Name

Ampd

Legal name

Metricstory Incorporated

Website

https://ampd.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Commerce Media Platform

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Retail commerce media
• Agentic shoppable media
• Closed-loop attribution
• Offsite media optimization
• Predictive bid management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Ampd operates on a subscription-based model with monthly, quarterly (3-month), 6-month, and annual subscription plans. Each subscription allows one brand to be advertised; multiple brands require multiple subscriptions. Onboarding fees may apply and are non-refundable. Subscriptions automatically renew at the end of each period.
2. Managed Services: Ampd provides managed services alongside its platform, including expert team guidance on campaign strategy and optimization. Support services are provided after prior agreement on platform use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ampd sells an agentic commerce media SaaS platform that connects offsite brand advertising (Google, Meta, TikTok) to retail commerce destinations (Amazon, Walmart, Target) for enterprise CPG brands and their agencies. Its offering centers on three modules — Ampd Search for paid search to retail, Ampd Connect for agentic shoppable media and deep linking, and Ampd Signal for closed-loop attribution — all powered by the proprietary Maxwell ML engine. Customers subscribe to the platform on monthly, quarterly, six-month, or annual terms, with optional managed services for campaign strategy and optimization.

Product overview

Ampd is a unified agentic commerce media platform connecting brand media to retail commerce for enterprise CPGs. The platform consists of three core modules — Ampd Search (paid search to retail), Ampd Connect (agentic shoppable media/deep linking), and Ampd Signal (closed-loop attribution) — all powered by the proprietary Maxwell ML engine. Agentic Shoppable Media is a flagship feature of Ampd Connect that autonomously routes shoppers to their preferred retailer app, achieving up to 70% deep link rates versus 4% for traditional interstitials. The Predictive Bid Manager, built on Maxwell, bridges Google Ads to Amazon conversions with AI-powered keyword-level bid optimization. Ampd consolidates ad account management, attribution, and optimization across Google, Meta, TikTok, Amazon, and Walmart into a single operating model, replacing fragmented 'Where to Buy' tools and siloed reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Ampd Search: Search solution connecting offsite media to retail outcomes
• Ampd Connect
• Ampd Signal
• Maxwell
• Agentic Shoppable Media

Quantifiable outcome

• Up to 5X conversion lift vs traditional shoppable media strategies
• +9 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• PLTFRMcoreStrategic or Co-development Partner · 4 April 2026PLTFRM announced that its subsidiary brand AMPD will consolidate under a unified omnichannel commerce platform alongside Team Direct, VENDO, Cities, and Presence. The newly unified company aims to deliver end-to-end growth capabilities combining retail expertise, digital acceleration, and AI-driven analytics in a single operating model. PLTFRM noted existing client relationships will remain unchanged while benefiting from expanded capabilities.
• GooglecoreTechnology or IntegrationAmpd integrates with Google Ads to enable predictive bid management that bridges offsite search with Amazon revenue. The platform syncs with Google Ads accounts and optimizes bids in real time for Amazon conversions. Deep linking routes Google search ad traffic to Amazon product pages.
• Meta (Facebook/Instagram)coreTechnology or IntegrationAmpd integrates with Meta Ads via Meta Business Manager, enabling closed-loop attribution from Meta campaigns to Amazon and Walmart sales. Supports Multi-Retailer Ads for CPG brands. Ampd Signal infuses deterministic and probabilistic commerce signals back into Meta for retargeting. Connections may vary but are currently active.
• AmazoncoreTechnology or IntegrationAmpd connects to Amazon Ads, Seller Central, and Vendor Central via APIs for closed-loop attribution and retail sales data. Deep linking routes traffic directly to Amazon Product Detail Pages and Brand Stores. Supports Brand Referral Bonus tracking. Retail outcome data powers in-flight optimization.
• WalmartcoreTechnology or IntegrationAmpd connects offsite media campaigns to Walmart.com, enabling multi-retailer routing for CPG brands. Supports closed-loop attribution for Walmart conversions similar to Amazon integration. Connections across Walmart may vary.
• EssenceMedia (GroupM)coreStrategic or Co-development PartnerEssenceMedia, part of GroupM, partnered with Ampd to reroute No7 Beauty Google traffic to Amazon, unlocking Predictive Bidding and delivering a 4.2x conversion lift. EssenceMedia leveraged near-real-time Amazon data ingestion, keyword-level tracking, and Ampd's predictive bid optimization to coordinate multi-channel campaigns across Google and Amazon.
• Spark FoundrycoreStrategic or Co-development PartnerSpark Foundry, a media agency, achieved 23x ROAS on Meta to Amazon campaigns using Ampd's platform. The agency manages commerce media campaigns for CPG brands using Ampd's attribution and deep linking technology.
• PMGcoreStrategic or Co-development PartnerPMG, a digital marketing agency, partnered with Ampd to drive frictionless user journeys for clients. Head of Commerce John Shea drove 4-5x increase in conversion rates using Ampd's deep linking solution and endorsed the platform's ability to provide hard data proving its necessity.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacvue: Pacvue is a commerce media and retail optimization platform purpose-built for Amazon and other retailers, with similar predictive bidding, closed-loop attribution, and shelf-level analytics for CPG brands. It is the most direct competitive analog to Ampd's offsite-to-Amazon offering.
• Skai: Skai (formerly Kenshoo) operates a commerce media platform connecting walled-garden ad channels (Google, Meta, Amazon Ads) with retail intelligence and activation, closely overlapping Ampd's predictive bidding and full-funnel optimization capabilities for CPG advertisers.
• Tinuiti: Tinuiti is a performance marketing agency that operates its own commerce media and Amazon advertising technology (e.g., its 'Blink' commerce platform), directly competing with Ampd as a managed-service-plus-software offering for CPG clients.
• GroupM Nexus: GroupM Nexus is WPP's commerce media unit operating enterprise-level offsite-to-retail activation and attribution technology for CPGs. It is both a current Ampd partner (via EssenceMedia) and a competitor offering similar closed-loop commerce media solutions at global holding-company scale.

Broad incumbents

• Criteo: Criteo operates a large retail media and commerce marketing platform spanning offsite display, retargeting, and retailer on-site media. It competes with Ampd in retail attribution and closed-loop measurement for CPGs, but as a broader incumbent across many verticals.
• The Trade Desk: The Trade Desk is a leading independent demand-side platform for omnichannel ad buying, including retail media integrations. It overlaps with Ampd on keyword-level bid optimization and full-funnel measurement for CPGs but is a much larger, broader incumbent.

Emerging players

• Helium 10: Helium 10 is an Amazon-focused seller and brand toolset covering keyword research, advertising, and analytics. It overlaps with Ampd in the Amazon advertising and attribution layer but is more SMB-skewed and lacks Ampd's agentic deep linking and multi-retailer routing.
• AdRoll: AdRoll (NextRoll) operates a multi-channel ad platform with retail and commerce integrations, including deep linking and remarketing features. It competes in adjacent offsite-to-purchase use cases for CPG/DTC brands but is broader and less CPG-retailer specialized than Ampd.

Others

• LiveRamp: LiveRamp provides data connectivity and identity resolution infrastructure that underpins cross-channel measurement, including retail media. It is a complementary ecosystem player to Ampd's closed-loop attribution rather than a direct competitor in campaign activation.
• Kantar: Kantar is a global market research and analytics firm with commerce and media measurement offerings (e.g., Kantar Worldpanel) used by CPG brands to evaluate media ROI. It is an adjacent measurement player to Ampd rather than a direct activation competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampd