Pure Storage

What Pure Storage does

Everpure (formerly Pure Storage; NYSE: PSTG), founded in 2009 and headquartered in Santa Clara, California, is an enterprise data platform company that has evolved from an all-flash storage hardware vendor into an Enterprise Data Cloud provider. The Everpure Platform unifies block, file, object, and Kubernetes data services across on-premises, colocation, MSP/GSI, and hyperscaler environments, anchored by FlashArray (block storage), FlashBlade (unstructured/object storage including FlashBlade//EXA), Portworx (Kubernetes data management), and a new FlashArray//XL190 system introduced alongside Everpure Data Stream. The Purity operating environment powers the arrays, the Evergreen architecture delivers non-disruptive generational upgrades, and Pure1 provides AIOps-driven management. As of June 2026, the company extended the platform with a Universal Data Intelligence layer (built on the February 2026 acquisition of 1touch), a Unified Data Plane, and an Intelligent Control Plane that supports natural language orchestration and agentic performance triage.

The company monetizes through a mix of hardware sales (FlashArray, FlashBlade, FlashBlade//EXA, FlashArray//XL190), subscription services anchored by Evergreen//One storage-as-a-service and Evergreen//Forever hardware upgrade subscriptions, and ecosystem-led professional services and certifications (Everpure Skill). Distribution is 100% indirect via resellers, MSPs, distributors, and strategic alliance partners (Cisco, Nutanix, NVIDIA, Red Hat, Broadcom, ServiceNow, Commvault, Veeam), supplemented by direct hyperscaler engagements and a digital self-service layer. Customers span hyperscale AI/cloud operators (Meta, NVIDIA), Global 2000 enterprises across financial services, healthcare, government, automotive, and manufacturing, cloud-native/Kubernetes workloads, and government/public sector accounts in more than 17 regional markets.

FY2026 revenue was $3.66 billion with non-GAAP operating income of $635M, Q4 FY2026 marked the first $1B+ quarter at $1.06B, and Q1 FY2027 reached $1.05B (up ~35% YoY). FY2027 guidance points to $4.3–$4.4B revenue (22% growth at midpoint) and $780–$820M non-GAAP operating profit, supported by product gross margins in the 65–70% range. The business carries an 84 NPS (nine consecutive years over 80) and was positioned Highest in Execution and Furthest in Vision in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms. Recent strategic actions include the corporate rebrand to Everpure (Feb 2026), the 1touch acquisition, co-development with NVIDIA on BlueField-4 (ICMSP), launch of FlashStack with Nutanix (Cisco alliance), and a cumulative ~70% hardware price increase since January 2026 in response to NAND/HBM supply constraints.

Name

Pure Storage

Legal name

Everpure, Inc.

Website

https://purestorage.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pure Storage (rebranded Everpure) is a publicly traded enterprise data platform company that unifies block, file, object, and Kubernetes storage across on-premises and cloud environments for hyperscale AI operators, Global 2000 enterprises, and cloud-native workloads, monetizing through hardware, Evergreen//One STaaS subscriptions, and a 100% channel go-to-market.

Ownership category

akta.pro rank

Product category

Enterprise Storage Systems

NAICS

Computer Storage Device Manufacturing (334112)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

Enterprise Storage Arrays (SAN/NAS/Object Storage) (HDACACAB)

Keywords

• Enterprise storage systems
• All-flash storage
• Storage as a service
• Data management platform
• Kubernetes data services

