Baby2Baby
Baby2Baby is a 501(c)(3) nonprofit that distributes diapers, clothing, and basic necessities to over one million children living in poverty annually across all 50 states through nearly 1,000 nonprofit partner organizations and contracted state government programs in California and New York.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baby2Baby does
Baby2Baby is a 501(c)(3) nonprofit organization headquartered at 5830 W. Jefferson Blvd, Los Angeles, California, founded approximately 15 years ago with current Co-CEO leadership since 2011. The organization provides diapers, clothing, and basic necessities to children living in poverty across all 50 states, serving over one million children annually through a network of nearly 1,000 nonprofit partner organizations spanning hospitals, homeless shelters, domestic violence programs, foster care agencies, school districts, and disaster relief agencies. Baby2Baby operates three warehouse/distribution facilities (Van Nuys, Vernon, and Long Island) and, since 2021, has run an in-house diaper manufacturing system that produces diapers at 80% below retail cost, enabling cumulative distribution of over 300 million diapers and more than 500 million total items.
The organization runs several core programs: the Diaper Distribution Program (flagship), Golden State Start (a $6.2 million California state contract distributing 40 million diapers to newborns), Maternal Health & Newborn Supply Kits (funded by a $9 million New York State grant for 100,000 Medicaid mothers), Disaster Relief & Emergency Response (38 million items distributed during the LA wildfires alone), and seasonal programs (Summer Success, Student2Student, Family2Family). It is a contracted implementation partner for state governments in California and New York and was selected by the Biden Administration in 2023 for a national newborn-supply pilot.
Funding sources include individual donations, corporate sponsorships (Kimberly-Clark, Huggies, BetterHelp, Merck for Mothers, Dave Inc., Shutterfly, American Airlines, Little Sleepies, Tubby Todd, Colossal), large government grants and contracts (NY $9M, CA $6.2M), event fundraising (2025 gala raised a record $18.5M), and institutional funding rounds including a $17.7M DTCare round in December 2025. Celebrity ambassadors and a Board including Jessica Alba, Julie Bowen, and Ciara provide brand amplification. Leadership consists of Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, supported by a COO (Jen Armstrong), CMO (Jamie Lamotte), and four VPs across Development, Major Gifts, HR, and Program Operations.
Baby2Baby firmographics
Firmographics- Name
- Baby2Baby
- Legal name
- Baby2Baby
- Website
- https://baby2baby.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baby2Baby is a 501(c)(3) nonprofit that distributes diapers, clothing, and basic necessities to over one million children living in poverty annually across all 50 states through nearly 1,000 nonprofit partner organizations and contracted state government programs in California and New York.
- Ownership category
- akta.pro rank
Baby2Baby industry classification
Industry- Product category
- Child Welfare Nonprofit Services
- NAICS
- Child Care Services (62441), Child and Youth Services (62411), Child Care Services (624410), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Drop-In / Flexible Infant & Toddler Care (EDACAGAG)
- akta.pro secondary industries
- Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)
Keywords
Where Baby2Baby is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Baby2Baby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: Individual donors contribute funds to support the organization's mission of providing diapers, clothing, and basic necessities to children in need.
- Corporate Partnerships: Corporate sponsors including Kimberly-Clark, Huggies, and others provide product donations and financial support.
- Government Grants: Government entities including California State (Golden State Start program) and New York State ($9 million grant) provide funding support.
- Event Fundraising: Annual gala and other fundraising events generate donations and awareness.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Baby2Baby product offering
Product offeringCore offering
Baby2Baby is a national 501(c)(3) nonprofit that provides children living in poverty with diapers, clothing, and basic necessities at no cost. It operates a portfolio of programs — including a flagship diaper distribution program using its own low-cost diaper manufacturing system, Maternal Health & Newborn Supply Kits, Disaster Relief & Emergency Response, the Golden State Start statewide initiative, and seasonal programs (Summer Success, Student2Student, Family2Family) — delivered through a network of nearly 1,000 nonprofit partner organizations across all 50 states.
Product overview
Baby2Baby is a national nonprofit that provides children in need with essential items including diapers, clothing, and basic necessities. The organization operates several core programs: a Diaper Distribution Program (manufacturing and distributing over 300 million diapers), the Golden State Start initiative (partnership with California to provide free diapers to newborns), Maternal Health & Newborn Supply Kits (providing postpartum supplies to mothers), and Disaster Relief & Emergency Response. The organization also runs seasonal programs including Summer Success, Student2Student (back-to-school), and Family2Family (holiday support). Baby2Baby serves over one million children annually across all 50 states through partnerships with foster care agencies, homeless shelters, domestic violence programs, schools, hospitals, and disaster relief organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Golden State Start: A first-in-the-nation California diaper access initiative that provides 400 free diapers to every baby born in participating hospitals, administered by Baby2Baby on behalf of the State of California.
Products and services
- Golden State Start California's first-in-the-nation diaper access initiative administered by Baby2Baby in partnership with California's Department of Health Care Access and Information (HCAI). Provides 400 free diapers to every newborn in participating hospitals, regardless of family income, with no income limits, applications, or paperwork required. Targets 65-75 hospitals serving Medi-Cal patients and aims to reach approximately 100,000 infants per year (about 25% of California births).
- Diaper Distribution Program Baby2Baby's flagship program distributing diapers free of charge to families in need. The organization has developed its own diaper manufacturing system producing diapers at 80% less than retail cost and has distributed over 300 million diapers to families in need across the country.
