PASCAL
PASCAL is a Los Angeles-based DTC jewelry brand founded in 2021 that designs and sells IGI-certified lab-grown diamond and colored gemstone jewelry and watches globally, serving sustainable luxury consumers and gift buyers with products priced from $67 to $2,690.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What PASCAL does
PASCAL is a Los Angeles-based jewelry brand, founded in 2021, specializing in lab-grown diamond and colored gemstone products. The company offers a broad product portfolio across diamond watches (Paradoxe, Timeless Classic, Oval, Möbius, Mirage, Navigator, Octagonal collections), rings (signet, eternity, promise, engagement, cocktail, dome, band, wedding, couple), necklaces (pendant, chain, tennis, initial, zodiac), bracelets (tennis, chain, beaded), earrings (hoop, stud, drop, ear cuffs), cufflinks, and L'Artisan artistic pieces, plus the Watches and Watch Rings sub-categories. PASCAL differentiates on colored lab-grown diamonds — green, yellow, black, white, pink, blue, red, and purple — all IGI-certified and crafted in 18K gold vermeil (yellow, white, black), sterling silver, and titanium. Pricing spans $67 entry-level items to $2,690 premium pieces, with most SKUs concentrated in the $100–$500 mid-range.
The business model is direct-to-consumer, with revenue generated from one-time unit-priced jewelry and watch sales through pascaldesign.com (free worldwide shipping over $100) and the LA flagship store. The brand serves two primary segments: sustainable luxury consumers seeking ethically-made diamond jewelry, and gift buyers purchasing for anniversaries, birthdays, engagements, and milestones. The customer experience is reinforced by a 60-day return policy, 24-month warranty, 17TRACK shipment tracking, Propel-powered in-store appointments, and ProtectMyOrder package protection. Marketing relies on Instagram, Facebook, Twitter/X, Pinterest, email newsletter, content marketing, and earned-media collaborations.
PASCAL pursues an aggressive collaboration-led growth strategy, having partnered with 7-Eleven (Slurpee Day 60th anniversary, available at participating 7-Eleven, Speedway, and Stripes stores), the LA Dodgers via Fanatics, FIFA for World Cup 26, and sport-themed capsules including The Tennis SW19, Pickleball, Padel, and Golf. The company ships to 11 countries across North America, Europe, the Middle East, and Asia Pacific. It raised a $10M seed round from Andreessen Horowitz and Fosun RZ Capital in March 2024, and notably participated as an existing shareholder in IONLY's €1.2M funding round in March 2026.
PASCAL firmographics
Firmographics- Name
- PASCAL
- Legal name
- PASCAL
- Website
- https://pascaldesign.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PASCAL is a Los Angeles-based DTC jewelry brand founded in 2021 that designs and sells IGI-certified lab-grown diamond and colored gemstone jewelry and watches globally, serving sustainable luxury consumers and gift buyers with products priced from $67 to $2,690.
- Ownership category
- akta.pro rank
PASCAL industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro industry
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading)Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Gemstones & Diamonds (Cutting, Trading, Certification)Lab-Grown Diamond Bridal JewelryPrecious Metal Jewelry (Gold/Platinum/Silver)Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)
Keywords
Where PASCAL is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PASCAL business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Jewelry Sales: PASCAL generates revenue through the sale of lab-grown diamond and gemstone jewelry including rings, necklaces, bracelets, earrings, and watches. All sales are one-time product purchases through direct e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry |
| Unit Pricing | Pay-as-you-go | Premium luxury pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
PASCAL product offering
Product offeringCore offering
PASCAL designs, crafts, and sells handcrafted lab-grown diamond and colored gemstone jewelry and watches through a direct-to-consumer e-commerce store and Los Angeles flagship. The product range spans rings, necklaces, bracelets, earrings, watches, cufflinks, and limited-edition artistic and collaboration capsules, set in 18K gold vermeil, sterling silver, and titanium. All lab-grown diamonds are IGI-certified and offered across multiple colors at price points from $67 to $2,690.
Product overview
PASCAL is a Los Angeles-based colored lab-grown diamond brand offering luxury jewelry and watches. The product portfolio centers on lab-grown diamond and colored gemstone jewelry across multiple categories: watches (Paradoxe, Timeless Classic, Oval, Möbius, Mirage, Navigator, Octagonal collections), rings (signet, eternity, promise, engagement, cocktail, dome, band, wedding, couple), necklaces (pendant, chain, tennis, initial, zodiac), bracelets (tennis, chain, beaded), earrings (hoop, stud, drop, ear cuffs), and cufflinks. PASCAL also offers artistic pieces through the L'Artisan collection. The brand features distinctive colored diamond collections including green, yellow, black, pink, blue, purple, and red lab-grown diamonds. Notable collaborations include PASCAL x 7-Eleven®, The Tennis SW19, World Cup 26, LA Dodgers, The Jazz, Byzantium, Mariner, and Daisy Bloom collections. All diamonds are IGI-certified and lab-grown.
