What Upright Technologies does

Upright Technologies, founded in 2014 in Tel Aviv, Israel, designs and sells wearable smart posture trainers that use biofeedback — movement sensors (1- or 2-axis accelerometer/gyroscope) paired with real-time vibration alerts — to retrain users away from slouching. The product line is anchored by the Upright GO 2 (dual-sensor flagship, $79-$99.95 retail) and the entry-level Upright GO S (single-sensor, $59-$79.95), both paired with a free iOS/Android app that delivers personalized training programs, daily posture analytics, and Bluetooth 4.0 synchronization. Supporting SKUs include the Upright Necklace, hypoallergenic adhesives, ergonomic accessories (lumbar pillow, foot rest, palm rest), and Pro Kit bundles. Upright was acquired by DarioHealth Corp. (NASDAQ: DRIO) and now operates as a wholly-owned subsidiary within DarioHealth's broader chronic-condition digital health platform; the parent also offers diabetes, hypertension, and obesity solutions.

Upright's go-to-market is multi-channel: direct-to-consumer e-commerce at uprightpose.com (with 30-day money-back guarantee and worldwide shipping), Amazon marketplace, a Clinical Network referral channel through physical therapists and chiropractors, and a For Employers corporate wellness program. Pricing is one-time hardware purchase rather than subscription at the device level, though the corporate channel is positioned as recurring. Reported scale metrics include 1M+ cumulative users, 15,000+ verified reviews averaging 4.5 stars, 95% self-reported posture improvement within 14 days, and 87% pain reduction.

Leadership data in the input is inconsistent — one source lists Oded Cohen as CEO and co-founder, another lists Danielle Walton as CEO & founder — which itself reflects the post-acquisition corporate restructuring under DarioHealth. Headcount is reported at 11-50 employees, and the device holds FDA registration, CE certification, and patent protection for its posture-training technology.

Name

Upright Technologies

Legal name

DarioHealth Corp.

Website

https://uprightpose.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Upright Technologies designs FDA-registered, Bluetooth-enabled posture trainers (GO 2 and GO S) that use sensor-based biofeedback with vibration alerts to retrain posture, selling to consumers via DTC e-commerce and Amazon and to clinics and employers via referral and corporate wellness channels, now operating as a subsidiary of DarioHealth Corp. (NASDAQ: DRIO).

Ownership category

akta.pro rank

Product category

Wearable Posture Correction Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart posture trainers
• Wearable posture devices
• Musculoskeletal health
• Posture correction technology
• Digital health wearables

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Device Sales: One-time purchase of Upright GO 2 ($99.95) or Upright GO S ($79.95) devices with adhesives and carrying case. Free mobile app included with purchase.
2. Accessories and Bundles: Pro Kits and bundles including Upright Necklace, Palm Rest, and ergonomic accessories sold as add-on purchases. Ergonomic accessories include lumbar pillow, foot rest, and premium palm support.
3. Corporate Wellness Sales: For Employers program selling devices and subscriptions to corporate customers for employee wellness programs, potentially through employer group or health plan memberships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Upright Technologies designs and sells smart wearable posture training devices (Upright GO 2 and Upright GO S) that use embedded motion sensors and gentle vibration biofeedback to retrain posture habits and reduce back and neck pain. The hardware devices pair with a free iOS/Android mobile app that delivers personalized training programs, daily posture analysis, progress tracking, and Bluetooth synchronization of session data.

Product overview

Upright Technologies offers a portfolio of smart posture training products centered on wearable biofeedback devices that train muscles to maintain proper posture. The core product line consists of two posture trainer devices: the Upright GO 2 (flagship, dual-sensor, 9 programs, 30-day sync) and the Upright GO S (entry-level, single-sensor, 3 modes, 7-day sync). Both are backed by a free mobile app that delivers personalized training programs, tracks posture data via Bluetooth synchronization, and generates daily progress reports. Wearing accessories include the Upright Necklace (stylish alternative to adhesives) and hypoallergenic silicone Adhesives (medical-grade, reusable up to 10 days). Ergonomic Accessories (lumbar pillow, palm rest, foot rest) complement the wearable training with workspace support. Value bundles (PRO Kits) combine the GO device with the necklace and palm rest. The company was acquired by DarioHealth (NASDAQ: DRIO) and operates under the parent corporate entity DarioHealth Corp.

Differentiator

Problem solved

Functional benefit

Brands

• Upright GO 2: Advanced smart posture trainer with 2 movement sensors, 9 training programs, 30-day app sync
• Upright GO S
• Upright Necklace
• Upright Adhesives

Products and services

• Upright GO 2 Flagship smart posture trainer designed for individuals experiencing back, neck, or shoulder pain from poor posture. Features 2 advanced movement sensors for precision posture tracking, 9 personalized training programs, and delivers gentle vibration feedback when slouching is detected to retrain muscle memory. Connects via Bluetooth to the free Upright app for analytics and progress tracking.
• Upright GO S Entry-level smart posture trainer with a single advanced sensor, 3 training modes (Beginner, Intermediate, Advanced), 14-day battery life, and 30-day automatic Bluetooth synchronization with the Upright app. Designed as an affordable option for beginners new to posture training.
• Upright Necklace Premium magnetic necklace accessory that allows users to wear the Upright GO device without skin adhesives. Provides a more fashionable, comfortable alternative for daily posture training wear.
• Upright Adhesives Hypoallergenic adhesives made from medical-grade silicone that secure the Upright device directly to the skin. Sleek design leaves no marks on the back and each adhesive can be reused for up to 10 days.
• Ergonomic Accessories Line of complementary ergonomic office products including a lumbar support pillow for office chairs, an ergonomic palm rest, and a foot rest. Designed to support posture improvement throughout the workday in conjunction with the Upright posture trainers.
• Upright Mobile App Free iOS and Android companion application that pairs with Upright GO devices via Bluetooth. Provides daily posture analysis, personalized training programs, posture score, calorie burn tracking, session history, reminders, and detailed analytics to track progress and habit formation over time.

Quantifiable outcome

• 95% of users improve posture within 14 days
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• DarioHealth (NASDAQ: DRIO)coreStrategic or Co-development PartnerUpright was acquired by DarioHealth, significantly expanding their digital health solutions. DarioHealth is a digital health company offering solutions for chronic conditions including diabetes, high blood pressure, obesity, and now musculoskeletal health through Upright products. The acquisition represents a key step in providing accessible back-health solutions integrated with broader digital health ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALEX (AlignMed): AlignMed makes posture-correcting apparel (Posture Shirt, ALEX) that competes with Upright in the consumer posture-correction category; both sell premium-priced, clinically positioned posture products direct-to-consumer and through professional channels.
• Stakt: Stakt sells a posture-correction wearable mat for core/posture training, competing in the same posture-conscious consumer segment and through similar DTC and retail channels as Upright.
• Lumo Bodytech: Lumo Bodytech pioneered the smart posture-trainer category with the Lumo Lift and Lumo Back sensors and is Upright's closest historical direct peer in wearable biofeedback posture devices.

Emerging players

• Hinge Health: Hinge Health is a leading digital musculoskeletal (MSK) therapy platform sold to employers and health plans with live PT coaching, and overlaps with Upright's digital MSK positioning and the same physical-therapy referral audience.
• Sword Health: Sword Health provides AI-driven digital MSK and pelvic-health therapy to employers and health plans, competing with Upright for the same clinical-channel partnerships and corporate-wellness budgets.
• Kaia Health: Kaia Health offers a digital MSK and pain-management app with in-app coaching, overlapping with Upright's posture-pain value proposition and its app-driven training experience.
• Whoop: Whoop is a subscription-based wearable health-and-recovery platform with a hardware-plus-app model and a strong consumer premium brand, comparable to Upright's hardware-plus-app engagement loop.

Others

• DarioHealth: DarioHealth is Upright's parent company and the most directly comparable business: a multi-condition digital therapeutics platform (diabetes, hypertension, MSK) selling B2B to employers and payers, of which Upright is the MSK / posture module.

Broad incumbents

• Fitbit (Google): Fitbit (now Google) sells consumer health wearables with posture/reminder features inside a much broader fitness-and-health platform, competing for the same health-conscious consumer and corporate-wellness wallet as Upright.
• Garmin: Garmin offers smartwatches and wearables with sedentary reminders, move alerts and wellness tracking, overlapping with Upright's posture-and-activity use case for general consumers and corporate wellness buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/UpRightPose
• YouTubeyoutube.com/channel/UCM3EIYvbhiVZX46_AOokXFw
• Facebookfacebook.com/UpRightPose
• Instagraminstagram.com/upright.trainer
• LinkedInlinkedin.com/company/upright-pose

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upright Technologies