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. All-flash hardware systems (FlashArray, FlashBlade, FlashBlade//EXA, FlashArray//XL190): One-time hardware sales of proprietary all-flash storage arrays; product gross margin 65.5% in Q1 FY27 with guidance of 65-70% range; subject to NAND/component supply-driven price increases. Q4 FY26 hardware-led revenue drove record $1.06B quarter.
2. Evergreen//One Storage-as-a-Service (STaaS) subscription: OPEX-style recurring subscription unifying on-prem, colocation, MSP/GSI, and public cloud (Everpure Cloud Dedicated for AWS/Azure) storage consumption with bundled maintenance, upgrades, AIOps, and concurrent SLAs (performance, uptime, zero data loss, buffer, zero downtime, no migration, energy efficiency, ransomware recovery).
3. Subscription services (Evergreen//Forever, Portworx term licenses, SaaS-like recurring): Long-term recurring revenue from Evergreen//Forever subscriptions, Portworx term-license revenue, and similar service contracts; cited as a key driver of recurring revenue growth and margin expansion.
4. Professional services, support, and managed services: Premium support (predictive analytics, 365x7x24 hotline, 15-minute response time), customer success management, on-site recovery services (e.g., ransomware recovery add-on), and bundled implementation services; delivered via partner ecosystem (MSP/data-centric services).
5. Managed services (via partner MSP program): Partner-delivered managed services including private/sovereign cloud, Storage-as-a-Service, and backup/DR built on the Everpure platform; partner-delivered services grew ~50% in past year per company data.
6. Certification and training subscriptions (Everpure Skill): Everpure Skill Explore and Advantage annual subscriptions bundling on-demand training, virtual labs, instructor-led courses, certification prep, and office hours; certification exams priced at $200 (Associate), $300 (Professional/Specialist), $400 (Expert).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels12 records

Core offering

Everpure designs, manufactures, and sells all-flash enterprise storage hardware systems and the surrounding data management software platform. Its primary physical products are the FlashArray (block/file), FlashBlade (unstructured data), FlashBlade//EXA, and FlashArray//XL190 arrays, all powered by the proprietary Purity operating environment. These are sold alongside Evergreen//One storage-as-a-service subscriptions, Portworx Kubernetes data services, Pure1 AIOps management, and Everpure Cloud managed block storage on AWS and Azure, targeting enterprise, hyperscale, and government customers.

Product overview

Everpure (formerly Pure Storage) operates a platform-plus-modules architecture organized around the Enterprise Data Cloud, which unifies storage, data services, and AI-driven data intelligence. The core platform is the Everpure Platform, layered with the Universal Data Intelligence layer (built on the acquired 1touch platform), a Unified Data Plane (anchored by FlashArray, FlashBlade, the new FlashArray//XL190, and Everpure Data Stream), and an Intelligent Control Plane (providing natural language orchestration and agentic performance triage, managed through Pure1). Evergreen//One delivers the storage-as-a-service subscription layer wrapping the platform, while specialized modules such as Portworx (Kubernetes data management), Everpure Cloud (managed block storage on AWS and Azure), Enterprise File Storage Services, Everpure Resilience Service, Everpure Fusion, and the Evergreen architecture underpin individual workload and operational needs. The Purity operating environment powers FlashArray (Purity//FA) and FlashBlade (Purity//FB), and FlashStack with Nutanix extends the platform into jointly validated converged infrastructure with Cisco and Nutanix. The company also sells a tiered PEAK training and certification portfolio including the Everpure Skill subscription (Explore and Advantage tiers), the IT Professional Certifications track (DSA, FASP, FBSP, PEP, DPP, FAIS, FBIS, FASS, FBSS, CBSS, MS, PAE), and the Global Enablement partner certifications.

Differentiator

Problem solved

Functional benefit

Brands

• FlashArray: Enterprise all-flash block and file storage product family (FlashArray//C, //E, //X, //XL, //ST) running on the Purity operating environment.
• FlashBlade
• Evergreen//One
• Portworx
• Pure1
• Everpure Data Intelligence
• Everpure Cloud
• Everpure Fusion
• Everpure Resilience Service

