Girlology

Name

Girlology

Legal name

Girlology, Inc.

Website

https://girlology.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Annual/Monthly Plans: Girls and moms subscribe to premium content access. Annual plan at $79/year or monthly at $7.99/month. Includes 500+ on-demand videos, grade-level playlists, and live events.
2. One-Time Course Purchases: Individual courses sold separately: Guyology puberty program at $47.99 and How to Like Your Body class at $89.00
3. Gift Cards: Gift card purchases for annual memberships available for purchase
4. Healthcare Partner Programs: Partnerships with healthcare practices for Girlology Live events and in-office/athome programs, providing education tools that differentiate practices and attract patients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Girlology provides a physician-designed video-on-demand health education subscription platform for girls (grades 3-8) and their mothers, covering puberty, periods, body image, anxiety, and relationships through 500+ grade-level organized videos. The company delivers content via a freemium mobile and web app, supplemented by in-person Girlology Live events hosted with healthcare partners across 25+ U.S. states, plus a separate Guyology program for boys' puberty education.

Product overview

Girlology offers a subscription-based video streaming platform focused on girls' health and puberty education for mothers and daughters. The core product is the Girlology App, accessible via iOS, Android, and web, featuring grade-level on-demand video playlists. The service operates on a freemium model: parent content is free, while full membership (annual at $79 or monthly at $7.99) provides 500+ videos covering puberty, periods, body image, and emotional wellness. Guyology extends the offering to boys' puberty education ($47.99). Healthcare provider partners receive branded programs including Girlology Live in-person events, Girlology In-Office clinical tools, and Girlology At-Home patient resources. The Momfidence newsletter and Dr. Momfidence AI assistant provide ongoing parent coaching and support.

Differentiator

Problem solved

Functional benefit

Brands

• Guyology: On-demand boys' puberty education program covering topics from body changes, hygiene, moods, to internet safety for grades 3-6

Products and services

• Girlology App
• Guyology
• How to Like Your Body Video Class
• Like Your Body, Change Her Future
• Girlology Live Events
• Girlology In-Office
• Girlology At-Home

Quantifiable outcome

• 40,000+ parents and girls have participated in Girlology Live events
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Harvard HealthcoreStrategic or Co-development PartnerHarvard health system has endorsed Girlology as a trusted health education resource for girls and mothers. Harvard's logo appears on the Girlology website as a trusted partner, indicating a collaborative relationship in promoting medically accurate health education.
• SSM HealthcoreStrategic or Co-development PartnerSSM Health partnered with Girlology to provide health education programs. Dr. Karyn Fowler, VP of Medical Affairs at SSM Health, stated that Girlology provides great value to their organization and consistently draws large populations to their facility and providers. Over 40,000 parents and girls have participated in Girlology events through this partnership.
• Alabama Women's HealthcarecoreStrategic or Co-development PartnerAlabama Women's Healthcare partners with Girlology to offer Girlology Live events and digital health education programs to their patient community, helping differentiate their practice and improve patient education.
• Women's CarecoreStrategic or Co-development PartnerWomen's Care partners with Girlology to deliver health education programs to patients and community members, integrating Girlology's content into their practice offerings.
• RopercoreStrategic or Co-development PartnerRoper (healthcare system) partners with Girlology to offer health education programs through their facilities, providing community outreach and patient education services.
• Ballad HealthcoreStrategic or Co-development PartnerBallad Health partners with Girlology to deliver health education through Girlology Live events and digital programs, expanding access to medically accurate puberty education in their service areas.
• Mass General HospitalcoreStrategic or Co-development PartnerMass General Hospital endorses Girlology as a trusted health education resource, appearing on the Girlology website as a trusted partner institution.
• Novant HealthcoreStrategic or Co-development PartnerNovant Health partners with Girlology, endorsing the platform as a trusted health education resource for their patient community.
• MUSC HealthcoreStrategic or Co-development PartnerMedical University of South Carolina (MUSC) Health partners with Girlology, appearing on the trusted partners section of the Girlology website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• ScaryMommy: ScaryMommy is a parenting media brand producing editorial content, newsletters, and a community for moms. Adjacent to Girlology's content-led acquisition model and mom-targeted newsletters (Momfidence), but without the physician-designed puberty curriculum or subscription product.

Emerging players

• Lilia: Lilia is a subscription-based menstrual wellness product and education brand offering per-cycle care boxes plus digital content. Comparable as a direct-to-consumer subscription addressing menstrual and hormonal wellness, partially overlapping Girlology's period and body-image content for women and girls.
• Big Life Journal: Big Life Journal produces social-emotional learning journals, podcasts, and digital content for kids and teens. Comparable as a subscription/digital-content business targeting parents of school-age children with developmental content, partially intersecting Girlology's mental wellness and body-image modules.

Direct peers

• O.school: O.school is a digital platform offering medically accurate sexual wellness and intimacy education through video classes and live expert sessions. Mirrors Girlology's video-on-demand, expert-led approach to sensitive health topics, though it targets an older adult-leaning audience.
• Motherly: Motherly is a digital media and commerce platform serving millennial and Gen Z mothers with editorial content, courses, and a maternity-focused community. Overlaps with Girlology's mom-daughter education franchise in audience (modern moms) and content (life-stage education, maternal wellness).
• AMAZE: AMAZE delivers puberty, sexual health, and identity education videos and toolkits to adolescents and parents, often through school and health-system distribution. Closest comparable to Girlology's physician-authored, age-graded video education model for the same youth+parent audience.

Broad incumbents

• Maven Clinic: Maven Clinic is a large virtual care platform for women's and family health spanning fertility, maternity, pediatrics, and mental health. Comparable in clinical-grade women's/family health positioning and health-system contracting motion, but operates at venture-scale across a much broader lifecycle than Girlology's adolescent focus.
• Flo Health: Flo Health operates one of the most-used period, ovulation, and reproductive health apps globally, combining tracking with educational content. Comparable as a women's health subscription app with educational video and AI features, though its consumer scale and breadth dwarf Girlology.
• Clue: Clue is a leading period and cycle tracking app that has expanded into education and telehealth across women's health. Comparable as a consumer-facing women's reproductive health platform with a freemium subscription model and educational content layer.
• The Bump: The Bump is a pregnancy and parenting content platform with a registry business owned by The Knot Worldwide. Overlaps with Girlology in life-stage parenting content and partner monetization, though anchored at pregnancy/infancy rather than tween puberty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/girlology1
• Instagraminstagram.com/girlology
• Xx.com/girlology
• LinkedInlinkedin.com/company/girlology

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girlology