Sency.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sency. firmographics
Firmographics- Name
- Sency.
- Legal name
- Sency Interactive LTD
- Website
- https://sency.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sency. industry classification
Industry- Product category
- AI Motion Tracking Software (SDK)
- akta.pro primary industry
- Developer Tooling & SDK Platforms (BPAMAOAD)
- akta.pro secondary industries
- On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where Sency. is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Sency. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SDK Subscription - Active User Based: Sency charges a monthly subscription fee based on the number of monthly active users utilizing the SDK. Pricing is tiered by user volume, starting with a free tier up to 100 users and scaling to custom enterprise pricing for 10,000+ users at rates as low as $0.10 per active user.
- Usage-Based Pricing: Beyond the base monthly fee, additional charges apply based on active user count above tier thresholds. Each unique user is counted once per month regardless of usage frequency, with no additional fees for heavy usage per user.
- Custom Enterprise Solutions: Unlimited monthly active users with optimized pricing and dedicated support team for large enterprise customers requiring customized solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier for up to 100 monthly active users |
| Usage-based | Monthly | 101-500 users: $499/month or $0.99/user |
| Usage-based | Monthly | 501-1,100 users: $999/month or $0.90/user |
| Usage-based | Monthly | 1,200-1,700 users: $1,499/month or $0.88/user |
| Usage-based | Monthly | 1,701-2,300 users: $1,999/month or $0.86/user |
| Usage-based | Monthly | 2,301-3,000 users: $2,499/month or $0.83/user |
| Usage-based | Monthly | 3,001-3,800 users: $3,000/month or $0.79/user |
| Usage-based | Monthly | 5,001-10,000 users: $5,500/month or $0.55/user |
| Usage-based | Monthly | 10,000+ users: Up to $0.10 per active user |
| Subscription | Monthly | Growth - From $499/month for up to 3,800 MAU |
| Subscription | Monthly | Customized - Unlimited MAU with tailored pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sency. product offering
Product offeringCore offering
Sency sells a B2B AI motion-tracking Software Development Kit (SDK) that lets companies embed real-time, camera-based human movement analysis into their own fitness, healthcare, insurance, and wellness applications. The SDK is powered by a proprietary Motion Operation System (M-OS) that uses computer vision and edge computing to deliver form correction, body assessments, injury-risk detection, and personalized recommendations from a single mobile camera — no wearables or markers required.
Product overview
Sency offers a B2B AI motion tracking technology platform built around its Motion Operation System (M-OS). The core product is the Sency Motion SDK, which enables companies to integrate clinical-grade motion intelligence into their applications. Three primary assessment sub-products are offered: AI Body Assessment (Functional & Strength Fitness) for personalized onboarding, MSK Assessment for injury prevention and musculoskeletal health, and Mobility Assessment for athletic performance optimization. Pricing is structured across three tiers (Starter free tier, Growth paid tier from $499/month, and Customized enterprise solutions). The technology processes video input through computer vision to deliver real-time feedback, form correction, and predictive injury analytics, with all data processed on-device via edge computing to ensure privacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Sency Motion SDK A B2B Software Development Kit that lets fitness, healthcare, insurance, and wellness companies embed AI-powered real-time human motion tracking into their own applications using only a mobile camera. Delivers body movement analysis, form correction, AI Body Assessment, MSK assessment, and Mobility assessment via a single line of code, with no wearables or markers required.
Quantifiable outcome
- 2.7x increase in user engagement
- +5 more outcomes
Companies that use Sency.
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Sency. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Sency. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SOMPOcoreSOMPO, a Japanese health insurance company, integrated Sency's AI motion capture technology into their app to provide personalized body assessments and digital wellness programs. Research showed customers needed guidance on proper exercise techniques, and Sency enabled SOMPO to deliver individualized health and wellness programs helping users remain committed to long-term fitness goals.
- JustFitcoreJustFit, a fitness app, partnered with Sency to integrate AI motion tracking for real-time workout feedback and enhanced user engagement. The JustFit Product Manager noted being impressed by Sency's technology vision and agility, with Sency providing an attractive AI motion recognition course for users.
