Better

Name

Better

Legal name

Better Home & Finance Holding Company

Website

https://getbetter.co

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Mortgage Lending

NAICS

Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

akta.pro secondary industries

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)

Keywords

• Digital mortgage lending
• AI mortgage underwriting
• Home equity products
• Embedded finance platform
• Crypto-backed mortgages

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Origination Fees: Better earns revenue through mortgage origination fees charged on loans it originates. The company reported Q1 2026 loan volume of $1.64 billion. As an AI-powered platform, it is shifting toward B2B revenue through API and platform fees rather than purely retail origination.
2. Fannie Mae Conforming Mortgage Sales: Better originates conforming mortgages that are purchased by Fannie Mae, generating revenue from the origination and sale of these loans in the secondary mortgage market.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Better Home & Finance Holding Company is a publicly-traded digital mortgage lender that originates residential mortgages through an AI-powered platform. The company operates the Tinman AI Platform for automated mortgage underwriting and is shifting toward an embedded finance and B2B API model, offering white-label mortgage capabilities, the Better Home Equity Card built on Stripe Issuing, and a first-of-its-kind crypto-backed conforming mortgage product in partnership with Coinbase.

Product overview

Better operates as a fintech mortgage lending platform offering a unified product portfolio centered on its direct-to-consumer mortgage lending core, supplemented by the Tinman AI Platform for automated underwriting. The company has expanded into embedded finance through the Better Home Equity Card (built on Stripe), and offers crypto-backed mortgages via Coinbase integration. Additional products include the EquitySelect HELOC offered through the NEO Home Loans retail channel, and AI-powered underwriting features integrated with ChatGPT. The platform is transitioning from a direct-to-consumer model toward an AI-powered platform and embedded-finance provider.

Differentiator

Problem solved

Functional benefit

Brands

• Tinman AI Platform: AI-powered mortgage underwriting and credit decision engine enabling near-instant approvals
• EquitySelect
• Better Home Equity Card

Products and services

• Better Mortgage Direct-to-consumer mortgage lending platform offering residential mortgages approved in under 10 minutes via AI-powered underwriting. Available to homebuyers and homeowners for purchase and refinance loans.
• Tinman AI Platform AI-powered mortgage underwriting and credit decision engine enabling instant approvals (up to 95% of applications) in under 10 minutes. Offered via API and white-label to lenders and fintech platforms including NEO Home Loans, Credit Karma, Finance of America, Coinbase, and Stripe.
• Crypto-backed Mortgage Conforming mortgage product enabling borrowers to pledge Bitcoin or USDC as collateral for a down payment loan, with crypto assets held in custody via Coinbase Prime and returned upon repayment. Sold to Fannie Mae in the secondary market.
• Better Home Equity Card Prepaid debit card built on Stripe Issuing and Treasury infrastructure enabling homeowners to immediately access funds from their home equity line of credit. Offers 1% cashback on eligible purchases and automated expense tracking.
• EquitySelect HELOC Home equity line of credit offered through NEO Home Loans powered by Better, targeting homeowners locked into low mortgage rates (below 4%) who cannot easily access equity through traditional cash-out refinancing. HighTechLending estimates 20% of previously declined borrowers could qualify.
• Token-backed Mortgage Fund Fund backed by token-backed mortgages (Bitcoin/USDC collateral) and Fannie Mae, in partnership with Coinbase, enabling borrowers to use crypto holdings as down payment collateral.

