Urban Harvest

What Urban Harvest does

Urban Harvest (legally Momentum Private Limited, formerly Organicut Fresh Private Limited) is an India-based B2B supplier of fresh-cut fruits, vegetables, salads, and prepared mixes, headquartered in Delhi. The company serves two distinct customer segments: enterprise HoReCa (hotels, restaurants, cafes, cloud kitchens, and QSR chains) via direct sales relationships with named customers including Haldiram's, Domino's, Burger Singh, Hyperpure by Zomato, Le Marche, and others; and individual consumers through e-commerce marketplaces (Blinkit, Zepto, Flipkart, Milk-Basket) and its proprietary Deliverit mobile application.

The company's product portfolio is built on an FSSC 22000-certified production facility using proprietary Modified Atmosphere Packaging (MAP) and vacuum packaging technologies to extend shelf life of fresh-cut produce. Distribution is anchored by a cold chain network with monitored refrigerated vehicles and cold storage facilities in Delhi, Sonipat (Haryana), and Bangalore (Karnataka), enabling temperature-controlled delivery across Northern and Southern India. The product mix spans cut fruits, cut vegetables, ready-to-eat salads, and produce mixes, and was extended in January 2026 through the acquisition of premium gourmet brand Cocosutra.

The revenue model is transactional across both B2B and B2C channels: B2B revenue from HoReCa supply agreements grew from Rs. 118 crore in FY25 to Rs. 385 crore in FY26 (~226% YoY), with reported FY26 profit of Rs. 3.5 crore; B2C revenue flows through marketplaces and the Deliverit app. The company is in advanced talks to raise approximately Rs. 300 crore at a Rs. 1,500 crore post-money valuation from Info Edge and the Mankind Pharma family office, with planned use of funds to double warehouse capacity from 5 to 10 facilities and enter Hyderabad, Mumbai, and Jaipur. FY27 management revenue target is approximately Rs. 1,500 crore.

Name

Urban Harvest

Legal name

Momentum Private Limited

Website

https://uharvest.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fresh Cut Produce Processing

NAICS

Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

akta.pro secondary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Fresh cut produce
• Cut fruits vegetables
• HoReCa supply
• Food processing services
• Ready-to-cook ingredients

Headquarters

HQ city

Azadpur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Fresh Produce Supply: Supplying cut fruits, cut vegetables, salads, and gourmet food products to restaurants, cloud kitchens, and HoReCa (Hotels, Restaurants, Cafes) establishments. Revenue grew from ₹118 crore in FY25 to ₹385 crore in FY26.
2. B2C Consumer Products: Direct-to-consumer sales of pre-cut fruits, vegetables, salads, and mixes through e-commerce platforms (Blinkit, Milk-Basket, Flipkart, Zepto) and proprietary DeliverIt app
3. Acquired Brand Revenue (Cocosutra): Revenue from premium gourmet packaged food brand Cocosutra, acquired for Rs 2.5 crore, projected to reach Rs 100 crore in revenue within 24 months

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Urban Harvest (legally Momentum Private Limited) is an India-based fresh-produce processor and supplier that provides pre-cut fruits, pre-cut vegetables, ready-to-eat salads, and produce mixes to restaurants, cloud kitchens, and the HoReCa segment via direct B2B sales, and to individual consumers via quick-commerce marketplaces (Blinkit, Milk-Basket, Flipkart, Zepto) and its proprietary Deliverit app. The company operates FSSC 22000 certified production facilities, Modified Atmosphere and Vacuum packaging lines, and a cold chain spanning Delhi, Sonipat, and Bangalore.

