What WODProof does

WODProof is a community-driven mobile fitness platform operated by Sency Interactive LTD, a private Israeli company headquartered in Ramat Gan. The core product is a mobile application (iOS and Android) that allows athletes to record workouts with a built-in time-stamped video timer, review training sessions, and compete with athletes worldwide. The platform serves as the official time-stamped recording infrastructure for major CrossFit sanctionals including Norwegian CrossFit Championship, Atlas Championship, Down Under Championship, and WZA competitions, giving it a defensible position in the competitive CrossFit verification ecosystem.

The product surface extends beyond recording into AI-powered features and a content marketplace. WODProof Bionic applies computer vision to perform seven mobility assessment tests via the mobile camera and generate personalized daily mobility plans with 30-day re-testing cycles. A real-time AI Rowing Coach analyzes rowing technique and provides autonomous form corrections. The platform integrates with Concept2 PM5 rowing ergometers and Bluetooth heart rate monitors from Whoop, Polar, and Garmin to broadcast live performance data into recorded videos. The WODProof Academy bundles 14+ training programs authored by elite coaches (including Thuri Helgadottir, Anna Muhle, and Noah Ohlsen), and the Coach/Manager Package provides B2B tooling for gym owners to manage virtual communities, track member performance, and embed branded content. Hardware includes the WODProof Band Bluetooth accessory. A 2026-05 policy update enables Sency to use user-uploaded videos for internal AI model training, establishing a proprietary data flywheel.

WODProof operates a freemium subscription model. The Basic tier is free with core recording features; the PRO Package is priced at $9.99/month (with annual discounts and a 14-day iOS / 7-day Android free trial) and unlocks all Academy programs, Bionic mobility features, integrations, and leaderboards. The Coach/Manager Package is a separate B2B subscription for gym and team management. Event organizers pay to host online competitions and qualifiers on the platform. The company is privately held with no disclosed funding rounds, no disclosed revenue, and no disclosed headcount, operating globally through the Apple App Store and Google Play Store with active social channels on Instagram, YouTube, and Facebook.

Name

WODProof

Legal name

Sency Interactive LTD

Website

https://wodproofapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WODProof is a mobile fitness platform that lets athletes record time-stamped workout videos, compete in online qualifiers, and access AI-powered mobility and rowing coaching, serving competitive CrossFit athletes, fitness enthusiasts, coaches, and event organizers.

Ownership category

akta.pro rank

Product category

Fitness Tracking Software

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Workout video recording
• Fitness tracking app
• CrossFit training
• Mobility assessment
• Online fitness events

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PRO Package Subscription: Premium subscription providing unlimited access to all WODProof Academy training programs, Bionic mobility features, Concept2 integration, heart rate monitoring, leaderboards, and team competition features. Offered as monthly or annual subscription.
2. Coach/Manager Package Subscription: Subscription tier for coaches and gym managers to share workouts, track member performance, see full-length videos, and engage their fitness community with group chat and custom branding.
3. Basic Package (Freemium): Free tier offering core video recording, basic workout tracking, and limited features to drive user acquisition and conversion to paid subscriptions.
4. Online Event Hosting Fees: Event organizers pay to place online events on WODProof Qualifiers section, providing professional time-stamped recording infrastructure for competitions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

WODProof is a community-driven mobile fitness app that lets athletes record workouts with a built-in time-stamped video timer, review their training, and compete in online qualifiers and global leaderboards. It also delivers an AI-powered Bionic mobility assessment, a real-time AI rowing coach, and an Academy of structured training programs created by elite coaches, with optional team/community tools for coaches and gym managers.

Product overview

WODProof is a community-driven fitness platform built around time-stamped workout video recording. The core product is the WODProof mobile app for recording, reviewing, and competing with workout videos. The ecosystem includes the Pro Package (premium tier with AI-powered Bionic mobility and Academy programs), WODProof Bionic (AI computer vision mobility testing and rowing coach), WODProof Academy (14 training programs by elite coaches), Coach/Manager Package (gym management tools), Online Events platform, Gym TV Timer, Coins/Badges reward system, and WODProof Band hardware. Pricing is $9.99/month for PRO access to all programs and features. The company is operated by Sency Interactive LTD based in Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• WODProof Mobile App Free mobile application (iOS and Android) providing time-stamped workout video recording, training review, leaderboards, and online community/competition participation for individual athletes.
• WODProof PRO Package Premium subscription tier that unlocks Bionic computer vision mobility testing, AI rowing coach, the full Academy training program library, Concept2 PM5 live data broadcasting, Bluetooth heart rate monitor integration, full leaderboard access, and team features for individual subscribers.
• Coach/Manager Package Subscription offering for CrossFit coaches, gym owners, and managers to share branded workouts with athletes, track member performance and scores, view full-length workout videos, build workouts for their gym, promote the gym with embedded logos, and engage communities via group chat.
• WODProof Gym TV Timer Standalone gym TV timer display that pairs with the WODProof app to deliver large-format, easy-to-read countdown displays for use in CrossFit affiliate gyms and group workout settings.
• WODProof Online Events Platform Hosted infrastructure for online fitness competitions and qualifiers that enables event organizers to provide time-stamped workout recording, custom timers, time-caps, embedded event logos, and competition guidelines inside athlete videos.
• WODProof Band Bluetooth wearable device worn during workouts that pairs with the WODProof mobile app to enhance recording functionality and provide additional workout data capture.