Quantifiable outcome

• Q1 2026 loan volume of $1.64 billion, up 89% year-over-year
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NEO Home LoanscoreChannel Partner/ Reseller/ Distributor · 7 May 2026NEO Home Loans operates as a retail channel partner powered by Better, integrating Better's AI mortgage platform and products into its lending operations. This is part of Better's strategic shift from DTC toward an AI-powered platform model.
• Credit KarmaminorChannel Partner/ Reseller/ Distributor · 7 May 2026Active partnership where Credit Karma offers Better's mortgage products to its platform users as part of Better's B2B embedded finance expansion.
• Finance of AmericaminorChannel Partner/ Reseller/ Distributor · 7 May 2026Active partnership where Finance of America offers Better's mortgage products through its channel as part of Better's AI platform expansion.
• StripecoreTechnology or Integration · 7 May 2026Better is actively partnered with Stripe as part of its embedded finance shift, enabling products like the Better Home Equity Card built on Stripe Issuing and Treasury infrastructure.
• StripecoreTechnology or Integration · 29 April 2026Better Mortgage launched the Better Home Equity Card, a prepaid debit card enabling homeowners to immediately access funds from their home equity line of credit. The product is built on Stripe Issuing and Treasury infrastructure, positioning Better as an embedded finance provider beyond traditional mortgage lending.
• CoinbasecoreStrategic or Co-development Partner · 26 March 2026Coinbase and Better partnered to offer the first cryptocurrency-backed conforming mortgage product accepted by Fannie Mae. Borrowers can pledge Bitcoin or USDC as collateral for a down payment loan, with crypto assets held in custody in Better's Coinbase Prime account for the loan's duration and returned upon repayment. Fannie Mae purchases these conforming mortgages. This enables crypto holders to secure homeownership without liquidating digital assets and avoiding capital gains taxes.
• HighTechLendingcoreChannel Partner/ Reseller/ Distributor · 25 March 2026HighTechLending partnered with Better to expand access to home equity loans through HighTechLending's EquitySelect HELOC product, offered via NEO Home Loans powered by Better. The partnership targets homeowners locked into low mortgage rates. Under the agreement, NEO Home Loans integrates the product while HighTechLending purchases the loans originated through the program. HighTechLending estimates approximately 20% of borrowers previously declined by traditional home equity lenders could qualify under this structure.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rocket Mortgage: The largest direct-to-consumer mortgage lender in the US (public, ticker RKT), originating purchase and refinance mortgages at substantially greater scale than Better. Closest comparable in DTC mortgage origination, AI-driven underwriting, and consumer brand investment.
• United Wholesale Mortgage: The largest wholesale mortgage lender in the US (public, ticker UWMC), operating through independent mortgage brokers. Comparable to Better in mortgage origination focus but serves the broker channel rather than consumers directly; both compete for lender/broker mindshare.
• LoanDepot: Public direct-to-consumer mortgage lender (ticker LDI) operating both retail and partner channels, including a joint venture with mellohome. Comparable in scale, multi-channel strategy, and active pivot toward partner/wholesale distribution.
• Figure Technologies: Digital lender offering HELOCs and home equity products using blockchain-based infrastructure. Directly comparable in combining home equity lending with distributed-ledger/crypto innovation, and in targeting the rate-locked homeowner segment.
• LendingHome: Digital mortgage lender focused on streamlining origination with technology-driven underwriting for both consumers and real estate investors. Comparable in digital-first mortgage origination and platform-led approach.

Emerging players

• Blend: Mortgage technology platform offering white-label digital mortgage infrastructure to lenders and banks. Comparable to Better's Tinman AI strategy of providing mortgage infrastructure to other lenders rather than only originating directly.
• Hometap: Home equity investment provider enabling homeowners to access equity without monthly payments or interest. Adjacent to Better's EquitySelect HELOC and Better Home Equity Card strategy of unlocking equity for rate-locked homeowners.
• Point: Home equity investment startup offering homeowners cash in exchange for a share of future appreciation. Comparable in targeting the same rate-locked homeowner segment seeking equity access without monthly debt service.

Broad incumbents

• SoFi Technologies: Public digital lender (ticker SOFI) offering mortgages plus broader consumer banking and personal loans. Comparable as a public digital mortgage lender with adjacent product expansion and embedded finance ambitions, though operating at much broader scale.
• Upstart: Public AI lending platform (ticker UPST) that partners with banks to provide AI-driven credit decisioning as a service. Comparable to Better's Tinman AI platform approach of monetizing AI underwriting through partner integrations, though focused on personal/auto loans rather than mortgages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/BetterClaims

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better