Products and services

• FlashArray Enterprise all-flash block and file storage arrays powered by the Purity//FA operating environment, designed for mission-critical databases, virtualization, and consolidation workloads in enterprise data centers.
• FlashBlade All-flash unstructured data storage system for high-throughput file and object workloads, including AI training/inference pipelines, analytics, and modern data lake workloads.
• FlashArray//XL190 Next-generation high-density, low-power all-flash block storage system designed for hyperscale and AI infrastructure environments, announced as part of the Unified Data Plane at Pure Accelerate 2026.
• Evergreen//One Subscription-based unified storage-as-a-service covering block, file, and object storage across on-premises, colocation, MSP/GSI, and Everpure Cloud Dedicated on AWS/Azure, with concurrent SLAs for performance, 99.9999% uptime, zero data loss, ransomware recovery, and energy efficiency.
• Portworx Kubernetes data management platform providing persistent storage, data protection, and multi-cloud portability for containerized applications and microservices.
• Pure1 Cloud-based AI-driven management platform providing AIOps, predictive analytics, proactive insights, energy efficiency assessments, and the Pure1 Copilot AI assistant for the Everpure platform.
• Everpure Cloud (formerly Pure Storage Cloud) Fully managed cloud block storage service delivering FlashArray data services natively on AWS and Microsoft Azure with a unified management plane, deduplication, compression, and thin provisioning.
• Everpure Data Intelligence (1touch-based Universal Data Intelligence) Data intelligence and discovery layer providing cross-application data discovery, classification, and semantic knowledge graph creation across on-premises, cloud, and SaaS repositories, enabling AI agents to use live enterprise data for inferencing.
• Everpure Data Stream Unified Data Stream component of the Unified Data Plane, providing data movement and streaming across the Everpure platform for AI and analytics workloads.
• FlashStack with Nutanix Jointly validated converged infrastructure solution combining Cisco UCS compute/networking, Pure Storage FlashArray, and Nutanix Cloud Platform, providing hypervisor choice, independent compute/storage scaling, and unified lifecycle management as a VMware alternative.
• Everpure Resilience Service Cyber resilience and ransomware recovery service add-on to Evergreen//One subscriptions, providing SafeMode immutable snapshots, anomaly detection, and recovery guarantees.
• Everpure Fusion Storage-as-Code orchestration and fleet management offering that allows developers and operators to provision and manage Everpure storage programmatically across the platform.
• Everpure Premium Support Premium support and managed services offering providing predictive analytics, 365x7x24 hotline access, 15-minute response SLA, customer success management, and on-site ransomware recovery services for Everpure customers.

Quantifiable outcome

• Slash storage ops costs up to 77% vs legacy storage
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature10 records

Partnerships

22 partnerships are on record, tiered core — cmdb integration for autonomous infrastructure / ai agents, core — ecosystem interoperability partner, core — security/encryption technology integration, core — alliance partner for data protection, flagship — cornerstone of universal data intelligence layer and rebrand rationale, core — alliance partner for cyber resilience, core — global channel partner endorsing program evolution, core — channel partner, strategic — telco cloud reference architecture, core — telco cloud platform partner, flagship — convergence alliance for vmware alternative and flashstack ci, flagship — strategic convergence partner, flagship — ai infrastructure technology partner and co-developer, flagship — hyperscaler customer and power contract anchor, core — data protection ecosystem partner, core — analytics ecosystem partner and core — data streaming ecosystem partner.