Differentiator
Problem solved
Functional benefit
Products and services
- Diamond Watches
Quantifiable outcome
- 60-day return window for unused items in original condition
- +2 more outcomes
Companies that use PASCAL
Customer profileSegments2 records
Ideal customer profiles2 records
PASCAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
PASCAL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 7-ElevencorePASCAL collaborated with 7-Eleven to create a limited-edition jewelry collection inspired by the 7-Eleven brand identity, released to celebrate Slurpee Day and the 60th anniversary of the Slurpee frozen beverage. The collection includes diamond bracelets and other pieces featuring 7-Eleven's iconic green, red, and orange color scheme. This partnership marks PASCAL's entry into major brand collaborations and leverages 7-Eleven's widespread retail presence and brand recognition.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
PASCAL competitors and assessment
Company assessmentDirect peers
- Brilliant Earth: Public DTC retailer of both natural and lab-grown diamonds and fine jewelry with its own vertically integrated supply chain; directly comparable to PASCAL on channel (DTC/retail), category (ethical/lab-grown diamonds), and product breadth (rings, necklaces, bracelets, earrings).
- VRAI: Direct-to-consumer lab-grown diamond fine jewelry brand operated by Diamond Foundry; sells colored and white lab-grown diamonds online and through own retail stores, mirroring PASCAL's lab-grown focus and DTC-plus-flagship model.
- Clean Origin: Online-only retailer specializing exclusively in lab-grown diamond engagement rings, wedding bands, and fine jewelry; competes head-to-head with PASCAL for sustainable-luxury consumers shopping for lab-grown diamond pieces.
- Grown Brilliance: Online lab-grown diamond fine jewelry retailer offering engagement rings, earrings, necklaces and bracelets; closely overlaps PASCAL's product range, price band ($100s to low $1,000s), and target sustainable-luxury consumer.
- Lightbox Jewelry: De Beers-owned lab-grown diamond jewelry brand sold primarily through its own DTC site and selected retail; comparable on lab-grown positioning, though Lightbox skews entry-level fashion pricing whereas PASCAL emphasizes colored luxury stones.
- Mejuri: Scaled DTC fine jewelry brand offering solid gold and gemstone pieces at accessible price points with high brand-marketing intensity; close functional peer to PASCAL on D2C model, customer demographics, and gifting use cases.
- Ritani: Online-first jewelry retailer with growing lab-grown diamond assortment plus a network of partner jewelers; comparable channel and category mix to PASCAL's engagement-and-bridal-heavy assortment.
Emerging players
- Diamond Foundry: Producer of lab-grown diamonds and parent of the VRAI consumer brand; vertically integrated upstream of PASCAL and a potential production partner or competitor for colored lab-grown diamond sourcing.
Broad incumbents
- Pandora: Global mass-market jewelry brand that has launched a lab-grown diamond collection across thousands of stores; offers overlapping capabilities at much broader scale and lower price points than PASCAL's premium positioning.
- Blue Nile: Large online diamond and fine jewelry retailer (owned by Signet Jewelers) now carrying lab-grown diamonds; competes in the same bridal and gifting categories as PASCAL via similar e-commerce discovery and shipping model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PASCAL social profiles
Digital presencePASCAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
PASCAL leadership team
Management profileNumber of profiles
PASCAL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PASCAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PASCAL
What does PASCAL do?
PASCAL designs, crafts, and sells handcrafted lab-grown diamond and colored gemstone jewelry and watches through a direct-to-consumer e-commerce store and Los Angeles flagship. The product range spans rings, necklaces, bracelets, earrings, watches, cufflinks, and limited-edition artistic and collaboration capsules, set in 18K gold vermeil, sterling silver, and titanium. All lab-grown diamonds are IGI-certified and offered across multiple colors at price points from $67 to $2,690.
Is PASCAL a public or private company?
PASCAL is a private company. It is classified as venture growth investor backed and is currently operating.
When was PASCAL founded?
PASCAL was founded in 2022. It employs 51 to 100 people.
Where is PASCAL based?
PASCAL is headquartered in Los Angeles, United States, in the North America region.
How does PASCAL make money?
One revenue line is on record: jewelry Sales.
Who are PASCAL's main competitors?
Direct peers on record are Brilliant Earth, VRAI, Clean Origin, Grown Brilliance, Lightbox Jewelry, Mejuri and Ritani. Diamond Foundry is listed as an emerging player. Broad incumbents are Pandora and Blue Nile.
Does PASCAL have an API?
No public API is recorded for PASCAL.
What industry is PASCAL in?
PASCAL's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading), with a secondary code of CRAKACAF, Lab-Grown Diamond Bridal Jewelry. Its NAICS code is 33991 and its SIC code is 3911.