Fraazo
Fraazo is a Mumbai-based D2C fresh produce brand selling vegetables and fruits direct to urban Indian households through a network of micro-fulfilment stores supported by data-driven demand forecasting.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Fraazo firmographics
Firmographics- Name
- Fraazo
- Website
- https://fraazo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fraazo is a Mumbai-based D2C fresh produce brand selling vegetables and fruits direct to urban Indian households through a network of micro-fulfilment stores supported by data-driven demand forecasting.
- Ownership category
- akta.pro rank
Fraazo industry classification
Industry- Product category
- Online Grocery / Fresh Produce Retail
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)
Keywords
Where Fraazo is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Fraazo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Fresh Produce Sales: Fraazo generates revenue through direct sales of fresh vegetables and fruits to individual consumers and households via its e-commerce platform and micro-fulfilment store network. Revenue is transactional, based on individual purchase orders for fresh produce.
Go-to-market motion1 record
Distribution channels1 record
Fraazo product offering
Product offeringCore offering
Fraazo is a direct-to-consumer fresh produce brand that sells farm-fresh vegetables and fruits sourced directly from farmers to urban Indian households. It operates a tech-enabled micro-fulfilment network that supports rapid last-mile delivery and uses data-driven demand forecasting to manage inventory and freshness. The brand aims to deliver fresh produce within 15 minutes of order placement.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh vegetables and fruits delivery
Quantifiable outcome
- Target delivery time of 15 minutes
- +2 more outcomes
Companies that use Fraazo
Customer profileSegments1 record
Ideal customer profiles1 record
Fraazo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fraazo partnerships and signals
Strategic signalScale indicators6 records
Fraazo competitors and assessment
Company assessmentDirect peers
- Blinkit (Zomato): Operates a dark-store-based quick-commerce network in India delivering groceries including fresh produce within 10–15 minutes. Directly competes with Fraazo for the same urban consumer basket and delivery-time promise, though with vastly larger scale and capital base.
- Zepto: India-headquartered quick-commerce platform delivering groceries including fresh produce within 10 minutes. Competes head-to-head with Fraazo's micro-fulfilment-based D2C fresh produce proposition and has raised materially more capital.
- Swiggy Instamart: Quick-commerce vertical of Swiggy delivering groceries and fresh produce in 15–30 minutes. Overlaps directly with Fraazo on product, geography (major Indian metros), and delivery-time-led positioning.
- Ninjacart: India's largest B2B fresh-produce supply-chain platform connecting farmers directly to retailers and restaurants. Directly comparable farm-to-fork sourcing infrastructure and farmer relationships, though currently more weighted to B2B than D2C.
- Otipy: Social-commerce-driven D2C fresh produce platform operating in North India with community-reseller model. Closest Indian peer to Fraazo's D2C fresh-produce positioning and target consumer, with similar capital constraints.
- WayCool Foods: Chennai-based tech-enabled fresh produce distribution company spanning sourcing, distribution, and retail across South India. Comparable farm-sourcing infrastructure and B2B/B2C distribution capabilities to Fraazo's supply chain.
Broad incumbents
- Bigbasket: Largest online grocery player in India (Tata-owned) offering fresh produce, vegetables, and full grocery assortment. Comparable on D2C fresh produce and supply-chain scale, but offers a much broader product catalogue and longer delivery windows.
- JioMart (Reliance Retail): Reliance Retail's omni-channel grocery platform including fresh produce. Competes with Fraazo in D2C fresh produce for Indian urban consumers, with vastly deeper balance-sheet backing and offline store integration.
Emerging players
- Country Delight: D2C subscription-based fresh dairy and produce brand with farm-sourcing and direct home delivery. Comparable farm-to-fork positioning and premium urban consumer targeting, though anchored in dairy rather than produce.
- DeHaat: Full-stack agri-tech platform offering inputs, advisory, and market linkages to Indian farmers, with growing fresh-produce distribution. Comparable on farm-side supply chain and India agri-market focus, though its D2C fresh-produce consumer brand is earlier-stage.
Market position
Customer concentration
Fraazo social profiles
Digital presenceFraazo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fraazo leadership team
Management profileNumber of profiles
Profiles4 records
Fraazo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fraazo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fraazo
What does Fraazo do?
Fraazo is a direct-to-consumer fresh produce brand that sells farm-fresh vegetables and fruits sourced directly from farmers to urban Indian households. It operates a tech-enabled micro-fulfilment network that supports rapid last-mile delivery and uses data-driven demand forecasting to manage inventory and freshness. The brand aims to deliver fresh produce within 15 minutes of order placement.
Is Fraazo a public or private company?
Fraazo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fraazo founded?
Fraazo was founded in 2018. It employs 1,001 to 5,000 people.
Where is Fraazo based?
Fraazo is headquartered in Mumbai, India, in the Asia region.
How does Fraazo make money?
One revenue line is on record: direct-to-Consumer Fresh Produce Sales.
Who are Fraazo's main competitors?
Direct peers on record are Blinkit (Zomato), Zepto, Swiggy Instamart, Ninjacart, Otipy and WayCool Foods. Broad incumbents are Bigbasket and JioMart (Reliance Retail). Emerging players are Country Delight and DeHaat.
Does Fraazo have an API?
No public API is recorded for Fraazo.
What industry is Fraazo in?
Fraazo's product category is Online Grocery / Fresh Produce Retail. Its primary akta.pro industry code is AFAIACAM, Hydroponic / Controlled-Environment Produce Wholesale. Its SIC code is 5190.