- Maternal Health & Newborn Supply Kits Comprehensive kits containing items vital for the well-being of both mother and baby, including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care, and educational resources. Originally piloted in Arkansas, Louisiana, and New Mexico, the program expanded with a $9 million grant from New York State to provide kits to 100,000 mothers giving birth on Medicaid.
- Disaster Relief & Emergency Response
Quantifiable outcome
- Over 500 million items distributed to children and families in need
- +3 more outcomes
Companies that use Baby2Baby
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Baby2Baby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baby2Baby partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Kimberly-ClarkcoreMajor corporate partner providing diaper donations and financial support to Baby2Baby.
- HuggiescoreMajor corporate partner providing diaper donations to support families in need.
- BetterHelpminorPartnership for maternal mental health campaign, providing mental health resources alongside basic necessities.
- Tubby ToddminorPartner company that donates products to Baby2Baby for distribution to families.
- Merck for MothersminorCorporate foundation supporting maternal health initiatives in partnership with Baby2Baby.
- ColossalminorCorporate partner supporting Baby2Baby's mission and programs.
- ShutterflyminorCorporate partner that supports Baby2Baby through donations and promotional partnerships.
- Little SleepiesminorSleepwear company that donates products to Baby2Baby for distribution to families.
- American AirlinesminorCorporate partner that supports Baby2Baby's mission through donations and visibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Baby2Baby competitors and assessment
Company assessmentDirect peers
- National Diaper Bank Network: National nonprofit network that distributes diapers to families in need across the U.S. through member diaper banks. Most direct comparable to Baby2Baby's core diaper distribution mission and partner-based distribution model.
- Cradles to Crayons: Nonprofit that provides children from birth through age 12 with essential items including clothing, diapers, and school supplies. Directly comparable to Baby2Baby in product categories, beneficiary age range, and volunteer-driven distribution model.
- Good+Foundation: National nonprofit that distributes essential baby and toddler goods (diapers, clothing, gear) to families living in poverty through partner organizations. Closely aligned with Baby2Baby in product mix, beneficiary population, and partner-network distribution.
Emerging players
- Together We Rise: Nonprofit focused on supporting children in foster care and youth experiencing homelessness through distribution of essential items and duffel bags. Overlaps with Baby2Baby's child welfare and essential items distribution but narrower foster-care focus.
Broad incumbents
- Feeding America: Largest U.S. hunger-relief nonprofit, distributing food through a network of 200+ food banks. Comparable to Baby2Baby in scale, partner-network distribution model, and serving low-income families, but focused on food rather than baby/child essentials.
- Toys for Tots: Marine Corps Reserve program distributing toys to children in need during the holidays. Comparable national-reach, donation-driven distribution model serving children in poverty, but focused on toys rather than basic necessities.
- Ronald McDonald House Charities: Major children's nonprofit supporting families with sick children through housing, meals, and resources. Comparable brand recognition, national footprint, corporate sponsorship model, and child-welfare mission overlap.
- Save the Children: International nonprofit focused on children's health, education, and emergency response. Comparable in serving vulnerable children, disaster relief capability, and policy advocacy, but with broader global scope and different funding model.
- No Kid Hungry (Share Our Strength): National campaign working to end childhood hunger through grants, advocacy, and meal programs. Comparable in serving children in poverty, federal/state grant relationships, and brand-driven fundraising at scale.
Regional players
- Diaper Bank of North Carolina: Regional diaper bank distributing diapers to families across North Carolina. Directly comparable product focus (diapers) and partner-distribution model, but geographically limited compared to Baby2Baby's 50-state reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baby2Baby social profiles
Digital presenceBaby2Baby compliance and trust
Trust signalCompliance2 records
Baby2Baby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baby2Baby leadership team
Management profileNumber of profiles
Profiles16 records
Baby2Baby funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baby2Baby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baby2Baby
What does Baby2Baby do?
Baby2Baby is a national 501(c)(3) nonprofit that provides children living in poverty with diapers, clothing, and basic necessities at no cost. It operates a portfolio of programs — including a flagship diaper distribution program using its own low-cost diaper manufacturing system, Maternal Health & Newborn Supply Kits, Disaster Relief & Emergency Response, the Golden State Start statewide initiative, and seasonal programs (Summer Success, Student2Student, Family2Family) — delivered through a network of nearly 1,000 nonprofit partner organizations across all 50 states.
Is Baby2Baby a public or private company?
Baby2Baby is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baby2Baby founded?
Baby2Baby was founded in 2011. It employs 11 to 50 people.
Where is Baby2Baby based?
Baby2Baby is headquartered in Los Angeles, United States, in the North America region.
How does Baby2Baby make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, government Grants and event Fundraising.
Who are Baby2Baby's main competitors?
Direct peers on record are National Diaper Bank Network, Cradles to Crayons and Good+Foundation. Together We Rise is listed as an emerging player. Broad incumbents are Feeding America, Toys for Tots, Ronald McDonald House Charities, Save the Children and No Kid Hungry (Share Our Strength). Diaper Bank of North Carolina is listed as a regional player.
Does Baby2Baby have an API?
No public API is recorded for Baby2Baby.
What industry is Baby2Baby in?
Baby2Baby's product category is Child Welfare Nonprofit Services. Its primary akta.pro industry code is EDACAGAG, Drop-In / Flexible Infant & Toddler Care, with a secondary code of EDACAGAJ, Infant & Toddler Sleep, Feeding & Diapering Support Programs. Its NAICS code is 62441 and its SIC code is 8300.