What Kamereo does

Kamereo is a Vietnam-based B2B e-commerce marketplace that procures and supplies food and beverage ingredients to F&B businesses — restaurants, hotels, cafes, and bakeries — across the country. Founded in 2018 and headquartered in Ho Chi Minh City with a secondary office in Hanoi, the company connects over 5,000 F&B operators with food suppliers, offering more than 2,000 SKUs across approximately a dozen categories including fresh produce, meat, seafood, dairy, dry goods, beverages, alcohol, and kitchen essentials. The platform sources fresh produce directly from Da Lat farms, harvested and delivered from 6 AM, and claims 99% on-time delivery and 98% order completion rates.

The business operates a transaction-based revenue model, earning margins on B2B product sales priced below traditional intermediaries (advertised savings of up to 30%). Beyond the core marketplace, Kamereo has developed two proprietary private-label sub-brands — Kamereo Fresh (pre-cut vegetables, fresh mushrooms, mixed fruit, salads) and Kamereo Essential (operational supplies including gloves, hand wash, and tissues) — and features international partner brands such as DRiPP, OZAX, Master Martini, and Morinaga on its platform. Service features include full VAT invoicing, same-day exchanges, and 24/7 support.

As of December 2024, the company had raised over $15 million across multiple funding rounds, with a $7.8M Series B led by Sumitomo Corporation joined by Inspire, SMBC Venture Capital, Mitsubishi UFJ Capital, and Reazon Holdings. The proceeds are committed to nationwide Vietnam expansion, logistics infrastructure, and product diversification. The company operates with 101-250 employees and was named to Forbes Asia's 100 to Watch list in 2025.

Name

Kamereo

Legal name

Kamereo

Website

https://kamereo.vn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Kamereo is a Vietnam-based B2B e-commerce marketplace supplying fresh produce, meat, seafood, dry goods, and beverages to over 5,000 F&B businesses across the country, with private-label brands Kamereo Fresh and Kamereo Essential.

Ownership category

akta.pro rank

Product category

B2B Food Supply E-commerce

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

akta.pro secondary industries

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL), Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• B2B food supply
• F&B procurement platform
• Restaurant food sourcing
• Farm-to-business supply
• Wholesale food marketplace

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B food product sales: Kamereo generates revenue by selling food and beverage products (fresh produce, meat, seafood, dry goods, beverages, household items) to F&B businesses at B2B wholesale prices. The platform operates as a procurement marketplace, earning margins on product transactions. Pricing is positioned below traditional intermediaries, offering savings of up to 30% for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kamereo operates a B2B food supply e-commerce marketplace serving F&B businesses (restaurants, hotels, cafes, bakeries) in Vietnam. The platform offers over 2,000 SKUs across 11 product categories including fresh produce, meat, seafood, dairy, beverages, dry goods, household, and kitchen essentials, with farm-to-business sourcing from Da Lat farms and morning delivery from 6 AM. It also operates two proprietary private-label sub-brands (Kamereo Fresh for fresh prepared foods and Kamereo Essential for daily operational supplies) alongside hosted third-party brands such as DRiPP, OZAX, Master Martini, and Morinaga.

Product overview

Kamereo operates as a B2B food supply e-commerce marketplace platform serving F&B businesses across Vietnam. The platform connects over 5,000 restaurant and food service operators with food suppliers, offering more than 2,000 SKUs across 12 product categories: Veggies/Fruit, Meat/Egg, Beverage, Dry Food, Sauce/Seasoning, Seafood, Dairy, Confection, Alcohol, Household, and Kitchen Essentials. The core Kamereo platform serves as the main marketplace, while the portfolio includes two proprietary private label sub-brands: Kamereo Fresh (providing clean, fresh prepared foods including pre-cut vegetables, mushrooms, mixed fruits, and salads sourced from Da Lat farms with morning harvest and delivery from 6 AM) and Kamereo Essential (offering daily operational necessities including nitrile gloves, hand wash, and tissues). The platform also features several private label brands including DRiPP (syrup and beverage concentrates), OZAX (takeaway goods and kitchenware), Master Martini (cream and butter), and Morinaga (cheese), each with dedicated brand pages. Service commitments include on-time delivery, full VAT, and same-day exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• Kamereo Fresh: Clean, fresh food by Kamereo - convenient, safe, and hygienic fresh products delivered every day.
• Kamereo Essential

Products and services

• Kamereo B2B Food Supply Marketplace B2B e-commerce marketplace connecting F&B businesses in Vietnam (restaurants, hotels, cafes, bakeries) with food suppliers. Offers over 2,000 SKUs across 11 categories (veggies/fruit, meat/egg, beverage, dry food, sauce/seasoning, seafood, dairy, confection, alcohol, household, kitchen essentials) with delivery from 6 AM, full VAT invoicing, same-day exchanges, and 24/7 support.
• Kamereo Fresh Kamereo's private label sub-brand for clean, fresh, and hygienic prepared foods. Includes pre-cut vegetables, fresh mushrooms, mixed fruit, and ready-to-use salads sourced from Da Lat farms with quality inspection and direct B2B pricing without intermediaries, targeting F&B businesses requiring convenient fresh ingredients.
• Kamereo Essential Kamereo's private label sub-brand for daily operational necessities of F&B businesses. Includes nitrile gloves, foaming hand wash, facial tissues, and other essential supplies designed for restaurant and kitchen operations, with eco-friendly options and competitive bulk case pricing.

Quantifiable outcome

• Up to 30% savings for F&B businesses compared to traditional procurement channels
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FOODISON: Japan-based B2B procurement platform for restaurants. Directly comparable to Kamereo as a similar F&B procurement marketplace; FOODISON's CEO even angel-invested in Kamereo, signalling strong product/market overlap and Japan-Vietnam B2B food expertise transfer.
• GrowSari: Philippines-based B2B e-commerce platform serving small retail stores (sari-sari stores). Comparable B2B grocery distribution marketplace model serving small businesses in Southeast Asia with a similar supply chain digitization angle.
• TaniHub: Indonesia-based B2B agriculture and food marketplace connecting farmers and producers to businesses. Similar farm-to-business supply chain model and marketplace approach for food/agricultural products in Southeast Asia.

Broad incumbents

• Sysco: Largest US foodservice distribution company. Operates a similar B2B food distribution business model but at massive scale and broad portfolio, representing the mature end-state of what Kamereo could evolve into.
• US Foods: Major US foodservice distributor serving restaurants and food service operators. Direct competitor archetype at scale, illustrating the established foodservice distribution model Kamereo is digitizing for Vietnam.
• Performance Food Group: Large US foodservice and convenience distributor with multi-category portfolio. Comparable B2B food distribution incumbent serving restaurant and institutional customers at scale.
• DKSH: Switzerland-headquartered market expansion services company with deep Asia presence, including B2B food and consumer goods distribution across Vietnam and Southeast Asia. Established B2B distribution incumbent operating in Kamereo's home market.

Emerging players

• Supie: Indonesia-based B2B food distribution platform serving restaurants and HORECA. Early-stage peer with a similar focus on digitizing food procurement for small food businesses in Southeast Asia.
• Chilibeli: Indonesia-based B2B e-commerce platform for warung (small retail) supply. Comparable emerging B2B marketplace model digitizing small business procurement across distributed store networks in Southeast Asia.

Regional players

• HappyFresh: Southeast Asia-based online grocery platform serving consumers across Indonesia, Malaysia, and Thailand. Adjacent grocery e-commerce operator in the same region but serving B2C demand rather than F&B businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vietnamfoodinsights
• LinkedInlinkedin.com/company/kamereo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamereo