Napkin

What Napkin does

Napkin (legal entity Napkin Global Ltd., incorporated in the Abu Dhabi Global Market; U.S. payment processing via Napkin USA Inc. in Miami) operates NapkinDeals.com, a global online marketplace for originating and executing deals across multiple asset classes. The platform supports business acquisitions and mergers, equity and debt capital raises, commercial real estate transactions, crypto and digital asset deals, and joint ventures, with deal sizes ranging from $10K to $250M+ across more than 50 countries. Core technology is an AI-driven matching system that scores fit between buyers and sellers on more than 50 criteria, with a human advisor reviewing top matches before introductions are made. Napkin also offers a brokerage partner network, institutional services (deal origination, buy-side mandates, and API access), and a Deal Intelligence product line that includes Take-Private Intelligence and Urgent Deals.

Napkin's revenue model is entirely success-based: sellers, capital seekers, and brokers list deals at no upfront cost, and the platform charges an advisory commission only when a deal closes. Go-to-market is product-led and self-serve through a web application, supplemented by an inside-sales human advisory motion for complex or high-value transactions and a partner/reseller channel via its broker network. Customer segments include business sellers, business buyers/investors, capital-seeking founders, and brokers/advisors, all served globally on a horizontal segmentation basis. Platform metrics cited include 3,600+ active live deals, 60,000+ deals analyzed, $5.8B in platform deal value, and $100B+ in transactions advised. The company has raised approximately $5.16M across funding rounds from 2020 through 2023, led by Corl, Canaccord Genuity Group, and Open People Network, and acquired No Limit Creatives Inc. in July 2022.

Name

Napkin

Legal name

Napkin Global Ltd.

Website

https://npkn.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Napkin (Napkin Global Ltd.) operates a global online marketplace for originating and closing deals across M&A, capital raises, debt financing, real estate, crypto, and joint ventures. AI-powered matching paired with human advisor review serves sellers, buyers, founders, and brokers across 50+ countries on a success-fee basis.

Ownership category

akta.pro rank

Product category

M&A Marketplace

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Auction & Primary Issuance Platforms (IPO/Follow-on/Bond Auctions) (FSAFANAI)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• M&A marketplace
• Deal matching platform
• Business acquisitions
• Capital raising platform
• Business sales platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seller Success Fees (Success-Based Commission): The platform charges a success fee upon deal close. No upfront fees are required to list. The fee structure is described as advisory commission and is performance-based — the company only earns when a deal closes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Napkin operates a global online marketplace (Napkin Deals) where business sellers, buyers, founders, and brokers list and search M&A deals, capital raises, debt financing, real estate, crypto, and joint ventures. The platform uses AI matching across 50+ criteria combined with human advisor review, supports self-serve and advisory-assisted closings, and charges a success-based commission only when a deal closes. Transactions range from $10K to $250M+ across 50+ countries.

Product overview

Napkin Deals is a unified platform for originating and closing deals across multiple asset classes and transaction types. The platform operates as a marketplace combining M&A (acquisitions, mergers, LBOs, roll-ups), Capital Raises (equity, SAFEs, convertibles, bridge financing), Debt Financing (commercial loans, mezzanine, ABL, venture debt), Real Estate (commercial, JVs, syndications, REITs), Crypto & Digital (token raises, DeFi, OTC), and JVs & Partnerships. Core offerings include a deal listing and matching marketplace, a broker network for global distribution, institutional services (deal origination, buy-side mandates, API access), and deal intelligence tools. The platform supports deals ranging from $10K to $250M+ across 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Napkin Deals Platform Unified web-based marketplace that lets sellers list and buyers search for deals across multiple asset classes and transaction types, using AI matching plus human advisor review to facilitate introductions and closings.
• Broker Network A program and distribution channel for brokers and advisors to bring deal flow to Napkin, access its global buyer base, and earn through distribution of listed opportunities.
• Institutional Services Enterprise offering for institutional investors and advisors that includes deal origination services, buy-side mandates, API access, and dedicated enterprise and partner programs.
• Deal Intelligence Market intelligence tools providing curated deal views such as Take-Private Intelligence, Urgent Deals, Deal Alerts, and industry- or geography-based deal filtering on the Napkin platform.
• Human Advisor / Advisory Service Optional full-service advisory offering where Napkin's human advisors assist buyers and sellers with introductions, NDA management, negotiations, and closing on complex or higher-value transactions.

Quantifiable outcome

• 3,600+ live deals on platform
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acquire.com: Online marketplace for buying and selling SaaS and tech-enabled businesses. Closely overlaps with Napkin's M&A marketplace flow, particularly for smaller-ticket, product-led transactions.
• Axial: Online platform connecting buyers, sellers, and advisors in the lower-middle-market M&A space. Direct competitor in deal origination and matching for SMB and mid-market transactions.
• Empire Flippers: Marketplace and brokerage for buying and selling online businesses, including SaaS, e-commerce, and content sites. Comparable in product-led deal flow and curated listings.
• Flippa: Marketplace for buying and selling websites, SaaS, apps, and online businesses with global reach. Direct competitor in self-serve, lower-ticket online business M&A.
• FE International: M&A advisor specializing in SaaS, e-commerce, and content businesses, with both brokerage and marketplace components. Comparable in advising SMB online business transactions.
• Quiet Light: Boutique M&A advisory firm focused on e-commerce and SaaS businesses. Comparable in deal flow quality and target segment, but with a more traditional advisory delivery model.
• DealStream (formerly MergerNetwork): Global online marketplace for businesses for sale, franchising, and assets across industries. Comparable as a multi-asset, global online M&A marketplace.

Broad incumbents

• BizBuySell: Largest online marketplace for buying and selling small businesses in North America. Comparable as a broad incumbent in online business brokerage with a much larger but less tech-forward offering.

Emerging players

• MicroAcquire: Marketplace for buying and selling small SaaS startups. Comparable in product-led deal flow for early-stage software businesses; now part of Acquire.com ecosystem.
• Shoobx: Equity management and capitalization platform for private companies, with adjacent deal execution tools. Comparable as an enabling platform that intersects with the capital-raise and equity-management side of Napkin's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NapkinInc
• LinkedInlinkedin.com/company/napkin-global
• Facebookfacebook.com/napkininc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napkin