameras, smart locks, and integrated home automation. As a broad incumbent, Vivint represents the higher-touch, higher-priced end of the home security market that Kangaroo competes against indirectly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kangaroo social profiles
Digital presenceKangaroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kangaroo leadership team
Management profileNumber of profiles
Profiles5 records
Kangaroo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kangaroo funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kangaroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kangaroo
What does Kangaroo do?
Kangaroo designs, sells, and supports affordable DIY home security hardware — including indoor/outdoor cameras, video doorbells, motion and entry sensors, water/climate sensors, and sirens with keypads — that connect over Wi-Fi to a companion mobile app. It complements the hardware with tiered subscription protection plans (Cam Protect, Complete Protect, Porch Protection) that add cloud video recording, smart alerts, optional professional monitoring, and theft-reimbursement coverage. Its target customers are renters and homeowners seeking low-cost, contract-free, self-installed security.
Is Kangaroo a public or private company?
Kangaroo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kangaroo founded?
Kangaroo was founded in 2018. It employs 1 to 10 people.
Where is Kangaroo based?
Kangaroo is headquartered in New York, United States, in the North America region.
How does Kangaroo make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Plans (Cam Protect, Complete Protect) and incident Reimbursement Services.
Who are Kangaroo's main competitors?
Direct peers on record are Ring, SimpliSafe, Wyze, Arlo Technologies, Eufy (Anker), Abode Systems and Frontpoint Security. Broad incumbents are Google Nest, ADT and Vivint.
Does Kangaroo have an API?
No public API is recorded for Kangaroo.
What industry is Kangaroo in?
Kangaroo's product category is Home Security Systems. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 56162 and its SIC code is 3651.