RC Mowers
- Company typePrivate
- Founded2018
- HeadquartersSuamico, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
RC Mowers firmographics
Firmographics- Name
- RC Mowers
- Legal name
- Embankscape Equipment LLC
- Website
- https://rcmowersusa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RC Mowers industry classification
Industry- Product category
- Commercial Robotic Mowing Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Robots (Robotic Mowers, Yard Cleaners) (CRACARAB)
- akta.pro secondary industries
- Autonomous Field Robots & Tractors (Driverless tractors, robotic carriers) (AFAAAGAA), Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF)
Keywords
Where RC Mowers is headquartered
LocationHeadquarters
- HQ city
- Suamico
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RC Mowers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Robotic Mower Sales: RC Mowers generates revenue primarily through the sale of robotic mowing equipment. The company sells two product lines: R Series Remote-Operated Robotic Mowers (R-52, R-60) and A Series Autonomous Mowing Robots (A-60). Sales occur through authorized dealers with in-person demonstrations and onboarding included.
- Data/Connectivity Services: The A-60 Autonomous Mowing Robot includes a connection and data fee of $199/month, with the first year included with purchase. This covers the cellular connectivity and data services required for autonomous operation and monitoring.
- Parts and Warranty Services: RC Mowers offers replacement parts and warranty services, with a 72-hour parts shipping promise. Parts are available through dealers and directly from RC Mowers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | A-60 Autonomous Mowing Robot with 60-inch cutting deck and autonomous capabilities |
| One time/ perpetual license | Multi-year contract | R-52 Remote-Operated Mower with 52-inch cutting width |
| One time/ perpetual license | Multi-year contract | R-60 Remote-Operated Mower with 60-inch cutting width |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
RC Mowers product offering
Product offeringCore offering
RC Mowers designs and manufactures remote-operated (R Series) and autonomous (A Series) robotic mowers for commercial landscapers, government agencies, and departments of transportation. The company sells specialized mowers such as the R-52, R-60, and A-60, supported by its proprietary Simple Mow OS and LiDAR/GPS-RTK navigation technology. Its mowers are deployed where steep slopes, dangerous terrain, or operator-safety risks make conventional mowing impractical.
Product overview
RC Mowers offers two distinct product lines of commercial robotic mowers: the R Series Remote-Operated Robotic Mowers (R-52 and R-60) and the A Series Autonomous Mowing Robots (A-60). The R Series mowers are joystick-controlled from up to 1,000 feet away, designed for steep slopes up to 50 degrees, hazardous terrain, brush cutting, and retention ponds. The A Series operates fully autonomously using GPS/RTK navigation and LiDAR sensors, suitable for large open spaces like sports fields, airports, and commercial properties, with one operator able to manage up to three units simultaneously. Both product lines share the RC Mowers Success System support framework and are available through government cooperative purchasing contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Autonomous Mowing Robots (AMR): Self-driving commercial mowers that use GPS and LiDAR technology to autonomously mow large open spaces such as sports fields, airports, and warehouses. One operator can manage up to three AMRs.
- R Series Remote-Operated Robotic Mowers
- A Series
- R-52 and R-60
- Simple Mow
- RC Mowers Success System
Products and services
- R-52 Remote-Operated Mower The R-52 is a remote-operated robotic mower in the R Series, designed for commercial landscapers and government agencies needing to mow steep slopes and hazardous terrain while keeping operators safely off the machine.
- R-60 Remote-Operated Mower The R-60 is a larger remote-operated robotic mower in the R Series, intended for high-productivity commercial mowing of steep or dangerous terrain by landscaping contractors and public-sector grounds crews.
- A-60 Autonomous Mower The A-60 is an autonomous robotic mower in the A Series, designed to mow without an on-site operator using the company's Simple Mow OS and LiDAR/GPS-RTK navigation. It targets commercial landscapers and government agencies that want to remove workers from hazardous mowing environments.
Quantifiable outcome
- 92% labor savings after 1,000 hours of operation
- +4 more outcomes
Companies that use RC Mowers
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RC Mowers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
RC Mowers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Canoe Procurement Group of CanadacoreRC Mowers was awarded a cooperative purchasing contract through Canoe Procurement Group of Canada to provide autonomous mowing solutions to Canadian municipalities, public agencies, and nonprofit organizations. The contract enables eligible organizations to purchase RC Mowers equipment directly through the cooperative, reducing procurement timelines from months to weeks.
- SourcewellcoreRC Mowers holds Sourcewell contract 112624-EMB (under legal entity Embankscape Equipment LLC), enabling government entities, educational institutions, nonprofits, and tribal governments to purchase through cooperative purchasing.
- HGACBuycoreRC Mowers is available through HGACBuy contract GR20AAF1 for Grounds & Turf Equipment, allowing local governments, states, and non-profit corporations to purchase.
- BuyBoardcoreRC Mowers is available through BuyBoard contract 611-20 for Grounds Maintenance Equipment, with free membership for government and non-profit entities.
- Authorized Dealer NetworkcoreRC Mowers partners with trusted industrial equipment dealers across the United States, Canada, and Australia. Dealers provide sales, service, training, and support with access to the dealer portal for pricing, sales materials, and resources.
- New Dealers (Upper Midwest, Central US, Puerto Rico)coreRC Mowers expanded its dealer network with three new partners across the upper Midwest, Central United States, and Puerto Rico to support robotic mowing technology adoption and provide local support, product demonstrations, and training.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
RC Mowers competitors and assessment
Company assessmentDirect peers
- Husqvarna Group: Global leader in outdoor power products, with its Automower robotic lawn mower line. Husqvarna competes most directly with RC Mowers' A Series in autonomous residential and light-commercial mowing, and has the resources to expand deeper into commercial-grade autonomous mowing.
- STIHL: Major outdoor power equipment manufacturer with the iMOW robotic mower line and a strong commercial landscaping dealer presence. STIHL competes with RC Mowers on both autonomous mowing and steep-terrain/hazardous-terrain applications for professional users.
- ECHO Robotics (Yamabiko Corporation): Manufacturer of the ECHO Robotics TM-2000 and other professional robotic mowers targeting sports fields, golf courses, and large commercial grounds — directly comparable to RC Mowers' A-60 in autonomous large-area mowing and customer type.
- Ambrogio Robot (Zucchetti Centro Italia): European manufacturer of robotic lawn mowers, including professional-grade autonomous models for sports fields and commercial grounds. Comparable in product positioning to RC Mowers' autonomous line, particularly for large open green spaces.
- Mean Green Mowers: US-based manufacturer of commercial-grade electric and battery-powered mowers targeting landscaping contractors and government buyers. Overlaps with RC Mowers on commercial-grade mower positioning, dealer-channel distribution, and the labor-savings value proposition.
- Wright Manufacturing: Manufacturer of commercial stand-on and walk-behind mowers serving landscaping contractors with a similar dealer-channel model. Comparable in customer segment (commercial landscapers) and dealer-driven GTM, though focused on traditional mowers rather than autonomous platforms.
- Bad Boy Mowers: US-based commercial zero-turn and stand-on mower manufacturer selling through dealer networks to landscaping contractors and government buyers. Comparable customer base and channel structure to RC Mowers, with overlapping commercial mowing product positioning.
Broad incumbents
- John Deere (Deere & Company): Global incumbent in agricultural and commercial turf equipment, with ongoing investments in autonomous mowing (including acquisition of Light's autonomy IP). A broad incumbent whose commercial mowing and autonomy roadmap directly threatens RC Mowers' positioning.
- Bobcat Company (Doosan): Manufacturer of compact equipment including skid-steers, track loaders, and attachments used in landscaping, grounds maintenance, and land clearing. Adjacent competitor for steep-terrain and brush-clearing applications that overlap with RC Mowers' R Series use cases.
Emerging players
- Kress (Positec Group): Brand within Positec Group developing robotic and battery-powered outdoor power equipment, including autonomous mowers. An emerging competitor with growing North American distribution that overlaps with RC Mowers' autonomous mowing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RC Mowers social profiles
Digital presenceRC Mowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
RC Mowers leadership team
Management profileNumber of profiles
Profiles1 record
RC Mowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RC Mowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RC Mowers
What does RC Mowers do?
RC Mowers designs and manufactures remote-operated (R Series) and autonomous (A Series) robotic mowers for commercial landscapers, government agencies, and departments of transportation. The company sells specialized mowers such as the R-52, R-60, and A-60, supported by its proprietary Simple Mow OS and LiDAR/GPS-RTK navigation technology. Its mowers are deployed where steep slopes, dangerous terrain, or operator-safety risks make conventional mowing impractical.
Is RC Mowers a public or private company?
RC Mowers is a private company. It is classified as unknown and is currently operating.
When was RC Mowers founded?
RC Mowers was founded in 2018. It employs 11 to 50 people.
Where is RC Mowers based?
RC Mowers is headquartered in Suamico, United States, in the North America region.
How does RC Mowers make money?
Three revenue lines are on record. Robotic Mower Sales are the primary driver. The others are data/Connectivity Services and parts and Warranty Services.
Who are RC Mowers's main competitors?
Direct peers on record are Husqvarna Group, STIHL, ECHO Robotics (Yamabiko Corporation), Ambrogio Robot (Zucchetti Centro Italia), Mean Green Mowers, Wright Manufacturing and Bad Boy Mowers. Broad incumbents are John Deere (Deere & Company) and Bobcat Company (Doosan). Kress (Positec Group) is listed as an emerging player.
Does RC Mowers have an API?
No public API is recorded for RC Mowers.
What industry is RC Mowers in?
RC Mowers's product category is Commercial Robotic Mowing Equipment. Its primary akta.pro industry code is CRACARAB, Lawn & Garden Robots (Robotic Mowers, Yard Cleaners), with a secondary code of AFAAAGAA, Autonomous Field Robots & Tractors (Driverless tractors, robotic carriers). Its NAICS code is 333112 and its SIC code is 3524.