ONO
ONO GmbH (formerly ONOMOTION) is a Berlin-based manufacturer of purpose-built electric cargo bikes for emission-free urban last-mile logistics, serving European CEP operators (DPD, UPS, Hermes), facility managers, and mobility providers via direct sales and a Vehicle-as-a-Service subscription model.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ONO does
ONO GmbH (formerly ONOMOTION GmbH) is a Berlin-based manufacturer of purpose-built electric cargo bikes designed for emission-free urban last-mile logistics. Founded in 2016, the company designs and produces two core vehicle platforms: the ONO Cargo (2m³ modular container, 200kg payload) targeted at parcel delivery and the ONO Allround (up to 280kg payload, EPAL pallet compatible) targeted at facility and campus management. Both platforms feature a fully enclosed weather-protected cabin, dual-side entry/exit, quick-swap Swobbee-compatible batteries (up to 60km range with two batteries), and integrated RFID/GPS tracking for fleet management.
The company monetizes through three channels: direct B2B hardware sales to logistics operators and facility managers, a Vehicle-as-a-Service (VaaS) subscription bundling vehicle, container, maintenance, insurance, and battery swap access (starting at €499 net/month), and historically a Logistics-as-a-Service (LaaS) arm that was transferred to pickshare GmbH in July 2023 to enable focus on manufacturing. Customers include major European CEP operators (DPD with 50-52 deployed units, UPS, Hermes), facility and mobility players (MEWA, APCOA, SIXT), media/advertising (Mediengruppe Magdeburg, Wall/JCDecaux), and specialized services.
Distribution combines direct enterprise sales, the VaaS subscription channel, channel partnerships (SIXT for rental, APCOA for micro-depot infrastructure), and strategic alliances including a Mercedes-Benz Vans SUSTAINEER technology demonstrator integrating eSprinter vans as mobile hubs for ONO fleets. Following a December 2024 corporate reorganization, ONO GmbH continues the ONOMOTION vision as part of the international DuTech Holding. The company operates primarily in Germany with deployments in the UK and an initial pilot in Paris, supported by cumulative funding of approximately $26M from the European Innovation Council, GLS Community Bank, Proeza Ventures, Wolfsburg AG, and Volkswagen Group.
ONO firmographics
Firmographics- Name
- ONO
- Legal name
- ONO GmbH
- Website
- https://onomotion.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ONO GmbH (formerly ONOMOTION) is a Berlin-based manufacturer of purpose-built electric cargo bikes for emission-free urban last-mile logistics, serving European CEP operators (DPD, UPS, Hermes), facility managers, and mobility providers via direct sales and a Vehicle-as-a-Service subscription model.
- Ownership category
- akta.pro rank
ONO industry classification
Industry- Product category
- Electric Cargo Bikes for Urban Logistics
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes) (TLABAHAG), Cargo & Utility Bike Retail (CRAMAHAF)
Keywords
Where ONO is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
ONO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of ONO e-cargo bikes to B2B customers including logistics companies, craft businesses, and facility managers. Vehicles can be purchased with service and maintenance contracts.
- Vehicle-as-a-Service (VaaS): All-inclusive subscription model including vehicle, container, maintenance service, full-coverage insurance, and access to battery swap stations. Monthly rental payments provide recurring revenue with bundled services.
- Logistics-as-a-Service (LaaS): Sustainable logistics service for companies wanting to outsource delivery operations. This business unit was transferred to pickshare GmbH in July 2023, allowing ONOMOTION to focus on core e-cargo bike manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ONO Summer Edition starting price |
| Subscription | Monthly | Vehicle-as-a-Service (VaaS) all-inclusive package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ONO product offering
Product offeringCore offering
ONO GmbH designs, manufactures, and distributes electric cargo bikes (e-cargobikes) for urban last-mile logistics and city delivery. Its flagship products, the ONO Cargo and ONO Allround, feature enclosed weather-protected cabins, modular swappable container systems, quick-swap batteries, and integrated GPS/RFID tracking. The company sells vehicles to enterprise logistics customers and offers an all-inclusive Vehicle-as-a-Service (VaaS) subscription bundling maintenance, insurance, and battery-swap access.
Product overview
ONO GmbH (formerly ONOMOTION GmbH) is a European e-cargobike manufacturer offering two primary vehicle products: the ONO Cargo for urban logistics and last-mile delivery with modular container system (2m³, up to 200kg), and the ONO Allround for facility and campus management with EPAL pallet compatibility (up to 280kg payload). Both vehicles feature weather protection, swappable batteries, and GPS tracking. The company provides Vehicle-as-a-Service (VaaS) packages bundling the bikes with maintenance and insurance. The company operates as part of the DuTech Holding following a December 2024 restructuring.
Differentiator
Problem solved
Functional benefit
Brands
- ONO Cargo: E-cargobike for urban logistics and last-mile delivery with weather protection and exchangeable container modules.
- ONO Allround
Products and services
- ONO Cargo Electric cargo bike (e-cargobike) for urban last-mile logistics with weather-protected cabin, quick-release swappable batteries, RFID chip and GPS tracking, modular container with 2m³ capacity and up to 200kg payload. Targeted at courier, express, and parcel (CEP) delivery operators.
- ONO Allround Allround e-cargobike variant with a generous loading area for various load carriers including Euro pallets (EPAL), stacking frames, cages, and big boxes, with 280kg payload capacity. Designed for facility and campus management applications as well as craft/trades use cases.
- Vehicle-as-a-Service (VaaS) All-inclusive rental/subscription package bundling the ONO e-cargo bike, containers, maintenance service, full-coverage insurance, and access to Swobbee battery swap stations. Enables B2B customers to deploy ONO vehicles without upfront capital investment.
Quantifiable outcome
- Up to 64% CO2 reduction compared to conventional single-stage van delivery
- +4 more outcomes
Companies that use ONO
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
ONO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ONO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Dutech Holdings LtdcoreStrategic partnership signed via Memorandum of Understanding (MoU) in July 2024. Dutech Holdings Ltd brings extensive production capacities and global connections to enable ONOMOTION to scale manufacturing and access new markets. Partnership allows ONOMOTION to lower production and product costs while Dutech enters the heavy cargo bike segment.
- Mercedes-Benz VanscoreCo-development of SUSTAINEER technology demonstrator combining eSprinter as mobile micro-hub with ONO e-cargobikes for efficient last-mile delivery. eSprinter transfers pre-packed containers to ONO vehicles, eliminating time-consuming individual parcel reloading.
- SwobbeecoreBattery-as-a-Service provider offering rapid battery swap stations. ONO vehicles use Swobbee's GreenPack batteries with approximately 25km range each. Swap stations enable continuous operations without charging downtime.
- Sprint (Sprint Tank GmbH)supportingFuel station operator providing micro-depot location in Berlin and 75KW high-performance charging station. Pilot mobility hub partner for sustainable delivery infrastructure.
- APCOA ParkingcoreParking provider offers micro-depot space in urban parking facilities across Germany. APCOA Urban Hubs network provides infrastructure for CEP providers to operate from central city locations. Partnership enables UPS and other customers to deploy ONO fleets.
- SIXTsupportingMobility provider added ONO e-cargobikes to fleet as pilot in Berlin, offering vehicles for rent to business and private customers via SIXT app and website.
- Porsche ConsultingsupportingCo-authored white paper 'Intermodal Logistics Chain in Urban Areas' with ONOMOTION and other partners, demonstrating potential for combined cargo streetcar and e-cargobike delivery.
- picksharecoreLast-mile logistics specialist took over ONOMOTION's Logistics-as-a-Service (LaaS) business unit in July 2023, enabling ONOMOTION to focus on e-cargobike manufacturing while pickshare scales sustainable city logistics operations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ONO competitors and assessment
Company assessmentDirect peers
- Riese & Müller: German premium e-bike and e-cargo bike manufacturer with deep DACH dealer network; competes with ONO in the commercial cargo-bike segment with a broader consumer portfolio.
- Tern Bicycles: Taiwanese-founded urban cargo and folding bike brand with a strong European commercial-fleet offering (GSD, HSD); competes with ONO in the same urban last-mile e-cargo category.
- Bullitt Bicycles: Danish e-cargo bike maker with a long-standing courier and commercial delivery heritage; directly comparable to ONO on use case, European footprint, and B2B courier customer base.
- Zoomo: E-cargo bike leasing and fleet management platform serving last-mile couriers in Europe, the US, and Australia; comparable to ONO's VaaS subscription model and CEP customer focus.
- Urban Arrow: Dutch e-cargo bike manufacturer specializing in family and commercial last-mile applications with a modular front-box design; competes directly with ONO in the B2B urban logistics segment across Europe.
- Ca Go Bike: German manufacturer of compact e-cargo bikes targeting urban logistics and family use; directly comparable to ONO on form factor, modularity, and German B2B customer focus.
- Yuba Bicycles: US-based cargo bike manufacturer with commercial/family models; adjacent peer sharing the modular cargo platform approach to B2B and B2C urban logistics.
Broad incumbents
- Trek Bicycle: Global bicycle OEM with a growing e-cargo lineup (Fetch, Dual Sport+) and large dealer footprint; broad incumbent offering cargo-bike capability as part of a much wider cycling portfolio.
- Arrival: Electric vehicle manufacturer with a last-mile delivery van program targeting UPS and other CEP fleets; broad incumbent competing for the same zero-emission urban delivery budgets as ONO.
- Workhorse Group: US-based last-mile delivery vehicle OEM with electric vans and drones; broader incumbent in zero-emission urban delivery competing for the same enterprise CEP customers as ONO at larger vehicle scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ONO social profiles
Digital presenceONO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONO leadership team
Management profileNumber of profiles
Profiles1 record
ONO funding detail
Funding detailFunding overview
Funding rounds11 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONO
What does ONO do?
ONO GmbH designs, manufactures, and distributes electric cargo bikes (e-cargobikes) for urban last-mile logistics and city delivery. Its flagship products, the ONO Cargo and ONO Allround, feature enclosed weather-protected cabins, modular swappable container systems, quick-swap batteries, and integrated GPS/RFID tracking. The company sells vehicles to enterprise logistics customers and offers an all-inclusive Vehicle-as-a-Service (VaaS) subscription bundling maintenance, insurance, and battery-swap access.
Is ONO a public or private company?
ONO is a private company. It is classified as corporate owned and is currently operating.
When was ONO founded?
ONO was founded in 2016. It employs 11 to 50 people.
Where is ONO based?
ONO is headquartered in Berlin, Germany, in the Europe region.
How does ONO make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle-as-a-Service (VaaS) and logistics-as-a-Service (LaaS).
Who are ONO's main competitors?
Direct peers on record are Riese & Müller, Tern Bicycles, Bullitt Bicycles, Zoomo, Urban Arrow, Ca Go Bike and Yuba Bicycles. Broad incumbents are Trek Bicycle, Arrival and Workhorse Group.
Does ONO have an API?
No public API is recorded for ONO.
What industry is ONO in?
ONO's product category is Electric Cargo Bikes for Urban Logistics. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of TLABAGAB, Cargo Bikes & E-Cargo Bikes Rental/Leasing. Its NAICS code is 336991 and its SIC code is 3751.