- WODProofcoreWODProof uses Sency's technology to improve athletic performance through AI-powered motion tracking. The case study demonstrates how Sency enables fitness apps to deliver real-time form analysis and performance tracking for CrossFit and functional fitness athletes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sency. competitors and assessment
Company assessmentDirect peers
- Move.ai: Move.ai provides AI-based markerless motion capture using standard cameras. Direct competitor to Sency's Motion SDK, serving similar fitness, gaming, and entertainment customers with comparable technology and developer-facing delivery.
- Kinetisense: Kinetisense offers AI-driven motion capture and movement analysis using a single camera for healthcare, fitness, and sports performance. Closely comparable to Sency in single-camera approach and target verticals.
- BioMech Systems: BioMech provides clinical-grade motion analysis and wearable/sensor-based biomechanics for healthcare and sports. Comparable to Sency in motion analytics for rehabilitation and athletic performance, though with different hardware assumptions.
Broad incumbents
- Sword Health: Sword Health is a well-funded digital MSK therapy platform using motion-tracking technology for at-home physical therapy. Overlaps with Sency in healthcare/rehab motion AI but operates as a vertically integrated care provider rather than an SDK.
- Kaia Health: Kaia Health offers digital MSK and chronic pain therapy with motion-tracking components. Comparable end-market (MSK/insurance/payer), but more vertically integrated than Sency's SDK-only approach.
- Google MediaPipe: Google's MediaPipe provides free, open-source pose estimation and motion tracking SDKs. The most relevant platform-level competitor to Sency's pricing because it offers a free alternative for basic pose tracking.
- Apple ARKit / Vision Framework: Apple's ARKit and Vision framework ship free motion and body-pose tracking APIs across iOS. A platform-level threat to Sency's per-MAU SDK pricing for any fitness or health app primarily targeting iOS.
Emerging players
- OneStep: OneStep uses smartphone-based motion analysis for physical therapy and remote patient monitoring. Comparable in single-camera, mobile-first approach and healthcare use cases, though more consumer-app focused.
- Physitrack: Physitrack provides a patient exercise and remote physical therapy platform with motion-tracking integrations. Comparable healthcare/physio use cases; partner-style adjacency to Sency's SDK model.
- Reflexion Health: Reflexion Health delivers virtual physical therapy with motion-capture technology for MSK and rehab. Comparable healthcare/rehab motion AI vertical; more vertically integrated than Sency's SDK delivery.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sency. social profiles
Digital presenceSency. compliance and trust
Trust signalCompliance3 records
Sency. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sency. leadership team
Management profileNumber of profiles
Profiles5 records
Sency. funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sency. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sency.
What does Sency. do?
Sency sells a B2B AI motion-tracking Software Development Kit (SDK) that lets companies embed real-time, camera-based human movement analysis into their own fitness, healthcare, insurance, and wellness applications. The SDK is powered by a proprietary Motion Operation System (M-OS) that uses computer vision and edge computing to deliver form correction, body assessments, injury-risk detection, and personalized recommendations from a single mobile camera — no wearables or markers required.
Is Sency. a public or private company?
Sency. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sency. founded?
Sency. was founded in 2019. It employs 11 to 50 people.
Where is Sency. based?
Sency. is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Sency. make money?
Three revenue lines are on record. SDK Subscription - Active User Based is the primary driver. The others are usage-Based Pricing and custom Enterprise Solutions.
Who are Sency.'s main competitors?
Direct peers on record are Move.ai, Kinetisense and BioMech Systems. Broad incumbents are Sword Health, Kaia Health, Google MediaPipe and Apple ARKit / Vision Framework. Emerging players are OneStep, Physitrack and Reflexion Health.
Does Sency. have an API?
Yes. Sency offers an SDK (Software Development Kit) for integration. The SDK enables single line of code implementation for motion tracking features into partner applications. Documentation is available via GitHub (https://github.com/sency-ai/smkit-sdk) and Document360 (https://sency-motion-sdk.document360.io/). The SDK supports real-time motion analysis, body assessments, and AI-powered feedback integration. Developer documentation is at github.com/sency-ai/smkit-sdk.
What industry is Sency. in?
Sency.'s product category is AI Motion Tracking Software (SDK). Its primary akta.pro industry code is BPAMAOAD, Developer Tooling & SDK Platforms, with a secondary code of HDAAAJAB, On-Device Inference Runtimes & SDKs (mobile/embedded).