Sofive

What Sofive does

Sofive (legal entity: City Sofive Soccer, Inc.) operates the largest network of small-sided indoor soccer facilities in the United States, with 22 centers spanning 12 cities and 9 states, encompassing more than 140 fields and over 2 million square feet of facility space. The Brooklyn-headquartered company was founded in 2015 and serves more than 5 million visitors annually through a vertically integrated stack: field rentals, structured adult and youth leagues, skills-development classes (Lil' Kickers for ages 18 months to 7 years and the proprietary Skills Institute for ages 5-12), pickup/drop-in play, birthday parties, and summer and holiday camps operated in partnership with Nike Sports Camps and US Sports Camps. Sofive also owns and operates five youth travel soccer clubs - FC America Maine, Virginia Velocity, Carolina Velocity, FC America Florida, and Orlando City Soccer School - Lake Nona - comprising roughly 300 teams and 3,000 competitive travel players, with affiliations to Orlando City SC, Orlando Pride, and MLS NEXT.

The business is built on proprietary operational technology, notably the Hydra booking system that manages multi-location, multi-revenue-stream scheduling and integrates with Square (Block, Inc.), which was selected in June 2026 as Sofive's unified commerce platform for payments, loyalty, team management, and online ordering across the network. A proprietary video replay system at select centers records games and classes for on-demand parental access through the webapp. Revenue is generated through transaction-based field rentals (base hourly rate plus a 2.5% service fee, bookable up to 14 days in advance), recurring seasonal league and class registrations, on-site concessions, event packages, camp fees, and a membership program. Distribution is direct-to-consumer via the company's webapp (webapp.sofive.com) and 22 physical locations, supplemented by Nike Sports Camps as a channel partner.

Sofive is privately held and has been led by City Football Group - the global operator of Manchester City FC, New York City FC, and related clubs - as its lead strategic investor since 2021. The company has raised nearly $38.5 million in cumulative disclosed funding across rounds in 2014 ($2.1M), 2016 ($4.2M), 2018 ($2.44M), and 2024 (~$29.75M via SEC Form D), with proceeds funding the acquisitions of Goals Soccer Centers in 2021 and XL Sports in 2024 that together drove the network's coast-to-coast expansion.

Name

Sofive

Legal name

City Sofive Soccer, Inc.

Website

https://sofive.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Sofive operates the largest US network of small-sided indoor soccer facilities, running 22 centers across 9 states with 140+ fields serving 5M+ annual visitors through field rentals, leagues, classes, camps, and 5 affiliated youth travel soccer clubs.

Ownership category

akta.pro rank

Product category

Indoor Soccer Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Indoor soccer facilities
• Soccer field rentals
• Youth soccer leagues
• Adult soccer leagues
• Soccer training programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Field Rentals: Hourly rental of indoor soccer fields for casual play, team practices, and events. Customers book through the online platform with base pricing plus taxes and a 2.5% service fee.
2. League and Class Registrations: Recurring seasonal fees for youth and adult soccer leagues, Lil' Kickers classes, Skills Institute training, and house soccer leagues. Pro-rated registration available for mid-season joiners.
3. Concessions and On-site Amenities: Food and beverage sales from on-site cafes, bars, and lounges at select locations.
4. Birthday Parties and Events: Party packages including field time, dedicated party space, staff supervision, and optional add-ons like coaching services.
5. Summer and Holiday Camps: Multi-day soccer camps partnering with Nike Sports Camps, offered across multiple locations during school breaks.
6. Membership Program: Subscription membership program allowing members to manage bookings, check-in, and access loyalty benefits across the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sofive operates a network of 22 indoor soccer centers across 12 cities in 9 US states, offering hourly field rentals, structured adult and youth soccer leagues, organized pickup play, youth development programs (Lil' Kickers and Skills Institute), tournaments, birthday parties, and seasonal camps. The facilities include on-site amenities such as cafes, bars, lounges, and proprietary video replay technology, with integrated booking, league registration, and membership management handled through a proprietary webapp.