• ServiceNowcore — cmdb integration for autonomous infrastructure / ai agentsTechnology or Integration · 18 June 2026Pure Storage integrates with ServiceNow CMDB to map data endpoints, interrogate information, and classify it into knowledge maps used by AI agents for inferencing. ServiceNow also named Everpure as a customer reference achieving 4.5x faster responses and 7x faster case resolution, and 72% of contacts managed proactively. ServiceNow recognized as a Leader in Forrester Wave: Customer Service Solutions.
• Dell Technologiescore — ecosystem interoperability partnerTechnology or Integration · 28 May 2026Nutanix expanded storage integration partnerships to include Pure Storage, Dell, NetApp, and Lenovo to help cost-conscious customers navigate component shortages. Pure Storage FlashArray is positioned alongside Dell PowerScale in enterprise AI storage markets.
• NetAppcore — ecosystem interoperability partnerTechnology or Integration · 28 May 2026Nutanix expanded storage integration partnerships to include Pure Storage, Dell, NetApp, and Lenovo to help cost-conscious customers navigate component shortages.
• Lenovocore — ecosystem interoperability partnerTechnology or Integration · 28 May 2026Storage integration partnership via Nutanix alongside Pure Storage, Dell, and NetApp to help cost-conscious customers navigate component shortages.
• Broadcom (Emulex)core — security/encryption technology integrationTechnology or Integration · 20 March 2026Broadcom's Emulex SecureHBA and Emulex SAN Manager 3.0 integrate with Pure Storage FlashArray to deliver quantum-safe, in-flight Fibre Channel network encryption at silicon level. Aligned with post-quantum standards (CNSA 2.0, NIS2, DORA). Over 120,000 Emulex SecureHBAs already shipped on OEM servers; extends PCI/DSS compliant storage security.
• Veeamcore — alliance partner for data protectionTechnology or Integration · 11 March 2026Listed among integration ecosystem partners (Cisco, Commvault, Confluent, Elastic, Equinix, HCL, Intel, Microsoft, NVIDIA, Oracle, SAP, Snowflake, Splunk, Superna, Veeam, Veritas, Vertica) on Everpure resources page.
• 1touchflagship — cornerstone of universal data intelligence layer and rebrand rationaleStrategic or Co-development Partner · 23 February 2026Definitive agreement to acquire 1touch (data intelligence and orchestration startup). Expected to close Q2 FY2027 pending customary conditions. Adds cross-application data discovery, classification, and semantic knowledge graph creation to the Everpure Platform, forming the Universal Data Intelligence layer announced at Pure Accelerate 2026. 1touch reported 500% YoY growth in new bookings, zero customer churn, and a growing roster of Fortune 500 customers as of March 2025.
• Commvaultcore — alliance partner for cyber resilienceStrategic or Co-development Partner · 4 February 2026Embedded into Everpure Solution Practice Designations that define the partner tier structure; joint go-to-market in cyber resilience and data protection. Endorsed the 2026 partner program evolution alongside Insight, Red Hat, SVA, WWT.
• Insightcore — global channel partner endorsing program evolutionChannel Partner/ Reseller/ Distributor · 4 February 2026Global reseller/distributor endorsing the 2026 Everpure partner program evolution including new Ambassador tier, Solution Practice Designations in AI/Analytics, Cyber Resilience, Cloud, and App Modernization, and expanded distributor roles.
• SVAcore — channel partnerChannel Partner/ Reseller/ Distributor · 4 February 2026European/German channel partner endorsing the 2026 Everpure partner program evolution with Ambassador tier and Solution Practice Designations.
• WWT (World Wide Technology)core — channel partnerChannel Partner/ Reseller/ Distributor · 4 February 2026Global system integrator/reseller endorsing the 2026 Everpure partner program evolution.
• Nokiastrategic — telco cloud reference architectureTechnology or Integration · 27 January 2026Nokia selected Pure Storage as the storage supplier for a Red Hat OpenShift-based telco cloud reference architecture, with general availability targeted for April 2026. Three-way partnership (Nokia, Pure Storage, Red Hat) provides standardized storage across distributed network sites from edge to core data centers. Described as Pure Storage's first partnership with Nokia.
• Red Hatcore — telco cloud platform partnerTechnology or Integration · 27 January 2026Three-way telco cloud reference architecture with Nokia and Pure Storage for next-generation Red Hat OpenShift telco cloud deployments targeting edge to core data centers and public clouds.
• Ciscoflagship — convergence alliance for vmware alternative and flashstack ciStrategic or Co-development Partner · 13 January 2026Jointly launched FlashStack with Nutanix (GA January 2026), a converged infrastructure solution combining Cisco UCS compute/networking, Pure Storage FlashArray, and Nutanix Cloud Platform. Delivers hypervisor choice, independent compute/storage scaling, NVMe/TCP connectivity, and unified lifecycle management via Cisco Intersight, Pure1, and Nutanix Prism. Backward compatible with older Cisco UCS generations (e.g., B200 M5).
• Nutanixflagship — strategic convergence partnerStrategic or Co-development Partner · 13 January 2026Co-developed FlashStack with Nutanix alongside Cisco; expanded storage integration partnerships to include Pure Storage, Dell, NetApp, Lenovo to help cost-conscious customers navigate component shortages; Pure Storage referenced at Nutanix .Next 2026 and Bernstein Insights; partnership cited amid Broadcom-VMware customer migration wave.
• NVIDIAflagship — ai infrastructure technology partner and co-developerTechnology or Integration · 5 January 2026Co-developing the NVIDIA Inference Context Memory Storage Platform (ICMSP) powered by BlueField-4 (announced at CES 2026). Pure Storage is one of the first storage vendors building next-gen AI storage platforms with BlueField-4, scheduled for availability in H2 2026. Platform delivers up to 5x tokens-per-second and 5x power efficiency vs traditional storage. Also cited as hyperscaler customer.
• Meta Platformsflagship — hyperscaler customer and power contract anchorStrategic or Co-development Partner · 4 January 2026Deepened partnership with Meta Platforms as a hyperscale customer; high-density, low-power all-flash systems cited as critical infrastructure for Meta's AI workloads. Vistra Corp. multi-year power contract with Meta cited as related context.
• Veritascore — data protection ecosystem partnerTechnology or Integration · 1 January 2026Listed in Everpure partner/integration ecosystem across resources page filters.
• Splunkcore — analytics ecosystem partnerTechnology or Integration · 1 January 2026Listed in Everpure partner/integration ecosystem.
• Snowflakecore — analytics ecosystem partnerTechnology or Integration · 1 January 2026Listed in Everpure partner/integration ecosystem on resources page.
• Confluentcore — data streaming ecosystem partnerTechnology or Integration · 1 January 2026Listed in Everpure partner/integration ecosystem on resources page.
• Elasticcore — analytics ecosystem partnerTechnology or Integration · 1 January 2026

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NetApp: Direct enterprise storage competitor offering all-flash arrays (AFF), hybrid storage, ONTAP data management, and object storage. Like Everpure, NetApp serves Global 2000 enterprises and is now co-listed as a Nutanix storage integration partner, competing head-to-head in the same converged infrastructure stacks.
• Dell Technologies: Direct enterprise storage competitor with PowerStore (block), PowerScale/OneFS (unstructured file/object), and APEX storage-as-a-service. Co-listed as a Nutanix storage integration partner alongside Everpure, Dell competes across FlashArray's core block storage market and PowerBlade/EXA's high-performance unstructured segment.
• Hewlett Packard Enterprise (HPE): Direct competitor via HPE Alletra (all-flash block storage), HPE GreenLake storage-as-a-service, and Primera. Targets the same Global 2000 enterprise accounts with a comparable consumption-based STaaS offering and competes directly with Evergreen//One in mid-market and enterprise deals.
• IBM Storage: Competes with Everpure via IBM FlashSystem (block storage), IBM Spectrum Scale, and IBM Cloud Object Storage. Targets similar enterprise workloads including AI, analytics, and hybrid cloud, with comparable hardware and software-defined storage offerings.
• Hitachi Vantara: Offers Hitachi VSP (block storage) and HCP (object storage) targeting the same enterprise storage market. Competes with FlashArray and FlashBlade for high-I/O workloads in financial services, manufacturing, and government verticals.

Emerging players

• VAST Data: AI-native data platform combining high-performance file, object, and database storage on commodity QLC flash. Targets AI training/inference workloads that overlap with FlashBlade//EXA and the Everpure Universal Data Intelligence layer, representing a fast-growing emerging competitor in the AI storage segment.
• WekaIO (WEKA): High-performance parallel file system optimized for AI/ML workloads on NVIDIA GPU stacks. Competes with FlashBlade//EXA for AI training and inference deployments, with a strong presence in generative AI and HPC use cases.
• MinIO: Open-source object storage company popular with Kubernetes-native AI workloads. Competes with FlashBlade for unstructured data workloads in cloud-native and AI deployments, with growing enterprise adoption.

Broad incumbents

• AWS (Amazon Web Services): Hyperscale cloud storage provider (EBS, S3, FSx) that competes with Everpure Cloud Dedicated via native cloud block storage services. While Everpure Cloud extends into AWS as a marketplace partner, AWS represents both a partner and a competitive threat for on-prem-to-cloud migration decisions.
• Microsoft Azure: Hyperscale cloud storage competitor via Azure Blob Storage, Azure Disk Storage, and Azure NetApp Files. Everpure Cloud Dedicated runs on Azure and competes with native Azure storage services for enterprise block storage workloads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everpuredata
• YouTubeyoutube.com/@everpure-data
• Facebookfacebook.com/PureStorage
• LinkedInlinkedin.com/company/pure-storage
• Instagraminstagram.com/purestorage

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Storage