Product overview

Urban Harvest operates as a B2B food-tech startup and consumer fresh-produce company offering cut fruits, cut vegetables, salads, and mixes. The core Urban Harvest brand provides ready-to-use fresh produce to consumers via quick commerce platforms (Blinkit, Zepto) and e-commerce (Flipkart), while also serving restaurants and the HoReCa segment through B2B distribution. The product portfolio includes the main Urban Harvest brand (Cut Fruits, Cut Vegetables, Salads, Mixes), the Deliverit delivery app sub-brand, and the acquired premium gourmet brand Cocosutra. Distribution infrastructure includes cold chain facilities in Delhi, Sonipat, and Bangalore with monitored refrigerated vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Fruits Pre-cut fresh fruit SKUs supplied to restaurants, cloud kitchens, and HoReCa establishments as well as to consumers via e-commerce platforms and the Deliverit app.
• Cut Vegetables Pre-cut fresh vegetable SKUs supplied to restaurants, cloud kitchens, and HoReCa establishments as well as to consumers via e-commerce platforms and the Deliverit app.
• Salads Ready-to-eat salad SKUs sold to B2B HoReCa customers and B2C consumers through quick-commerce platforms and the Deliverit app.
• Mixes Pre-prepared produce mixes combining cut fruits and vegetables for convenience, sold to B2B HoReCa customers and B2C consumers.
• Cocosutra Premium gourmet packaged food brand offering high-margin value-added food products for the restaurant and HoReCa segment, acquired by Urban Harvest.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CocosutracoreStrategic or Co-development Partner · 6 January 2026Urban Harvest acquired premium gourmet food brand Cocosutra for Rs 2.5 crore in an all-cash transaction. The acquisition expands Urban Harvest's portfolio into high-margin, value-added gourmet food products and strengthens its presence in the restaurant and HoReCa segment. Cocosutra is projected to grow into a Rs 100 crore revenue brand within 24 months.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FreshToHome: Premium D2C and B2B fresh-food brand offering seafood, meat, and produce via its own cold chain. Comparable to Urban Harvest in building a technology-enabled, branded fresh-food platform with certified processing infrastructure.
• Licious: India's leading D2C fresh-protein brand that has expanded into ready-to-cook categories. Operates a similar cold-chain, certified-processing, branded fresh-food model with a strong consumer brand, though its core is meat and seafood rather than produce.
• BigBasket (Tata-owned): India's largest online grocery platform, now with a B2B arm (bbnow/B2B) supplying restaurants and retailers with fresh produce and packaged goods. Overlaps with Urban Harvest in fresh-produce supply and quick-commerce presence, though at much larger scale.

Direct peers

• Waycool Foods: Chennai-based B2B food and agri-tech platform distributing fresh produce, dairy, and staples to HoReCa and retail. Comparable to Urban Harvest in scale, target customer base, and pan-India ambition in fresh-produce distribution.
• Ninjacart: India's largest B2B fresh-produce supply chain platform connecting farmers to retailers and restaurants. Overlaps with Urban Harvest in supplying fresh produce to businesses, though Ninjacart focuses more on unprocessed produce sourcing and distribution.
• Hyperpure by Zomato: Zomato's B2B fresh-produce vertical supplying restaurants and cloud kitchens. Direct overlap with Urban Harvest's core HoReCa offering, though Hyperpure also serves as one of Urban Harvest's customers, making the relationship both cooperative and competitive.

Regional players

• Country Delight: D2C subscription-based fresh dairy and produce brand with a similar cold-chain, certified-sourcing story. Comparable brand-led fresh-food approach, though Country Delight is concentrated in Delhi-NCR and primarily dairy-led.

Others

• Agrostar: Agri-input and output commerce platform serving Indian farmers. Adjacent rather than directly competitive with Urban Harvest, but represents the broader fresh-produce ecosystem Urban Harvest draws from for sourcing.

Emerging players

• Captain Fresh: B2B seafood supply platform expanding into broader fresh-food categories with a similar cloud-kitchen and HoReCa go-to-market motion. Comparable technology-enabled sourcing and distribution playbook to Urban Harvest, though focused initially on fish.
• DeHaat: Agri-tech platform connecting farmers to input suppliers and buyers. Upstream of Urban Harvest's supply chain and comparable in tech-enabled distribution ambition, but operates in pre-processing farm-to-business sourcing rather than processed fresh-cut produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UrbanHarvestO1
• YouTubeyoutube.com/@urbanharvest3060
• Facebookfacebook.com/officialurbanharvest
• LinkedInlinkedin.com/company/urban-harvest-official
• Instagraminstagram.com/officialurbanharvest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Harvest