Product overview

Sofive operates a network of 22 indoor soccer centers across 12 cities in 9 US states, offering field rentals as the core product alongside structured adult and youth soccer leagues, pickup soccer, and soccer classes. The company partners with Lil' Kickers for toddler programs (ages 18 months-7 years) and offers its own Skills Institute program for ages 5-12, with Skills Institute + Game Experience combining training with House Soccer League gameplay. Additional offerings include tournaments, birthday parties, camps (in partnership with Nike Sports Camps), flag football, batting cages, court rentals, and pickleball at select locations. Sofive operates 5 youth travel soccer clubs (FC America Maine, Virginia Velocity, Carolina Velocity, FC America Florida, Orlando City Soccer School - Lake Nona) and operates a proprietary Hydra booking system. The company is backed by City Football Group and has selected Square (Block, Inc.) as its unified commerce platform for payment processing and operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Lil' Kickers: Play-based soccer classes for children ages 18 months to 6 years, developed in partnership with child development professionals.
• Skills Institute
• House Soccer League
• Hydra

Products and services

• Field Rentals On-demand rental of indoor soccer fields across 22 locations, bookable online up to 14 days in advance through the webapp platform for casual play, team practices, and events.
• Adult Soccer Leagues Structured adult soccer leagues including men's, women's, and coed divisions, organized seasonally with consistent weekly scheduling, standings, and playoff structure.
• Youth Soccer Leagues Competitive youth leagues with weekly games in indoor and outdoor facilities, featuring technical skill development, passing ability, and scoring instinct training.
• House Soccer Leagues Weekend youth soccer leagues with board-walled fields for more ball touches, designed for individual sign-ups or team formation, complementing weekday Skills Institute training.
• Pickup/Drop-In Soccer Casual drop-in soccer sessions for players without a full team, organized at most locations to meet other players and get into games.
• Lil' Kickers Child development-centered soccer curriculum for ages 18 months to 7 years, featuring 50-minute play-based classes with parent participation for toddlers, developed by child development professionals.
• Skills Institute Weekly soccer training program for ages 5-12 focusing on technical and tactical development with individualized coaching in a confidence-building environment.
• Skills Institute + Game Experience Combined weekday Skills Institute training with weekend House Soccer League gameplay for ages 6-12, providing full development and match experience.
• Soccer Tournaments Weekend and day-long youth soccer tournaments on turf fields, providing competitive play opportunities for children.
• Birthday Parties Kids birthday party packages including supervised field time, dedicated party space for up to 16 children, staff handling setup, supervision, and cleanup, with optional soccer coaching add-on.
• Kids Soccer Camps Summer and seasonal camps featuring soccer and multi-sport activities, run in partnership with Nike Sports Camps at select locations.
• NFL Flag Football Leagues Flag football leagues available at select locations including Hatfield, Cherry Hill, Apex, and Saco.
• Batting Cages Baseball batting cages available at Sofive South Gate location.
• Indoor Sports Court Rentals Rental of indoor hard courts for futsal, volleyball, basketball, and other sports at select locations.
• Pickleball Pickleball courts available at select locations including Sofive Upland.
• FC America Maine (Youth Soccer Club) Youth soccer club founded in 2022 in Maine, focused on developing transferrable skills with a child-centered approach and personal growth emphasis.
• Virginia Velocity (Youth Soccer Club) Youth soccer club in Richmond, Virginia operating as a community center with multigenerational involvement and adult league participation.
• Carolina Velocity (Youth Soccer Club) Youth soccer club established in 2018 in North Carolina with MLS NEXT participation, focusing on quality training and enjoyable experience.
• FC America Florida (Youth Soccer Club) Youth soccer club in Florida with ECNL-RL league participation, emphasizing hard work, honesty, and growth mindset with a proven track record of guiding players to collegiate programs.
• Orlando City Soccer School - Lake Nona (Youth Soccer Club) Orlando City SC and Orlando Pride affiliate youth soccer club for ages 4-19 in Lake Nona, Florida with pathway connections to academy programs.

