Tamra Capital

What Tamra Capital does

Tamra Capital (تمرة المالية) is a Saudi Arabian closed joint stock company headquartered in Jeddah, licensed by the Capital Market Authority (License No. 20212-30) to provide financial advisory (August 26, 2020) and investment management (January 14, 2021) services, with operations approval granted on November 23, 2021. The company operates a robo-advisory platform that builds, monitors, and rebalances personalized Shariah-compliant ETF portfolios for retail individual investors in Saudi Arabia. Its underlying technology combines a risk-assessment questionnaire with algorithmic portfolio construction, automated rebalancing, and dividend reinvestment, delivered through native iOS and Android applications and a bilingual (Arabic/English) web platform. Onboarding is fully digital via the Saudi Nafath national identity portal, with IBAN generation and investment deployment within five business days.

The product suite spans seven named portfolios across the risk-return spectrum: Emergency (near-zero risk, money-market funds), Conservative, Moderately Conservative, Moderately Aggressive, and Aggressive (passive Shariah-compliant ETF mixes spanning sukuk, US/global equities, gold, and real estate), plus 2025 additions — the Saudi Portfolio (actively managed, 100% Saudi/regional equities, 18-25% target return), the Promising Portfolio (hybrid Saudi/global blend, 8-10% target), and the Flexible Portfolio (customizable expert portfolio that notably includes a Bitcoin ETF/IBIT). The Aggressive Portfolio delivered 7.91% YTD as of the recent reporting period.

The business model is fee-based with two primary revenue streams: an annual investment management fee (240 SAR flat for accounts below 60,000 SAR, with a published percentage-based fee schedule for larger accounts) and licensed financial advisory services. Tamra is majority-owned (57.64%) by Al-Wafra Al-Ula Holding Company, with 42.36% held by other investors; paid-up capital is 3,572,500 SAR. Distribution is exclusively digital and product-led — content marketing via a bilingual blog, social channels, and an investment calculator drive top-of-funnel acquisition, while mobile apps handle bottom-of-funnel account management. As of mid-2026, AUM exceeded 4 billion SAR with over 5,000 new investors joining, 23% of existing investors increasing contributions, and 5.6% month-over-month deposit growth.

Name

Tamra Capital

Legal name

Tamra Capital

Website

https://tamracapital.sa

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamra Capital is a Saudi Arabia-based, CMA-licensed robo-advisory platform that builds, manages, and rebalances personalized Shariah-compliant ETF portfolios for retail individual investors through a fully digital mobile-first experience with flat-fee pricing.

Ownership category

akta.pro rank

Product category

Digital Wealth Management (Robo-Advisory)

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Digital/Robo Financial Planning (FSAEAAAK)

Keywords

• Robo-advisory services
• Shariah-compliant investing
• ETF portfolio management
• Digital wealth management
• Financial advisory services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investment Management Fees: Tamra Capital charges an annual investment management fee of 240 SAR for any invested amount below 60,000 SAR. For amounts at or above 60,000 SAR, the fee structure is defined in their published fee schedule. The fee model is a fixed recurring annual charge rather than a percentage of AUM for smaller accounts, making it cost-competitive against percentage-based competitors charging 1-2% annually.
2. Advisory Services Revenue: Revenue is also derived from providing financial advisory services licensed by the Capital Market Authority (License 20212-30, August 26, 2020) alongside investment management services (License January 14, 2021).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tamra Capital provides automated investment management and personal financial advisory services for Saudi retail investors through a Shariah-compliant robo-advisory platform. Customers complete a digital risk assessment and receive algorithmically constructed, diversified ETF portfolios (spanning sukuk, US equities, gold, and real estate) with automatic rebalancing and dividend reinvestment. The firm also offers financial advisory services licensed by the Capital Market Authority.

Product overview

Tamra Capital is a Saudi robo-advisory investment platform licensed by the Capital Market Authority, offering a suite of Shariah-compliant, technology-driven investment management services. The core platform uses automated risk assessment to build and manage personalized ETF-based portfolios. It offers seven named portfolio products across the risk-return spectrum: Emergency Portfolio (near-zero risk), Conservative Portfolio, Moderately Conservative Portfolio, Moderately Aggressive Portfolio, Aggressive Portfolio, Promising Portfolio (hybrid active/passive), Saudi Portfolio (100% Saudi equities, actively managed), and Flexible Portfolio (custom expert-designed). All core portfolios are built on Shariah-compliant ETFs spanning stocks, sukuk, real estate, and gold. Supporting services include personal financial advisory, an investment calculator, and mobile apps for iOS and Android. The company differentiates through low management fees (SAR 240/year for portfolios under SAR 60,000, no hidden fees), transparent zakah calculation, and full digital account opening via Saudi Arabia's Nafath national identity portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Portfolio (محفظة الطوارئ) A near-zero-risk portfolio invested entirely in money market funds, offering expected annual returns of 4%-6% and high liquidity. Designed as a financial safety net for unexpected expenses covering 6-12 months of essential spending, targeted at Saudi retail investors seeking capital preservation.
• Conservative Portfolio (المحفظة الهادئة) A low-risk, low-return portfolio composed of 60% sukuk, 25% US stocks, 10% gold, and 5% real estate. Suitable for short-to-medium-term goals such as marriage or vehicle purchase, and for investors near retirement. Targeted at Saudi retail investors with low risk tolerance.
• Moderately Conservative Portfolio (المحفظة المعتدلة) A balanced portfolio with 40% stocks and 40% bonds, providing a mix of growth and stability. Designed for investors seeking moderate risk with balanced returns. Targeted at Saudi retail investors with moderate risk tolerance.
• Moderately Aggressive Portfolio (المحفظة المغامرة) A medium-to-high-risk portfolio with 50% stocks, 30% sukuk, 10% gold, and 10% real estate. Suitable for moderate investors willing to accept modest risk for higher returns over 6-8 years. Targeted at Saudi retail investors with growth orientation.
• Aggressive Portfolio (المحفظة المجازفة) A high-risk, high-return portfolio with 74% stocks, 11% sukuk, 10% gold, and 5% real estate. Focused on US equities for long-term growth exceeding 10% annually, commonly used as a retirement portfolio. Targeted at Saudi retail investors with high risk tolerance.
• Promising Portfolio (المحفظة الواعدة) A diversified portfolio blending active Saudi market investment with passive US/global equity exposure. Composed of 28% Saudi stocks, 25% US stocks, 11% developed-market stocks, 14% emerging-market stocks, 10% sukuk, and 12% gold. Expected annual return: 8%-10% over 7-9 years. Targeted at Saudi retail investors seeking diversified geographic exposure.
• Saudi Portfolio (المحفظة السعودية) An actively managed portfolio invested 100% in Saudi and regional equities across strategic sectors (banks, energy, telecom, materials, software, healthcare). Expected annual return: 18%-25%. Targeted at bold Saudi investors interested in active investment in the Saudi market.
• Flexible Portfolio (المحفظة المرنة) An expert-investor portfolio allowing full customization of asset selection and allocation percentages, including a Bitcoin ETF (IBIT) for the first time. Available exclusively to expert investors seeking flexible portfolio construction. Targeted at sophisticated Saudi retail investors.
• Financial Advisory Services Personal financial advisory services guiding individuals toward appropriate financial and investment plans aligned with their financial situation and goals, supporting journey to financial freedom. Licensed by the Saudi Capital Market Authority. Targeted at Saudi retail investors seeking personalized guidance.

Quantifiable outcome

• AUM exceeded 4 billion SAR with over 5,000 new investors joined, and 23% of investors increased their investments, with total deposits growing 5.6% month-over-month.
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Capital Market Authority (CMA) of Saudi ArabiacoreOthers · 26 August 2020Tamra Capital is licensed by the Saudi Capital Market Authority to provide financial advisory services (License 20212-30, August 26, 2020) and investment management services (January 14, 2021). The CMA approval to begin operations was granted on November 23, 2021. The company operates under ongoing CMA regulatory supervision and displays CMA licensing information prominently on its website.
• Shariyah Review BureaucoreOthersShariyah Review Bureau is appointed by Tamra Capital as the official Sharia advisor, responsible for Islamic finance compliance supervision and advisory services. The bureau appoints a dedicated Sharia supervisory committee (including Sheikh Dr. Salah bin Fahd Al-Shalhoub and Sheikh Muhammad Ahmed Sultan) and a team of Sharia auditors to conduct periodic reviews and ensure all company operations and activities comply with Sharia controls and standards. Tamra publishes its Sharia compliance certificate on its website.
• National Digital Identity (Nafath)coreTechnology or IntegrationTamra Capital integrates with Saudi Nafath national identity portal for account authentication and activation. This integration enables instant identity verification and IBAN generation for new users without requiring physical document submission or branch visits, streamlining the digital onboarding process.
• SPUS (S&P 500 Shariah-Compliant ETF)coreTechnology or IntegrationTamra Capital's portfolios invest in Shariah-compliant Exchange-Traded Funds (ETFs) including SPUS, which tracks the S&P 500 and holds shares in major companies such as Amazon, NVIDIA, Tesla, and QUALCOMM. The SPUS fund provides Tamra's customers with access to US large-cap equities that are compliant with Islamic investment principles.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Derayah Financial: Saudi-based robo-advisory and investment management platform offering Shariah-compliant, risk-tiered ETF portfolios to retail investors. Directly comparable to Tamra in product, target customer, Shariah positioning, and CMA regulatory standing.
• Sarwa: UAE-headquartered robo-advisor offering automated, diversified investment portfolios with low fees across the MENA region. Directly comparable as a regional digital wealth platform targeting retail investors with similar automated portfolio construction.
• Abyan Capital: Saudi CMA-licensed investment management firm offering automated, Shariah-compliant portfolios to retail investors. Directly comparable in regulatory standing, Shariah focus, and Saudi retail GTM.
• Madkhol Capital: Saudi robo-advisory platform offering automated, risk-tiered investment portfolios to retail investors under CMA supervision. Comparable in product model, target segment, and regulatory environment.
• Drahim: Saudi digital investment platform providing automated portfolio management to retail investors in the kingdom. Comparable as a homegrown Saudi robo-advisor targeting the same mass-affluent and retail segment.

Broad incumbents

• Alkhabeer Capital: Established Saudi asset manager offering Shariah-compliant investment funds and advisory across institutional and retail. Comparable as a Saudi CMA-licensed, Shariah-focused investment manager though broader and more institutional than Tamra's pure robo-advisory focus.
• SEDCO Holding: Saudi private investment group with Shariah-compliant funds and wealth offerings. Comparable as a large Saudi investment manager with Shariah focus, though operating at a broader institutional scale than Tamra.

Emerging players

• Wealthsimple: Canadian digital wealth platform offering automated and socially responsible investing portfolios. Comparable as a digitally-native, low-fee robo-advisor targeting retail investors with diversified ETF portfolios, though operating in a different geography and regulatory regime.

Regional players

• Stashaway: MENA-focused robo-advisor operating across the GCC (UAE/Saudi) with automated, risk-tiered portfolios. Comparable in business model and digital-first GTM; serves overlapping MENA retail customers but with broader geographic diversification than Tamra.

Others

• Shariyah Review Bureau: Global Islamic finance Shariah advisory and certification firm that serves as Tamra's Sharia compliance partner. Adjacent ecosystem player providing the religious-compliance certification that underpins Tamra's Shariah-compliant positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tamracapital
• YouTubeyoutube.com/channel/UCGt_3jQ_-vFYQV68LpnX8ug/featured
• LinkedInlinkedin.com/company/tamracapital
• Instagraminstagram.com/tamracapital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamra Capital