SariSuki
SariSuki is a Philippines-based social commerce and quick commerce platform that serves time-conscious urban Filipino consumers with 15-minute grocery delivery and next-day eGrocery via its SukiGrocerMNL Shopify storefront, powered by a community-based distribution network.
- Company typePrivate
- Founded2020
- HeadquartersQuezon, Philippines
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What SariSuki does
SariSuki is a Philippines-based social commerce and quick commerce company founded around 2019-2020 and headquartered in Quezon City, operating a community-led grocery distribution platform. The company connects suppliers with neighborhood community leaders to enable grocery delivery, and in March 2022 launched a quick commerce mobile app promising 15-minute delivery, supported by an end-to-end eGrocery platform. Through its wholly-owned sub-brand SukiGrocerMNL, which runs a Shopify-powered storefront at sukigrocer.com, SariSuki also offers next-day delivery across an extensive catalog including fresh produce, meats, rice, international goods, baby products, and household essentials.
The company's core technology stack is a mobile quick commerce application paired with a Shopify e-commerce storefront and Ginee integration for omnichannel inventory and order management. Pricing is unit-based at the SKU level, with free delivery unlocked above P500 and a separate tier above P1000 minimum spend, alongside a 10% off + Php 100 new-customer acquisition offer. Marketing is digital-first via Facebook, Instagram, TikTok, and email, leveraging the social commerce roots of the brand.
SariSuki monetizes primarily through direct-to-consumer eGrocery product sales with delivery fees as a transaction-level revenue component, targeting time-conscious urban Filipino consumers. The company has served approximately 60,000 consumers and reported a 36-fold increase in transaction volume since launching its quick commerce service. It is backed by approximately $19.8 million in disclosed funding across three rounds (an initial Foxmont Capital Partners seed in 2021, a $7.1M round in March 2022 led by Global Founders Capital, Openspace Capital, and Saison Capital, and a $12.7M Series 2 in December 2022 led by Kickstart Ventures). Co-founder and CEO Brian Cu leads the company, which operates with 101-250 employees and maintains an operational support office in Muntinlupa City.
SariSuki firmographics
Firmographics- Name
- SariSuki
- Legal name
- SariSuki
- Website
- https://sarisuki.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SariSuki is a Philippines-based social commerce and quick commerce platform that serves time-conscious urban Filipino consumers with 15-minute grocery delivery and next-day eGrocery via its SukiGrocerMNL Shopify storefront, powered by a community-based distribution network.
- Ownership category
- akta.pro rank
SariSuki industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Convenience Delivery Platforms (BPAMAHAC)
- akta.pro secondary industries
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB), Grocery & Specialty Food Marketplaces (CRAFABAE), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where SariSuki is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
SariSuki business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- eGrocery Product Sales: Core revenue from selling groceries and consumer goods through the quick commerce app and e-commerce storefront, with delivery fees as a component of the transaction model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard eGrocery delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SariSuki product offering
Product offeringCore offering
SariSuki operates a community-based social commerce and quick commerce eGrocery platform in the Philippines. The company delivers groceries to consumers within 15 minutes via its SariSuki Quick Commerce mobile app and offers next-day delivery through its SukiGrocerMNL e-commerce storefront, leveraging a neighborhood-level distribution network for last-mile fulfillment. It sources and sells a broad catalog of fresh produce, meats, seafood, rice, household items, and international goods directly to urban Filipino consumers.
Product overview
SariSuki is a social commerce startup in the Philippines operating a platform-plus-services model. The core offering consists of the SariSuki Quick Commerce App (mobile application with 15-minute delivery) and the SariSuki eGrocery Platform (end-to-end grocery commerce infrastructure). The company powers sub-brands such as SukiGrocerMNL, an online grocery store that runs on SariSuki's technology, offering fresh produce, meats, rice, and household essentials with same-day/next-day delivery options.
Differentiator
Problem solved
Functional benefit
Brands
- SukiGrocerMNL: An eGrocery platform serving the Manila market, offering next-day delivery and quick commerce services for a wide range of grocery products including meat, seafood, fruits, vegetables, rice, alcohol, and household items.
Products and services
- SariSuki Quick Commerce App Mobile application offering rapid grocery delivery within 15 minutes for urban Filipino consumers, powered by SariSuki's supply chain and community-based distribution network. It enables direct-to-consumer ordering of fresh produce, meats, seafood, and household essentials.
- SukiGrocerMNL Online Grocery Store Shopify-powered e-commerce storefront selling groceries and household essentials with next-day delivery to consumers in the Manila, Philippines market. Free delivery is offered on orders above P500 or P1000 minimum spend thresholds, with unit-based pricing across a wide product catalog.
