FobeSoft
FobeSoft is a US-based, bootstrapped SaaS company that sells a $239/month restaurant financial management platform centered on daily P&L tracking, invoice automation, and POS/7 Shifts/QuickBooks/EDI integrations to independent and multi-unit restaurant operators in the United States.
- Company typePrivate
- Founded2014
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FobeSoft does
FobeSoft (legal entity Fobesoft, Inc.) is a privately held, US-based SaaS company headquartered in Jacksonville, Florida, founded in 2014 by hospitality operator Geordy Murphy alongside co-founder and CTO Rajkumar Chidambaram. The company sells a cloud-based financial management platform aimed squarely at independent and multi-unit restaurant operators, with the core proposition being a daily Profit & Loss view that benchmarks actual performance against a customized budget, replacing the industry-standard month-end reporting lag. Product modules span invoice capture (upload, dashboard, and EDI ingestion from distributors including Sysco), theoretical food cost and COGS calculators, custom threshold alerts, and a mobile app for month-to-date visibility, all delivered within a single transparent subscription.
The technical architecture is a cloud SaaS platform stitched together through a network of integrations: POS systems for daily revenue and labor imports, 7 Shifts for scheduling-driven labor cost analysis, QuickBooks for two-way accounting sync, and EDI feeds for automated foodservice invoice retrieval. All modules are bundled into one tier at $239 per month with unlimited users, custom permissioning, US-based support, dedicated onboarding, and unlimited account-manager meetings included. Distribution operates on a dual motion — demo-led sales aimed at multi-unit accounts alongside a self-service signup path for individual operators — supported by a content-led marketing footprint (a 30+ article blog and CEO podcast presence) and largely US-domestic operations.
The business is founder-led and, per public materials, bootstrapped with no disclosed institutional funding rounds, M&A activity, or external ownership. The named team is compact (six leaders across product, technology, administration, customer operations, and integrations) sitting within a 11-50 employee firmographic range, and the company reports serving hundreds of restaurant customers represented by more than 180 logos on its site, with a marketing-claimed 20-40% profitability uplift and a 5-minute-per-day usage pattern as its operational signature.
FobeSoft firmographics
Firmographics- Name
- FobeSoft
- Legal name
- Fobesoft, Inc.
- Website
- https://fobesoft.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FobeSoft is a US-based, bootstrapped SaaS company that sells a $239/month restaurant financial management platform centered on daily P&L tracking, invoice automation, and POS/7 Shifts/QuickBooks/EDI integrations to independent and multi-unit restaurant operators in the United States.
- Ownership category
- akta.pro rank
FobeSoft industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Expense Management & Employee Reimbursements (FSAGAJAE)
- akta.pro secondary industry
- Accounts Payable Automation & Supplier Payments (FSAGAJAD)
Keywords
Where FobeSoft is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FobeSoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription: Monthly SaaS subscription providing access to the full FobeSoft restaurant management platform including daily P&L tools, integrations, unlimited users, dedicated account managers, and US-based customer support. The subscription automatically renews monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard single-tier subscription at $239/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FobeSoft product offering
Product offeringCore offering
FobeSoft is a cloud-based SaaS platform purpose-built for restaurants that delivers daily Profit & Loss (P&L) statements against a customized budget, automated invoice capture (snapshot, upload, email, or EDI from foodservice distributors), and integrations with POS, 7Shifts scheduling, and QuickBooks. The software surfaces real-time financial visibility, food and labor cost tracking, theoretical food costing, COGS calculation, custom spending alerts, and unlimited user seats with role-based permissions, priced as a flat $239/month subscription.
Product overview
FobeSoft is a unified restaurant management software platform centered around its core Daily P&L tool, which provides restaurants with real-time financial insights by comparing their performance against custom budgets on a daily basis. The platform offers integrated invoice processing through Invoice Upload, Invoice Dashboard, and EDI Invoices modules, along with financial analysis tools including Theoretical Food Cost, COGS Calculator, and Customized Budget. Additional operational features include POS Integrations, 7 Shifts Integration, QuickBooks Integration, Custom Alert Messages, and Live Chat with Industry Experts. The platform is complemented by the FobeSoft App for mobile access to Month-to-Date reporting. Pricing is offered at $239/month with Dedicated Onboarding & Account Managers and US Based Customer Service included.
Differentiator
Problem solved
Functional benefit
Products and services
- FobeSoft Restaurant Management Platform Cloud-based SaaS platform for restaurant owners and operators providing daily Profit & Loss statements against customized budgets, automated invoice capture (upload, snapshot, email, and EDI from foodservice distributors), and integrations with POS systems, 7Shifts scheduling, and QuickBooks for real-time financial visibility and profitability management.
- FobeSoft App Mobile application providing Month-to-Date (MTD) financial performance reporting and Invoice Upload functionality for restaurant operators to manage Food & Beverage costs on the go.
Quantifiable outcome
- Increases restaurant profitability by 20-40% with just 5 minutes of daily usage
- +2 more outcomes
Companies that use FobeSoft
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
FobeSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature15 records
FobeSoft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- QuickBookscoreQuickBooks integration enables automatic synchronization of key financial data points and invoices from FobeSoft to QuickBooks accounting software, reducing manual data entry and ensuring financial record accuracy for restaurant owners.
- 7 ShiftscoreLive integration with 7Shifts scheduling software allows restaurants to pull labor scheduling data into FobeSoft for side-by-side cost comparison with daily revenue and profit figures.
- POS System ProviderscoreIntegration partnerships with multiple Point of Sale systems enable automatic daily import of revenue and labor data into the FobeSoft dashboard for comprehensive financial insights.
- Sysco (Foodservice Provider)coreEDI invoice integration with major foodservice providers including Sysco automatically fetches and imports invoices as soon as they are generated, saving time and increasing expense reporting accuracy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FobeSoft competitors and assessment
Company assessmentBroad incumbents
- Crunchtime: Restaurant operations platform for inventory, food cost, labor, and scheduling used by mid-market and enterprise chains. Comparable daily operational and financial visibility use cases to FobeSoft, but at a larger customer tier.
- Toast: Largest US restaurant POS and management platform, with growing financial management, payroll, and team management modules that overlap with FobeSoft's daily P&L and labor analysis offerings.
- Square for Restaurants: POS and restaurant management offering from Block with reporting, payroll, and integrations — comparable to FobeSoft's POS-driven financial visibility and SMB restaurant focus.
- Lightspeed Restaurant: POS and restaurant management suite with reporting, inventory, and integrations — comparable to FobeSoft's POS-integrated daily financial dashboard approach.
Others
- 7shifts: Restaurant employee scheduling and labor management platform that FobeSoft already integrates with. A partner today, but its data ownership of labor inputs is an adjacent, enabling layer to FobeSoft's daily P&L.
Direct peers
- xtraCHEF (by Toast): Restaurant invoice automation, AP, and food-cost platform — directly competitive with FobeSoft's invoice upload, COGS calculator, and EDI invoice ingestion. Now part of Toast, giving it distribution and capital advantages.
- Restaurant365: Cloud-based all-in-one restaurant management platform covering accounting, daily P&L, inventory, labor, and AP. Direct overlap with FobeSoft's financial-management focus, though Restaurant365 targets a broader ERP buyer.
Emerging players
- BlueCart (Cut+Dry): Restaurant procurement and ordering platform with invoice management — adjacent to FobeSoft's EDI invoice ingestion and foodservice supplier integration thesis.
- MarketMan: Cloud inventory and supplier management platform for restaurants, overlapping with FobeSoft's invoice, COGS, and theoretical food-cost capabilities at the procurement/inventory layer.
- ChefTec: Long-standing recipe and food-cost management tool for restaurants — overlaps with FobeSoft's Theoretical Food Cost and COGS Calculator modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FobeSoft social profiles
Digital presenceFobeSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
FobeSoft leadership team
Management profileNumber of profiles
Profiles6 records
FobeSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FobeSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FobeSoft
What does FobeSoft do?
FobeSoft is a cloud-based SaaS platform purpose-built for restaurants that delivers daily Profit & Loss (P&L) statements against a customized budget, automated invoice capture (snapshot, upload, email, or EDI from foodservice distributors), and integrations with POS, 7Shifts scheduling, and QuickBooks. The software surfaces real-time financial visibility, food and labor cost tracking, theoretical food costing, COGS calculation, custom spending alerts, and unlimited user seats with role-based permissions, priced as a flat $239/month subscription.
Is FobeSoft a public or private company?
FobeSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FobeSoft founded?
FobeSoft was founded in 2014. It employs 11 to 50 people.
Where is FobeSoft based?
FobeSoft is headquartered in Jacksonville, United States, in the North America region.
How does FobeSoft make money?
One revenue line is on record: software Subscription.
Who are FobeSoft's main competitors?
Broad incumbents on record are Crunchtime, Toast, Square for Restaurants and Lightspeed Restaurant. 7shifts is listed as an others. Direct peers are xtraCHEF (by Toast) and Restaurant365. Emerging players are BlueCart (Cut+Dry), MarketMan and ChefTec.
Does FobeSoft have an API?
No public API is recorded for FobeSoft.
What industry is FobeSoft in?
FobeSoft's product category is Restaurant Management Software. Its primary akta.pro industry code is FSAGAJAE, Expense Management & Employee Reimbursements, with a secondary code of FSAGAJAD, Accounts Payable Automation & Supplier Payments. Its NAICS code is 5415 and its SIC code is 7372.