Quantifiable outcome

• Trusted by elite athletes including 8X CrossFit Games athlete Noah Ohlsen
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Sency Interactive LTDcoreOthersParent company of WODProof. The application and website are operated by Sency Interactive LTD, a company incorporated under Israeli law. Sency maintains ISO 27001 information security management framework for AI model training on user videos.
• YouTubecoreTechnology or IntegrationIntegration through YouTube API services allowing users to upload workout videos longer than 15 minutes. Videos are uploaded to YouTube and linked in WODProof posts for unlimited content storage.
• Concept2coreTechnology or IntegrationIntegration with Concept2 rowing ergometers (PM5 monitors) enables broadcast of pace, calories, distance, and stroke rate directly to workout videos. Partnership with Concept2 Trainer Team for rowing-specific training programs.
• Árni Freyr BjarnasoncoreStrategic or Co-development PartnerElite CrossFit coach and former athlete who developed the Supreme training program for WODProof Academy. Coach to Thuri Helgadottir, 2019 9th fittest woman on earth.
• Thuri HelgadottircoreStrategic or Co-development Partner2019 9th Fittest Woman On Earth and CrossFit Games athlete who created the WODProof Gymnastics program with over 140 training videos. Featured athlete and program creator.
• Anna MuhlecoreStrategic or Co-development PartnerEuropean and World champion in Indoor Rowing, part of Concept2 Trainer Team and Darkhorse Rowing Academy. Created the ROWING EXPERT training program for WODProof Academy.
• Rob CarsoncoreStrategic or Co-development PartnerEndurance coach for Underdogs Athletics and owner of Engine By Carson. Coach to multiple CrossFit Games athletes. Created Air Bike and 2K Ski training programs for WODProof Academy.
• Oren ShaicoreStrategic or Co-development PartnerExperienced weightlifter and weightlifting federation member who worked with Olympic Games qualified athletes. Created Strength & Weightlifting and Heavier programs for WODProof Academy.
• Bill GrundlercoreStrategic or Co-development PartnerCrossFit Masters champion and coach who won CrossFit Open Masters Age Divisions for 8 years. Created Masters' Legacy training program for WODProof Academy.
• Fika NutritionminorStrategic or Co-development PartnerNutrition consultancy led by Zoe Vincent, creator of the 12-week Nutrition program on WODProof Academy covering goal setting, food diary analysis, and healthy habit implementation.
• Active LifeminorStrategic or Co-development PartnerHealthcare and fitness organization with team of doctors and coaches. Created Core Strength program designed to eliminate weaknesses and avoid future injuries.
• The ProgrmminorStrategic or Co-development PartnerTraining program provider that created the At-Home minimal equipment workout program for WODProof Academy.
• Darkhorse Rowing AcademyminorStrategic or Co-development PartnerRowing coaching organization. Anna Muhle is a member, contributing rowing expertise to WODProof Academy programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beyond the Whiteboard (BTWB): BTWB is a CrossFit-focused performance-tracking platform with workout logging, progress analytics, and affiliate management. It targets the same CrossFit athlete and gym segments as WODProof and offers an alternative to its recording and tracking features.
• TrueCoach: TrueCoach is a personal-training delivery platform where coaches program workouts and track client progress. It is comparable to WODProof's Coach/Manager tier in the B2B training-programming model, although it spans broader training modalities beyond CrossFit.
• TrainHeroic: TrainHeroic is a strength-and-conditioning programming platform that lets coaches deliver structured training programs to athletes with built-in tracking. It overlaps with WODProof Academy's coach-authored programs and athlete subscriptions, and similarly monetizes a coach-athlete B2B and consumer relationship.
• SugarWOD: SugarWOD provides WOD-tracking and community tools purpose-built for CrossFit affiliates, including athlete logging, whiteboards, and coach dashboards. It competes directly with WODProof's Coach/Manager Package in the CrossFit gym-management niche.
• Wodify: Wodify is a CrossFit-focused gym management and workout-tracking platform offering athlete performance tracking, class booking, and a community feed. It is the closest direct competitor to WODProof's Coach/Manager Package and athlete-recording functionality, serving the same CrossFit box and affiliate market.

Broad incumbents

• Strava: Strava is a large-scale social fitness network with workout recording, leaderboards, and community features. It overlaps with WODProof's video-recording-and-community functionality at a much larger scale and across endurance and strength sports, making it a broader incumbent in the social fitness-recording category.
• Peloton: Peloton is a connected-fitness platform with subscription strength, rowing, and conditioning content layered on top of its hardware ecosystem. Its rowing and strength offerings directly overlap with WODProof Academy's rowing and strength programs and its at-home positioning.
• Apple Fitness+: Apple Fitness+ is a major subscription fitness service with trainer-led video workouts, integration with Apple Watch metrics, and broad content libraries. As an incumbent it competes for the same consumer fitness-subscription wallet as WODProof PRO, particularly for at-home and rowing modalities.

Emerging players

• Freeletics: Freeletics is an AI-driven bodyweight and strength training app that delivers personalized coaching through a mobile subscription. It overlaps with WODProof's AI-coaching and at-home training ambitions, particularly around adaptive programming and computer-vision-guided sessions.
• Fitbod: Fitbod is an AI-powered strength-training app that generates personalized workouts and adapts to user performance. It compares to WODProof's adaptive AI programming and PRO subscription model, although it focuses on strength rather than CrossFit/functional fitness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_BZF5TU52aib4-ndCa5Suw
• Facebookfacebook.com/WODProofapp
• Instagraminstagram.com/wodproofapp
• LinkedInlinkedin.com/company/wodproof

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WODProof