Quantifiable outcome
- 36-fold transaction volume increase since quick commerce launch
- +1 more outcomes
Companies that use SariSuki
Customer profileSegments1 record
Ideal customer profiles1 record
SariSuki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SariSuki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreSukigrocerMNL, the e-commerce arm of SariSuki, runs on Shopify's e-commerce platform, utilizing Shopify's storefront infrastructure, payment processing, and customer authentication systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SariSuki competitors and assessment
Company assessmentDirect peers
- HappyFresh: SEA-headquartered online grocery delivery platform offering scheduled and on-demand delivery across Indonesia, Malaysia, and Thailand. Directly comparable to SariSuki as a regional grocery delivery startup using community/inventory-hub models.
- MetroMart: Philippines-based on-demand grocery delivery startup that directly competes with SariSuki's quick commerce offering in Manila. Closest pure-play comparable in terms of geography, product category, and customer base.
- Panda Mart Philippines: Quick-commerce dark-store grocery delivery service active in Metro Manila, offering rapid delivery of essentials. Directly comparable business model to SariSuki's quick commerce offering.
Broad incumbents
- GrabMart (by Grab): Grab's on-demand grocery and essentials delivery service operating in the Philippines and across SEA. Competes with SariSuki in the same Manila customer base but with super-app scale, broader merchant network, and deeper capital.
- Shopee Mart: Shopee's grocery and essentials vertical in the Philippines, leveraging the Shopee super-app user base. Comparable as a competing eGrocery delivery channel targeting urban Filipino consumers.
- LazMart (by Lazada): Lazada's grocery and essentials vertical in the Philippines under the Lazada marketplace. Comparable to SariSuki as an e-commerce-driven grocery delivery option in the same Manila market.
- Freshmart (Pandamart / foodpanda): foodpanda's quick-commerce grocery delivery service operating in the Philippines under the Delivery Hero super-app. Competes directly with SariSuki on 15-30 minute delivery in dense Manila areas.
- Puregold Price Club: One of the largest grocery retail chains in the Philippines with extensive physical store footprint and an emerging e-commerce arm. Represents the traditional offline grocery competitor SariSuki must disrupt.
- BigBasket (Tata): India's largest online grocery platform operated by Tata, offering scheduled and quick delivery across multiple cities. Comparable in eGrocery model, scale ambition, and quick commerce expansion strategy, though in a different geography.
Emerging players
- Edamama: Philippine e-commerce platform focused on moms and families offering curated products including groceries. Comparable as a Philippine digital-native commerce brand using community/influencer-led marketing similar to SariSuki's social commerce approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SariSuki social profiles
Digital presenceSariSuki financial estimates
Financial estimateRevenue estimate
Valuation estimate
SariSuki leadership team
Management profileNumber of profiles
Profiles1 record
SariSuki subsidiaries and ownership
Company hierarchySubsidiaries1 record
SariSuki funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SariSuki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SariSuki
What does SariSuki do?
SariSuki operates a community-based social commerce and quick commerce eGrocery platform in the Philippines. The company delivers groceries to consumers within 15 minutes via its SariSuki Quick Commerce mobile app and offers next-day delivery through its SukiGrocerMNL e-commerce storefront, leveraging a neighborhood-level distribution network for last-mile fulfillment. It sources and sells a broad catalog of fresh produce, meats, seafood, rice, household items, and international goods directly to urban Filipino consumers.
Is SariSuki a public or private company?
SariSuki is a private company. It is classified as venture growth investor backed and is currently operating.
When was SariSuki founded?
SariSuki was founded in 2020. It employs 101 to 250 people.
Where is SariSuki based?
SariSuki is headquartered in Quezon, Philippines, in the Asia region.
How does SariSuki make money?
One revenue line is on record: eGrocery Product Sales.
Who are SariSuki's main competitors?
Direct peers on record are HappyFresh, MetroMart and Panda Mart Philippines. Broad incumbents are GrabMart (by Grab), Shopee Mart, LazMart (by Lazada), Freshmart (Pandamart / foodpanda), Puregold Price Club and BigBasket (Tata). Edamama is listed as an emerging player.
Does SariSuki have an API?
No public API is recorded for SariSuki.
What industry is SariSuki in?
SariSuki's product category is Online Grocery Delivery. Its primary akta.pro industry code is BPAMAHAC, Grocery & Convenience Delivery Platforms, with a secondary code of AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 445 and its SIC code is 5400.