Graze Robotics
Graze Robotics (Graze, Inc.) developed fully autonomous commercial lawn mowers for airports, golf courses, government grounds, and landscaping firms. The Santa Monica, US-based company ceased operations in 2025 via a general assignment for the benefit of creditors.
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Graze Robotics does
Graze Robotics (legal entity Graze, Inc.) developed fully autonomous commercial lawn mowers targeted at airports, golf courses, and government grounds, with secondary focus on the broader landscaping industry. The company's value proposition centered on addressing labor shortages and high per-acre maintenance costs by enabling one operator to monitor up to 100 robotic mowers and reducing mowing costs by up to 50%, leveraging optimized mowing patterns for environmental and operational efficiency.
The company operated a vertical-focused go-to-market with quote-based, non-publicly-disclosed pricing to commercial grounds maintenance buyers. Graze was founded in 2017, was headquartered in the United States, and maintained a workforce of 11–50 employees. The only primary-source confirmed funding event was a $1 million pre-seed round in April 2025 co-led by Betaworks and Salesforce Ventures, with stated use of funds to expand operations and develop the platform.
Graze, Inc. ceased operations in 2025. A general assignment for the benefit of creditors was executed on July 1, 2025, transferring assets to a Texas special-purpose entity, Graze (ABC), LLC, for liquidation. An equity write-off letter was issued in January 2026 confirming the company's wind-down. The firm is no longer operating.
Graze Robotics firmographics
Firmographics- Name
- Graze Robotics
- Legal name
- Graze, Inc.
- Website
- https://grazerobotics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Graze Robotics (Graze, Inc.) developed fully autonomous commercial lawn mowers for airports, golf courses, government grounds, and landscaping firms. The Santa Monica, US-based company ceased operations in 2025 via a general assignment for the benefit of creditors.
- Ownership category
- akta.pro rank
Graze Robotics industry classification
Industry- Product category
- Commercial Autonomous Robotic Lawn Mowers
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
- akta.pro secondary industry
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)
Keywords
Where Graze Robotics is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Graze Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Graze Robotics product offering
Product offeringCore offering
Graze Robotics develops fully autonomous commercial lawn mowers designed for airports, golf courses, and government applications. The robotic mowers automate outdoor grounds maintenance operations, allowing a single operator to monitor large fleets of robotic mowers simultaneously and reducing per-acre mowing costs by up to 50%. The company targets the landscaping industry to address labor shortages and operational efficiency challenges.
Product overview
No product-specific information for Graze Robotics was found in the provided sources. The sources indicate that Graze, Inc. (d/b/a Graze Robotics) underwent a general assignment process in July 2025, resulting in the creation of Graze (ABC), LLC as a special purpose entity to liquidate company assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Autonomous Commercial Lawn Mower
Quantifiable outcome
- Can reduce per-acre mowing costs by up to 50%
Companies that use Graze Robotics
Customer profileSegments1 record
Ideal customer profiles2 records
Graze Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Graze Robotics partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Graze Robotics competitors and assessment
Company assessmentDirect peers
- Belrobotics: Belrobotics specializes in autonomous robotic mowers for sports fields, golf courses, and large commercial grounds — directly overlapping with Graze's target verticals (golf, large commercial spaces) and product category (autonomous commercial mowing).
- Echo Robotics: Echo Robotics (now part of Yamaha Motor) develops autonomous mowers for golf courses, sports fields, and commercial grounds — a direct peer in commercial autonomous mowing with a similar fleet-deployment model and customer profile.
- Scythe Robotics: Scythe Robotics builds autonomous electric commercial mowers for the landscaping industry with a vertical focus and labor-savings value proposition that closely mirror Graze's go-to-market and economics story.
- Kress (Positec): Kress, owned by Positec, markets a line of robotic and autonomous mowers spanning residential through commercial applications — directly overlapping with Graze in autonomous outdoor mowing technology and channel positioning.
Broad incumbents
- Husqvarna Group: Husqvarna is a global leader in outdoor power products and a broad incumbent, with a dedicated commercial autonomous mowing line (Ceora) targeting sports fields, golf, and large properties — overlapping directly with Graze's commercial turf-care thesis.
- John Deere: John Deere has expanded its autonomy stack from agriculture into commercial turf and grounds maintenance, including autonomous mowers for golf and large commercial sites — competing in the same commercial autonomous mowing segment as Graze.
- STIHL: STIHL is a leading global outdoor power equipment manufacturer with an autonomous iMow line and active expansion into commercial autonomous mowing, making it a broad incumbent peer in the same end market.
- Greenworks: Greenworks offers a broad portfolio of battery-powered outdoor equipment including the Optimus robotic mower, competing in the same electric/autonomous commercial mowing category as Graze across overlapping customer segments.
Emerging players
- RC Mowers: RC Mowers produces autonomous remote-controlled and robotic commercial mowers, often for steep slopes and challenging terrain — a focused emerging player in commercial robotic mowing with a narrower use-case scope.
- Mean Green Mowers: Mean Green Mowers produces commercial-grade electric mowers for landscaping contractors — adjacent in commercial grounds maintenance and increasingly relevant as the industry shifts toward electric and autonomous equipment.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Graze Robotics social profiles
Digital presenceGraze Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graze Robotics leadership team
Management profileNumber of profiles
Profiles2 records
Graze Robotics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graze Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graze Robotics
What does Graze Robotics do?
Graze Robotics develops fully autonomous commercial lawn mowers designed for airports, golf courses, and government applications. The robotic mowers automate outdoor grounds maintenance operations, allowing a single operator to monitor large fleets of robotic mowers simultaneously and reducing per-acre mowing costs by up to 50%. The company targets the landscaping industry to address labor shortages and operational efficiency challenges.
Is Graze Robotics a public or private company?
Graze Robotics is a private company. It is classified as venture growth investor backed and is currently closed.
When was Graze Robotics founded?
Graze Robotics was founded in 2017. It employs 11 to 50 people.
Where is Graze Robotics based?
Graze Robotics is headquartered in Santa Monica, United States, in the North America region.
Who are Graze Robotics's main competitors?
Direct peers on record are Belrobotics, Echo Robotics, Scythe Robotics and Kress (Positec). Broad incumbents are Husqvarna Group, John Deere, STIHL and Greenworks. Emerging players are RC Mowers and Mean Green Mowers.
Does Graze Robotics have an API?
No public API is recorded for Graze Robotics.
What industry is Graze Robotics in?
Graze Robotics's product category is Commercial Autonomous Robotic Lawn Mowers. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics, with a secondary code of HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 333112 and its SIC code is 3523.