Quantifiable outcome

• 5M+ annual visitors across the network
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Square (Block, Inc.)coreTechnology or Integration · 18 June 2026Square selected as Sofive's unified commerce platform to manage multi-revenue-stream, multi-location operations including concessions, events, loyalty, and online ordering. Square's suite of tools (Square Register, Square Handheld, Square for Restaurants, Square Online, Square Loyalty, Square Team Management) replaces multiple systems with a single platform. Square's open API enables integration with Sofive's proprietary Hydra booking system.
• Orlando City SC / Orlando PrideminorStrategic or Co-development Partner · 1 March 2022Orlando City Soccer School - Lake Nona is an affiliate of Orlando City SC (MLS) and Orlando Pride (NWSL), teaching soccer to players ages 4-19 with connections to Orlando's professional academies.
• Nike Sports Camps / US Sports CampscoreChannel Partner/ Reseller/ DistributorNike Sports Camps, operated by US Sports Camps and backed by Youth Enrichment Brands, hosts soccer, volleyball, and multi-sport camps at select Sofive locations nationwide. Camps are branded under Nike and provide a pipeline of new customers to Sofive facilities.
• Lil' KickerscoreStrategic or Co-development PartnerLil' Kickers provides the curriculum for Sofive's toddler and preschool soccer programs (ages 18 months to 7 years). The partnership brings Lil' Kickers' child development-centered curriculum and trained coaches to Sofive locations, providing families with a proven early childhood soccer program.
• Manchester City FCminorStrategic or Co-development PartnerManchester City FC partners with Sofive through City Football Group's investment, providing brand association and access to professional soccer content and events such as the Manchester City Winter Cup tournament.
• New York City FCminorStrategic or Co-development PartnerNew York City FC is associated with Sofive through City Football Group's ownership. NYCFC branding appears on Sofive's 'Trusted by the Best' section and may include youth pathway connections.
• MLS NEXTminorStrategic or Co-development PartnerCarolina Velocity, one of Sofive's affiliated youth clubs, participates in MLS NEXT from September 2025, providing access to the top youth soccer development platform in the US.
• ModelominorGTM or Marketing PartnerModelo is a sponsor of watch parties and events at Sofive locations (Modelo Nights), providing marketing support and brand association for soccer viewing events.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Life Time operates a national network of large-format fitness and recreation centers, some of which include indoor turf fields, basketball courts, and family programming. Adjacent broad-recreation incumbent that competes for the same urban, family-focused recreational spend as Sofive.
• D1 Sports Training: D1 operates a national franchise network of athletic training centers serving youth and adults with sport-specific coaching. Adjacent positioning as a multi-sport athletic training brand with a facility-based business model comparable to Sofive's Skills Institute and Lil' Kickers programs.
• i9 Sports: i9 Sports is a national youth sports league franchise operator across soccer, flag football, basketball, and baseball. Comparable to Sofive's youth league and flag football offerings as a multi-sport recreational league operator, with overlap on the youth participation model.
• Sports Facilities Companies (SFC): SFC is a large-scale operator and management company for sports complexes, including indoor turf facilities and youth tournament venues. Broader portfolio player in the same indoor-sports-facility category as Sofive but without Sofive's pure-play soccer focus.

Direct peers

• TOCA Soccer: TOCA Soccer operates indoor soccer training centers and 5-a-side facilities across the US with proprietary training technology and a similar focus on year-round play and player development. It is the most direct US comparable for Sofive's indoor small-sided soccer model.
• Players Sport & Social Group: Players Sport & Social Group runs adult recreational sports leagues (including soccer) across multiple US cities with similar multi-sport, social-first positioning. Comparable in operating adult league networks and digital booking/membership management for recreational athletes.
• Socceroof: Socceroof operates indoor 5-a-side soccer facilities with a premium, design-forward customer experience similar to Sofive's positioning. Direct overlap in small-sided indoor soccer product and target market of urban adult/youth players.

Emerging players

• Super Soccer Stars: Super Soccer Stars runs youth soccer programs and camps in major US metros with a similar curriculum-and-coaching model to Sofive's youth pathway. Overlaps in the youth soccer instruction segment but is delivery-model-different (mobile coaches vs. facility-based).
• Soccer Shots: Soccer Shots is a youth soccer instruction franchise operating in preschool and early-childhood programs nationwide. Competes with Sofive's Lil' Kickers / Skills Institute in the youth instruction segment but does not operate its own facility network.

Regional players

• Big Blue Sports Center: Big Blue Sports operates multi-sport indoor facilities in the New York metro area with turf fields, birthday parties, and youth programming. Comparable indoor-sports facility business but limited to a single region with broader sport mix than Sofive.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sofivesoccer
• Xx.com/sofivefc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofive